Focus: Education/Workforce Development
August/September 2010
Innkeepers offer Hamilton County Hospitality
Ed and Nancy Cohee, Frederick-Talbott Inn
Plus...
Tourism Grows in Tough Economy  Hamilton County University?  The Limits of Social Media Marketing
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www.hamiltoncountybusiness.com Published six times per year by the Hamilton County Media Group PO Box 502, Noblesville, IN 46061 • 317-774-7747
Create positive change in the world while remaining focused on long-term investment strategies.
Editor/Publisher Mike Corbett ~ mcorbett@hamiltoncountybusiness.com
Creative Director Melanie Malone ~ melzee@indy.rr.com Correspondents Shari Held ~ sharih@comcast.net Deb Buehler ~ deb@thesweetestwords.com Scott Tyree ~ styree@financialformsandsystems.com Rosalyn Demaree ~ ros_demaree@hotmail.com Martha Yoder ~ klmyoder@sbcglobal.net Photo Credits ~ Mark A. Lee, Great Exposures, Goldberg Photography, Fishers; Melanie Malone Contributors David Heighway ~ heighwayd@earthlink.net Emmett Dulaney DBA ~ eadulaney@anderson.edu Robby Slaughter ~ rslaughter@slaughterdevelopment.com J. Michelle Sybesma ~ jms@skillsconsulting.com Jack Pomprowitz ~ jackpomp@sbcglobal.net Keenan Hawke ~ keenan@samexcapital.com Please send news items and photos to news@hamiltoncountybusiness.com Submission does not guarantee publication
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Hamilton County Business Magazine/August • September 2010
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August/September
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The Frederick Talbott Inn is one of four Hamilton County Bed and Breakfasts
Features
20 10 16 22
Mission of Love for Fishers Innkeepers
6
Entrepreneur
8
Michelle’s Got It Covered
12
Interview
13
Management
15
Personal Finance
24
Ear to the Ground
Tourism Pumps Local Economy
26
News
27
Dining Out
28
Chamber
Student Business Plan Winners
34
Hamilton County History
35
Business Resource Directory
The Higher Education Gap
Cover photo by Mark Lee, Great Exposures
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August • September 2010/Hamilton County Business Magazine
Letter from the Editor/August • September 2010 We are entering our third year with this edition, so let me take this opportunity right up front to thank our advertisers who have made this endeavor possible. We know you have to spend your marketing dollars carefully in this economy. That you choose to spend them here is truly humbling and encouraging. Thank you. As this venture continues to evolve we are adding a couple of new features this time around. Michelle Sybesma has contributed occasional columns over the past two years and has this burning desire (and considerable ability) to solve various business problems. A brainstorming lunch resulted in a Q&A format we’re calling “Michelle’s Got It Covered.” Her initial online call for questions resulted in some interesting queries and she tackles them on page 8. She will take on new ones in future editions, so join in with your problem. Her email address is at the end of her column. We also debut a feature we’re calling “Ear to the Ground.” Ever drive by a construction site and wonder what’s going up there? I do it all the time so this is an effort to help satisfy my curiosity. This will be a place where you can learn about some of the more interesting economic development projects in the county, large and small, emphasizing ones you probably haven’t heard of yet. We can’t cover them all but we’ll get in as many as we can and you are invited to contribute. Send info and photos to news@hamiltoncountybusiness.com.
Mike Corbett/Editor and Publisher
Our features include a look at the county’s tourism industry, which has done well during the recession. And if you have ever thought about entering that industry by opening a bed and breakfast when you retire, you’ll want to read our profile of Ed and Nancy Cohee, who did just that. Our focus topic is education, and our main story is a review of the effort to establish a Hamilton County-based college. We have a number of fine higher education options in the county, but no college is actually based here. Some people would like to change that. Also, Hamilton Southeastern’s superintendent is floating a unique collaboration that would be the first of its kind in the nation. Two promising initiatives, and two reasons it’s so great to be living here and contributing to the discussion. Did I mention we’re a darn good marketing vehicle? Hey, I’m the lead sales guy here and my publisher (that’s me) would be disappointed in me if I didn’t at least bring it up as we approach budgeting season. If your customers and prospects are other business people, this is a great way to reach them. We’re local, we’re relevant, we’re well-read, and we give great customer service. Keep us in mind as you work on that market budget for next year. Mike Corbett
Editor and Publisher
Hamilton County Business Magazine/August • September 2010
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Entrepreneur Emmett Dulaney
The Connected Life of Rich Raven
Or How We Discovered the Limits of Social Media Marketing Despite its current popularity, social media is not right for every product, as there are rarely one-size-fits-all solutions to any marketing effort. Recently, I was confident I had identified the perfect product for such a campaign: an entrepreneurship camp for high school students in central Indiana. The summer of 2010 marked the second year Anderson University offered such a business camp at no cost to attendees and with an average $100 cash prize for each student attending, thanks to the generosity of the Coleman Foundation and the Falls Departmental Initiative fund.
last year’s camp, videos from the winner’s pitched product, and so on.
friend but were outside the demographic – not in high school, over 30, etc.). Even though the only messages this fictitious YouTube character sent were about the camp, he was For the video, several minutes were taken still invited to open houses, asked to meet at from the movie The Downfall – a German- area eateries, and so on. In addition to the language film of Hitler’s last days. While few generic postings sent to all, Rich occasionever saw this movie when it was released, ally sent a personal message to each of his scenes from it became an internet sensation friends while still staying true to task (“Evan with hundreds turning it into parodies. A – congrats on making Eagle Scout! Can I sequence of Hitler angry in the bunker was look forward to seeing you at the Entrepresubtitled to make it appear as if he were neurship Camp this summer?”) fuming because youth were choosing to go to AU instead of the camps he was offering. The Results First the website: while we were delighted to have snared the domain EntrepreneurshipCamp.com, it turns out it can be rather difficult to spell. At one point, Greg Heberling – one of the two faculty involved in the camp – was speaking before a church youth group when he pulled out a $20 bill and offered it to the first person who could spell the website. Many attempted – even an adult Our biggest challenge was how to reach We wanted it to come across as funny to counselor – and it became embarrassingly those who were searching for the camp’s inarea high school students (that ideal iGen formation, and generate some additional buzz apparent that “entrepreneurship” can prove supposedly plugged in 24/7) to make them challenging. If you can’t spell the site, you aware of the opportunity. We decided to use among aficionados of this film’s parodies. reduce the odds of visiting it…. YouTube and Facebook to drive traffic to the Facebook website and the application forms. While the The idea for the Facebook component of website arguably does not fit the definition the campaign was to create someone who of social media, it is too important to not area high school students would add as their mention. The results differed from those expected. Here are key elements of the cam- friend and who could talk to them about the camp. After trying to register names paign and the outcome. such as Mr. Moneybags and a number of others - and being barred from so doing The Website by Facebook - we settled for Rich Raven, For last summer’s inaugural camp, we created a primitive set of web pages and posted the surname an homage to the mascot for them in a directory beneath an existing site. Anderson University. Greg Heberling shares with high school students This year, we acquired the domain Entreat the AU Entrepreneurship Business Camp. Once Rich was on Facebook, he added a preneurshipCamp.com and the site was designed with a clean slate, using ideas and single high school student in the area, which Second – the video. Our timing could not have been worse. Despite The Downfall’s then prompted Facebook to recommend input from as many web-savvy individuals as possible. Not only were the forms easy to other friends. Within a short time, Rich had long time presence on the internet, the film’s over 500 friends from area high schools (and owners decided during our campaign to find, but there were scrolling photos from a number of others who requested to be his stop all use of it and YouTube pulled our
…while we were delighted to have snared the domain EntrepreneurshipCamp.com, it turns out it can be rather difficult to spell.
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August • September 2010/Hamilton County Business Magazine
video from view. While I’m tempted to say that it really hurt us, the truth of the matter is that prior to being pulled, the video was not being viewed in sizable numbers. Apparently, few high schoolers search You Tube for Hitler rambling about a business camp at AU. Third – Facebook. While Rich Raven proved quite popular online, only one student who attended the camp actually was a Facebook friend. That student reported that he had already heard of the camp before and decided to attend on the basis of a discussion with an attendee from the previous year and not because of anything involving Rich (interestingly enough, though, the communication that transpired between this student and the past attendee took place through Facebook).
Going Forward
While we could have implemented it better, social media failed us in this case. Those who make the argument that our trial did not cost anything are dismissing the considerable time involved in creating content and disseminating it – particularly when you send personalized messages to each friend. That time could have been spent talking before more groups. Students from nine different high schools attended the camp. Of those, 100% said that personal communication with someone (a past attendee, a teacher, etc.) weighed into their decision to come. Sometimes, you just can’t beat personal selling… even with the digital generation.
