Hamilton County Business Magazine August/September 2013 by Mike Corbett

Focus: Education/Workforce Development

AUGUST • SEPTEMBER 2013

Empowering Plus… Women Lauren Taylor, Holder Mattress, Shelly Aristizabal, Business Women Connect, Nicole Cisowski, Network of Women in Business

• Apprentice University • Why You Can’t Find A Job • The Financials of Divorce

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August / September 2013

www.hamiltoncoutybusiness.com Published six times per year by the Hamilton County Media Group PO Box 502, Noblesville, IN 46061 317-774-7747 Editor/Publisher

Mike Corbett

mcorbett@hamiltoncountybusiness.com Creative Director

Bridget Gurtowsky

bridget@gurtowskygraphics.com Correspondents

Features

14 18 20 22 24 26 35

Empowering Women Fundzing

Entrepreneur

Apprentice University

Ethics

Dr. Tim Fleck-Pet Wellness

Retail Roundabout Chamber Pages Business Resource Directory

Cover photo by Mark Lee 4

Columns

Personal Finance

Personal Growth

History

Deb Buehler deb@thesweetestwords.com Jeff Curts jcurts@att.net Rosalyn Demaree ros_demaree@hotmail.com Shari Held sharih@comcast.net Samantha Hyde samantharhyde@gmail.com Kena Hollingsworth khollingsworth@hzlegal.com Pat Pickett pat@pickettandassociates.com Robby Slaughter rslaughter@accelawork.com Contributors Emmett Dulaney DBA eadulaney@anderson.edu David Heighway heighwayd@earthlink.net Dr. Charles Waldo cnwaldo@comcast.net William J. Wilhelm PhD wwilhelm@indstate.edu Please send news items and photos to news@hamiltoncountybusiness.com Submission does not guarantee publication

Subscription $20/year To subscribe or advertise, contact Mike Corbett at

Correction: In the June/July 2013 edition on page 21, the owner of Appletree Photo and President of Atlanta Town Council, Abe Evans was misidentified as Abe Martin. We apologize for the error.

August â&#x20AC;˘ September 2013 â&#x20AC;˘ Hamilton County Business Magazine

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August • September 2013 • Hamilton County Business Magazine

Letter from the Editor August • September 2013 You’ve heard the scary statistics. Only ____% of new businesses make it past ____years. The figures vary but the Small Business Administration claims that only 50% make it to 5 years. All new businesspeople start out determined to beat those odds. Well, I’m happy to report here that we’ve made it to that important milestone. Our first edition was published in August/September 2008, so with this edition we are embarking on our sixth year. We have managed to pump out one every two months, thirty times in a row, usually on schedule (we’ve missed our deadline maybe three or four times in that period). So, it’s time for a little reflection.

Mike Corbett Editor and Publisher

This business, as so many are, is the result of a bad economy. You recall 2008. The housing industry was imploding, stocks were tumbling, and we were in for a nasty few economic years rivaled only by the Great Depression. The virtue of launching a business in that environment is that it forces you to run lean. Revenue is scarce, no one will lend you money, so you learn to run the business as efficiently as possible. It becomes part of your culture and as you grow you try to maintain that discipline. If you can survive the depths of the Great Recession you should be able to survive other economic calamities. I think we can. One abiding lesson from the past five years is the importance of building your business around a craft you love. Especially early on, you are often working ridiculous hours for little or no pay. If you don’t enjoy it, there’s little reason to come to work every day, so it’s hard to get up in the morning. Fortunately, I do enjoy telling stories about people and how they spend their time. I enjoy working with talented writers and designers. I even enjoy selling advertising. That’s another lesson I’ve learned… never stop selling. Believe it or not, there are people and businesses that have been with us on this adventure since the very beginning. First Merchants Bank, Anderson University and Logan Street Signs and Banners have advertised in every issue of the Hamilton County Business Magazine so far. Columnists Emmett Dulaney and David Heighway have written for every edition. That is true commitment and I am grateful beyond words for their financial and intellectual support. It is because of them and other faithful advertisers who joined us along the way that we are able to publish this magazine six times each year, and build our business while they build theirs. So, thanks for letting me get a little misty eyed on this important anniversary. If you have come to enjoy receiving your copy and you make the effort to read it, thank you for giving us a little time and attention. Take a glance at all the covers on the opposite page and reflect on how far we all have come in five years. We will continue to refine this magazine and keep it relevant to business people like you. As I tell people whenever I can find someone to listen, Hamilton County is a special place and it deserves a special publication, so we try to make it that way. Here’s to another five years, when the SBA says only 33% of new businesses will have survived. We aim to be among them and we appreciate you coming along for the ride. See you around the county,

Editor and Publisher

August • September 2013 • Hamilton County Business Magazine

HSE Takes

Wall Street

5 Year Anniversary December 2008/January 2009

June/July 2009 April/May 2009

February/March 2009

Mayor Brainard’s Ambitious Plan for Carmel

Churches Follow Their Members to Carmel

Arcadia Cushman

Plus…

Small town business, national market

Entrepreneurship in Tough Times

Plus…

Westfield’s Downtown Plans

IMMI Leads the World in Safety Seats

Conner Prairie Goes Vertical

The Times Square of Pioneer Hamilton County

Hamilton County’s Only Car Manufacturer

Fishers and Noblesville Bestow Annual Awards

Plus… Using Twitter for Business Entrepreneurial Moms Mediterranean Cuisine

How to Find Fraud “ Sake-to-me” and other student entrepreneurial ideas

Hamilton County’s Original Mass Transit System

The Hamilton County Business Magazine Focus: Green/Sustainable Business

August/September 2009

June/July 2010

April/May 2010

Married Couples In Business Together

www.hamiltoncountybusiness.com

Secrets and Strategies

High Tech Dentistry

Plus…

HC’s Entertainment Center Using LinkedIn for Business The Natural Gas Boom ...and Bust

Major Makeover for Sheridan School

Made in the Corporate Campus

Plus...

tackle the ZIP code problem Meals on Wheels at 35 Destination Dining in Sheridan

Green Restaurant Design Fishers’ new Chamber President Do you Belong in the Cloud?

Dr. George Stookey

Rocky Shanehsaz

Focus: Education/Workforce Development

Focus: Real Estate/Development

August/September 2010

celebrates and promotes Focus: Banking and Finance

December 2010/January 2011

October/November 2010

What Recession? Fishers Innkeepers offer Hamilton County Hospitality

Does your business need an app?

A New Twist on “Buy Local”

Reviving Golf

DIY SEO

The Limits of Social Media Marketing

Fishers’ Asian Connection

Pam Newell Artist

Brian Paffen, Herbal Art

Plus...

Saving Money on Workers Comp

The Boomers Retire… Hamilton County Prepares

Seeking Sushi in HC

Noblesville Chamber’s 75th Anniversary

Better Commission Plans Mean Better Sales Fine Dining in Fishers Rick McCool, COO, Pedcor Homes Melissa Averitt, Marketing and Sales Director, Carmel City Center

Carmel Developer John C. Hart Jr.

Ed and Nancy Cohee, Frederick-Talbott Inn

Turning Passions to Profit

Plus...

Westfield’s Free Bridge

Plus...

Indiana Artisans

opens for business

Plus...

Hamilton County University?

Tourism Grows in Tough Economy

Carmel City Center

Reviving Cicero Market

Plus...

April • May 2011

February • March 2011

Small Town Values

Apartments going up at record rates

Focus: Health and Wellness

Focus: Progress and Transportation

Jane Ann Embry • Zach Embry • Brett Morrow

Linda Adamson Tabby Tree Weavers

industry, commerce and entrepreneurship Focus: Real Estate/Development

Focus: Education/Workforce Development

October • November 2011

August • September 2011

HSE Takes

Focus: Green/Agriculture

Focus: Health and Wellness

Focus: Banking and Finance

April • May 2012

December 2011 • January 2012

The

Wall Street

June • July 2012

Wright Brothers Band Still Rockin’ at 40

Hometown TV Academy of Finance students get a taste of the Big Apple.

Plus...

HC and the New Immigration Law Four Strategies for Ethical Decisions

Takes its Game to the Next Level

Arbuckle’s Railroad Place

Plus...

Focus: Education/Workforce Development

Plus...

Plus... North Region Hotel Quarterback Paul O’Connor and HCCVB Deputy Director Karen Radcliff sport handmade Super Scarves

Cultural Arts Road Trip

Harold Kaiser Recognized for Lifetime Achievement

The Downside of Social Media

Whistleblowing is Good for Business

Gordon MarketingA Dream Come True

Blu Moon Café

When Baseball Challenged the Blue Laws

Qualifying for a Bank Loan

The Ethics of Wardrobing Double rehab in Noblesville Boosting Women and Minority Businesses

Stories Behind our Unique Street Names

Blooming in Westfield

HC Welcomes Super Bowl fans Plus...

in Hamilton County, Indiana. Focus: Real Estate/Development

Focus: Banking/Finance

Heartland Growers

Hamilton County Home Show

Focus: Green/Agriculture

Focus: Health & Wellness

Focus: Transportation

Jim Gapinski Owner and President Heartland Growers

(L to R) Keith Claghorn, Bryan Chrisman, Emily Gosser, Tom Wright, Lauren Bower, Tim Wright, John McDowell, Frank Bradford

January 19 & 20, 2013

See Page 2

August • September 2012

October • November 2012

Restoring St. Bart’s Arcadia company

Carmel’s New Main St.

rehabs historic New York cathedral dome

Plus...

