Southern Arizona PRSA Chapter IMPACT Awards

Jan Howard Caitlin Schmidt Craig Reck Libby Howell

2022 IMPACT Awards

Southern Arizona’s Public Relations Society of America Salutes its Best

The Southern Arizona chapter of the Public Relations Society of America announced the winners of the 2022 IMPACT Awards for Excellence in Public Relations.

Top honors went to Jan Howard, a partner at NüPOINT Marketing, who was given the Career Impact Award, and the Arizona Daily Star’s Caitlin Schmidt, who was named 2022 Media Person of the Year. Craig Reck from the Tucson Airport Authority was honored as the 2022 Rookie of the Year and the winner of the 2022 PR Professional of the Year was Libby Howell, APR, from Pima Community College. The event was held at the Tucson Museum of Art.

The communications team for Tucson Water received this year’s Best in Show Award for its Water Matters newsletter, which educates and engages customers about evolving water issues.

The IMPACT Awards honor PR, marketing, and communications professionals for the work they do each year across the region. This year’s submissions were judged and scored by the New Mexico chapter of PRSA. Honorees represent the highest standards in programs and projects that successfully incorporate research, planning, execution and evaluation.

IMPACT Awards for Excellence in Public Relations (Highest Scoring Category)

Tucson Water (2022 Best in Show Recipient) • Newsletters: “Water Matters: A

Monthly Newsletter from Tucson

Water” The Caliber Group & University of Arizona Center for Innovation • Creative Collateral or Media Placement, Single Deliverable: “Video: An

Entrepreneur’s Journey” Gordley Group • General Marketing: “MHC Healthcare Advertising Campaign” • Digital Communications: “Halloween

Social Media Campaign” NüPOINT Marketing • Government/Public Affairs Communications: “Flagstaff General Obligation Bond Initiative” • Creative Collateral or Media Placement, Single Deliverable: “Women’s

Foundation for the State of Arizona

Logo & Brand Development” • Branding: “Women’s Foundation for the State of Arizona Rebranding”

THIS YEAR’S WINNERS:

Tech Parks Arizona & University of Arizona, Research Innovation and Impact • Creative Collateral or Media Placement, Single Deliverable: “Tech Parks

Arizona FDI Brochure” Pima Association of Governments • Newsletters: “Regional Connections

Newsletter” • Internal Communications: “PAG

Props” University of Arizona • Media Placement: “Native American

Student Tuition” • Media Placement: “Black Hole Image

Reveal” Sundt Construction • General Marketing: “Craft Recruiting

Campaign” Tucson Airport Authority • General Marketing: “Nonstop for

Tucson” • Branding: “Nonstop for Tucson” University of Arizona Health Sciences • General Marketing: “Cannabis

Awareness Month” • Digital Communications: “Women in

Health Sciences”

2020 IMPACT Certificates of Excellence Winners

NüPOINT Marketing • Annual Report: “FY 21 Annual

Report” Tucson Electric Power • General Marketing: “A New Peak to

Beat” University of Arizona, Research & Innovation • Internal Communications: “Women of

Impact Awards & Celebration” United Way of Tucson and Southern Arizona • Creative Collateral: “End of Life Care

Partnership Training Video: Tim’s

Story” University of Arizona Center for Innovation & Biosphere 2 • Special Events & Observances:

“UACI at Biosphere 2 Grant

Opening”