Emmett Dulaney teaches entrepreneurship and business at Anderson University. Brenna Erlich posted a more positive article on reaching the teen audience with 5 Teen Social Media Trends that Can be Applied to Small Business (http://mashable.com/2010/06/16/ teen-social-media-trends-small-business/) and it is well worth the read. For a counterargument, that dispels some of the social media rumors floating about, read The Ten Myths of Creating Web Content by Joe Ciarallo at: http://www.mediabistro.com/prnewser/education/the_ten_myths_of_creating_web_content_163962.asp
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Management
MICHELLE’S GOT IT COVERED
J. Michelle Sybesma
Making the Most of Your Road Time Strategies for efficient business travel MGIC: I manage a sales team with high expectations and vast territories. I know my team works hard but they often run out of time. It seems like they spend too much time in the car or airport. Any suggestions on how to improve efficiency on a minimal budget? ~ Tom Wells, VP & National Sales Manager, Sunburst Chemicals Tom: Let’s presume the team is already using technology to leverage their time when they can. Despite technological advances, face-time with customers is the only way to close business for many industries. • Book flights with more in mind than just short-term cost. Consider the on-time statistics of the carrier. www.BTS.gov [Bureau Transportation Statistics] tracks on-time stats that can help you determine if it is worth saving $20 to fly with a carrier that is late 43% of the time. • Ensure your team members use their miles rewards toward Airline Mile Clubs. These clubs offer private rooms in larger airports that can serve as an office away from the office. One closed business deal can often justify the membership fee (if miles don’t cover it). • How your sales reps determine driving routes can make or break them. Law enforcement agencies share those challenges in gaining access to persons in need. Take a quick glance at regional layouts on state police websites. This is a great clue to saving resources and ensuring routes are being grouped effectively. • If the schedule permits and your company will allow it, having a spouse drive can mitigate some of the issues travel causes in personal lives. With a broadband card and a cell phone, you have a virtual office if you have a driver, and
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• Search your client lists for past stars that have already negotiated time away for such trips. An unpaid vacation by their employer might be a consideration. There are many ways to use free/low cost • Think about partnering with a fellow resources to improve travel. Ask your team small business owner who has clients of to brainstorm solutions to reduce their a similar nature: a Pilates instructor or travel stress. You might be surprised by gym owner who might have the interest their solutions too. and skill, and have the staff to allow them to break away occasionally. often you can spend an extra day or two on the road which can multiply what you can accomplish with an effective route.
MGIC: I run a business that takes people on backpacking adventure vacations. I would like to grow the business, but since I can only hire guides for a week or two here and there, I can’t find enough qualified people since they have other employment. ~ Steve Silberberg, Owner, FitPacking Steve, Finding a qualified workforce is a surprising challenge for many business owners. Finding someone part-time and flexible is even more difficult. The key is to compare what you can do for them with what they can do for you. • Match your geographic needs to your calendar and see what matches happen naturally. For example, west coast and winter time may mean you could find a stay-home parent who can pre-arrange a “working vacation” for a couple of weeks. It is a bonus for them to have some extra income, a break in the routine and some extra fitness. A school teacher or grad student, on the other hand, might love a summer opt in. Keep an eye out for fitness-minded majors or coaches.
August • September 2010/Hamilton County Business Magazine
You can teach the skills to those who want to learn. This will diversify your pool and keep your business secure in case of emergencies. I often tell my clients, “Your legacy is not what you leave behind, but rather what lives on when you are not there.” MGIC: I’m a 23-year-old planning to start my own business, a niche travel guide company to lead cultural, literary, and culinary tours of Europe. I’ve been doing a lot of research online but I want to reach out to professionals already in the field. How can I find mentors? ~ Kate Wiseman Having done the research, Kate, you know there are so many things to do in establishing a business. You are right about one thing-relationships matter! At age 23 you will struggle to be taken seriously at first; don’t let that stop you. In fact, respect others for their years of wisdom. Start local with face-to-face connections. Look to those who write articles or are considered community leaders in the field. Ask the librarian about their go-to person for topics. Check with culinary institute chefs. Reach out and be candid about your fact-finding. Send a thank you note summarizing what you learned from them. Diversify your connections; ask these mentors who they
know. Don’t get too lost in social media; these are good transactions but they don’t frequently lead to new and deep relationships. Don’t forget about the person responsible for sparking this passion in you. If possible, start there. Good luck, Kate… I am up for Italy. MGIC Michelle, any suggestions on managing email? My Outlook inbox often fills up when I am out of the office. How do you stay effective during higher volume times?” ~ Brea Dantin, Senior Client Service Manager, Stifel Nicolaus Brea: Inbox management is one of my most frequent questions. Many of us tend to wait until the task is finished and filed to manage the data. I suggest doing the opposite. • If you tend to keep too much, create a single folder called “Save and Read” and use the search feature of your software to re-find things later. This will eliminate a LOT of backlog. To do this—Right click on the Inbox folder, and select “New Folder”. Type “Save and Read.” You are done. • Create a second folder for “Rainy-day reads.” Place all fascinating but distracting information there, and schedule a 2 hour review once a month. • Dropping emails on the task list converts them to to-dos. Drag an email (unless it has an attachment) to the word “Task” on the left and let go. It becomes a task with all the email in the note/history. • Switching screens to book appointments slowing you down? Highlight the word Calendar and right click…select “Open in new window.” See your emails side-byside your calendar when responding.
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Once you have cleaned them all out, send me an email with your latest business challenge: info@skillsconsulting.com. J. Michelle Sybesma is a business consultant who has spent ten years with Professional Skills Consulting specializing in maximizing business success. More at www.SkillsConsulting.com
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Hamilton County Business Magazine/August • September 2010
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Focus: Education/Workforce Development
Filling the Higher Education Gap By Shari Held
Hamilton County has long been touted as one of the best places to live—for good reason. Its nearly 280,000 residents enjoy access to top-notch shopping, K-12 school systems, libraries, parks, trails and arts and entertainment venues. What’s missing from this picture? Convenient access to affordable higher education.
Local builder Will Wright, who is passionate about education, spearheaded the effort. “Everybody benefits from education,” he said. “And it doesn’t make any difference whether you achieve the highest level of learning or whether you just do your job better than you did it yesterday. It all pays off in the long run.”
For a county that prides itself on the fact that every other resident has a college degree, the void of higher education venues is an anomaly. But it’s not for lack of effort or oversight. And if all goes well, it will soon be history.
Investing in higher education also makes good economic sense. Impact studies on DePauw University showed an eight-to 12-fold return to the local community.
Studies also showed that 96 percent of Hamilton County residents supported the idea. Better still, 14 colleges and universities expressed interest in having a presence there. Then reality set in. “From an efficiency standpoint, this is still is the best idea,” Wright said. “But it wasn’t achievable because you can’t buy the land at $35,000 to $50,000 per acre and store it without having some revenue coming in to support it.”
Getting started
Nearly a decade ago, board members of the Hamilton County Alliance began discussing the need for a Hamilton County-based university. “There was a general overall sense that if we were going to be able to attract the types of companies and businesses that we felt we could be competitive for, we needed a higher education component,” said Jeff Burt, president of the Hamilton County Alliance.
“The market analysis we did showed a potential enrollment, based on the existing population, of as many as 45,000 students,” Wright said. “That would make it larger than IU or Purdue (at their main campuses).”
Enter Plan B Developing the plan
In 2007, a group of 20 business, educational, government, economic development and civic leaders began developing a strategic plan to develop the land and facilities with a goal of offering classes in the fall of 2010. It called for a 400-500 acre educational park with a classroom building that institutions of higher education could rent
The central campus was scrapped in favor of a decentralized model. Four electronically connected community learning centers, each capable of accommodating up to 10,000 students, would house classrooms, libraries, food courts, lounging and study areas. Independent developers were asked to donate property and pay part of the infrastructure costs for each center and the Hamilton County Higher Education Initiative would raise money through
Around 2004, the Hamilton County Higher Education Initiative was formed to create a vehicle to provide post-secondary Market analysis showed a potential enrollment education to residents of Hamilton County of 45,000 students…larger than IU or Purdue and beyond. It was to be a comprehensive, - Will Wright multi-university model that would offer everything from doctorate degrees to lifeon an as-needed basis. As their individual public and private fundraising. Developers style classes, including certifications and enrollments grew, each institution could would benefit from the increased traffic classes geared toward specific skills. build their own building(s) within the the university centers would generate and educational park. the county would be better positioned to attract new economic development.
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August • September 2010/Hamilton County Business Magazine
Ideas included using educational buildings to serve as transitions between commercial and residential space in master-planned communities such as Centennial in Westfield and Saxony in Fishers. Discussions with Carmel Mayor Jim Brainard focused on using buildings in the Meridian Street Corridor for classes during off-times. But negotiations halted when the economy tanked. “Westfield, Carmel, Noblesville and Fishers all have sites under consideration, but nothing is definite yet,” Wright said.
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A matter of time
The first step to putting life back into the initiative is getting the property donated, and Wright is optimistic that an upswing in the economy will set the wheels in motion once again. “The prospect is good for getting back on track now,” Wright said. “The need is so great that this will happen in a reasonable period of time. And I’m confident that the majority of the schools that were interested before are still waiting in the wings.”
