MDA CONSULTING South East Asia CORPORATE PRESENTATION
MDA Consulting S.E.A. Co., Ltd.
“Strategy is important but execution is everything”
February 2011
MDA Consulting
About Us
S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
MDA Consulting South East Asia is an Italian-Thai Joint Venture established in 2005 operating in the consultancy business. Our mission is to assist Companies and Organization in their growth process providing highly qualified consultancy services. MDA Consulting srl in Milan has been advisor of Thailand Board of Investment (BOI) in Italy for 4 years. “Strategy is important but execution is everything�
MDA Consulting
Network
S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
MDA has developed a network of professional relationships and cooperation with: • Lawyers and Chartered Accountants • Private Companies • Private Investors • Thai-Italian Chamber of Commerce • B.O.I. (Board of Investment) • Foreign Chambers of Commerce • Italian Institute for Foreign Trade • Italian Embassy
“Strategy is important but execution is everything”
• Office of Small and Medium Enterprise Promotion
MDA Consulting
Activities
S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
• International Expansion Company projects.
growth
through
international
expansion
Export of goods, acquisition and JV, production relocation, purchasing into low cost countries
• Management Consultancy Strategy, control and organizational structure to identify new opportunities, monitor the company and verify the results “Strategy is important but execution is everything”
MDA Consulting
International Expansion
S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
Products • BOI Investment Incentives in Thailand • Market Research and Analysis • Importers, Distributors and Agents Research • Supplier Search • Partner Research and Joint Ventures • Analysis and Drawing-up of International Strategies
“Strategy is important but execution is everything”
• Legal assistance to international transactions
MDA Consulting
International Expansion
S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
BOI Investment Incentives in Thailand • Investment incentives evaluation and strategy • Board of Investment eligible activity identification • BOI application submission and interviews sessions • BOI License achievement (Blue Book) • BOI License reports and follow up activities • Company establishment in conjunction with BOI License • BOI Working Permits related to foreign personnel
“Strategy is important but execution is everything”
MDA Consulting
International Expansion
S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
Market Research and Analysis • Market research and analysis of major markets, competition analysis, laws and customs regulations • Preliminary identification and expansion markets analysis • Research and analysis for product compatibility with the identified market • Competition analysis with price benchmarking and market leaders
“Strategy is important but execution is everything”
• Laws and customs regulation
MDA Consulting
International Expansion
S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
Importers, Distributors and Agents Research • Identification of export expansion channel • Research, identification and selection of potential commercial partners • Laws and Intellectual properties regulations
Supplier Search • Identification and selection of suppliers for raw materials, semi-finished and finished products • Reliability check of suppliers • Technical standards suppliers compliance “Strategy is important but execution is everything”
• Logistic process evaluation
MDA Consulting
International Expansion
S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
Partner Research and Joint Venture • Research, identification and selection of partners wellmatched with the strategic development plans • Assistance in JV contracts, definition of articles of association, shared capital and participation stakes • Legal assistance in company establishment with overseas partners and maximum foreign capital
“Strategy is important but execution is everything”
allowed
MDA Consulting
International Expansion
S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
Analysis and Drawing-up of International Expansion • Company assessment and identification of strategic expansion opportunities • Product analysis in combination with identified strategies • Identification of growth priorities well-matched with market and industrial opportunities • Assessment of HR Skills and competences for international expansion
“Strategy is important but execution is everything”
MDA Consulting
International Expansion
S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
Legal assistance to international transactions
• Credits recovery • Purchase and sale of properties • Merging and acquisitions
“Strategy is important but execution is everything”
Management Consultancy MDA Consulting S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
Strategy • Management of the growth processes • Management of generational changes and restructuring • Evaluation of strategies and business plans
Organization • Evaluation of the coherence with company strategies • Structures, role definition, operations, HR management • Assistance on IT projects implementation and definition
Management Control • Evaluation and implementation of planning&control tools, reporting, financial budgets and industrial cost control • Monitoring and analysis of variances
Search and Position Analysis • Products and market benchmarking “Strategy is important but execution is everything”
• Competitive environment analysis • Competitors scouting
MDA Consulting
Working Method
S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
Projects are planned and managed by a team of consultants with specific expertise. The working method is the result of a mutual agreement through: • Joint brainstorming with the Entrepreneur and/or the Top Management • Stages in project progress
“Strategy is important but execution is everything”
• Temporary management
MDA Consulting S.E.A. Co. Ltd. Suite 504 Tonson Building
MDA S.E.A. Team MDA Partner and Managing Director
50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
Luca Vianelli has an industrial chemistry degree at University Statale of Milan and a master at S. Anna Superior School of Pisa. He worked for Unilever in Italy and Europe and Pirelli Group in Italy and Indonesia. In 2000 he joined Bain & Company Team in charge for the Fiat-GM Strategic Alliance Project (Turin and Rüsselsheim). In 2005 he established MDA Consulting South East Asia and lives in Bangkok, Thailand. Today is Vice President of Thai - Italian Chamber of Commerce and Member of the Board of the European ASEAN Business Center committee (EABC).
