Motoring.qxp_Layout 2 25/08/2021 15:50 Page 1
MOTORING
Charging ahead
The all-electric Q4 e-tron is one of the most significant car launches Audi has ever made, and is poised to shape the future of motoring. This could well be your next car. Words by Dara Foley
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Audi’s intent to offer a full quality car, packed with well-conceived features, and at a price that is more reasonable, clearly demonstrates how important this launch is. Q4 e-tron prices start from just over £42,000 which means – especially in the company car class with extra incentivised P11d benefit – it’s competing heavily on price and with all its upgraded features, attempts to eclipse its premium competitors. In fact, Andrew Doyle, director of Audi UK, says that the company forecasts this will be its second most popular car by sales volume in the UK after the A3. That, over the coming years could make it the most in popular EV of the 2020s.
Images by TBM, Audi
udi has certainly played the waiting game when it comes to all-electric vehicles. The brand – although developing an EV strategy with group partners like VW and Skoda – has been patiently keeping its cards close while the other manufacturers have been rushing out their electric and hybrid offerings, often directing their efforts at the luxury end of the market. After all, until now that’s where the money was. But where the real battle to transition from internal combustion to greener motoring will take place is at the entry level and middle market for new car sales. Mitigating climate change needs to be in the hands of the masses.
50 THE BRISTOL MAGAZINE
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SEPTEMBER 2021
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NO¯ 202