St. Theodore Guerin High School 15300 Gray Road ✝ Noblesville, IN 46062 (317) 582-0120
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A plus is the state’s focus on higher education, as evidenced by the recent establishment of WGU Indiana, an online, competency-based university. While some people might view WGU as competition for the Hamilton County-based university, Burt said distance learning will never eliminate the need for an environment where people can congregate to learn. Burt is also confident access to higher education classes will become a reality for Hamilton County residents. “From a timing perspective, this is all about patience,” he said. “Knowing what you want to do. What you can do. And when the time permits, being in a position to implement it.” Given the need and an accelerating economy, can funding be far behind? v
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Hamilton County Business Magazine/August • September 2010
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Interview
FOCUS: Education/Workforce Development
Merging High School and College
Hamilton Southeastern Proposes Innovative Idea for Higher Ed
Goldberg Photography
By Mike Corbett
In his State of the Schools speech in June, Hamilton Southeastern Superintendent Dr. Brian Smith raised an intriguing idea. As he noted the expected increase in student population for Hamilton Southeastern’s two high schools and a proposed Freshman Campus, Smith maintained that the
district will need a new high school within a few years. But, instead of building a traditional high school, Smith is proposing a partnership with a university. We followed up after the address with a brief e-mail interview. Excerpts:
Dr. Brian Smith
Dr. Smith: As the high school enrollment exceeds 6,000, HSE will need to decide on the best plan to accommodate high school growth. One of the options HSE is exploring is the concept of establishing a regional college campus in Hamilton County and allowing up to 2,000 HSE students (from both Fishers and HSE high schools) to attend college to meet their high school
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and many post-secondary-degree requirements, simultaneously. Students would need to apply to attend the college-high school program. It is an option that would be a good fit for many students. Others would feel more comfortable in a traditional high school program.
high school concept. The major Indiana colleges and universities have expressed significant interest. There is no national model for an educational delivery system as unique and collaborative as this...yet it makes sense as we strive to develop a true K-16 educational program.
With the concept we’re considering, students selecting the college-high school option would be segregated from regular college students during their freshman and sophomore years. Juniors and seniors would take a significant number of dual credit classes. Students would travel back to their home high schools for extra-curricular activities, such as band and sports. With this option, a third “traditional” high
HCBM: Give us a few more details on your vision. Would there be a “campus?” Would the college option be a traditional college experience? Smith: There would not be a segregated high school or college campus. Facilities would be shared. Classrooms would be shared. An outsider looking in would simply see an educational campus.
There is no national model for an educational delivery system as unique and collaborative as this… school might not be a necessity. Students selecting the college-high school option would have the possibility of graduating with a high school diploma and an associate’s degree or higher. HCBM: What kind of response are you getting from colleges? Smith: Our staff and community have been very supportive during the preliminary discussions regarding the college-
August • September 2010/Hamilton County Business Magazine
Students wanting to achieve an advanced post secondary degree would be able to do so a few years out of the college-high school program. Tradition can be reinvented. Fishers is a fast growing and vibrant community where residents place a high value on education. It is a place where educational excellence can cross paths with innovation. And, it’s the perfect time to accomplish both. v
Management Robby Slaughter
Putting New Knowledge to Work How to make the most of offsite training It has happened to all of us. We’ve attended a workshop or training seminar, taken copious notes and then later realized that we never implemented any of the great ideas from that program. How can we begin to actually use what we learn from a short course? To tackle this problem, we must understand the forces at play. Conference presenters are under more pressure than ever to pack tons of content into less time, making retention far more difficult. Conference attendees are expected to catch up on all the work they missed as soon as they return to the office. The most valuable part of many sessions—interactive Q&A—is relegated to the last few minutes and often cut short. It seems like all the circumstances conspire against our desire to learn. Nevertheless, there are steps you can take to increase the overall value of a seminar. It may be most powerful to start with area where it feels like you have no control: session content. Reach out to the organizers in advance to ask if presentation materials can be made available. Contact the person leading the session to ask for electronic copies of their slides and handouts. Consider making a personal audio recording of the session or even taking pictures of key visuals with your cell phone camera. This will give you more than just your handwritten notes for reference. Furthermore, take a look at your own pre-event behavior patterns. If you find yourself scrambling to get work done before leaving, try to delegate or reschedule
so that you can focus on preparing for the event. Change your email and voicemail to report that you are “Out Of Office” well before you actually leave to give yourself more space. Write down questions you hope to have answered in the session and bring them along. Come ready to learn and to keep the office out of your mind. Arrive early and network. The other people in this room are about to engage in a shared experience. You can contact them later to exchange ideas and compare notes,
and most will happily communicate with you in the weeks and months ahead. Seek their business card so you can reach out to them in the future. When you get back from a great session, the first thing you should do is reserve time on your calendar to process. Part of this block should be immediate while the material is fresh. The rest depends on how much time you think you need to begin exploring and implementing ideas in the session. Make appointments with yourself
…there are steps you can take to increase the value of a seminar. so take this opportunity to collect business cards. Once you’ve met as many people as you can, sit near the front. The closer you are to the action, the more you are likely to retain.
and your notes. Be prepared to spend at least as much time reviewing as you did in attendance. If you want the information to stick, you must be ready to relive the time you were in the audience.
Once the session begins, put your entire focus on being attentive. Turn off your phone, shut your laptop and don’t chat with your neighbor. Ensure that your notes match the natural rhythm of the presenter. If their talk is divided into three parts, separate and title each part on the page. If they show a few video clips, note these breaks. Later, these touch points will help jog your memory of the overall narrative.
Make that next offsite training more meaningful. Change the way you attend seminars by being more intentional, before, during and after the session. You will find that additional effort reaps tremendous returns. Instead of begrudging how much you’ve forgotten, you’ll be proud of how much you remember and the new plans you put into action.
After the program ends, your sole mission is to acquire the presenter’s contact information. Every trainer appreciates praise
Robby Slaughter is a Principal with Slaughter Development, an Indianapolis-based productivity and workflow consulting company. His new book, Failure: The Secret to Success, is available now at www.failurethebook.com.
Hamilton County Business Magazine/August • September 2010
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Management Jack Pomprowitz
Outsourcing Management A Staffing Paradigm Shift
Workers in some professions -- like nursing and accounting -- are commonly tapped by employers for limited stints. Now, we’re seeing a trend toward recruiting interim help at the management level as well. As work-force demographics and economic conditions shift, more employers are warming up to the practice. It’s outsourcing of middle and upper level management; like a high end staffing agency that keeps a roster of talented
vantage is that interim managers tend not to have close ties to employees and leaders in the company so it is easier for them to make difficult staffing decisions. They also tend to avoid an organization’s political struggles or turf wars.
The Time for Temporaries
With every mass layoff comes a quiet memo from the top: “Hiring freeze, effective immediately.” But this is precisely the wrong moment for a hiring freeze. Rather
the map and vary by region. People either work on a project basis, for a certain number of dollars per month, or for so many hours per month. This is different from salaried work. Short-term jobs generally lack benefits like medical coverage and stock options. But they do commonly pay base salaries commensurate with their full-time counterparts, and many employers cover housing expenses for executives stationed far from
…this is precisely the wrong moment for a hiring freeze. people and sends them out on short term assignments as required, while companies keep just core staff. Many companies are wary of adding permanent head count in this environment. An organization may have a pressing need for a new product launch, restructuring, or some other specific goal. Teams of individuals possessing the required skills are assembled for a specific development project and then are disbanded when the project is complete. They effectively create a temporary company for a one-time project, reducing the risks and costs. A $15,000 three-month project is less risky than a $65,000 per year fulltime employee (salary plus benefits). The attraction for organizations that have interim needs is they can in very short order bring in a qualified senior manager that they may not be able to fit into a budget on a full-time basis. Another ad-
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than cutting themselves off from fresh perspectives and new ideas, companies should rethink and restructure critical management jobs, explicitly giving top priority to innovation and change.
home. In many instances, benefits and medical coverage are optional and available at the employee’s choosing.
Compensation Varies
Jack Pomprowitz is Director of Business Development for Crown Services, a staffing company with more than 35 offices in 11 states. He has worked in the staffing business for 11 years.
Some managerial temps say securing a permanent job is their true goal and that Organizations should also scrap the part of short-term stints offer a way for them -the memo that forbids any interim person- and employers -- to get a sense of fit. This nel. A downturn is the perfect moment allows employees to look at the culture of to bring in a few temporary managers in the company and see if they are interested key positions. You can bring them in for in a long-term engagement. fresh ideas, and send them on when the work is done. Employers who hesitate to Employers who need to shift course in this add costly permanent jobs are increasingly changing economy find they don’t always looking for short-term talent - and plenty have the leadership they need to do so. Inof highly qualified people are looking for creasingly they are turning to outsourced work to tide them over until hiring picks management to fill that gap by hiring talup again. ent on a flexible, temporary basis. Salaries for interim managers vary greatly, depending on the industry and the size of the company. Hourly fees are all over
August • September 2010/Hamilton County Business Magazine
Personal Finance Keenan Hawke
Retirement in the New Millenium
Time for a Reality Check
My grandfather got out of the War, took a union job, worked it for almost 50 years and now he collects his pension and social security. He still sends me a check every year for my birthday. (I try not to cash them, but then he calls and wants to know why I’m screwing up his checking balance!) You may have noticed that retirement planning is a little different today for you and me. No more lifetime union jobs. No pensions. And social security? You’ll do better telling your Mom to send you your old security blanket.
