Welcome to Camella, a new female founded and owned estate agency

Why are you passionate about women working in the property industry?

Companies house data reports in 2022 only 8 % of new estate agency startups were women, a drop from 15 % in 2021. In addition, the ‘Real Estate Industry Survey’ highlighted the gender gap between middle management and senior leadership has worsened. Lack of career progression, juggling family and work life are factors for under representation of females. These statistics are disappointing to read especially as women are at the heart of many homes.

Within Bath you will struggle to find an outright 100% unfranchised female-owned estate agency, until now! Camella was founded on International Woman’s Day, to bring a new perspective and kindness to the home moving process.

What is the meaning of Camella?

Homes are not just bricks and mortar; they are places for creating memories with families. I wonder how many properties there are out there containing walls/doors scribed with recordings of childrens’ growth spurts?

When choosing a name, I wanted something to reflect my family and represent femininity. Camella originates from the Christian names of me and my sisters and therefore seemed a perfect choice.

What are your core values and why are they important?

Core values are a set of principles that guide attitudes, behaviours, and ethical practices. Our core values are:

• KINDNESS – your home is our home; we will care for you and your property.

• INTEGRITY – We do the right thing we never settle for less.

With a deep understanding of how the property industry operates Melissa Anderson has all the necessary experience required to launch a new estate agency service in Bath, and with a clear difference, a female focus for excellent detail and customer service. We sit down with Melissa to find out more about her new agency, Camella.

Tell us more about Melissa Anderson and your experience in property.

• NOTICEABLE - We want your property and our service to stand out.

In short ‘KIN’ which means family and they are at the heart of everything we do.

What do you believe vendors are looking for when instructing an estate agent to sell their property?

In my opinion there are three main factors in to ensure a customer centric experience when selling properties.

Over

the past 13 years I have worked as a Commercial Director at Rightmove. This involved providing property consultancy to many estate agency businesses across the UK and globally, analysing market data and consumer research to ensure sellers achieve the maximum asking price for their properties. Having worked with hundreds of agencies, I know the common mistakes and the most important details that make a difference to customer experience and securing a sale. I am proud to call myself a Bathonian and have lived and raised my family in the city for over 40 years. I have extensive local knowledge of the area, schools, and amenities. Understanding the local property market is paramount for any estate agency business.

1.An agent that gets back to you, and keeps you updated, buyers and sellers do not want to do the chasing. A non-responsive estate agent is a common complaint from home movers.

2.Exceptional property marketing. If you search on the property portals you will find many properties with poor imagery, an absence of key features and underwhelming property details.

3.An agent with local knowledge. Property is a hot topic for news consumption, and it is easy to get swept away with the headlines and stories. A good agent should help buyers and sellers understand the outlook for their area and guide you accordingly.

What could sellers expect by choosing Camella to sell their property?

Exceptional multi-channel property marketing. We offer professional photography, 360 immersive virtual tours and videography as standard practice. In addition, we include extra features such as enhanced listings and properties of the week on Rightmove, coupled with extra investment into social media marketing. We believe sellers should not incur additional costs to promote their property in the best light.

We are open for business 7 days a week, with extended opening times where you can talk to us in person. Alternatively, we are available through WhatsApp, email and via the Camella App. If you would like to know what your home is worth and thinking of selling in 2023/2024, we would be happy to conduct a free market appraisal.

Camella is currently running a promotional summer launch offer, with 50 % reduction of their fees. Please reference The Bath Magazine.

hello@camella.co.uk camella.co.uk

Tel: 01225 255321

We embrace modern technology. Gone are the days of just relying on traditional practices. Camella has an online platform for property purchasers allowing instant booking of viewings outside of the 9-5, enabling us to capture buyer leads for our vendors, when other agents may be closed.

We offer sellers the option to download an app to allow them to accept or reject viewings, receive post viewing feedback, act on any property offers, answer any property related questions, and keep on track of the progress of their sale. Conveniently available 24/7. Furthermore, we are so confident in our service levels, that we do not tie sellers into contracts. We give sellers the flexibility and control of their move.