Surviving a Groupon

Employee Health Clinics The Tragedy of the Commons Girls on the Run

Rethinking Work Study Road Construction in the Old Days

DECEMBER 2012 • JANUARY 2013

FEBRUARY • MARCH 2013

Stonycreek Farm At 40

A Tale of Two Breweries Plus…

Sales Ethics Managing Your Social Media Reputation Coxhall Gardens:

APRIL • MAY 2013

Meet Tim Monger

Plus…

• Noblesville’s First Brewery • Skirtzophrenic • Ginger’s Cafe

Reimagine Sheridan

a gift to the county

THE GRAPEVINE SHOPS BEFORE

Stonycreek Farm owner Loren Schmierer

“Ambassador of the Streets,” one of more than a dozen Jim Gapinski sculptures by J. Seward Johnson and Carmel President in Owner downtown Heartland Growers

JUNE • JULY 2013

THE GRAPEVINE SHOPS AFTER

Hamilton County Alliance President and CEO

Plus…

• How Roulette Relates to Business • HC Hosts Cutting Edge Electric Car Chargers • Sparrow Clubs Show Kids how to Give

Plus… • Cities Revise Sign Regulations • Reynolds Heads North • Atlanta Gets a Second Restaurant

Entrepreneur

Emmett Dulaney

Is Your Business Idea a Winner? Five steps to make sure you’re on track One of the first things someone will often do when they have a business idea is ask a friend what they think of it. This puts the friend in an awkward position as rarely are they knowledgeable enough in the field to be able to give an authoritative answer, so they have to base what they say on less-than-optimal knowledge. Rather than hearing their idea is great (which is often all they really want to hear, whether it is or not) or bad (which they do not want to hear at all), it is best if the person with the idea can come to the proper conclusion on their own. In case you are ever the friend expressing the opinion, here are five steps to help you avoid the “it’s great” or “I don’t like it” response. By walking someone through these steps, the would-be-entrepreneur can determine at which end of the spectrum their idea lies before investing their life savings. By coming to the conclusion on their own, they can make an educated decision and you still remain friends. Not every step is necessary in every instance: if one of the steps concludes that this is a less-than-stellar idea (no market exists, the laws are changing, etc.), then there is no need to go further. 1. Secondary research. So much information can be found by doing just a bit of research at the library (in person, or online) and combing through several pages of Google search results. Be sure to look for the most authoritative sources and rank reports by industry-recognized research companies instead of Uncle Joe’s blog. 8

Questions you want to answer by sifting through data collected by others include: What are the trends in the industry, in the area, etc.? Have others tried this type of venture before—were they successful, are they still in business? What are some factors that have caused others to fail in this industry, in this area, etc.? 2. Environmental scanning. The market that exists today can differ from the one that existed yesterday or will exist tomorrow. What adjustments are coming? What is the political and legal environment like now and what changes are coming? Do they help or hurt? 3. Primary research. Since every business is unique, even if nothing more than the location or the owners, do research to see if those variables matter. This is most often done with a survey, but there are other ways of going about it as well. The goal is to conclusively find out from the target market the answer to one question: Is the differentiator(s) between this venture and all others something that the market wants and will financially reward? 4. Create a business plan. The mental exercise of thinking through all the various components tends to skew the idea one direction or another. Not only can it help decide whether to move forward, but if the idea does move forward, the plan is something that will be needed anyway for seeking funding, creating private placement memorandums, and so on. 5. Test the market. Before jumping all in, operate from a temporary location (booth, truck, etc.) to see what

kinds of customers you attract and what they think of your idea. Many will profess to like the idea when they don’t have to purchase something, but change their mind when they have to pay. For example, during a survey I may tell you that I love pizza and would buy it seven days a week if there were a restaurant within walking distance, but when you put that ability in front of me, my purchases may be significantly less than I had thought they would be. By no means are these the only five steps, but they are five of the strongest and provide a good means of evaluating the business idea to see if it really is an opportunity or not. HCBM

In addition to the five evaluation steps listed here, one other question that should always be asked is: Is there a way to increase the odds of success? The answer might be that the idea would be stronger if there were a partner with experience in the industry. The answer might be that it would have a better chance for success if there were more money that could be added to “cash” just in case it takes longer to break even than anticipated. There is almost always something that can increase the odds for success and you want to identify those items and consider them at the same time you are evaluating the idea itself.

Emmett Dulaney teaches entrepreneurship and business at Anderson University.

August • September 2013 • Hamilton County Business Magazine

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August • September 2013 • Hamilton County Business Magazine

Ethics

Bill Wilhelm

Beware of The Narrative Fallacy Your intuition can mislead you We rely on our powers of logic to help us evaluate ethical problems and other complex situations. However we can jump to wrong conclusions when we mistakenly accept a false narrative about a certain situation. Don’t succumb to the Narrative Fallacy. Nassim Taleb, in his important book The Black Swan, introduced the notion of narrative fallacy to describe how flawed stories of the past shape our views of the world and our expectations for the future. Narrative fallacies arise from our continuous attempt to make sense of the world—we use feasible explanations (narratives) to explain unknowns. Often our narratives lead to intuitive answers rather than answers based on careful analysis. Coherent, intuitive explanations can be illusions of understanding and can lead to inappropriate conclusions. Look at the picture below. It was taken on 9/11/01 by German photographer Thomas Hoepker, at the Brooklyn waterfront on the afternoon of that infamous day. What is going on? Thought to be too “shocking” for im-

mediate publication by Hoepker, when finally published in 2006 in David Friend’s book, Watching the World Change, a New York Times columnist, Frank Rich, called the photograph “shocking” and the individuals sitting casually on the waterfront callous and inappropriately unaffected by the horror of what had just happened.

artist and the man on the far right in the shot. “A snapshot can make mourners attending a funeral look like they’re having a party,” he wrote. “Had Hoepker walked fifty feet over to introduce himself he would have discovered a bunch of New Yorkers in the middle of an animated discussion about what had just happened.”

Even in Hoepker’s words, he saw “an almost idyllic scene near a restaurant— flowers, cypress trees, a group of young people sitting in the bright sunshine of this splendid late summer day while the dark, thick plume of smoke was rising in the background.” Even though he had paused only for a moment to take the photograph and did not speak to anyone in the picture, Hoepker was concerned that the people in the photo “were not stirred” by the events at the World Trade Center and that they “didn’t seem to care.”

Preconceived notions based on casual observation rather than careful analysis yielded false narratives of what the people on that fateful day on the Brooklyn waterfront were actually doing. The New York Times columnist jumped to a false conclusion first and then gathered facts in such a way as to support his false conclusion. That is the confirmation bias at work: seeking confirmatory evidence to support a premature conclusion.

A Different Interpretation David Plotz of Slate Magazine challenged Rich’s negative interpretation and presented a totally different narrative—that the people were actually coming together for solace and discussion to make sense of the horror. Plotz asked anyone in the photograph to come forward. Three did so. They all confirmed Plotz’s narrative of what was taking place in the scene on that terrible day. The first to come forward was Walter Sipser, a Brooklyn

In business situations, the narrative fallacy can have disastrous effects. Say, for example, an attractive female employee comes to the owner of a company with a claim that she was sexually harassed by a male employee. The female employee is young and her work attire, while within the limits of propriety for the workplace, is quite complimentary to her attractive figure. In the past she has also demonstrated a somewhat flirtatious behavior both in and outside the workplace. The young man whom she accused of harassment is an upstanding young man with a reputation of integrity both at work and outside of work. The owner in this situation could easily build a narrative in his or her mind to explain the situation as one in which the young lady was to blame for any impropriety because of her appearance

August • September 2013 • Hamilton County Business Magazine

and flirtatious behavior, and the owner may decide to take no further action. In fact, it may have indeed been an unsolicited and improper act of sexual harassment committed by the young man. The ease with which the narrative came to the owner’s mind and was able to coherently explain the ‘likely’ circumstances of the situation made an investigation and careful analysis unnecessary. The potential negative repercussions of succumbing to the narrative fallacy in such a situation can be disastrous to a small business.

yourself if the alternative narrative could also explain the circumstances in the situation.

Be especially skeptical of the narrative you think the data tells.

Repeat #1 - #4 pretty much all the time. We humans often take the path of least resistance, even in decision making. Just because a believable narrative can

explain a set of circumstances does not mean that the analysis was subjective or thorough. One must be constantly skeptical, especially of easy interpretations. Due diligence will uncover the reality of most situations and will help avoid the dangers of the narrative fallacy. HCBM Dr. William J. Wilhelm teaches business ethics and social responsibility management at the Scott College of Business at Indiana State University. Reach him at wwilhelm@indstate.edu.

5 Tips to Stay Out of Trouble There are some very serious and practical implications in these examples related to life in general and to management in particular.

In business situations, the narrative fallacy can have disastrous effects.

Corporate banking

hen it’s time to talk business, talk to the decision-makers.

Evaluate each situation as to its potential impact on your business. Making a mistake because of the narrative fallacy (or any judgment for that matter) when the consequences are minor may not be a risk to a business. Jumping to conclusions when the stakes are high can be deadly.

Be skeptical, not only about the data you collect and the patterns you detect, but also of your interpretations of the data and the conclusions you draw. Use peer checking to more diligently evaluate critical decisions. Ask a colleague, senior manager or foreman for validation of your interpretations.

Keep looking for more data, especially data that questions or contradicts your assumptions, hypotheses and conclusions. In other words, look for an opposing narrative rather than the one that easily comes to mind. Ask

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Personal Finance

Kena Hollingsworth

Will My Divorce Financially Break Me? Your attitude makes a big difference If you haven’t been through a divorce yourself, chances are you are close to someone who has been or currently is. Without question, divorce can be one of the worst times of a person’s life. Regardless of the circumstances that lead to the finality of the marriage, it is frequently a miserable experience… a lose-lose in most cases. Not only are people losing a spouse—they are also losing time with their children, their home and, often, a significant part of their assets. Divorce almost always entails families transitioning from a two-income household to that same income stretching to pay for two separate households. No matter how much money you make or how successful you are, doubling expenses is tough! Also, at a time when people are at one of their financial low points, adding attorneys’ fees into the mix can be suffocating!

Dealing with custody issues in divorce can often be costly. Sometimes, when parents are simply not in agreement about how the children should be raised or the time that the children should spend with one parent verses the other parent, increased attorneys’ fees may be inevitable. Parents going through divorce proceedings, working-out parenting plans they can accept and feel at peace that the best interests of their children are being served, is often worth the additional costs. However, dividing assets and bickering over personal property, etc., is almost never a good idea. Each year, divorce lawyers can point to trends on “hot items” of personal property over which people waste their time and money arguing. When the Kitchenaide Mixer first hit the market, I remember people fighting over them as if their lives depended on it! Other notable items of contention commonly include rights to season tickets for sporting events; items of a particular sentimental value, such as photos or home movies (which could be easily duplicated); and items as insignificant as margarita makers!

No matter how much money you make, doubling expenses is tough!

