Fashion.qxp_Layout 1 25/06/2021 14:58 Page 1
FASHION
Style matters
Editor-in-chief of British Vogue for a quarter of a century, Alexandra Shulman has a few tales to tell. Melissa Blease talks to her about her new book – a collection of cameos about aspects of clothing and their personal value
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am wearing a loose-knit sweater in a disrupted rainbow of faded colours. The sleeves are over-long, reaching to my fingertips, and the whole baggy jumper hangs to mid-hip...” Sound familiar? Probably; after all, the wearing of such comfortable jumpers is what got us through the days when there was nothing on the agenda and nobody around to care what we wear. It is not, however, the sort of item one would expect Alexandra Shulman – the woman who was, for a quarter of a century, the 10th and longestserving editor in chief of iconic fashion magazine British Vogue – to highlight in her book Clothes... And Other Things That Matter as an item that, well, matters. “Neither did I!” says Alexandra, with a laugh. It turns out she’s given to surprising herself, though. Leaving Vogue in 2017, she had absolutely no idea what she was going to do, which was most unlike her. “I’m not a reckless person or a chancer, but leaving was a flash decision to just jump. I knew that one way or another I’d survive, but it was quite a shock to the system and, as the weeks went by, became a bit nerve-wracking.” But she’d written books before, including Inside Vogue, a diary of the magazine’s centenary year in 2016. “And I’d been keeping track of the process of leaving my role and the aftermath – that was potentially the book I thought I was going to write, but for one reason or another it didn’t make sense to write a straightforward memoir,” Alexandra explains. “So I sort of fumbled my way towards Clothes...; it came about as I was writing it, really.”
There’s something about the idea of women dressing in this kind of Little House On The
Prairie way that isn’t saying anything terribly good about women
The result is a highly captivating, intensely personal collection of cameos that focus on the items of clothing and accessories that bring meaning to our lives as we negotiate the world from childhood to romance, motherhood, career and beyond, taking in body image, social commentary and fashion history along the way. Our clothes, you see, tell many stories – and Alexandra has told many of those in her book. As we all know, even a straightforward wardrobe clear-out is often too big a task, both physically and emotionally, to undertake without bouts of procrastination; how on earth did Alexandra select which of her treasured sartorial memories would make the cut for the book? “I simply wrote about the pieces I felt I could write something about,” she says. “Red shoes, for example, which is the first chapter in the book. Like many women, I owned my first pair of red shoes in my childhood, so it was a good starting point. But that led on to the idea of red shoes, and how and why women who don’t want to be flamboyant in other areas will choose to wear them. From there, I found myself writing about connections to red shoes such as Dorothy and the Yellow Brick Road in The Wizard of Oz and what that meant, and that’s when I saw the shape of the book: personal, but relatable to all. There’s another chapter about Juicy Couture tracksuits, which is personal to
26 THE BRISTOL MAGAZINE
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JULY 2021
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NO¯ 200
me but also about a moment in time that we all shared: 9/11, a period where you would have thought everything would change, but people were still wearing Juicy Couture – it makes sense, in the book! But at the end of the day, anybody could have written this book, because everybody’s got their own stories about their own clothes.” The daughter of Canadian author and critic Milton Shulman and British etiquette doyenne Drusilla Beyfus began her career in fashion journalism after taking a job as a secretary at fashion and lifestyle magazine Over 21 in the early 1980s before going on to write for Tatler and becoming editor of British GQ in 1990. As well as publishing two novels, she’s written columns for national publications, and was awarded an OBE for services to the magazine industry in 2005 and a CBE for services to fashion journalism 12 years later. On taking to the helm of Vogue in 1992, Alexandra presided over a massive circulation increase and a much higher profile for the magazine. Remember the Vogue Millennium Issue, with an ingenious mirror-like finish that put the reader on the cover? That was Alexandra. What about the 1997 Diana, Princess of Wales Memoriam Issue, featuring the princess as photographed by Patrick Demarchelier, or the Gold Issue in December 2000, featuring Kate Moss in stark, blacked-out silhouette? Alexandra again. But beyond those covers... “One of the biggest high points of my Vogue tenure was getting the job in the first place!” Alexandra recalls. “That moment was a wonderful one indeed. On from that, a lot of the high points were around very special moments such as the It’s Fashion fundraising event for Macmillan Cancer Relief in 2001, held at the Rothschild’s Waddesdon Manor in Buckinghamshire. I had this idea to base it around the Field of The Cloth of Gold summit meeting between the Henry VIII and King Francis I of France in 1520, with pavilions showcasing collections from different designers such as Chanel, Versace, Valentino, Burberry and Armani all in their own little courts, as it were, followed by a gala dinner attended by Prince Charles, Madonna and Kylie Minogue, among others. Amazingly, it happened! And for me that was a huge achievement; a lot of hard work, but well worth it. And in the magazine’s centenary in 2016: to be master of ceremonies as we celebrated 100 years of British Vogue at the National Portrait Gallery exhibition and realising that I was the custodian of such an incredible legacy was beyond amazing. Those are my stand-out memories. There were obviously individual editorial moments that were absolutely thrilling too, but it’s difficult to pick just one out.” And the lows? “For every high there were many lows,” she says; “the trick is to remember the highs – that’s true of life in general.” There’s much more of that subtly optimistic philosophy woven into the fabric of of Alexandra’s book... But on a less profound level: what are the worst fashion trends bugging her now? “In my opinion, those dreadful prairie-style, smock-like dresses with big collars, on a sort of puritan theme. There’s something about the idea of women dressing in this kind of Little House On The Prairie way that isn’t saying anything terribly good about women. When we look back on the prairie thing as a major fashion trend, I wonder if people will connect it with the time when time moved back a bit because of Covid; back to spending much more time in the kitchen, doing the ironing, doing the dusting... and women being dressed for the part? I believe that connection will be made.” So if that’s the bad news about right here, right now, what, for Alexandra, would her favourite fashion era be? “I think everybody
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