The Four Fundamental Models of Real Estate Sales Success

It is our hope that the Four Fundamental Business Models of the Millionaire Real Estate Agent might serve you as the theories in Security Analysis have served Buffett. Start with them as they are. As you implement them and understand them more profoundly, you’ll find the occasional need to experiment to see what works best for you in your market. Ultimately, everyone will end up with their own personalized versions of the models, which, while faithful to the underlying principles, will reflect your style and your market. Just remember to base your efforts on a solid proven model rather than on unproven, ungrounded creativity.

THE FOUR FUNDAMENTAL MODELSOF REAL ESTATE SALES SUCCESS

From all our experience and research, four key models stand out as foundations for a highly successful real estate sales business. Following these models should put you on the surest and quickest path to great real estate sales achievement. Our discussion of these four models will be divided into the two sides illustrated in the figures we saw earlier. First, as an overview, we will briefly explore the key areas of each model. Then wewill analyze in much greater detail the key issues and numbers of each model as they specifically relate to the goals of the Millionaire Real Estate Agent. We’ll walk the surface of the models to get familiar with them and then dive deep to reach the understanding you’ll need to apply these models at a high level.

Tobe highly successful in your real estate sales career it is important that you understand that you need not only to think like a businessperson— you need to become one as well. You must take on the actions of a successful business in order to have one. Models are about action. These four models represent the four major arenas in which you must take effective action to build your real estate sales career to its highest level of success.