So, does a divorce have to be financially devastating? The truth is, it does not! The cost of a divorce is largely and almost exclusively dependent upon how the parties approach the legal process. One of the first questions with which most divorce attorneys are presented is: “How much is this divorce going to cost me?” An honest attorney will almost always answer the same way: “It depends.” “On what,” you may ask? It depends primarily on how contentious the parties are during the process. 12

Further, as a result of the tough financial economy, parties sometimes choose to live together during their divorce proceedings. This often works well for the parties, allowing them to

preserve financial resources during the divorce process. Sometimes, however, even though the intent is to save money, the result can be a financial catastrophe! Clients who opt for these types of cohabitation or “nesting” agreements (either living together or staying in the marital residence only during his/her parenting time) run into trouble if they allow their heightened emotions and/or hurt feelings to get the best of them. Arguments such as who drank the apple juice can lead to an argument so big that, once attorneys are involved, the parties could have purchased an apple orchard for what it costs them to fight about who should be consuming which groceries. It’s nonsense, unproductive and can often lead to financial destruction. The best approach to divorce is to ALWAYS be amicable, collaborative and know how to “pick your battles.” A divorce that could have cost $1,500 can quickly and easily skyrocket to $15,000 if either or both parties choose to be difficult, argumentative and/or petty. And, at the end of the day, there is simply less to divide between the parties as a result of their money being spent on lawyers. It may seem easier said-than-done, but taking a step back and a few deep breaths, and recognizing that few things are worth the expense of fighting over “crap” (a/k/a, personal property)—no matter how NICE the crap may be—can be invaluable during the divorce process. HCBM Kena Hollingsworth practices law at the Carmel firm Hollingsworth and Zivitz.

August • September 2013 • Hamilton County Business Magazine

Robby Slaughter

Personal Growth

Why You Can’t Find a Job Maybe you need to change your perspective Despite steady improvements, the economy is still in recovery. If you’ve been searching for a job for months or even for more than a year, you have my sympathies. Yet I believe there may be one factor that’s inhibiting your success more than anything else. The greatest challenge in landing a new gig is making a tremendous shift in perspective. Years ago, job hunting was a welldefined activity. Polish your résumé, browse the classified ads, follow up with old colleagues and attend a few career fairs. Getting hired was like washing your hands: lather, rinse, repeat. Eventually you’d squeak your way into an interview and end up with an offer.

they appear overqualified they may be passed over out of fear that they will simply leave when the economy recovers. Older workers often try to mask their age by omitting key dates or early work history, out of a concern that hiring managers may assume they are unaffordable. Younger candidates will sometimes deemphasize their education, even if it was recent. Job hunters consciously and ruthlessly self-edit in the hopes of winning an interview. Getting an actual offer seems too remote to even consider. The hardest part of finding a job, however, may be learning to think differently. Employers will assemble job descriptions that have a dozen ridiculously specialized requirements, ensuring that the ideal candidate does not actually exist. Jobseekers will flood the applicant tracking systems with nearly indistinguishable résumés. Too many interviews will consist of the same boring questions and rehearsed answers that you’ve seen countless times. Your challenge is to break free of this monotony.

The hardest part may be learning to think differently.

Today, however, these methods seem tired and obsolete. For a sobering experience, try conducting a social experiment. Play the role of hiring manager and post a fictitious position on a free job board. Within a week, your inbox will overflow with hundreds of applicants. Imagine trying to filter through that list to determine which candidates are actually qualified. Is it any wonder that the old system of entering through the front door feels woefully inadequate? The toughest way in is to directly apply. Nevertheless, submitting a résumé is more complex than ever. Longtime jobseekers understand the importance of tailoring their application to match the position. If the candidate appears underqualified they will be dismissed in favor of stronger potentials, but if

Instead of merely applying through the front door, network your way through colleagues and visit prospective coworkers in their offices. Instead of talking about your expertise, prove your value by doing some useful work and sending it in. Instead of waiting for the phone to ring, set up your own con-

August • September 2013 • Hamilton County Business Magazine

sulting business. Instead of reading the news, make your own news by starting a blog or joining a social network. The reason you can’t get a job is not merely a mismatch between your qualifications and what is available, it’s more likely that compared to all the rest of the people applying, you’re too difficult to differentiate. Control your personal brand. Reinvent yourself. Present a candidate that gives hiring managers a reason to scratch their chin and schedule you for an interview. Be distinctive to win. HCBM Robby Slaughter is a Speaker and Consultant with AccelaWork. More information is available online at www.accelawork.com.

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Working 9 to 5… and Then Some Networking groups encourage the entrepreneurial spirit in women By Patricia J Pickett Photos by Mark Lee

omen continue to emerge as a force in American business, especially as entrepreneurs. Women represent 46.7 percent of the United States labor force, according to the 2007 economic census. In Hamilton County, nearly 28 percent of businesses are owned by women…and that number continues to grow. Contributing to the rising number of female entrepreneurs have been both the downturn in the economy and a disparity in pay. For many women— especially those in their 40s and 50s —finding a job during hard economic times is difficult. Many businesses were launched during the last decade by women who simply decided that they needed to be in charge of their own destiny.

portunities exist for women that feature more “work/balance” talk than those groups with both men and women.

Following in Family Footsteps For one Hamilton County CEO, the road to the top was speedy, but not without its harrowing obstacles. The summer before Lauren Taylor was entering her senior year as a creative writing major at Purdue, her career path took a definite turn. The family business started by her grandfather

“I had worked in the factory and on the retail floor growing up, and that made me think that I had absolutely no interest in it,” she recalls. “But when faced with that decision, I couldn’t bear to close the doors, nor could I look into the faces of people I’d known all my life and say, ‘Sorry, you’re going to have to find a new job’ just because it wasn’t in my plan.” She finished her education at Purdue, picking up more marketing and business classes, and began learning as much as she could about manufacturing, retail and business in general. And she began to make the transition from student of creative writing to being the person in charge of making difficult decisions.

Which includes paying themselves a fair and equitable wage. In Indiana, according to the census, a woman who holds a full-time job is paid on average $34,023 per year while a man who holds a full-time job is paid $45,183 per year, a difference of 25%. So, how are area women navigating these challenges in Hamilton County and creating their own successes along the way? Many seek mentors or professional peers with whom they can discuss the challenges and solutions. Numerous networking groups and op-

And that is how Lauren Taylor became president of Holder Mattress before the age of 30.

Lauren Taylor, CEO, Holder Mattress

faced a stark decision: either Lauren was going to jump in and learn how to run it or they were closing the doors.

“One of the first things I had to do was stand in front of a federal judge in bankruptcy court, and that’s a tough job…I had to make the decision to close stores,” she says. “But I thought, ‘I can do this.’ And I knew that it would

August • September 2013 • Hamilton County Business Magazine

ness Women Connect, an organization launched in 2001 by Linda Rendleman.

mean the world to my mother and to our family.” And in the end, it’s meant the world to her. “There’s no doubt that being the one in charge is tougher than any other job I could possibly have. I could go elsewhere and probably work less and make more, but I wouldn’t be as fulfilled doing that.” Taylor’s gut instincts and fortitude have served Holder Mattress well. The company emerged from bankruptcy in less than three years and today finds itself with positive cash flow and a new location in the Indiana Design Center. She credits the team of 11 employees as well the continued support of her parents and her husband, National Bank of Indianapolis manager Rich Taylor, whose professional and civic schedule rivals his wife’s. So, for someone who’s made such strides at such a young age in such a short time, are there ANY challenges? “Looking like a young female,” she retorts quickly.

… people come in and ask if I’m someone’s kid.

Business Women Connect is just one of the numerous opportunities available for women seeking programming that

… you are the CEO, CFO, COO, CMO of You, Inc. — Shelly Aristizabal Business Women Connect Shelly Aristizabal, Business Women Connect

addresses these gender-specific worklife issues. “Female entrepreneurs can differ from men in that many times they go into business to positively impact their family, the community or even to make the world a better place,” Aristizabal contends.

Getting There “Let’s face it, when you are an entrepreneur, business owner or selfemployed, you are the CEO, CFO, COO, CMO of You, Inc.,” says Shelly Aristizabal, now the driving force behind Busi-

A recently published author of This Is Your Year, Aristizabal has re-launched

— Lauren Taylor CEO, Holder Mattress

Taylor believes there is still a stigma about being a woman, and a young woman at that, attached to running a business. “There are times when people come in and ask if I’m someone’s kid. It’s tough when I’ve grown up in the business and know more about mattresses than anyone would ever want to know.” She meets monthly with a group of Carmel entrepreneurs who share insights on business. And she has some good female role models. She is thankful to her mom for her support in taking over the family business. In addition, she calls Hamilton County Commissioner Christine Altman a mentor and an inspiration. “She has always been quick to say, ‘Well, of course you can do it.’ And coming from her, that gives me a great deal of confidence,” she says.

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Business Women Connect, targeting the existing database of 6,000 women and is actively seeking more members through a subscription program that includes monthly networking events, group calls and entrepreneurial support. It took a life-threatening event for the native Hoosier to discover her passion for entrepreneurs. The former golf and tennis retail sales representative in Naples, Fl. was enjoying her job at a network marketing firm when a subarachnoid hemorrhage struck her during a business meeting. Defying the textbook outcomes of the event (a 50 percent fatality rate and a great chance of permanent disability), she fully recovered. “I decided after surviving that, I was meant to do something pretty significant,” she says. “I reevaluated my life— my family was important, I wanted to write my book and do what I believe is my purpose—bringing people together to make a difference.”

personal relationships that often turn into business relationships. “Overall, we really focus on how to find that work-life balance and how to best position yourself in your career to be able to move up in your organization,” she says. The group’s next power lunch is August 15 featuring Renee Cox, Fishers Town Council. Also on the immediate schedule, Marianne Glick will host a “Finding Your Path” workshop on September 10.

… we really focus on how to find that work-life balance and how to best position yourself in your career… — Nicole Cisowski Network of Women in Business

Perhaps one of the most unique events for women in Central Indiana is “Mickey’s Camp for Women.” In 2001, local businessman Mickey Maurer launched “Mickey’s Camp” as a way to get professionals out of the office to explore new opportunities, perfect old skills and enjoy the camaraderie of “camp.” Also a fundraiser for local charities, to date Mickey’s Camp has donated more than $175,000 to 140 local charities.

