Tubac Golf Resort & Spa

Noel Daniel

Managing Director Tubac Golf Resort & Spa “The month of April 2021 was our second busiest month in 15 years. Weddings are off the charts as last year’s cancelled weddings have been rescheduled for this year. I am optimistic that by the fourth quarter, our corporate group business will rebound to pre-2020 levels.”

– Noel Daniel Managing Director Tubac Golf Resort & Spa

Tubac Golf Resort & Spa

Golf, Guests Helped Resort Through Pandemic

Throughout the long history of Tubac Golf Resort & Spa, the storied property south of Tucson has seen many ups and downs and most recently was able to weather the COVID-19 pandemic.

The resort, a Southern Arizona treasure with beautiful casitas, a famous golf course, luxurious spa and the historic Stables restaurant, was able to keep about 10 of the 98 casitas available for guests during the height of the pandemic, according to Noel Daniel, the resort’s managing director.

“Golf kept us alive,” said Daniel. “We had several golf members that continued to play, and they even reached out to our laid-off employees by donating meals to them. Many of them would also order dinner for themselves from the Cantina, which was basically grab and go, just to help out the resort.”

The resort was also able to quickly pivot and cut expenses where necessary to keep it afloat financially. Paycheck Protection Program loans were utilized to pay employees and other qualifying bills, Daniel said.

It’s welcome news for a property with a wealth of history.

It all started in 1789 when Don Toribio de Otero obtained the property in a Spanish land grant and built a farmhouse that still stands north of the Stables restaurant – which once served as the property’s original stables. In the early days, these buildings saw Spanish and Mexican soldiers living nearby or passing through as a result of attackson the farm and in the area by local Native American tribes.

The farm was eventually passed down to Otero’s grandson, Sabino, who grew it into the largest cattle ranch in the state of Arizona by the mid-1800s. By 1959, it was owned by an investment group headed by actor Bing Crosby, who wanted to create a golf resort. That group added the first fairways and named it Tubac Golf Resort. It was very important to Crosby that the resort reflect the property’s history.

In the 1990s, the resort famously served as the location for many of the golf scenes in the movie Tin Cup, which starred Kevin Costner and Rene Russo. The resort has since ceremoniously marked the locations where those scenes were shot.

In 2002, the property was purchased by another group of investors led by current owner Ron Allred. He built additional casitas, a wedding chapel, spa and an additional nine holes of golf. Allred also added a herd of cattle to the golf course in 2006 to pay homage to the property’s cattle ranching heritage. He ensured that the historical integrity of the location came through in all of

By April Bourie

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The resort today is also equipped with ballrooms, boardrooms and a presidential suite available for group events – all enveloped in the resort’s rich history.

Now, after a challenging year, guests are returning. “The month of April 2021 was our second busiest month in 15 years,” Daniel said. “Weddings are off the charts as last year’s cancelled weddings have been rescheduled for this year. I am optimistic that by the fourth quarter, our corporate group business will rebound to pre-2020 levels.” This is important, Daniel said, as rooms, food and beverage are the top income earners for the resort.

One challenge the resort is currently experiencing is employing enough staff to fill needed openings. “It’s tough because so many previous employees have found other positions or are getting enough unemployment to stay home,” said Daniel. “Our current employees are having to multi-task. For example, we have used golf course and sales employees to set up for rentals.

“But the good news is that everything is looking positive, and we are busy, “ she said. “Many hotels have had to pull back on their marketing, but that isn’t our strategy for now. We are working to create more infrastructure and increase wages in some areas to attract more employees so we can handle the business coming in.”

Biz

USA Today recently named Tubac as the #1 best small town arts scene in America. The national newspaper reported: “Bigger isn’t always better, especially when it comes to these 10 small towns, each with a population of fewer than 30,000 people (as of the last census). What each lacks in size, it makes up for with a big art scene – museums, art galleries, performing arts and busy event calendars.” Tubac topped the USA Today list. “This sleepy town’s art shops and galleries specialize in colorful arts and crafts,” the report said. Tubac is roughly 50 miles south of Tucson. The town website describes the scene: “Art galleries, museums and enchanting shops and jewelry stores await your visit, as does clean air in a beautiful high desert rural environment.” Taos, New Mexico was the only other location in the Southwest on the USA top 10 list – landing the #7 spot. Two other Western towns in the top 10 were Cody, Wyoming and Manitou Springs, Colorado. A panel of experts partnered with 10Best editors to pick the initial nominees, and the top 10 winners were determined by popular vote.