Marketing – you can’t sell a secret

Marketing-you

CAN’T SELL A SECRET

Selling a property is all about visibility. The most important marketing time is in the first few weeks so best not to waste them because buyers are always seeking out ‘fresh’ listings. In the digital age, buyers become aware of a new listing instantly. It is crucial that your home is priced correctly or marketed without a price, so you don’t eliminate any part of the market. Pricing your home incorrectly at the start can lead to trouble later. Buyers are doing their own research and comparing properties all the time. If they deem your sale doesn’t reflect fair market value they might reject your listing on price alone, even before they’ve inspected it. This can blowout your days on market which can also have a negative impact on your sale price. Talk to your agent about how to attract the most buyers to your sale. Real estate is a volume game, the more inspections you have the more opportunities there are for offers, which gives you the best possible chance to get the best possible result.

How much marketing do Ineed?

A seller can allocate as much or as little vendor-paid marketing. Again, ask your agent how much you need to spend on your campaign, including where the money will go and why. Every property is different and warrants a different marketing mix. This usually depends on the types of buyers you want to attract. For example, an investment unit will not have the same marketing strategy as a prestigious family home. But ask yourself this question. You wouldn’t drive around in a new car without insurance. Marketing is an investment in your purchase price and, ultimately, your profit. Don’t get caught short underselling your biggest asset.

Stay ahead of the pack

Share a brief ‘coming soon’ preview of your listing across all social media channels. Ask your agent what platforms they use and use your own personal channels. Broadcast your sale live on Facebook and Instagram, including a short video message. You need to create buzz and get your listing in front of as many eyeballs as possible.

Bigger the sign the better

Anyone driving through your neighbourhood will be alerted to your signboard and a big sign ensures your sale is seen. Your neighbours are unlikely to buy your home unless they are upgrading or downsizing, but they have family and friends and people they work with who might be looking to move to the area.

Every home is a stage

In a changing market where listings accumulate and days on market push out and competition is fierce, you can’t afford not to stand out. Staging your home creates an unforgettable first impression and showcases your property’s beat features. A beautifully presented home allows the buyer to make an emotional connection with a home.

Pictures are worth tens of thousands of dollars

Hiring a professional photographer is essential. They understand lighting and architecture and interior design. They know how to capture the mood and feeling of a home, which makes your sale more attractive in a cluttered market.

Mix-up your feature image

More than 90% of buyers use the internet to search for properties. If your sale uses the same main image throughout the campaign, it can start to look tired and stale. Change your cover photo weekly to attract new attention to your listing.

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