Nicole Cisowski, Network of Women in Business

Finding Balance Nicole Cisowski is a branch manager of Ameriana Bank and serves as marketing chair for the Indianapolis chapter of the Network of Women in Business. Approximately 60 Central Indiana women are involved in the group that Cisowski says helps build 16

One of more than 100 women attending last year’s camp, Diana Brenner, FAIA, IIDAI and president of Brenner Designs is a return visitor. “The networking and collegiality of the women attending has allowed me to get to know some very important women in the community,” she says. “I value the introductions and friendships formed. I look forward to being exposed to new skills each year. I call it ‘camping for causes’!” Mickey’s Camp is scheduled for August 12–14 this year. HCBM

Networking Opportunities for Women Several organizations and programs exist in the Indianapolis area for female entrepreneurs and business professionals. As diverse in mission and activities as the women involved in them, these organizations offer educational programs, workshops, relationship building and empowerment. They include: Network of Women in Business (NOWIB), is comprised of professional women in the Indianapolis metro area from a diverse set of backgrounds, ages and industries. Their stated purpose: building relationships with women who are seeking personal and professional support and growth, friendships, and business relationships. Visit www.nowib.com. National Association of Women Business Owners (NAWBO-Indy) Nationally founded in 1975 and locally chartered in 1997, the goal of NAWBOIndianapolis is to motivate, inspire and inform its members and to assist them in introducing their products and services to the public and private business sector. Its membership consists of more than 10 million women-owned businesses across the country. Visit www.nawboindy.org. Business Women Connect Founded in 2001, Business Women Connect has developed as a global networking site with online workshops, podcasts, and webinars, featuring educational and networking meet-up events. Membership exists on a subscription basis of $30 per month, which gains entry into monthly events and mastermind calls. Visit www. BusinessWomenConnect.com. Mickey’s Camp. The 2013 Camp is scheduled for August 12–14 at Bradford Woods Outdoor Center. Registration is first come, first served. Visit www.mickeyscamp.com. Women Empowering Women Luncheon The six Hamilton County Chambers will present an all-county luncheon for women on August 2. Debby Knox, WISH-TV 24-Hour News 8’s lead anchor, will be the featured speaker at this inaugural event. Knox will speak about her experiences in the broadcasting industry, as well as the impact of community involvement and leadership in the professional development of women. This event is sold out.

August • September 2013 • Hamilton County Business Magazine

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Ideas

Groupon with a Twist Local start-up uses online coupons to help non-profits raise funds By Jeff Curts oping to capitalize on the popularity of social buying websites such as Groupon and Living Social, three Hamilton County-based businessmen are trying to leverage the platform with a twist: helping raise money for local charities and non-profit organizations. Still in its infancy, “Fundzing” is the brainchild of partners Ryan Squires, owner of Strike 300 pro shops, Kevin Walter, Chief Operating Officer of Pinheads, and Mark Jennings, a local businessman. The trio plans to offer “deals” that are a win-win for area merchants and civic groups. After a few years of research, planning, and beta testing, Fundzing recently launched its first deal, benefitting The Humane Society for Hamilton County.

website and Facebook page. Through email subscriptions, interested parties are pushed a periodic email with notifications about upcoming deals. In some cases, the deals will exclusively benefit one charity (like the recent promotion for the Humane Society), while some “open” deals will allow the buyer to select what organization receives the funds.

In essence, “we’re trying to give Kevin Walter back in bulk,” says co-founder Ryan Squires. “As business people, we get a lot of requests to support local groups. More and more, fundraising is the lifeline for schools and charities. Fundzing was developed as a possible solution to aid as many as possible. The playing field isn’t always level for these groups. We wanted to maximize the giving regardless of the size of the organization. They all do good work and need our support.”

How it Works Fundzing is an internet-based company that enlists merchants to offer a discounted price on services to draw in new customers. The offers are posted on social media through Fundzing’s 18

Mark Lee

Squires, a 25-year old entrepreneur, was touched at an early age by the need for social benevolence. “Growing up, I was around my dad’s business all the time. I saw how groups would often call or drop by asking for assistance in raising money. It instilled in me a desire to try and help, even in some Ryan Squires, Mark Jennings , small way.”

Squires adds that another advantage of the Fundzing model is the ease in which it operates. “We put deals together and then have the charities tell all of their contacts that for every deal sold they receive a portion of the proceeds so they push it to their supporters, their backers get a great deal and get to give back without actually giving any extra cash out of pocket. We also forward deals to all of our contacts as well.” In general, the Fundzing model works as follows: for each deal sold, 40% to 50% of the proceeds go to the sponsoring business, 30% to 40% to Fundzing for brokering the sale and handling transactions, and 20% is distributed to the non-profit organization of choice.

Amanda Howard, Manager of Community Outreach for the Humane Society of Hamilton County, was pleased with “We just kept seeing these her group’s recent participation. “They companies like Groupon and Living So(Fundizng) were very easy to work cial just make money off of their comwith. The concept is a great idea for the munities and not giving anything back,” reason that everyone involved wins. says Squires. The business that “So we decided provides the offer gets that we would the public in to spend do something money, the nonThe concept is a great similar but reprofit gets a donation ally focus on the without really doing idea for the reason that fundraising side any work and the everyone involved wins… and market it purchaser gets to give as a fundraising back to their com— Amanda Howard business vs. Somunity while getting Humane Society of cial Buying. We something in return. Hamilton County want to make They also communithis the easiest cated with us freway for non-profits and schools to raise quently about when the campaign was money without having to rely solely on going to launch and how we could help donations.” push it for even more success.” August • September 2013 • Hamilton County Business Magazine

Upcoming promotions include deals that will benefit the American Cancer Society and the Midwest School of Voice.

Too Good to be True While the concept is simple, Squires says he and his associates have found it difficult to raise awareness. “People think it’s too good to be true,” he states, before adding that, “some businesses are skeptical because they’re contacted all the time by the traditional social buying sites. We’re trying to educate them on how we’re different and how it can be a positive experience for all.” Fundzing is hoping to increase its visibility through its website, Facebook presence, Twitter account, and by marketing at upcoming civic events. Groups interested in using Fundzing to assist in their fundraising efforts may contact Squires at ryansquires@ fundzing.com. Area merchants wanting to learn more about promoting their business while contributing back to the community can touch base with Kevin Walter at kevinwalter@fundzing.com. HCBM

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August • September 2013 • Hamilton County Business Magazine

Focus: Education/Workforce Development

Filling the Skills Gap Board rooms become classrooms at Apprentice University By Rosalyn Demaree

She’s the reporter—an upbeat slant on the media spokeswoman moniker— for Apprentice University, a program that Spiars and founder Ron Brumbarger say will change higher education. The change will come through students—Brumbarger prefers to call them young professionals—doing exactly the same type of thing that Jessica is doing: developing a career by tackling highly responsible jobs. “Overall, universities are not doing an adequate job of preparing students to join the workforce,” explained Spiars, who graduated from home school in May and took classes at Ivy Tech her senior year. “Business owners want to hire people who can do a job well and new grads just aren’t meeting their expectations,” she continued. “Apprentice University bridges this gap by providing young people with the experience they need to enter the business world as efficient and equipped professionals—experience that they would not get from a typical college degree.” Brumbarger, who’s also CEO of BitWise Solutions, a Carmel website developer, is blunter. “Any intellectual business will tell you it’s hard to find talent. I hear other business owners saying all the time, ‘I just want a college student who can write a sentence.’” As the reporter, Spiars is the face of Apprentice University. She interviews 20

employers that want to partner with the program by hiring apprentices, as well as prospective applicants that want to become well-paid apprentices. “I am involved in most anything related to publicity and promotional media,” the Zionsville resident adds. “I get excited about the experiences I am able to have as a young person because of AU.”

Shalt Thou go to College? Spend a few minutes with Brumbarger and you’ll know why describing him as disenchanted with the state of education today is an understatement. An 11th Commandment was discovered during World War II, he says: Thou shalt go to college. Without trying to mask any disgruntlement, Brumbarger, who holds a bachelor’s and an associate’s degree from Ball State, deadpans, “Look where it’s gotten us.”

have to plant, grow and harvest our own talent.” Details are still tentative, but there is a basic plan for Apprentice University, which Brumbarger expects to be underway this year. Students will pay tuition—the amount hasn’t been determined—and will have to master content from approved courses—who approves them is still being considered—that will be available through various means, including online. Content in the first month is likely to cover business basics—you wouldn’t dare call it Business 101 at Apprentice University—such as how to dress, punctuality, assessments and sketching what an individual’s career might look like.

High school students aren’t prepared for colAudra Payton, Communications Director; Ron Brumbarger, lege, so universiFounder; Jessica Spiars, Reporter ties have to focus on remediation Later courses will include global instead of dialogue and discourse, he economics, world history, geopolitical adds. That forces employers to have current events, trends and forecasts, to remediate new graduates or drastilogic, rhetoric, Constitutional studies/ cally reduce their expectations. civics, general business: accounting, marketing, finance and sales entreAn organic solution was the only preneurship, speech/debate, a ‘senior’ thing that made sense to him. “We thesis and acting.

Mark Lee

Few 19-year-olds have a job with the responsibilities and potential that Jessica Spiars has landed, and many 20-somethings would jump at the chance to have it.

August • September 2013 • Hamilton County Business Magazine

Acting is required, Brumbarger notes, because everyone has to play various roles throughout life. Every student every year will be given increasingly responsible apprenticeships in three-month blocks. Toss aside any stereotypes of grunt-work internships. Apprenticeships will be jobs that are crafted to have meaning, demand and develop skills, build understanding, and shape “a dossier at the end that I’d put up against any Kelley School graduate,” Brumbarger said. Hard to believe? Remember that Jessica Spiars is a media spokeswoman when most of her peers are packing for freshman year.

…universities are not… preparing students to

Brumbarger expects the pay to increase each time an apprentice’s job responsibilities ramp up, and that should happen with each new job. By the time they finish the program, they could be making $45,000. “That puts a tail wind behind them when they enter the job market,” said Brumbarger, who cites the rising student loan debt as another part of the educational system that has failed. “Where else would you spend $100,000 without any assurance that it will work,” he asks. So again, Apprentice University plans to change the game. It’s going to offer a warranty. If a student who has met all of the requirements and performed well during his/her education at Apprentice U does not have a job within six months of completing the 30-month program, Brumbarger said the program will refund part of the student’s tuition.

He believes his idea is a win for everyone. Students get unrivaled experience and a pin-pointed education. Employers “get access to a cadre of fresh, tested talent” and parents see their children move forward without being handcuffed by debt in the early years of their independence. HCBM

Know a prospective apprentice? Students interested in Apprentice University should click on the “Contact Us” tab at www.apprentice-university. com. A link will let them submit contact details, a resume, and career interest information. Apprentice University staff will review the submissions and contact applicants about subsequent steps. Apprentice University is not a degreegranting institution.

join the workforce. — Jessica Spiars Reporter Apprentice University

As of late June, about 15 employers had expressed an interest in being part of Apprentice University. Mentors in each company will review apprentices’ performance monthly. They will monitor a number of metrics, some that are specific to the student’s job and some from the business basics content that was delivered in the first month of the program. Students that don’t measure up to the high expectations and standards can get fired. Rookie mistakes will be treated as teaching moments, but losing an apprenticeship will trigger dismissal from Apprentice University, Brumbarger said.