…things like Medicare and social security were a lot easier to deal with when the average life span was 67 and people died before we knew they were sick. Instead of taking a lifetime job right out of high school, we went to college and most likely found jobs with solid US corporations. We weren’t offered a pension, though. And despite watching cash coming out of our paychecks every month that was earmarked for social security, we all knew that was a scam. We were told to take care of our own retirement using something called a 401k plan. This plan was supposed to ensure our golden years. As long as we kept plowing the money in, we were set to retire at 65 with a fat monthly check, a condo on the west coast of Florida and couple of grandkids here in
Indiana. This was foolproof, which is why they called it a plan. How many times in the last 10 years have you had to re-work your plan? How often during the bear markets in 2002 and in 2008 did you throw your 401k statement in the trash? Let’s face it. You don’t even want to think about retiring. Every time someone brings it up, you get a little sick feeling in your gut, but you’re so busy running around at work and taking the kids all over the place that you forget all about it in a NY minute. While no one can instantly put all that money you lost over the last 10 years back into your 401k account, I can shed some light on a few reasons why our retirement world is shaping up differently than our grandparents and I can offer a few ideas about how to make things better. If the stock market did nothing but go up, you wouldn’t have any problems. A big explanation as to why the market is lower today than it was 10 years ago (which means your 401k account is not where you want it to be) has to do with politics and demographics. Over the last 80 years, politicians have figured out one way to maintain power is to give stuff to people. This stuff, things like Medicare and social security, was a lot easier to deal with when the average life span was 67 and people died before we knew they were sick. After WWII, soldiers came home and something kicked off called a baby boom. The WWII generation went on to produce… and the baby boom generation went on to consume…more stuff, which created a huge economic bonanza. This bonanza can be seen in the stock market in the almost uninterrupted bull market that lasted from 1982 until early 2000. Since then, however, things haven’t been quite so rosy.
In 2000, the stock market began figuring out that it was going to be tough for all of the countries in the world to pay for all of the entitlements they promised their people over the previous 70 years. America isn’t the only country with unprecedented debt levels. Every G-20 nation except Australia is saddled with a debt load that has never been seen before in human history. The stock market has been suffering because we are living longer and the costs to keep us healthy are going higher and higher. Does anyone have an answer? Bueller? Bueller? Here are a few ideas. First, drop the buy and hold BS. This was cooked up by Wall Street to keep you in their high paying mutual funds. Second, get more flexible (keep your stretch pants in the closet. I’m talking about your investing strategy). Every market and asset class has a season. Sometimes you want to be in bonds, sometimes you don’t. Gold is good now, but it won’t be forever. Sell stuff when it is unjustifiably high, and buy stuff
Drop the buy and hold BS when it is real cheap. Don’t even calculate any kind of help from the government. That way you won’t be disappointed when they let you down. The last piece of advice I have is don’t just stick your head in the sand. If you do, when you pull it out everything will not be ok. Keenan Hauke founded the first hedge fund in Indiana history and manages one of the fastest growing 401k businesses in America. An IU graduate, he has lived and worked in Fishers since 1999.
Hamilton County Business Magazine/August • September 2010
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HC Tourism Thrives Despite the Recession County attractions continue to grow in tough economy By Rosalyn Demaree
I
n a year when so much seemed to go wrong economically, Hamilton County’s tourism industry was a rare bright spot last year. The number of visitors drawn here from advertising grew an impressive 43 percent, ringing up millions of dollars in local spending, according to research conducted for the Hamilton County Convention and Visitors Bureau. “I was able to stand up there and say we had a positive year,” said Karen Radcliff, HCCVB deputy director, about her State of Tourism address to industry partners and government officials.
What’s the attraction?
Of course, we hosted one of the largest events in county history, the U.S. Senior Open at Carmel’s Crooked Stick Golf Club, which drew 147,000 people creating a $30 million regional impact, Radcliff said. But many permanent attractions thrived as well. More than 21,000 people floated above Fishers in Conner Prairie’s helium-filled balloon, tripling the inaugural year’s projected ridership, said Angela Tuell, the museum’s PR manager. She added that Conner Prairie’s overall attendance has increased the past four consecutive years, although HCCVB’s research shows that among visitors who came due to advertising, 6 percent fewer were attracted to the museum in 2009 than in 2008. Similarly, tourism in historic downtown Noblesville dipped 2 percent last year. HCCVB leaders, which recently opened a visitors center on Courthouse Square, say the dips do not indicate a trend. “We’re not worried about any of our attractions from an attendance and Atlanta Earth Festival
visitor perspective,” said bureau Executive Director Brenda Myers, acknowledging that “It’s hard to persuade people that there’s enough to do when you’re not in a big city.”
cliff explained. So HCCVB built a successful advertising campaign on that premise.
Ads blanketing print and broadcast media in Dayton, Cincinnati and When the bureau launched its ongoing “8 Louisville -- the county’s strongest Great Towns” theme in 2006, the message markets for tourists, according resonated immediately with strong, favor- to HCCVB research – beckoned able reaction, said Myers. guests here by promoting fun, relaxation and affordability. “Just coming to these eight great towns Bureau leaders are often asked means something to people,” Radcliff added. “We know we have a really nice mix. We know this message is working.” An often-repeated assumption that big Indianapolis events help fill Hamilton
It’s not an accident that many of Hamilton County’s ads prominently feature a locomotive. County’s 3,106 hotel rooms is false, said Myers. Although the FFA National Convention does place high numbers of blue-jacketed lodgers here in late fall, “We hardly get any overflow from Marion County anymore,” she explained. “That’s one reason we went to ‘8 Great Towns’.”
County attractions tops in area
Three Hamilton County attractions grew by double digits last year, according to the research: Noblesville’s Indiana Transportation Museum, Verizon Wireless Music Center and canoeing on the White River (see chart, page 18). It’s a strategy, not an accident, that many of Hamilton County’s ads prominently feature an ITM locomotive. Radcliff calls it “one of the big icons” that attracts attention, and Myers notes that many tourists drive past other train museums to get to ITM. To build tourism, “We’re encouraging ITM to do short rides. People don’t want to commit to all-day rides,” Myers said.
Affordability is key
Even families slammed by the economy wanted to take a vacation in 2009, RadHamilton County Business Magazine/August • September 2010
17
Year over year (08-09) attendance growth among Hamilton County visitors
why the Chicago market isn’t tapped more often. Media buys there are expensive, responds Myers, adding that county ads are placed in Midwest Living magazine and state travel bureaus. “We can’t be in every market in a meaningful way.”
Indiana Transportation Museum Verizon Wireless Music Center Canoe trip on the White River Shopping Indianapolis Zoo Carmel Arts & Design District Train ride Golf Museum of Miniature Houses Symphony on the Prairie Monon Trail Vineyard or brewpub Children’s Museum of Indianapolis Spa/Salon Historic Noblesville
Ringing local cash registers is the bottomline factor when ad placement is being discussed. Radcliff said the foremost question is will the investment bring tourism to Hamilton County.
13% 12% 12% 8% 7% 7% 6% 6% 6% 4% 4% 4% 4% -1% -2%
Source: Hamilton County Convention & Visitors Bureau 2009 Advertising Effectiveness and Conversion Research by Strategic Marketing & Research, Inc.
“Purgatory gets a lot of buzz because of its unusual Scottish design,” she said. Ranked in the top 10 courses in the state by Golf
Because the number of tourists from Dayton tapered in 2009, HCCVB is emphasizing the Louisville market this year, which the bureau’s research says has the biggest potential for Hamilton County tourists. Golf travel continues to be strong here. Players who came due to advertising spent more than $6 million in 2009. Two clubs that attract high numbers are Carmel’s Prairie View and Noblesville’s Purgatory.
Woodwind Golf Club
Myers said the BMW Championships, a playoff tournament in the FedExCup, will bring national TV coverage to the county when it’s played at Crooked Stick in 2012. No matter why tourists head to Hamilton County, they have to eat when they get here. “Travel isn’t inspired by food but food plays a part,” said Myers.
Photography for: Magazines Newspapers Fitness Family
Special Events Fundraisers Modeling and more
Great Exposures
Purgatory Golf Club
Digest and winner of a 2009 Readers Choice Award for Top 50 Public Courses by Golf World Magazine, it is “one of the longest courses on the planet and is a big challenge.”
Indianapolis based photographer Mark A. Lee has been capturing the best in people and events for over 20 years. He takes great pride in working with his clients to ensure the end results fit their individual needs in a creative and interesting way.
