5 STEPS TO START A SUCEESSFUL
ONLINE STORE
Running an online business means you can become a part of a unique system which attracts 2 billion people to purchase things from eCommerce stores.
1
PRODUCT, BUSINESS PLAN, AND CUSTOMERS
Do a SWOT analysis of product and service you want to sell. Then create a business plan on the same. It should also include the legal requirements and compliances to build an online store and run a business. For this, research the industry and find gaps in the same to pitch your product and determine the areas where you will want to build your USP. Lastly, understand your customers.
2
DOMAIN AND ECOMMERCE WEBSITE BUILDER
Your domain name must be unique; everybody knows that. But what others might not have told you is that it should also be easy to remember. In the domain name, don’t use unfamiliar and difficult to pronounce words. You can experiment with the name by using some foreign words, but they must be easy to remember, identify, and connect your audience with the brand. For the eCommerce website builder, you have several options like choosing a hosted ecommerce platform or self hosted ecommerce platform .
3
ADD PHOTOS & START BLOGGING
If you don’t have the right equipment to click the photos, hire a professional photographer to do the same. Take it as your investment into running a successful online store. Besides photos, blogging is a good way to attract attention to your eCommerce store. Among other ways to get more leads, blogging is the easiest way, and it also costs less than other methods. With blogging as the base, you can also nurture your audience by building an email list and shooting relevant emails to the subscribers.
4
WORK ON YOUR SEO STRATEGY
The average click-through rate of the first result on Google is 37.5%, and it is 10X more likely to get clicked than the result at the 10th spot on the same page. Taming SEO is not an easy job and requires expert guidance and implementation. Therefore, it is best if you can hire an SEO expert to work on your eCommerce website.
5
USE PERSONALIZATION TECHNIQUES
70% of the customers want to buy from businesses that personalize the experience. Such personalization techniques are useful in keeping the customers engaged and get them to buy products from your website. You can also add other sections like “Similar products” or “Complimentary products”. Shoppers also prefer to buy from stores that can provide a personalized experience and improve the customer’s shopping experience.
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