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Students will pay tuition at the same time they’re earning good salaries from their employers. August • September 2013 • Hamilton County Business Magazine

Profile

Pet Wellness Noblesville Vet celebrates 60 years of innovative veterinary care By Deb Buehler Photos by Mark Lee

On June 12, 1953, Dr. James Fleck made his first veterinary farm call. At the time, the veterinary practice started in the back room of an old house in rural Noblesville. Eventually it grew to a garage space and then a full-service practice. Today, the Noblesville Veterinary Clinic sits just 300 yards from its original location. The Noblesville Veterinary Clinic has seen many changes in the last sixty years and one thing remains true; the staff is committed to providing innovative and state-of-the art veterinary care across Hamilton County and central Indiana. 22

Shifting Market “At the start of the practice you didn’t have x-rays or the ability to do an ultrasound,” said Dr. Tim Fleck. “Surgery is basically the same but now we do more of it.” Dr. Tim Fleck joined his father’s practice 37 years ago. In his time he’s seen a shift from primarily large animals and a few small animals to a higher focus on small animals with a few large animals. Today, there are more options to refer animals for needed specialty services where previously one clinic handled a wide range of services from dentistry to surgery and beyond.

Now Dr. Fleck sees more non-surgical procedures noting that some of what he learned as basic skills isn’t even being taught now. In addition to new technologies, the economy has had an influence on how veterinary services are delivered.

August • September 2013 • Hamilton County Business Magazine

“People are looking for alternative ways to do things,” Dr. Fleck explained. “Dad was doing acupuncture in the mid-1970’s and started offering chiropractic care then too. Now that those strategies are more mainstream we are doing a lot more acupuncture and chiropractic too.” Dr. Fleck explained that he works hard to stay abreast of current trends and

great big secret when they are actually a viable form of supplementary medicine. “The more I do it, the more I’m amazed [by the results] and see it coming in to help improve an animal’s health.” Dr. Fleck said. Dr. Fleck continued, “Any time you take something that looks like its insurmountable and you work it through coming out with a favorable result it is rewarding.” When a family pet comes in with an injury and is fully or partially paralyzed Dr. Fleck says that acupuncture can help some regain function so that they can return to their family. The Noblesville Veterinary Clinic sees a lot of referrals for acupuncture and chiropractic care even though many people don’t know its full potential.

The more I do acupuncture and chiropractic, the more I’m amazed by the results.

“We are very service oriented,” Dr. Fleck concluded. “We plan on offering more bang for your buck.” HCBM

Serving Hamilton County Since 1880

— Dr. Tim Fleck

C hurch C hurch H ittle & A ntrim

resources available for his animal clients. Recently Dr. Renae Swiatkowski joined his staff adding new expertise to the care team.

Seeking Alternatives Dr. Fleck said that in the 1990’s clients still elected traditional medicinal strategies over acupuncture, however, in the recent past people are specifically seeking this alternative. “Our new clients come in for a tumor treatment and are willing to use herbal medicines and acupuncture after tumor removal,” Dr. Fleck explained. “We don’t strictly do any one type of treatment but match the animal’s needs with Eastern and Western medicines.”

As Dr. Fleck reflects on the Clinic’s 60 year history, including his 37 years of practice, he believes the biggest thing is that they continue to pursue cutting edge therapies. He said they’ve been using platelets and stem cells for treatment and in addition to hiring a sharp new practitioner; they plan on being in Noblesville with innovative ideas and techniques into the future.

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Dr. Fleck is focusing on helping people understand the potential of both acupuncture and chiropractic care. He said sometimes these resources feel like a August • September 2013 • Hamilton County Business Magazine

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317.773.2190 Offices in Noblesville, Fishers & Tipton www.cchalaw.com 23

Retail Roundabout

A Summary of Recent Retail Activity By Samantha Hyde

Northern Hamilton County The McDonald’s at 1015 S. Peru Street in Cicero has been renovated. The new CVS is open at Brinton and Peru Streets. Construction has begun on an archery center at Strawtown Koteewi Park that will be operated by Anderson-based Girt Archery. When finished this fall, it will include a pro shop and classroom space.

Carmel Bell Techlogix has moved into a new office and warehouse space at 4400 W. 96th Street. Executive Limousine, Inc. recently moved into 9770 Mayflower Park Drive. Tom Wood Subaru is expanding with the addition of a new building planned for its 96th & Keystone location. Blackbaud is moving its offices from Greenfield to Meridian Corporate Plaza in Carmel. The new office at 501 Pennsylvania Parkway will open in September. Danny Boy Beer Works is planning to open a combination brewery and brewpub on Meeting House Road in the Village of WestClay. Fanfare Tickets at 890 E. 116th Street is expanding its office. At Range Line Crossing at 116th and Range Line Road, EarthFare held its grand opening in June and a new Walgreens is under construction. Carmel has a new dance studio, Ballare Ballroom, at 111 Medical Drive. Chicago Title is moving into a space at 715 E. Carmel Drive. Adam’s Flooring opened its first storefront at 1063 S. Range Line Road in Shoshone Place Shopping Center. 24

Rendering of the Nash

Mohawk Place Shopping Center is welcoming a new tenant, The Hub Fitness Center. Roma Italian Restaurant is moving into 620 S. Range Line Road. In June Shapiro’s Delicatessen closed its Carmel location at 918 S. Range Line Road. Construction has begun on the retail and office complex “The Mez” next to the Tarkington Theatre. It will include 44 luxury apartments and the new headquarters for Anderson Birkla. Ground was broken in July for The Nash, a mixed use building on Range Line Road south of City Center. L’Evento at 20 N. Range Line Road closed its doors in June. Abelard Construction has relocated to the former home of Craze Boutique at 110 E. Main Street. Big Hoffa’s BBQ in Westfield will be opening a second location at 220 E. Main Street in late September. Susie Rachles is closing her Zionsville gallery to join Jerry Points as a partner in Eye On Art Gallery. Buckingham Companies will start construction on the long-delayed Gramercy project later this year, redeveloping The Carmel Marketplace at East Carmel Drive and Keystone Parkway and renovating Mohawk Hills apartments. The McDonald’s at 750 E. Carmel Drive closed on June 11 for a tear-down and rebuild over the summer. The Great Harvest Bread Company at Providence Shoppes on Old Meridian Street closed its doors Memorial Day weekend. A new restaurant, Crust Pizza, is moving into

the space. Spectrum Senior Living is developing a 137,000 SF senior living center west of 136th Street and North Illinois Street. St.Vincent Carmel Hospital is constructing a 98,000 SF freestanding Women’s Hospital, slated to open in fall 2014, on its campus at 13500 N. Meridian Street. National chain Ollie’s Bargain Outlet is expanding into Indiana, including a new store opening in October at 1367013672 N. Meridian Street. Snapperz of Carmel is leaving Clay Terrace, but St.Vincent Sports Performance will be moving into the building. St.Vincent is closing its orthopedics practice on West Carmel Drive and moving services to the new location, along with services from the closed St.Vincent Sports Performance on Indy’s northwest side. Rue21 is opening a store at Village Park Plaza on Greyhound Pass at Meridian Street.

Fishers MyNetWire is moving into 9757 Westpoint Drive and Browning Chapman is opening an office at 9900 Westpoint Drive. After closing its Fishers plant at the beginning of the year, Diamond Foods Inc. is now opening an office at 10100 Lantern Road in Delaware Crossing II. In September RealAmerica Development will be relocating both its development office in Carmel and management office in Fort Wayne to new headquarters at 10711 America Way, a newly named street off Lantern Road north of 106th Street. Stratosphere Quality’s headquarters at 11793 Technology Lane underwent a 25,000 SF renovation this spring as part of a $2.6 million expansion. A new Speedway opened this spring at Geist Landing at 116th Street and Olio Road. CarX is building a stand-alone location across the street from its current shop

August • September 2013 • Hamilton County Business Magazine

south of 116th Street on Allisonville Road. Pet Supplies Plus is opening a new store at 7230 Fishers Crossing Drive. The owners of the Pizza Hut at 11722 Allisonville Road are planning to tear down the existing building and replace it with a multi-tenant retail building. Construction on a new Fishers retirement residence has begun on the southwest corner of Allisonville Road and 146th Street. Dentistry on 116th will be joining other businesses at the new 116th Street Centre just east of Cumberland Road. Personal training facility RevolutionX celebrated its grand opening June 29 at 12800 Ford Drive near SR 37 and 126th Street. Fishers Marketplace at SR 37 and 131st Street has announced several new tenants, including a City Barbecue and a Walmart Neighborhood Market that is slated to open this fall.

Linens & More location at 17120 Mercantile Boulevard. Resale shop Needful Things opened on Noblesville’s south side at 1112 S. 10th Street and PA Customs opened at 1385 S. 10th Street. World Finance is moving to 195 Sheridan Road in Western Plaza. A new Pizza Hut is moving into 14765 Hazel Dell Crossing.

World Class Motors is open in the former Porter Paint building near Home Depot on, fittingly, Over Drive. At Home with Valerie is open in the former Eleanor Rosellas on Logan Street.

Westfield The Walmart at 2001 E. 151st Street in Village Park Plaza is undergoing Pat’s Philly Pretzel opened in Fishers Town Center, featuring sandwiches and pockets made from pretzel dough. Owners Patrick and Erica Wojtalik expanded from Broad Ripple where they opened four years ago. Promise Road Dental opened its new facility at 12574 Promise Creek Lane on June 1. Crosspoint Church is building a new 15,700 SF facility at 12290 Olio Road. In early July, Saxony welcomed a new restaurant, South of Chicago Pizza, which has moved into the Bonn Building at 13578 E. 131st Street. Barre Bee Fit, a new fitness center is open in the same strip as SkyZone at 10080 E. 121st Street.

a remodeling. Krause Dental is remodeling a space at 3247 E. SR 32 just west of Carey Road. Locally-owned restaurant Italia Mia at 3150 SR 32 closed its doors in early June. Union Baking Company is open in the old bank building on the corner of Main and Union Streets. The Painted Cottage opened on Main Street, specializing in hand painted furniture and home décor.