Mark A. Lee
1529 N. Park Ave. #1 Indianapolis, IN 46202 317.443.8337 www.GreatExposures.net
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“Maintenance at (Prairie View) is second to none,” said Radcliff, who golfs whenever she’s able. Ranked the best course in Indiana and listed among Golfweek’s Best Courses You Can Play, it is well known nationally as one designed by Robert Trent Jones Jr.
August • September 2010/Hamilton County Business Magazine
Her staff developed the “Chow Town” and its “8 Great Towns Tenderloin Trail” concepts this year to market locally grown chefs, eateries and wineries. Partnering with restaurants that serve tenderloins – more than 2,000 tenderloin sandwiches a week are served, according to Radcliff -- HCCVB is helping to promote specials during Tenderloin Tuesdays through Aug. 10.
Growth isn’t over
This year so far is promising for the county’s hotel industry; the number of
the anticipated January opening of the 1,600-seat Palladium at the Center for the Performing Arts and the Indiana Design Center in Carmel and the developing Nickel Plate Arts Trail between Fishers and Tipton County. Youth sports tournaments and facilities also are making their mark on the tourism industry, which accounted for 5,000 jobs and $244 million in revenue in 2007. “Hamilton County youth sports are very, very healthy,” said Myers. “What we’re (the bureau) good at is taking it to the next level, facilities in particular.”
rooms sold is up more than 14% as of May, according to Smith Travel Research. And, tourism isn’t expectedto take a vacation any time soon. For one thing, 48 percent of travelers to Hamilton County have visited before. For another, “The Carmel Arts and Design District is just burgeoning,” said Radcliff, who believes arts-related tourism is going to blossom. She points to
HCCVB helps event organizers and groups, such as the one Westfield has appointed to attract a sports complex, do feasibility studies, get bids and do promotions. The list goes on but in Myers’ and Radcliff ’s vision, there’s reason to believe future tourism reports will score more high notes for the local economy. v
HCCVB timeline 1989: Hamilton County Convention and
Visitors Bureau created, funded by innkeepers’ tax
1991: Bureau opens office in Noblesville;
county has six hotels with 644 rooms
1995: Annual visitor spending impact of $94 million with 1,900 full-time tourism jobs
1996: Bureau moves to Fishers Train Station
1997: Stay and Play golf package launched 2003: Youth Sports marketing initiative launched
2005: 8 Great Towns marketing initiative launched
2006&7: 2% increase in innkeepers
tax funds more than 50 projects over next four years
2008: Annual visitor spending impact of $244 million and 5,000 jobs.
2009: Hamilton County Sports Authority launched
2010: County has 32 hotels and 4 Bed
and Breakfasts with 3106 rooms
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Hamilton County Business Magazine/August • September 2010
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Profile
E
ntertaining comes naturally to Ed and Nancy Cohee. Ed is handy around the house, and Nancy is known for her culinary skills. For years Nancy had been in the corporate world working in information technology sales while Ed was employed in the high-tech home theater/
It’s a mission of love, and we love doing it. custom design business. Their collective experience has proven priceless for their new role as innkeepers at the FrederickTalbott Inn in Fishers.
“Approaching retirement, we wanted a business of our own,” said Nancy. “We were healthy and had worked for other people our entire careers, so we felt it was time to branch out on our own.” The couple, who are both from the Midwest, was attracted to the Frederick-Talbott Inn because of its location − close to family and friends. The bed-and-breakfast also has historic meaning because it overlooks Conner Prairie Interactive History Park. The original colonial brick twostory farm house was built in 1852 and the property houses the authentic barn, formerly used as a milk house. Today the renovated house features 10 bedrooms and bathrooms, including a honeymoon suite. A separate building serves as a full-service conference center.
Historic farm house setting
Conference Center
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The nostalgic inn features several home-grown Indiana antiques, such as an 18-foot dining table secured in an auction from the previous innkeepers of the L.S. Ayres Tea Room in downtown Indianapolis. Another piece, also
August • September 2010/Hamilton County Business Magazine
purchased at an auction, is a large wooden locker from Union Station. The bed & breakfast industry has been a labor of love for the Cohees. In addition to the inn having been unoccupied for a time, to build their business the couple faced a challenging economy. According to the Professional Association of Innkeepers International, bedand-breakfasts are a $3.4 billion
A taste of home
Nancy relies on her culinary talents to make sure guests savor delicious meals. With four grown daughters and six grandchildren, she has a reputation for knowing how to choose creative recipes for a variety of events. “Some of the most requested dishes include Frederick’s chicken casserole with chestnuts, our rice dish with almonds and homemade cream of mushroom soup. For breakfast the apple, blueberry, banana French toast and egg dishes are popular,” Nancy said.
Entertain all walks of life
Meeting people from all walks of life is one of the perks the Cohees enjoy most as innkeepers. They’ve hosted many VIP guests and have met people from all over the world. Recent visitors have included professionals from the Smithsonian Institute, who helped launch the balloon exhibit at Conner Prairie Interactive History Park, and the owner of the American Girl doll company. During his stay, Arthur Frommer, noted Budget Travel magazine author,
referred to the inn as “being one of the best in America.” There is always something to do as an innkeeper. One of the Cohees’ future goals is to preserve the authentic barn for use as a possible arts’ venue. They have no plans to retire because they’re having too much fun coming to work every day. “We’ve put a lot of blood, sweat and tears into buying this inn,” Ed added. “It’s a mission of love, and we love doing it.” v
business globally, and the national occupancy rate is typically about 40 percent. But the Frederick-Talbott Inn has only seen about 20 percent occupancy recently, which Nancy says is typical in this type of economy. One of the characteristics that draws people to the Fredrick-Talbot Inn is its conference center. Having an entire building in which to host a business meeting has helped the Cohees build a customer base from all over the country. However, Ed admits that it is really the innkeepers who make the biggest difference. “The personality of the innkeeper sets the tone for the success of a hotel. Every guest who walks through our doors is met with a welcoming smile,” Ed said. “We receive positive feedback about how enjoyable their stay is, from the accommodations to the food.” Hamilton County Business Magazine/August • September 2010
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Girls Just Want to Go into Business
Girls take first place in both individual and team Business Plan contests By Mike Corbett
T
he Spring round of Business Plan competitions was held in May at St. Vincent’s in Carmel. The competition is sponsored by the Entrepreneurship Advancement Center and is judged by volunteers from the
1st Place Individual
Nicolle Larson: Fishers H.S. Events by Nicolle
business community. Here are the top three individual plans and top three team plans. Winners of 2nd and 3rd place teams are not identified because we didn’t receive permission to publicize them.
3rd Place Individual
Alex Turkopolis: Fishers H.S. Lexa’s Summer Camp
Events by Nicolle is an event coordinating firm that focuses on the small touches and relies on involvement from the host. That involvement is ensured using an interactive web site. “Right after the client has signed the contract, we will give them an access code to their personal account on our website. There they can have complete control… The host can link their registry to their account, see their budget, see when the vendors need to be paid, and place ideas they want to show the coordinator at the next meeting. If they have a question at any point during the planning process, they are able to instant message us through their new account.” Events by Nicolle also intends to use the site to stay in touch with its vendors, keeping communication flowing smoothly and ensuring successful events for its customers.
“Just because a child’s parents have to work all summer doesn’t mean the child should have to waste away the summer at home.” With those inspiring words, Alex offers her version of summer camp, which includes “fun-filled activities all day long…making the most of the warm summer days and being outside enjoying the sunshine.” Based on her calculations, start up costs for this venture are low enough that Alex can launch with just $400 of her own money and a $7600 loan. She will manage the camp herself because she loves working with children and she is “organized, conscientious, very friendly (with) great people skills, independent, and confident.” She notes that the economy could derail her plans. “My rate of business failure depends solely on the unemployment rate of parents. As long as parents are still working, there will always be an interest and a need for summer camps.”
2nd Place Individual
1st Place Team
Tony Granitto: Noblesville H.S. Votive Clothing
The first line of Tony’s Executive Summary reads: “Votive Clothing is an ambitious clothing company that is based on the core of skateboarding, and the passion skateboarders have for the sport and the lifestyle.” Ambitious is an understatement. It’s clear he has the passion, laying out a 20 year plan that starts with shirts, expands into hats, hoodies, and pants, later into custom skateboards and ending with “a book about the story of the company and its achievements and its movements to progress skateboarding.” Although Tony plans to start Votive in Noblesville, expansion is a priority and he intends to be worldwide within ten years, and “by 20 years, Votive will be a common name in the skateboarding community around the world.” You read it here first, folks.
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August • September 2010/Hamilton County Business Magazine
Stephanie Owen, Morgan Williams, Morgan Hayes: Noblesville H.S. Girl’s Just Wanna Have Fun:
This team wants to capitalize on the popularity of high school sports among girls with a sports apparel retail store specifically for high school female athletes. “Through our experiences and observations we know it is hard to find a variety of apparel for female athletes. Our business will supply our customers with the proper apparel needed for sports at the high school level…Our store will be easily accessible, easy to find, and offer an affordable price to our customers. The store will be located in the heart of Hamilton County where high school sports have a large impact on the community.”
