The Millionaire Real Estate Agent by Gary Keller

Page 21

PREFACE “If I have seen farther than others, it is because I was standing on the shoulders of giants.” Isaac Newton

HUNTING WOLVES AND AIMING HIGH Several years ago my son, John, and I were driving and listening to a book on tape. In the story, a shepherd’s son has come of age and goes out to spend his first summer alone tending the sheep in the hills above the village. One night, he awakens to the sound of a wolf howling nearby. The night is black and he is seized by fear, but he dutifully grabs his rifle and races out into the darkness to protect his livestock. Across the way he sees a wolf at the throat of one of the sheep. As he puts his rifle to his shoulder and takes aim, he remembers the advice of his father: “At night, it is very difficult to judge the distance to your target, and, more than likely, you’ll underestimate the distance and miss low. To have a better chance of hitting the target, aim high.” The shepherd’s son adjusts his aim, raising the sights ever so slightly, and hits the mark. What struck me about this scene was not the bravery of the boy, which shouldn’t be doubted, or the drama of the moment, which had John and me on the edge of our seats. For me, it held all the elements of a great fable and perfectly illustrated something I’ve come to believe to be true in life. No one can accurately judge what the future holds. Tomorrow is as dark and

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Articles inside

Model One: Your Economic Model

1min
page 129

3. Train and Consult

11min
pages 164-171

The Three Key Areas of Your Economic Model

4min
pages 130-132

Model Two: Your Lead Generation Model

4min
pages 133-135

The Three Key Areas of Your Budget Model

7min
pages 153-157

Model Four: Your Organizational Model

1min
page 158

Model Three: Your Budget Model

1min
page 152

The Four Fundamental Models of Real Estate Sales Success

1min
page 128

Earn a Million—Stage 2

10min
pages 119-127

3.Think Possibilities

26min
pages 81-96

The Three L’s of the Millionaire Real Estate Agent

2min
pages 97-98

Leverage—The Who, How, and What of Real Estate

6min
pages 103-106

Leads—Lead Generation vs Lead Receiving

3min
pages 99-100

The Eight Goal Categories of the Millionaire Real Estate Agent

15min
pages 107-118

Listings—The High-Leverage, Maximum-Earning Opportunity

3min
pages 101-102

The Nine Ways a Millionaire Real Estate Agent Thinks

15min
pages 71-80

Think a Million—Stage 1

6min
pages 67-70

Myth Six: “Having a goal, and not fully realizing it is a negative thing

5min
pages 61-66

SixMythUnderstandings Between You and High Achievement

2min
pages 47-48

Part One: Charting the Course

20min
pages 31-46

Myth Two: “It can’t be done in my market

3min
pages 53-54

Introduction

6min
pages 25-30

Myth Three: “It would take too much time and effort— I would lose my freedom

2min
pages 55-56

Myth Five: “My clients will only work with me— only I can deliver quality service

3min
pages 59-60

Myth Four: “It’s too risky. I’ll lose money

3min
pages 57-58

The Millionaire Real Estate Agent

6min
pages 21-24
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