Wellbrook of Westfield has opened its new Center for Health and Wellness in Grand Park Village, the first business to open in Westfield’s Grand Park. Habitat for Humanity’s ReStore moved to Sun Park Drive. Amiguitos Bilingual Preschool will open in September on Park Street. HCBM

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Noblesville Hamilton Town Center is welcoming several new tenants, including the newest location for local Cajun food restaurant Yats, a new Vom Fass store and children’s clothing store Crazy 8. Fishers-based Uniontape is moving into an industrial space in Stony Creek Business Park at 15260 Herriman Boulevard. HomeGoods is planning to move into the former

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0551-1115 PrintAd_HamiltonCoBM_08-2013.indd August • September 2013 • Hamilton County Business Magazine

7/8/2013 11:47:08 AM 25

Business News August & September Events AUGUST Aug 1: Arrows YP | Indians Game @ Victory Field | 5:30 p.m. social - 7:05 p.m. game Aug 2: Women in Business Luncheon [all-county event] | The Bridgewater Club 11 a.m. - 1 p.m. Aug 8: Network Breakfast [w/Westfield Chamber] | Hilton Garden Inn | 7:30 - 9 a.m. Aug 13: Business After Hours | Center for the Performing Arts | 5 to 7 p.m. Aug 14: August Luncheon | The Bridgewater Club | 12 to 1:30 p.m. Aug 28: Arrows YP Lunch & Learn | Eddie Merlot’s | 12 to 1:30 p.m. Aug 29: Member Orientation | Leppert Mortuary - Smith Chapel | 8 to 9 a.m. SEPTEMBER Sept 11: September Luncheon | Monon Community Center | 12 to 1:30 p.m. Sept 12: Arrows YP After Hours Network | Ocean Prime | 5 to 7 p.m. Sept 25: Business After Hours [all-county event] | Flanner and Buchanan | 5 to 7 p.m. Events are subject to change. Visit carmelchamber.com for updates and to register for events. Chamber members and non-members are welcome at all Carmel Chamber events.

Ribbon Cuttings Goldfish Swim School 271 Merchants Square Dr. 

New Members Abelard Construction LLC absolutemax! Public Relations & Marketing Access National Mortgage Alterna Theraspa Andrew Kennedy State Farm Insurance Another Broken Egg Cafe Avalon Wealth Advisory, Inc. Bloomfield State Bank Blvd Suites Carmel Couture The Cellular Connection City Barbeque Classic Cakes Cranfill Development Design 27 (Weber & Assoc. dba Design 27) Grotec International, LLC Hays and Sons Complete Restoration LittleEyes, Inc. Microsoft Store Nickloy & Higdon The Ohlson Group, Inc. The Olive Mill Platinum Realty Group Polleo Systems SpinCycle TransWorld Business Advisors Which Wich? Superior Sandwiches

 City Barbeque 1356 S. Range Line Rd.

Holiday Inn 251 E. Pennsylvania Pkwy. 

 Earth Fare 1390 S. Range Line Rd.

 The Cellular Connection 1352 S. Range Line Rd.

O’Reilly Auto Parts 2100 E. 116th St. 

 Travel Leaders 1410 S. Range Line Rd.

 Carmel City Center - Stairs City Center Dr.

carmelchamber.com  317.846.1049  21 S. Range Line Rd., #300A  Carmel

FRESH FACES Borshoff & Associates, LLC

FORCE BARBELL LLC

Operation Job Ready Veterans

BounceU of Indianapolis/Fishers

Indy Savings Sites

Pillar Group Risk Management, Inc. Title Boxing Club 301 Pennsylvania Parkway, Suite 100 Indianapolis, IN 46280 317-853-3584 www.pillargroup.com

11647 116th Street Fishers, IN 46038 973-270-3111 www.titleboxingclub.com

David Weekly Homes

Jacquies Gourmet Caterering

Re Church

William T. Godby KW Commercial

DECA Financial Services

JDR Imaging

RevolutionX

Wingspan Thinking, LLC

F.E. Moran Security Solutions

Johnson Complete Construction

SFS Financial Services

First Internet Bank

Koko FitClub

The Art Institute of Indianapolis

PO Box 104 Carmel, IN 46082 317-846-1005 www.borshoffaccounting.com

9715 Kincaid Drive, Suite 800 Fishers, IN 46037 317-567-2129 www.bounceu.com/fishers

9310 N. Meridian Street, Suite 100 Indianapolis, IN 46260 317-669-8605 www.davidweeklyhomes.com 12175 Visionary Way Fishers, IN 46038 317-348-1325 www.decafinancialservices.com 3205 Thompson Road Indianapolis, IN 46227 317-865-1014 www.femoransecurity.com 11201 USA Parkway Fishers, IN 46037 317-532-7900 www.firstib.com

14036 Britton Park Road Fishers, IN 46038 317-908-1086 www.forcebarbell.com

9701 N by Northeast Boulevard Fishers, IN 46037 317-577-7366 www.indyss.com 9840 N. Michigan Road Carmel, IN 46032 317-283-2776 www.jacquies.net 7524 Choate Court Indianapolis, IN 46254 317-439-3476 www.jdrimaging.com 9840 North by Northeast Boulevard Fishers, IN 46037 317-597-9997 www.johnsoncompleteconstruction.com 11581 Geist Pavilion Drive, Suite 110 Fishers, IN 46037 317- 214-7454 www.fishers.kokofitclub.com

2154 Intelliplex Drive Shelbyville, IN 46176 317-398-6046 www.jobreadyvets.org

PO Box 7092 Fishers, IN 46038 317-572-7630 www.rechurchindy.com 12800 Ford Drive Fishers, IN 46038 317-313-0458 www.revolutionxstudio.com

The Box Shoppe

9715 Kincaid Drive, Suite 1270 Fishers, IN 46037 317-842-4120 www.boxshoppe.com

11550 N. Meridian Street Carmel, IN 46032 317-912-9314 www.kwcommercial.com 5941 McKinges Circle Carmel, IN 46033 317-372-7815 www.gowingspan.com

6280 N. Shadeland Avenue, Suite A Indianapolis, IN 46220 317-813-3472 www.sfsfinancialservices.com 3500 Depauw Boulevard, Suite 1010 Indianapolis, IN 46268 317-613-4912 www.artinstitutes.edu/indianapolis

UPCOMING EVENTS AUGUST

15th–Thursday Appointments starting at 8:00AM Kevin Jones-Indiana SBDC Fishers Chamber Office 11601 Municipal Drive No fee 21st–Wednesday 11:30am-1:00pm

Monthly Luncheon

Victor Smith–Indiana Secretary of Commerce $20 pre-paid members; $25 non-members and pay at the door. FORUM Conference Center 11313 USA Parkway 24th–Saturday 8am to 12pm

Kids Day, Fishers Farmers Market 6 Municipal Drive, Fishers No fee

27th–Tuesday 7:30am to 9:00am

Fishers YPG Lunch & Learn Grow Your Business with email and Social Media

Fishers Train Station Meeting Room Register at FishersChamber.com 28th–Wednesday 4:30pm to 6:30pm Business after Hours St.Vincent Fishers Hospital 13861 Olio Road No fee 29th–Thursday 4:30pm to 6:30pm

Fishers YPG Social Corn Hole Event

Wolfies 7695 Cross Point Commons No fee

SEPTEMBER 12th–Thursday 3:00pm-4:00pm

Navigating the Chamber (no fee: please RSVP) Informational session for New members and current or New contacts Fishers Train Station 11601 Municipal Drive 18th–Wednesday 11:30am-1:00pm

Monthly Luncheon

“State of the Schools” $20 pre-paid members; $25 non-members and pay at the door. FORUM Conference Center 11313 USA Parkway

25th–Wednesday 4:30pm to 6:30pm

Business after Hours All County Flanner and Buchanan 9700 Allisonville Road Indianapolis, IN 46250 No fee

28th–Saturday 8:00am to 12:00pm

Last Day, Fishers Farmers Market

6 Municipal Drive, Fishers No fee

www.hamiltonnorthchamber.com

HAMILTON NORTH

Upcoming Events & HAPPENINGS 



d Dellulo’s Trattoria  Arcadia Wine & Spirits





e  

 

Alexannder’s Catering Cicero Market

2012 business of the year

The 2012 Business of the Year award was announced at the Taste of the Lake. Brett Morrow accepts the award on behalf of Maureen Price of Advantage Tax Services from Debbie Beaudin, HNCC President.

Ribbon cutting The HNCC helped celebrate the Grand Opening of DeLullo’s Trattoria in Atlanta: Debbie Beaudin, HNCC President; Jane Hunter, HNCC Executive Director; Kay DeLullo, Owner; Dave Galt and Abe Evans, HNCC Board Members.

HNCC Scholarship winners

Big Dog’s Smokehouse BBQ Erika’s Place

AUGUST 2013

6th – Tuesday, 7:30am monthly breakfast

Speaker: Al Patterson, Hamilton County Parks and Recreation Strawtown Koteewi Park-Taylor Center of Natural History

15th – Thursday, 9:00am-2:00pm “mastering your memory” workshop with Phil Marino Hamilton North Public Library

SEPTEMBER 2013

10th – Tuesday, 11:30am monthly luncheon

From Hamilton Heights High School

Speaker: Greg Leffler, “Healthcare Reform” Red Bridge Park Community Building

Annie Bates, daughter of Lori Bates and the late Mark Bates, will be attending Purdue University and studying Elementary Education. Syler Majors, son of Tony and Jenna Majors, will be attending DePauw University and majoring in Chemistry.

12th – Thursday, 4:00pm-8:00pm cicero community blood drive

Red Bridge Park Community Building

25th – Wednesday, 7:30am all-county networking breakfast The Mansion at Oak Hill

NEW MEMBERS Hamilton North Chamber 70 N. Byron St. Cicero, IN 46034 317-984-4079

Top three finishers of the 30th Annual Cicero Triathalon.

Golf Outing Winning Team from 2013 Hamilton Heights Educational Foundation Golf Outing anchored by Corey Sylvester, Edward Jones Cicero.