2nd Place Team
Nerd Haven: Westfield H.S.
A couple of Westfield boys envisioned this clothing business “as a result of a lack of appealing t-shirts for children and adults alike.� They want to launch a clothing line based on Nintendo characters, eventually branching out to other video game characters, then further branching out to other clothing. They feel the design choices currently available are very narrow so they will design their own versions of the characters and apply them to the shirts. Though starting as an online business, they hope to eventually open bricks and mortar stores.
3rd Place Team
Up in Smoke Comedy Club: Fishers H.S.
The two partners who conceived this comedy club state right up front that “The purpose of Up in Smoke Comedy is to make money by providing a comfortable environment where one can enjoy some good wholesome laughter, satisfying relaxation, and top quality food.� They have already chosen a location: an old house on Illinois St. in Indianapolis. The comedy club will be downstairs and the restaurant up. They see this as an extension of themselves, having “built this company around our love and passion for comedy. Here at USC we want to ensure that you’re experience with us will be memorable, not to mention hilarious.�
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Hamilton County Business Magazine/August • September 2010
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Ear to the Ground pages
Opening Summer 2010! Call (317) 219-3450 to schedule a tour!
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August • September 2010/Hamilton County Business Magazine
Hamilton County Business Magazine/August • September 2010
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News The Farmers Bank Expanding
Photo Contest Winner
Future Farmers Bank
The Farmers Bank is opening two new banking offices in Hamilton County, one in Fishers, 7126 E. 116th St. and the other in Noblesville, 16940 Clover Rd. Both buildings are the former Donato’s Pizzeria restaurants. Headquartered in Frankfort, IN, The Farmers Bank has 9 banking offices in Central Indiana, including one in Sheridan.
Info Services Company Moves headquarters to Noblesville
Governor Daniels was on hand as Miller Consulting Group announced plans to expand its operations in Noblesville, creating up to 230 new jobs by the end of 2013. The company provides computer-aided design and engineering services for the aerospace, defense and medical device industries. The Indiana Economic Development Corporation offered Miller Consulting up to $2.5 million in performance-based tax credits and up to $120,000 in training grants based on the company’s job creation plans.
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Mark and Dia Lubin opened the Great Harvest Bread Co. bakery at 12505 Old Meridian St. in Carmel. The store includes an indoor viewing area where customers can watch the baking process in action as bakers mill the wheat, knead the dough, and handcraft each loaf. Customers are offered a hefty slice of freshly baked bread each day as part of the bakery’s unique atmosphere.
Carmel Opens New Trail
Becky Stuck won Westfield’s Website Photo Contest for this shot of her son Hayden at Quaker Spray Park. The photo will be used in Westfield’s marketing materials for the city’s website.
Joe Mitchell Achieves Platinum level
Governor Mitch Daniels at Model Mill in Noblesville
New Bakery Opens in Carmel
Joseph E Mitchell, Senior Financial Advisor, has become an Ameriprise Platinum Financial Services® advisor based on the success of his financial services practice in 2009. Only 15 percent of the 10,000 Ameriprise financial advisors nationwide achieve this status.
Liz Tate Promoted
Liz Tate has been named Vice President for Grants at Central Indiana Community Foundation, overseeing CICF’s $35.7 million in annual grantmaking to 753 not-for-profits in central Indiana. Tate joined Legacy Fund, the Hamilton County affiliate of CICF, in 2000, and became associate vice president in 2007.
August • September 2010/Hamilton County Business Magazine
Carmel opened a new section of trail connecting The Monon Greenway to 146th St. just north of 136th St. The new section is called the Hagan-Burke Judy Hagan Trail, named for trails and parks advocate Judy Hagan and the late Ed Burke.
Krider Promoted
Monique Krider has been promoted to Vice President of Human Resources at Indiana Members Credit Union. Krider has been with IMCU for 34 years and began in Branch Operations in 1976.
Fishers and Carmel Make Money’s List
CNN/Money is out with its list of best small cities and Fishers cracked the top ten this year at #8, with Carmel just behind at #14. Fishers last showed up at #10 two years ago and Carmel didn’t make the list in ‘08 (CNN/Money changed the population criteria t measure small towns last year and changed back this year). They are the only Indiana communities to make the top 100. Eden Prairie, MN was #1. The ranking is based on a statistical analysis of more than a dozen factors designed to measure quality of life.
Dining Out Veteran Chef Brings Traditional Italian Flavors to Hamilton County Matteo’s Ristorante Italiano Story and photos by Scott Tyree
W
hile the great chefs across the world are experimenting with combining various culinary traditions to create fusion cuisines, there are still some who seek to preserve the culinary traditions of their ancestors. Matteo’s Ristorante Italiano in downtown Noblesville is preserving the traditions of an Italian family with a rich culinary history both in Italy and the United States. Owners Matteo DiRosa and his wife Emily Herner are striving to provide customers with Italian food that is representative of the traditional favorites throughout the diverse regions of Italy.
After working in a family owned restaurant in his hometown of Salerno, Italy for many years as a youth, Matteo spent five years in culinary school in Italy. He came to the U.S. in 1999 after serving in the Italian Army during Desert Storm and traveling throughout Europe. Matteo and Emily met while working at Amalfi’s in Castleton which is owned by Matteo’s brother, Mario. The two decided to open a restaurant together outside of the city and in 2003 they opened Matteo’s on Noblesville’s courthouse square. One of the challenges of locating a restaurant in a historic downtown building is having enough space to accommodate a high volume of customers while having enough kitchen space to serve them efficiently. Matteo’s undersized kitchen could be viewed as a disadvantage by many restaurant owners, but Matteo and Emily see it as an opportunity. A lack of cold storage space ensures that your food is fresh thanks to daily deliveries of produce, meats and seafood. The advantage of their location is the charming atmosphere of the updated and beautifully decorated building. Sidewalk seating on the Noblesville square is also available.
Emily and Matteo DiRosa
It is the food that turns customers into regulars and Matteo’s is making regulars almost as fast as plates of lasagna. All of the items on the menu are made fresh from recipes developed by Matteo. The food is rich and hearty and the flavors of the sauces and soups make you crave them when you drive through downtown. A great example is the Tortellini Matteo. Cheese stuffed tortellini is topped with a rich cream sauce and sautéed in ham, mushrooms, onions and parmesan cheese. My wife Jana claims it is the best pasta dish she has ever
had and with a price tag around $15 it is a great value. The Filetto di Blue Gorgonzola is a must try for any steak lover. This dish starts with a prime cut of tenderloin which is grilled and then baked in a puff pastry. On the side is a Gorgonzola cheese sauce accented with
pine nuts. Seafood selections often vary by availability and include many Mediterranean species that Matteo enjoyed while in Italy. Making it to the end of your meal with room for desert is unlikely, but if you do they offer made-from-scratch deserts like Tiramisu and a customer favorite: Fungo cake. If you have not visited Matteo’s, do your family or friends a favor and recommend it for your next meal and prepare to become a regular.
Hamilton County Business Magazine/August • September 2010
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Monthly Luncheon 12 to 1:30 p.m. Monon Center
Monthly Luncheon (see below for details) 12 to 1:30 p.m. The Fountains
All-County Chamber YP Event
Business Roundabout w/Indy Chamber 5 to 6:30 p.m. Ritz Charles
Business Roundabout 5 to 6:30 p.m. Staybridge Suites
Business Over Bagels 7:30 to 9 a.m. Baker & Daniels
All-County Chamber Network Breakfast 7:30 to 9 a.m. East Street Studios
Jeff Speck is a city planner and architectural designer who advocates internationally for sustainable design. Speck co-authored Suburban Nation: The Rise of Sprawl and the Decline of the American Dream, as well as the just-released Smart
Don’t renew your current coverage before obtaining a quote on the group insurance plans offered through the Chamber.
Growth Manual.
Chamber members with two or more employees are eligible to participate in the group plans which are offered at a discounted rate through Advantage .
Become one today and take advantage of this and other valuable benefits.
Call 846.1049 or visit carmelchamber.com .
