BizSPORTS
The 2020 Arizona Bowl hosted San Jose State vs. Ball State. The 2021 Barstool Sports Arizona Bowl will be held Dec. 31.
New Sponsor, New Feel for Arizona Bowl
Barstool Sports Brings Vast Media Following By Steve Rivera As Kym Adair stood on the stage of Stevie Eller Dance Theatre at the University of Arizona, she had one word to describe how she felt about Barstool Sports as the new title sponsor and exclusive broadcast partner of the Arizona Bowl: Elation. “We are so excited to have the third -largest sports media company behind our game that started six years ago,” said Adair, Arizona Bowl’s executive director. “It’s an incredible distance for us to go in that six-year period. We 222 BizTucson
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Fall 2021
couldn’t have a better partner.” The Arizona Bowl has found its future. The game is set for Dec. 31 at Arizona Stadium and will feature top teams from the Mountain West Conference and Mid-American Conference. Arizona Bowl officials heralded the new deal with Barstool Sports, given the many possibilities through sponsorship and media collaborations. The sponsorship deal is for three years. Adair called it “a game-changing partnership” for the Southern Arizona bowl game, which is on its third sponsor
after having Nova Home Loans for the first five years and Offerpad last year. “Barstool Sports will literally change the landscape of the bowl for years to come, connecting our history of leading-edge innovation that showcases the grand traditions of football to Barstool’s unmatched creative content power and streaming services,” Adair said. “Fun” was another word to describe the partnership when bowl officials announced the pairing in late July. “I think everything (creatively) is going to be on the table,” Adair said. “We’re www.BizTucson.com