Sugarbean Cupcakes DeLullo’s Tattoria Herrera Investigative Services BMO Harris Bank, Tipton

co-sponsored by HNCC

August • September 2013 • Hamilton County Business Magazine

2nd – Friday 11:30a.m. to 1:00p.m. first all-county women Empowering Women luncheon The Bridgewater Club 3535 East 161st St. Featuring Speaker Debby Knox, WISH-TV News Anchor $20 Members; $25 Non-Members 8th – Thursday 11:30a.m. to 1:00p.m. lunch & learn: monday morning leadership session 3 Taylored Systems Community Room 14701 Cumberland Rd., Ste. 100, Noblesville $30 per session in the series 28th – Wednesday 11:00a.m. to12:30p.m. membership luncheon Fox Prairie Golf Club 8465 E. 196th St., Noblesville $18 Members $18 Non-Members 28th – Wednesday Shotgun Start at 1:00p.m. chamber golf outing Fox Prairie Golf Club 8465 E. 196th St., Noblesville $150/Individual $600/Foursome

June Community Pride Award Winner Congratulations Winner! Hamilton East Public Library One Library Plaza Noblesville, IN 46060 www.hepl.lb.in.us

July Community Pride Award Winner Congratulations Winner! Mustard Seed Gardens 77 Metsker Ln. Noblesville, IN 46060 www.mustardseedlandscapes.com

NOBLESVILLE

AUGUST 2013

www.noblesvillechamber.com

Upcoming Events & HAPPENINGS

NEW MEMBERS

SEPTEMBER 2013

25th – Wednesday 11:30a.m. to 1:00p.m. membership luncheon sTATE OF THE CITY Harbour Trees Golf Club 333 Regents Park Ln., Noblesville $18 Members $22 Non-Members 25th – Wednesday 4:30a.m. to 6:30p.m. business after hours with flanner & buchanan Location TBD

Pinnacle Award Winners

Congratulations Winners! “The Peak of Performance” Sam Watson Jim Dandy Restaurant “Reach for the Summit” Lori Sterrett Fairfield Inn & Suites

   American United 

Appraisal Company 10 S. 9th Street, Suite 5 Noblesville, In 46060 317-776-7669 www.auanoblesville.com pictured from left to right: Jay Allardt and Dan Tudor Noblesville Moose  Lodge #540 950 Field Drive Noblesville, IN 46060 317-773-9916

August • September 2013 • Hamilton County Business Magazine

Pictured from left to right: Gregg Werling and Steve Mullen Michaelangelos 

Italian Bistro 550 Westfield Road Noblesville, IN 46060 317-773-6066 Pictured is Becky Reynolds, co-owner

Noblesville Chamber 601 Conner St. Noblesville, IN 46060 317-773-0086

www.sheridanchamber.org

SHERIDAN KEEP IN TOUCH WITH US!

The Sheridan Chamber of Commerce publishes a weekly email newsletter. To join our mailing list please text us at 22828 with the keyword SHERIDAN, visit our website local news page, or contact Donald Vita, Interim Executive Director at 317-758-1311.

Sheridan Chamber 101 E. Second St. PO Box 202 Sheridan, IN 46069 317-758-1311

Upcoming Events & HAPPENINGS CHAMBER EVENTS The Sheridan Chamber of Commerce holds monthly member luncheons on the fourth Thursday of each month. In November, 2013 we will not have a luncheon due to the Thanksgiving holiday. Keep reading for more details about our upcoming luncheons.

AUGUST 2013 2nd - Friday 11:30am-1:00pm

women empowering women Luncheon

Bridgewater Golf Club Speaker: Debby Knox, WISH-TV’s 24-Hour News-8 Lead Anchor $20 Members; $25 Non-Members Contact Donald Vita at chambermail@sheridanchamber.org 22nd - Thursday 11:30am-1:00pm

Monthly Member Luncheon

COMMUNITY EVENTS august 2013

10th - Saturday 5:00pm- Picnic; 6:00pm-Program

gospel times!! traditional & new

Sheridan VeteransPark Godby Home Furnishings Performance Gazebo Sheridan Veterans Park Free Admission; bring picnic chairs 18th - Sunday (3rd Sunday each month) 1:00pm-5:00pm

bluegrass jam

Sheridan Public Library Donations Welcome Contact Steve Martin at 317-758-5201 or steve@sheridan.lib.in.us

september 2013

14th - Saturday 12:00pm-Art & Music; 5:00pm

Sheridan Public Library Speaker: Rhett Cecil, Habitat for Humanity of Hamilton County $12 Members Contact Donald Vita at chambermail@sheridanchamber.org

Godby Home Furnishings Performance Gazebo Sheridan Veterans Park

SEPTEMBER 2013

15th - Sunday (3rd Sunday each month) 1:00pm-5:00pm

annual member dinner & casino night

Sheridan Public Library Donations Welcome Contact Steve Martin at 317-758-5201 or steve@sheridan.lib.in.us

24th - Tuesday 11:30am-1:00pm

Palomino Ballroom - Zionsville, IN Save the date! Contact Donald Vita at chambermail@sheridanchamber.org

october 2013

24th - Thursday 11:30am-1:00pm

Monthly Member Luncheon

Sheridan Public Library Speaker: Chris McBarnes, Mayor of Frankfort, IN $12 Members Contact Donald Vita at chambermail@sheridanchamber.org

New Member The Victorian House Restaurant Jolietville (Westfield) Steven Smith and Fiancee Jean Kocher

zionsville community band

bluegrass jam

19th - 22nd Thursday-Sunday

sheridan harvest moon festival

Biddle Memorial Park Thursday-Beers & Jessops Carnival “Wristband Night” Saturday-5k Run/Walk benefitting Sheridan Monon Trail Fund Saturday & Sunday-Food booths & trucks, vendor booths, Great Pumpkin Chuck & More!

Be sure to visit www.sheridanchamber.org for information on all upcoming events! Join us on Facebook and Twitter: Sheridan, Indiana Chamber of Commerce Sheridan, IN Chamber @sheridaninchamb

August • September 2013 • Hamilton County Business Magazine

Membership

Members $10.00 ~ Non-Members $20.00 RSVP online at www.westfield-chamber.org

Westfield hamber of Commerce AUGUST C 2013

For the first time, the six Hamilton County Chambers Carmel, Fishers, Hamilton North, Noblesville, Sheridan and Westfield - will join together to present a Women in Business Luncheon. Sponsored by 1:00p.m.

2nd – Friday 11:00a.m. to first all-county Joint Networking Breakfast by the Carmel & Westfield Chambers women Co-hosted in business August 8th ~ 7:30 a.m. - 9:00 a.m. luncheon

August 2013 Events

R 32

Enterprise rent-a-car staff and Mayor Cook ~

Hilton Garden Inn The Bridgewater13090 Club Pennsylvania Street ~ Carmel W estfield Cbreakfast hamber 3535 East 161st St. network eventof withC theommerce Westfield & Carmel Chambers Debbie Knox Located at 3144 SR"Speed 32 date" your way to new business contacts at this Due to the nature of this event, reservations are required by August 2nd Featuring Speaker: Debby Knox, August 2013 Events Members $10.00 ~ Non-Members $20.00 Members $20.00 ~ Non Members $25.00 WISH-TV News RSVP Anchor online at www.westfield-chamber.org Joint Networking Breakfast

Enterprise rent-a-car staff and Mayor Cook ~ Located at 3144 SR 32

Co-hosted by the Carmel & Westfield Chambers RSVP online at www.westfield-chamber.org August 8th ~ 7:30 a.m. - 9:00 a.m.

8th – Thursday Monthly Membership Luncheon First All-county Women in Business 7:30a.m. to Luncheon 9:00a.m. August 15th ~ 11:00-1:00 Featuring speaker Debby Knox, WISH-TV News Anchor breakfastFeatured luncheon speaker Friday, Augustjoint 2 ~ 11:30networking a.m. to 1 p.m. Hilton Garden Inn 13090 Pennsylvania Street ~ Carmel "Speed date" your way to new business contacts at this network breakfast event with the Westfield & Carmel Chambers Due to the nature of this event, reservations are required by August 2nd Members $10.00 ~ Non-Members $20.00 RSVP online at www.westfield-chamber.org

Drive

The Bridgewater Clubby Co-hosted

Kevin Brinegar, president the Carmel & Westfield Chambers Indiana Chamber of Commerce

FeaturingInn speaker Debby Knox, WISH-TV News Anchor For the first time, the six Hilton HamiltonGarden County Chambers Friday, August 2 ~ 11:30 a.m. to 1 p.m. The Bridgewater Club Carmel, Fishers, Hamilton North, Noblesville, Sheridan and Carmel 13090 Pennsylvania St., Westfield - will join together to presentFora the Women insixBusiness first time, the Hamilton County Chambers Carmel, Fishers, Hamilton North, Noblesville, Sheridan and Luncheon. Westfield - will join together to present a Women in Business Luncheon. ~ 17715 Commerce Drive Sponsored by Sponsored by First All-county Women in Business Luncheon

 Five Star Restoration staff and Mayor Cook

Five Star Restoration staff and Mayor Cook ~ 17715 Commerce Drive

Monthly Membership Luncheon August 15th ~ 11:00-1:00 Featured luncheon speaker Kevin Brinegar, president Indiana Chamber of Commerce

15th – Thursday 11:00a.m. to 1:00p.m. monthly membership luncheon

Monthly Membership August 15th ~ 11: Featured luncheon Kevin Brinegar, p Indiana Chamber of

Economic Developmen August 29t Grand Junction

The Bridgewater Club, 3535

Palomino Ballroom 11:30 – 1:00 ~ Registrat Noon ~ Update of Gra 481 S. 1200 E. Zionsville, IN 46077 Debbie Knox Featured Luncheon Speaker: Kevin Brinegar, Members $20.00 ~ Non Members $25.00 Chamber of Commerce President, Indiana Please note that all dates and details are subject to change. To confirm details, please visit www.westfield-chamber.o RSVP online at www.westfield-chamber.org Debbie Knox

Members $20.00 ~ Non Members $25.00 RSVP online at www.westfield-chamber.org

Economic Development Luncheon August 29th Grand Junction Update

 d Enterprise Rent-a-Car staff and Mayor Cook

WESTFIELD

First All-county Women in Business Luncheon Featuring speaker Debby Knox, WISH-TV News Anchor Friday, August 2 ~ 11:30 a.m. to 1 p.m. The Bridgewater Club

www.westfield-chamber.org

Upcoming Events & HAPPENINGS Ribbon Cuttings! Ribbon Cuttings!

Located at 3144 SR 32

29th – Thursday 11:30a.m. to 1:00p.m. economic development luncheon

Economic Development Luncheon August 29th Grand Junction Update

Westfield Chamber of Commerce

Dr. Stacey Young, owner of HealthSource with her staff, Humane Society for Hamilton County volunteers Chamber Star Restoration staff andand Mayor Cook Ambassadors  Five cut the ribbon to celebrate their grand opening! 17715 Commerce Dr.