The Clarian North staff celebrate five years of Chamber membership. (l) PNC, formerly National City Bank, have been Chamber members for 20 years. (r)
Carmel and Westfield Chambers hosted a joint after hours event at Clay Terrace in June. (l) Carmel Chamber’s Arrows Young Professionals networked in June. (r)
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August • September 2010/Hamilton County Business Magazine
new faces of the chamber Photos taken by Focal Point Studios
Hillary Dunham Scotty’s Lakehouse at Geist
Jack Freedman Freedman Law
Deborah Brandon Brandon&Associates Insurance
Nina Macchia Habitat for Humanity
Keith Baughman Jay-Crew Landscape
Kris Sandman The Edgewood Golf and Dining
schedule of events Navigating the Chamber Tuesday, August 3 3 p.m. - 4 p.m. Fishers Train Station
Monthly Luncheon August 18 11:30 a.m. - 1:00 p.m. FORUM Conference Center
Monthly Luncheon September 15 11:30 a.m. - 1:00 p.m. FORUM Conference Center
Morning Motivator August 4 8 a.m. - 9:30 a.m. Brand Photo Design
Business After Hours August 25 4:30 p.m. - 6:30 p.m. M&I Bank, E. 116th Street
Business After Hours September 22 4:40 p.m. - 6:30 p.m. St.Vincent Medical Center NE
Wellness Day-Farmers Market August 14 8:00 a.m. - Noon Fishers Train Station Lawn
Navigating the Chamber September 8 8 a.m. - 9 a.m. Fishers Train Station
Morning Motivator Networking and More October 6 8:00 a.m. - 9:30 a.m. Wolfies
FISHERS
Maggie Charnoski Trinity Free Clinic
www.fisherschamber.com
Rob Zelasko Marco’s Pizza
For event details, please visit www.fisherschamber.com or call the chamber at 317.578.0700.
Hamilton County Business Magazine/August • September 2010
29
www.hamiltonnorthchamber.com
HAMILTON NORTH
Hamilton North Chamber 70 N. Byron Street Cicero, IN 46034 317-984-4079
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Upcoming Events! AUGUST 2010
Tuesday, August 3, HNCC Breakfast, 7:30 am Wolfie’s Waterfront Restaurant, Speaker: Gary Hentschel, President Central Indiana KeyBank, RSVP by Wednesday, July 28
Saturday, August 7, 27th Annual Cicero Triathlon, 8:00 am Red Bridge Park
JUNE AND JULY LUNCHEONS
Debbie Beaudin, Ambassador Committee Chair presents Jake Doll, Sandol & Associates with the Hamilton North Chamber Business of the Year award. The Business of the Year award is chosen among the quarterly Bell of Recognition winners that are nominated by the Ambassador Committee and voted on by the Chamber membership.
The 27th Annual Cicero Triathlon will be Saturday, August 7
at Red Bridge Park in Cicero. The Triathlon is the Chamber’s major annual fundraiser. The race attracts athletes from around Central Indiana and beyond. The triathlon has a reputation for being a safe, friendly triathlon enjoyed by beginners and seasoned athletes alike. Register at www.getmeregistered/Cicero or download an entry form at the Chamber’s website www.HamiltonNorthChamber.com.
SEPTEMBER 2010
Tuesday, September 7, HNCC Luncheon, 11:30 am
Harbour Trees Golf Club, Speaker: Pam Ruster, Supportive Systems, “Work/Home Life Balance”, RSVP by Wednesday, September 1
Thursday, September 30, All-County Networking Breakfast, 8:00 am East Street Studios, Westfield
Cindy White remarks to the Annual Meeting crowd on her time on the Executive Board of the HNCC. Cindy was recognized for her service on the Board.
Steve Elliott, local musician and Bob Foster, local musician and owner of Hedgehog Music Showcase provide the musical entertainment and a Cindy White mini-roast for the Chamber’s Annual Meeting at the Atlanta Banquet Hall
Members of the HNCC enjoy the musical entertainment Cheryl Miller, Adventures Unbridled recently joined the Chamber at the May Annual Meeting
Peter Dunn, aka Pete the Planner, gave a humorous, yet helpful presentation on financial matters at the June luncheon
August • September 2010/Hamilton County Business Magazine
Jill Guion, Anderson University School of Adult Learning, presents the Business Spotlight at the June luncheon
Upcoming Events! AUGUST 2010
August 12 – NetWORKS! 8:00 a.m.
Mudsock’s Grill 14741 Hazel Dell Crossing, Suite 1000
September 1 – Are You Saying the Right Things?” 8:00 a.m. Seminar at Cambria Suites 13500 Tegler Drive
September 9 – NetWORKS! 8:00 a.m.
Co-hosted with the Westfield Chamber! Lutz’s Steak House 3100 Westfield Road
Heavenly Sweets 610 Hannibal Street
August 25 - Membership Luncheon 11:30 a.m.
2010 Pinnacle Award
presented by Riverview Hospital Forest Park 701 Cicero Road
September 22 – Membership Luncheon 11:30 a.m.
Mayor John Ditslear’s State of the City Address Harbour Trees Golf Club 333 Regents Park Lane
September 23 – Business After Hours 4:30 – 6:30 p.m. Chateau Bijou Salon & Spa 802 Mulberry Street, D-1
September 30 – All County Networking Breakfast 7:30 a.m East Street Studio 18880 North East Street, Westfield
Community Pride Award for Excellence The Noblesville Chamber’s Community Pride Award for Excellence for June was presented to Gatewood’s Vegetable Farm & Greenhouses, a family-owned business serving the area since 1922. Accepting the award were Bill and Nancy Gatewood. They are located at 9555 E. 206th Street.
Mary Sue Rowland was the recipient of the Noblesville Chamber’s 2010 Pinnacle Award, presented to a person representing outstanding achievement in community service. Cindy White presented the award at the June 23 membership breakfast.
NEW MEMBERS
Eric Askew – WestPoint Financial Group
Seek out our new members at the next Chamber event you attend and help make them feel welcome!
Mark & Teresa Skipper – The Mustard Seed
Susan Foellinger – ERA Real Estate
www.noblesvillechamber.com
Guest speakers: Rich Adams, Director of Transportation Security Administration, Indianapolis Airport and Mike Welch, Agent in Charge of Indianapolis Office, FBI Purgatory Golf Club 12160 E. 216th Street
September 16 – Corporate Challenge Noon – 4:30 p.m.
NOBLESVILLE
August 19 – Business After Hours 4:30–6:30 p.m.
SEPTEMBER 2010
Noblesville Chamber 601 Conner Street Noblesville, IN 46060 317-773-0086
TJ Elbert and Matt Fischer – Elbert Construction
Hamilton County Business Magazine/August • September 2010
31
www.sheridanchamber.org
SHERIDAN
Sheridan Chamber 407 S. Main Street P.O. Box 202 Sheridan, IN 46069 317-758-1311
Upcoming Chamber Luncheons
New Chamber Members
August 26, 2010 Amanda Trestrail, Good Samaritan Network “Vision and Mission” 11:30-12:30p.m.
Biddle Memorial Foundation Brian Myers 317/432-6977 P.O.Box 215 Sheridan, IN 46069
Casey’s Bar & Grill 501 S. Main St., Sheridan
Fisher Family Funeral Services Steve & Kate Fisher 317/758-0500 508 E. 6th St. Sheridan, IN 46069 September 23, 2010 Guest Speaker To Be Announced 7:00 - 9:00p.m. Palomino Ballroom 481 S. C.R. 1200 East Sheridan
Chamber Assistant The Chamber Assistant, Ashley Gibson, has been doing an awesome job at the chamber. During school, she works at the office from 3-5pm and during the summer and school breaks, she is there from 12-2. Stop in and say hi if you are in the area. Happy 1 year Anniversary at the Chamber Ashley!
The Sheridan Sesquicentennial is now over, but the Chamber just wanted to wish Sheridan a very Happy “150th” Birthday and here is too many more celebrations! A big thank you goes out to Connie Pearson, The Sheridan Historical Society, Sheridan Main Street, The Sheridan Chamber, The Sheridan Lions Club, The Sheridan Kiwanis, The Sheridan Library, and all the other organizations and people that helped plan this event! It was a team effort and all the hard work is much appreciated!
Upcoming Events HARVEST MOON FESTIVAL October 2nd and 3rd, 2010 Biddle Memorial Park Sheridan, Indiana
Be sure to visit the Sheridan Chamber Website, www.sheridanchamber.org for information on all upcoming events!
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August • September 2010/Hamilton County Business Magazine
MARK YOUR CALENDARS
AUGUST 2010
SEPTEMBER 2010
Economic Development Meeting Monday, August 2nd ~ 11:30 a.m
Old Country Buffet, Village park Plaza Individuals pay for lunch at the door and join the committee in the back meeting room. RSVP to 317-804-3030 or info@westfield-chamber.org
Westfield Young Professionals Wednesday, August 18th
“Networks” - Joint Networking Breakfast Westfield & Noblesville Thursday, September 9th ~ 8- 9:30 a.m.
Westfield Chamber 130 Penn Street P.O. Box 534 Westfield, IN 46074 317-804-3030
Lutz’s Steak House $10 - Members; $20 – non-members Reservations are required by September 3rd 317-804-3030 ~ events@westfield-chamber.org
Economic Development Meeting Monday, September 13th ~ 11:30 a.m
For details visit www.westfield-chamber.org
Westfield Farmer’s Market Fridays through August 6th ~ 4:00 – 8:00 p.m.
Red Man Park ~ Downtown Westfield ~ www.dwna.org
Dr. Joel Lanie, Donna Wisniewski (Westfield Gentle Dentist and Denise Abshire (Flagstar) visit at the Westfield/Carmel Connect 2 Business after Hours at Clay Terrace.