MDA Staff Experienced managers three languages speaking with familiarity on western management approach
“Strategy is important but execution is everything”
External Partners Trusted Layers and Chartered Accountants
Recent References and Projects
MDA Consulting S.E.A. Co. Ltd. Suite 504 Tonson Building
B.O.I. License Achievement
50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
“Strategy is important but execution is everything”
•
Lika South East Asia Co. Ltd (2011)
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Kami SPA (T.I.S.O., December 2009)
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Danieli Far East (5 B.O.I. applications, 2007-2011)
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Amonn & L’Aquatech (Chemical sector, 2007-2008)
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SIAE Microelettronica S.E.A. (R.O.H., 2007)
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Convergence (R&D Industrial Design, 2007)
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Legor S.E.A. (Jewelry Sector, 2006-2007)
Recent References and Projects
MDA Consulting S.E.A. Co. Ltd.
Company Establishment
Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
“Strategy is important but execution is everything”
•
USI Italia South East Asia (Under implementation 2011)
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Lika South East Asia (2011)
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Kami SPA (December 2009)
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Techno Ceramic Thailand CO. Ltd (2009)
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Kasikorn Cereal Co., Ltd (2009)
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Amonn & L'Aquatech (2008)
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Italservice (2008)
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Italian Fine Wines (2008)
Recent References and Projects
MDA Consulting S.E.A. Co. Ltd.
Distributors Search in Thailand - 1
Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
“Strategy is important but execution is everything”
•
Datalogic Automation Products (2011)
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Wines and Prosecco (Serena 2011)
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Jewelry Hand Tools (Corradi, 2010)
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Food Ingredient (Sacco e Clerici, 2010)
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Metalworking Laser Machines (Prima & Finn, 2010)
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Professional Tools (Cembre, 2010)
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International Recruitment Agencies (Rebaioli, 2010)
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Chemical Addictive for A/C systems (Errecom, 2010)
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Chillers Solutions (Novafrigo Engineering, 2010)
Recent References and Projects
MDA Consulting S.E.A. Co. Ltd.
Distributors Search in Thailand - 2
Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
“Strategy is important but execution is everything”
•
Hair Fashion (Itely, 2010)
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Cosmetic products (Revivre, 2010)
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Industrial Pumps (Rovatti, 2010)
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Wine producer (Provenza, 2009)
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Engraving Laser Machines (Sisma, 2009)
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Aluminum Ingot (Capra, 2009)
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Cosmetics products (Albanevosa, 2009)
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Italian Leather Shoes (JP Hiton, 2008)
Recent References and Projects
MDA Consulting S.E.A. Co. Ltd.
Distributors Search in ASEAN
Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
“Strategy is important but execution is everything”
•
Metalworking Laser Machines (Prima & Finn, 2010)
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Food Ingredient (Sacco e Clerici, 2010 - 2011)
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Chemical Addictive for A/C systems (Errecom, 2010-2011)
Recent References and Projects
MDA Consulting S.E.A. Co. Ltd. Suite 504 Tonson Building
Publications
50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
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“Thailandia: Gateway per l’Asia – Guida al Commercio e agli Investimenti” (Confindustria Vicenza, Club dei 15, Banca Popolare di Vicenza, MDA S.E.A.)
Market Research and Analysis
“Strategy is important but execution is everything”
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Motorbike sector in 5 A.S.E.A.N. Countries (2009, Brembo)
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Thailand Yachting Industry (2009, ICE)
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Mega Projects in Thailand (2009, TICC)
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Thailand Food Processing Industry (2009, TICC)
Recent References and Projects
MDA Consulting S.E.A. Co. Ltd.
Market Business Development
Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
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Biomass Cogeneration (Turbomass, since 2010 Thailand)
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Photovoltaic Roof (Marcegaglia, since 2010 Thailand)
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Chemical Addictive for A/C systems (Errecom, since 2010 ASEAN)
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Professional Ovens (Garbin, since 2009 ASEAN)
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Renewable Energies (Merloni Progetti, 2005, Thailand)
Business Plan
“Strategy is important but execution is everything”
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Garden Furniture (Roda, 2011)
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Encoders (Lika, 2010, Thailand)
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Spray and paints booths (USI Italia, 2010)
Recent References and Projects
MDA Consulting S.E.A. Co. Ltd. Suite 504 Tonson Building
Entrepreneurial Missions: Business Matchmaking
50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
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CO Export: May 2011 (under implementation);
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Promos: June 2011 (under implementation);
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CLUB of 15 (2008, 10 members of Confindustria Vicenza, Brescia, Reggio Emilia and Bologna)
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“Strategy is important but execution is everything”
CO Export (2008, 7 Italian SME’s from Lombardy Region)
Recent References and Projects
MDA Consulting S.E.A. Co. Ltd. Suite 504 Tonson Building
Fairs
50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
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“To know, to grow” Matching, Milan 22 – 24 November 2010
Suppliers Search •
Super Refined Sugar (C.S.A.P.O., 2008)
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Trading Services (Luxottica USA, 2010)
Credit Recovery
“Strategy is important but execution is everything”
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Savino del Bene (2011)
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Saati (Italy, 2010)
MDA Consulting
Contact Us
S.E.A. Co. Ltd. Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330, Thailand
MDA Consulting S.E.A. Co., Ltd Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330
Tel: +662 6522447 Fax: +662 6522448 email: lvianelli@mda.it Web site: www.mda.co.th Skype: mdasara
“Strategy is important but execution is everything”
MDA Consulting Srl Via Sondrio 5, 20125 Milano Tel. +39 (0) 2 43353912 Fax +39 (0)2 43981574 Email: mda@mda.it