The Bridgewater Club, 3535 East 161st Street 11:30 – 1:00 ~ Registration and lunch Noon ~ Update of Grand Junction

September 2013 Events

Grand Junction Update The Bridgewater Club Dr. Stacey Young, owner of HealthSource with  3535 East 161st St. Monthly Membership Luncheon September 19: Monthly Membership Luncheon her staff; Humane Society for Hamilton County 19 September 21: Lantern Awards Dinner Young, owner of HealthSource with herSeptember Dr. Stacey staff, Humane volunteers and Chamber Ambassadors cut the The Bridgewater Club September 25: All CountySociety Business After Hours County SEPTEMBER 2013 for Hamilton volunteers and Chamber Ambassadors ribbon to celebrate their grand opening! State of the Schools Dr. Stacey Young, owner of HealthSource withAnnual her staff, Humane Please note that all dates and details are subject to change. To confirm details, please visit www.westfield-chamber.org or call 317.804.3030

New Members

New Members Members NEW MEMBERS netlogx LLC Consulting

netlogx LLC Contact: Anne Poynter Consulting

netlogx LLC Consulting

estfield of Com Westfield CW hamber of Chamber ommerce

the ribbon to celebrate their opening! 19th – Tcut hursday The grand Bridgewater Club, 3535 161stKeen Street Superintendent Dr.East Mark Society for Hamilton County volunteers and11:30 Chamber – 1:00 ~Ambassadors Registration and lunch 11:00a.m. to 1:00p.m. Noon ~ Update of Grand Junction cut the ribbon to celebrate their grand opening!

monthly membership luncheon

September September 2013 Events 2013 Event

Rsvo or call 317.804.3030 Please note that all dates and details are subject to change. To confirm details, please visit www.westfield-chamber.org

Monthly Membership Luncheon Monthly Mem 19: Monthly Luncheon 19: Monthly Membership Luncheon The September Bridgewater ClubMembershipSeptember Septe September 21: Lantern Awards Dinner September 19 21: Lantern Awards Dinner 3535September East 161st St. The Brid September The Bridgewater Club September 25: All County Business After Hours25: All County Business After Hours Annual Stat Featuring Speaker: Annual State of the Schools Presenting Sponsor Contact: Anne 212 WPoynter 10th Street, Suite C465 Superintendent Dr. Mark Keen Superintenden Superintendent Dr. Mark Keen Lantern Awards Anne Poynter RSVP By September 13 to www.westfield-chamber .org netlogx LLCnetlogx LLC 0e Corporation Indianapolis, IN 46202 Members $15.00 Sponsor ~ Non Members $20.00 evening Presenting eal Estate Paul Giefing212 W 10th Street, Suite C465 212 W. 10thConsulting St., # C465 Saturday 21st – Saturday Evening 317-536-6046 North Ridge Construction & Estate Management, September 21, 2013 R Indianapolis, IN 46202 Indianapolis, IN 46202 Rsvo Meridian Title lantern awards LLC. tion http://netlogx.com Palomino Ballroom Contact: General Contractor 317-536-6046 317-536-6046 Corporation Palomino Ballroom Anne The Poynter Westfield Chamber of Commerce will http://netlogx.com www.netlogx.com Commerial Real Estate Contact: All County Business After Hours 481 C465 S.of1200 E. by Zionsville, IN 46077 the community Westfield 212 W celebrate 10th Street, Suite Sam Milligan Presenting Sponsor 25 September Presenting Sponsor 11711 N. Pennsylvania St. recognizing outstanding businesses and citizens at 2310 Corsican Circle ennsylvania St , Suite 110 Indianapolis, IN 46202 Lantern Awards Lantern Awards the annual Lantern Awards– celebration. 26th Thursday Sam Milligan Westfield, IN 46074 Carmel, IN 46074 RSVP By September RSVP By September 13 to www.westfield-chamber .org 13 to 074 317-536-6046 Flanner and Buchanan 317-417-9884 North Construction & beEstate Management, This dinner event will attended by City, Members $15.00 ~ North Ridge Ridge Saturday eveningMembers $15.00 ~ Non Members $20.00 5:00p.m. to 7:00p.m. Saturday evening 8145 4180 Westfield Road ~ Westfield ext 8145 317-571-3330 extwww.northridgellc.com http://netlogx.com Chamber, School, Business and Community LLC. ation September 21, 2013 North Ridge Construction & Estate Management, Construction September 21, 2013 COUNTY BUSINESS AFTER HOURS title.com www.meridiantitle.com representatives. At thisALL event each of these entities Palomino Ballroom Palomino Ballroom 5:00 – 7:00 p.m. General & EstateContractor LLC. will recognize individuals who serve the Hamilton Memorial Park The Westfield Chamber of& Commerce will The Tickets Westfield Chamber of Commerce will Refreshments Beverages with diligence and integrity. Management, community LLC General Contractor All County Business After Hours All County Bus 4180 Westfield Rd., Westfield celebrate the community of Westfield by celebrate the community of Westfield by are available for $50 per person. Call the Chamber Door prizes ~ Entertainment Septe September 25 North Construction &recognizing Estate Management, recognizing oration outstanding businesses and citizens at outstanding businesses and citizens at 2310 Corsican Cir.toRidge make your reservations: 317.804.3030. Contact: Network with members of other Hamilton County Westfield the annual Lantern Awards celebration. the annual Lantern Awards celebration. LLC. eaning Fire/Water Restoration Invitations will be mailed in August. Westfield, IN 46074 Contact: Chamber members. Flanner and Buchanan Flanner an OCTOBER 2013 Sam Milligan This dinner event will be attended by City, This dinner event will be attended by City, Chamber General Contractor Free event 4180 Westfield Road ~ Westfieldof 4180 Westfield 317-417-9884 Chamber, School, Business and Community Sam Milligan Chamber, School, Business and Community 17th – Trepresentatives. hursday 2310 Corsican Circle representatives. At this event each of these entities At this event each of these entities Commerce www.northridgellc.com 2310 Corsican Circle 5:00 – individuals who serve the will recognize individuals who serve the 5:00 – 7:00 p.m. 11:00a.m.will torecognize 1:00p.m. Contact: l Westfield, IN 46074 Refreshmen community with diligence and integrity. Refreshments Tickets & Beverages community with diligence and integrity. Tickets Westfield, IN 46074 130 Penn St. Sam Milligan rce Drive fall fare are available for $50 per person. Call the Chamber Door prizes ~ are available for $50 per person. Call the Chamber Door prizes ~ Entertainment 317-417-9884 317-417-9884 reservations: 317.804.3030. to make your reservations: 317.804.3030.to make your 2310 Corsican CircleEast Street Studios Network with members 46074 Make plans to participate! Network with members of other Hamilton James Caldwell Westfield, INCounty Invitations will be mailed in August. Chamber members. www.northridgellc.com Invitations will be mailed in August. Chambe www.northridgellc.com Westfield, IN 46074 18880 N. East St., Westfield Five Star Restoration Free Free event 2013 Fall Fare 46074 317-417-9884 ndy.com Residential Cleaning Inviting interested restaurants to participate www.northridgellc.com 317-804-3030 Fire/Water Restoration Business & Restaurant Showcase 17715 Commerce Dr. All Chamber event dates, times and locations are subject Thursday, October17th Make plans to participate!Make pl Westfield, IN 46074 11:00 a.m. call - 1:00 p.m. to change. Please 317-804-3030 or 20 2013 Fall Fare East Street Studios 317-288-2444 visit www.westfield-chamber.org for details. www.fivestarindy.com This event presents our members a change of pace by offering a variety of business showcase tables along with Business Business local restaurants and caterers offering tasty treats. Showcase space&is Restaurant limited. Cost isShowcase $50 per table.& Restaurant Showcase Thursday, October17th Thursday, October17th August • September 2013 • Hamilton County Business Magazine If you are interested in securing a table please email events@westfield-chamber.org 31 11:00 a.m. - 1:00 p.m. 11:00 a.m. - 1:00 p.m.

Contact: New Members Anne Poynter

212 W 10th Street, Suite C465 Indianapolis, IN 46202 317-536-6046 http://netlogx.com

East Street Studios

This event presents our members change of pace by offering variety of business sh This event presents our members a change of pace by offering a varietya of business showcase tablesaalong with

Hamilton County History

David Heighway

Noblesville Native was a Marketing Pioneer Thomas Blaine Stanley – 1884-1965 Thomas B. Stanley was a Hamilton County native who began his career hoping to be an artist and ended by being known for his marketing expertise. He was in the first generation of business scholars to recognize that marketing was a skill unto itself. He also used his art skills to leave a unique collection of work. Stanley was born in Noblesville where his father ran the telegraph office. He graduated from Noblesville High School in 1902 and among other things, had been business manager of the school magazine, the Autocrat, in 1901. This experience would serve him well later in life. Although there are references to his artwork in the magazine, there are no actual illustrations by him. Possibly this was because he was at NHS at the same time as Worth Brehm and Hanson Booth, who both became quite famous later as illustrators. Stanley attended Herron Art Institute in 1902 and in 1906-8, and is listed in the 1908 city directory as an illustrator.

East Coast Bound Evidently, somewhere around this time, he had a change of plans about his career path. In 1911, he went to Earlham and graduated in 1913 with a B.A. in English. From there, he went to Illinois University and graduated in 1916 with an M.A., also in English. He taught at Illinois briefly until he was hired by New York University in 1916 to teach Business Eng-

lish at their rapidly expanding School of Commerce. Except for a short stint as Art Editor of the American magazine in 1927, he worked at NYU for the rest of his life. By 1940, Business English had changed into Marketing. A subject that taught rhetorical skills for writing advertising copy naturally evolved into developing creative concepts for promoting products. This was the root of what would become the mindset illustrated by the HBO series “Mad Men.” Eventually, Stanley was known as Professor Emeritus of Marketing at NYU. He wrote two books on the subject—A Manual of Advertising Typography (1935), and Techniques of Advertising Production (1940). He would come back to Noblesville on occasion to visit his family at their home at 10th and Hannibal Streets. The house is now gone, but there are stories that it still had the studio from when he worked as a local illustrator and that Stanley would give classes when he was home.

Dabbling in Cartooning Throughout his career, he kept his hand in art, doing projects such as designing the covers for the university magazines. He took an interesting step in 1920 when he created a business-oriented cartoon series for the Advertising and Selling magazine. It ran weekly from March to November and the public reaction was enthusiastic. Businessmen wrote to the magazine asking for copies of the strip to post in the office and send to their employees. Although the reaction was similar to the modern “Dilbert” comic strip, there were no recurring characters except for, occasionally, “Alfred the Ad Man.” The strip is an interesting look at both the business practices of the day and how they could be viewed humorously. Some of the strips are difficult to understand now since they were based on the popular culture of the day. But, it’s likely that our advertisements and the satire based on them will be just as incomprehensible ninety years down the road. HCBM David Heighway is the Hamilton County Historian.

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