Westfield Fire Station 83 Groundbreaking ~ June 8, 2010
Martin Jay’s Butcher Shop ~ Ribbon Cutting Visit this new shop at 17647 Little Chicago Road
Monthly Membership Luncheon Thursday, September 16th ~ 11:00 a.m. – 1:00 p.m.
The Bridgewater Club, 3535 East 161st Street ~ Westfield Annual State of the Schools Address Presented by Superintendent, Dr. Mark Keen Members with reservations: $15.00 ~ Walk-ins, non-members, and all billables: $20.00. Reservations due by September 10th RSVP to 317-804-3030 or events@westfield-chamber.org
Westfield Young Professionals Wednesday, September 15th
Monthly Meeting & Event For details visit www.westfield-chamber.org
Countywide Networking Breakfast Thursday, September 30th ~ 7:30 - 9:00 a.m.
Joint networking event with all Hamilton County Chambers of Commerce East Street Studios, 18880 North East Street ~ Westfield Catered by Kelties. $10.00 for Chamber members with reservations; $20.00 for all others & billables Reservations are required by September 24th RSVP to 317-804-3030 or events@westfield-chamber.org All Chamber event dates, timers and locations are subject to change. Please call 317-804-3030 or visit www.westfield-chamber.org or details.
2010 Lantern Awards
Celebrating Westfield’s Outstanding Businesses & Individuals
Saturday evening, September 11th
Palomino Ballroom Sponsored by
NEW MEMBERS
Trinity Free Clinic Healthcare Maggie Charnoski 14598 Oakridge Rd Carmel, IN 46032 317-819-0772 www.trinityfreeclinic.org Bussell Family Funerals Funeral Home Ronald Bussell 1621 E. Greyhound Pass Carmel, IN 46032 317-587-2001 bussellfamilyfunerals.com
www.westfield-chamber.org
Wood Wind Golf Club. 2302 W. 161st Street Part 1: 11a.m.- 1p.m. ($15) Part 2: 1-3 p.m. ($20) Part 3: 3-5p.m. ($0) Part 1: A presentation by Doc O’Neal, General Manager of Wood Wind Golf Club. Part 2: Networking on the Nines! This not your typical golf event! Network while on the beautiful Wood Wind golf course. A unique and fun networking opportunity for both golfers and non golfers! Cost is $20.00 per “golfer.” After “golf ” join us for part 3! Part 3: Mingle & Mix networking event. Enjoy, Beverages and Appetizers. Catering by Kelties. RSVP: 317-804-3030 or events@westfield-chamber.org
Individuals pay for lunch at the door and join the committee in the back meeting room. RSVP to 317-804-3030 or info@westfield-chamber.org
WESTFIELD
Monthly Membership Luncheon Thursday, August 19th ~ 11:00 a.m. – 1:00 p.m.
Joe Plankis Associate Member 514 Stockbridge Drive Westfield, IN 46074 317-569-5195 Finn Social Media Social Media Tom Dooley 1911 Emerald Pines Lane Westfield, Indiana 46074 317-289-9969 www.finnsocialmedia.com
Visit our new website at www.westfield-chamber.org Hamilton County Business Magazine/August • September 2010
33
Hamilton County History
We’ve Always Been Proud of our Schools At the turn of the 19th to the 20th century, Hamilton County was a prosperous and diverse community. A natural gas boom had started in 1887 and reached its peak around 1900. New business ventures were springing up and new immigrants were moving into the area to work in the factories. Between 1890 and 1900, the overall county population went from 26,213 to 29,914 - a 14% increase. The population of Jackson Township made the astonishing jump from 4,255 to 6,620 - a 56% increase. By 1903, three railroads and an electric Interurban system served the county. A sense of optimism and advancement prevailed.
David Heighway
Around this time, County School Superintendent Ellis A. Hutchens announced his wish to have a photograph taken of every school in Hamilton County. In a newspaper article dated December 13, 1901, Hutchens stated “We have visited and photographed all the schools of Delaware Township and find a good attendance in every school and a good working interest.” These township school photographs, taken between 1892 and 1909, have been preserved and are stored at the Hamilton County Historical Society.
Clay Township School No. 4 - this building was built in 1892 near the present intersection of 106th Street and Towne Road. The area school boards made a great effort to replace these wooden schools with brick ones in the early 1900’s. Teacher Mahlon L. Haines’ wife, Rachel, was also a school teacher in the county.
Atlanta High School, 1901 – A new all-grades school was built in 1916, but attendance dropped after the gas boom failed.
Fall Creek Township School #6 – The site today is Brooks School Park at the intersection of 116th St. and Brooks School Road just south of Brooks School Elementary.
Westfield High School, here in the 1890s, was built in 1861 as Union High Academy and was the elite school of the county. A new high school was built in 1907 and the academy is now Union Bible College.
The Noblesville High School building was considered state-of-the-art when it was built in 1900. It was located on Conner Street and a gymnasium was added in the 1920s.
Noblesville High School chemistry lab – In the 1960s, the school was torn down, the gymnasium was saved, and the site turned into the Boys and Girls Club.
Fishers Switch School, 1902 – this was replaced in 1907 by a yellowbrick all-grades school building that would become Fishers High School.
The photographs are now accessible online through a joint project of the Hamilton East Public Library, the Hamilton County Historical Society, and IUPUI. The collection, “Hamilton County in 1900 – Through a Young Person’s Lens”, also includes the photographs of Earl Brooks (1883-1968) who, as a young man, took pictures of Noblesville and the surrounding area between approximately 1897 and 1904. The images are can be found at http://www.ulib.iupui.edu/digitalscholarship/collections/HEPL.
David Heighway is the Hamilton County historian.
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August • September 2010/Hamilton County Business Magazine
BUSINESS RESOURCE DIRECTORY Commercial Lease Space River Edge Professional Center and River Edge Market Place Noblesville, IN Call John Landy at 317-289-7662 jcl@roamermaritime.com
65,000 square feet of flexible floor plans. Design and build to your specifications. Time Share space available. Retail space also available from 1,600 square feet up. Easy access and abundant parking! High speed internet. 3 minutes from Riverview Hospital.
Community Resources Hamilton County Autism Support Group 19215 Morrison Way Noblesville, IN 46060
Signs and Banners Logan Street Signs & Banners 1720 South 10th Street, Noblesville, IN 317-773-7200 Open M-F 7-5 www.loganstreetsigns.com www.noblesvilletrophies.com www.noblesville.com
Digitally printed signs and banners of any size, vehicle wraps and graphics, T-shirt printing, laser engraving. Great customer service, fast turn-around. Family Owned and Operated. Serving Noblesville and Hamilton County since 1992. Also home of Noblesville Trophies 773-7391 Open M-F 9-6 Sat. 10-2
Service Club
Storage JAS Thomas Storage 20799 Riverwood Avenue Noblesville, IN 46062 317-774-1500
Need more room in your office or home? JAS Thomas Storage can provide it. Climate controlled storage for all of your important documents or assets. • 12’ x 60’ bays - Water Access-Electricity • 10 ’x 10’ areas - perfect for extra inventory or document storage Hours: Monday-Friday 9:00am - 5:00pm or by Appointment Call 317-774-1500 for more details
Rotary International
Printing Financial Forms and Systems, Inc. www.financialformsandsystems.com 317-726-7385
The Hamilton County Autism Support Group provides community awareness and helps support families where lives are challenged by Autism, a disability that typically appears during the first three years of life and affects social interaction and communication skills. HCASG provides Support Meetings, Autism Siblings Program, Young Adults Social Group, Girls on the Spectrum and more. For more information, contact Jane Grimes at 317-403-6705 Or visit www.hcasg.org
Freelance Graphic Design Mezign Design 11505 River Drive East, Carmel, IN Call Melanie at 317-306-8984 melzee@indy.rr.com Mezign Design offers graphic design services for anything from business cards to billboards, specializing in print and web advertising. Reasonable rates, modern design and fast turnaround. Give Mezign Design a try. You’ll be glad you did.
The Noblesville Midday Rotary Club is one of 32,000 local Rotary clubs throughout the world and six in Hamilton County. Open to all persons regardless of race, color, creed or political preference, Rotary brings together business and professional leaders to provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. Each club meets weekly. For more information on the Noblesville Midday Rotary Club. Call Gloria Davis 317-877-0051
Computer Consulting
FFS is a locally owned supplier of business checks, envelopes, commercial print, stamps, office supplies and anything else you need to keep your business running. We offer free delivery in Hamilton County and can usually have what you need the next business day. Contact Scott Tyree at 317-726-7385 for a fast quote.
Next Edition: Real Estate/Residential and Commercial Development Advertising Deadline: August 27
Compumed – 802 Mulberry Street Noblesville, IN, Suite BB3 317-340-4802 Rocky@compumed-indy.com
• Business Computer Hardware and Software Installation • Custom Application Development • On-Site Support and Service
For advertising info: 774-7747 mcorbett@hamiltoncountybusiness.com
Hamilton County Business Magazine/August • September 2010
35
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