Introduction of new product in the Thai Market MDA Consulting S.E.A. Co., Ltd.
“Strategy is important but execution is everything”
Summary About Us A.S.E.A.N. Our Network Our Partners
MDA’s Competences MDA’s Team Distributors & Partners Search Business Trip Value Chain and Price Structure Order and Payment Management Product Launch Case Study – Perugina in Thailand Strategy is important but execution is everything
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About Us MDA Consulting South East Asia is an Italian-Thai Joint Venture established in 2005 operating in the consultancy business with focus on internationalization services. Our mission is to assist Companies and Organizations in their international
market
expansion
to
A.S.E.A.N.
countries
providing highly qualified consultancy services.
MDA Consulting has been advisor of Thailand Board of Investment (BOI) in Italy for 4 years.
Strategy is important but execution is everything
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A.S.E.A.N.
Strategy is important but execution is everything
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Our Network Lawyers and Chartered Accountants
Thai Governmental Agencies
MDA Italian Institutions in Thailand
Investment Funds and Consultant Firms
Foreign Institutions in Thailand
Strategy is important but execution is everything
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Our Partners Foreign Institutions in Thailand
Funds and Consultant Firms
Italian Institutions in Thailand
Thai Governmental Agency
Lawyers and Accountants
Strategy is important but execution is everything
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MDA’s Competences • Company growth through international expansion projects
International Expansion
• Export of goods • Acquisition and JV • Production relocation • Purchasing into low cost countries
Management Consultancy
• Strategy • Control and organizational structure to identify new opportunities • Monitor the company and verify the results
Strategy is important but execution is everything
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MDA Team MDA SEA Managing Director Experienced Project Managers Trusted Lawyers and Chartered Accountant;
ASEAN based business consultants; Experienced consultants resident in ITALY
Strategy is important but execution is everything
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Distributors & Partners Search Analyzing
Study company profile and its core business.
Share scope of service.
Develop a membership database for business matching.
Sourcing
Verify authenticity and details of evidence.
Investigate and retrieve from various source of information.
Analyze and understand the market, competitors, and end-users.
Search own database and trade directories for potential matches.
Provide and recommend suitable matches.
Define a short list
Check and follow up the progress.
Information exchange with the prospects
Make a decision on a business trip or visit.
Matching
Follow up
Strategy is important but execution is everything
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Business Trip Accommodation and transportation arrangement Meeting Agenda Schedule.
Prepare the database and document for the meeting. Accompany customer to the meeting. Provide assistance for language and cultural barriers. Evaluate and discuss after the meeting to agree on the next steps. Strategy is important but execution is everything
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Value Chain and Price Structure To evaluate the feasibility of the launch of a new product on the market it is necessary to understand the possible Retail Sales Price (RSP) starting from the Ex Work Price: Ex work Price + Transportation Costs + Custom Duties and Charges + Distributor Margin + Retailer Margin + VAT (7%) = RSP
Strategy is important but execution is everything
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Order and Payment Management Thanks to MDA permanent presence both in Thailand and in Italy it is possible to: • Help the client preparing a consistent order. • Check that the order is received and processed by the principal • Remind to the client the invoices date of payment.
• Control the payments to be done on the right terms. • Support the client and the principal in case of any problem with the order procedures.
Strategy is important but execution is everything
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Product Launching (1) Market Analysis • Collect all related information about market, trend, competitor, law and regulation etc. • Discuss and explore the best approaches for entering the market.
Positioning Recommendation • Channel search and screen. • Competitors positioning evaluation. • Discuss on pricing guidelines.
PR and Promotion • Contact and provide products information to our media connection. • Prepare press-script and press release. • CD package (presentation, catalogue, marketing instruments)
Strategy is important but execution is everything
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Product Launching (2) Event Organization • Location search. • Guest invitation, searching, and recruitment. • Event coordination. • Invitation card design and printing. Event Realization • Corporate presentation. • Marketing presentation. • Products exhibition. • Product tasting. • Souvenir/Gift package distribution. Strategy is important but execution is everything
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Case Study – Perugina in Thailand
Perugina was born in Perugia over 100 years ago. Now-a-days it represents one of the most important company for know-how and experience in the Italian chocolate art. It became one of the most famous members of Nestlé Italiana – a part of Nestlé Group. Perugina currently operates in 75 countries across 5 continents.
Perugina appointed MDA to find distributors in South East Asia and to prepare the launch event of its products and in particular “Baci” on the Thai market.
Strategy is important but execution is everything
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Case Study – Perugina in Thailand
Strategy is important but execution is everything
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Success Story – Provenza Launch in Thailand
The Provenza winery, which today is a balanced blend of tradition and modernity. Founded in 1967 by the father Walter, today the company continues its noble traditions through the commitment and the dedication of Fabio and Patrizia Contato. And thanks to this enthusiasm, the winery has increased from the original 12 hectares in the heart of the production area of Lugana wine, to the current 140, extending throughout a rich and fertile terrain.
Provenza appointed MDA to search and select for their sole distributor in Thailand. MDA carried out the search and together with Provenza arranged a dedicated wine taste with the short listed Thai prospects and then organized the Launch event at Opera Italian Restaurant, in collaboration the Italian Thai Chamber of Commerce;
Strategy is important but execution is everything
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Success Story – Provenza Launch in Thailand
Strategy is important but execution is everything
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Success Story – Provenza Launch in Thailand
Provenza Wines Interview to Mr. Marai, representative to Thailand for Provenza Wine, published on Informa Magazine, August 2010 issue.
“Provenza currently intends to develop the market of Southeast Asia from Thailand to Vietnam, Malaysia and Singapore in collaboration with MDA SEA and Italian Authorities such as the Chambers of Commerce.”
Strategy is important but execution is everything
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Contact us
MDA Consulting Srl Via Scarlatti 30, 20124
Milano Tel.: 02-91763919 Fax: 02 -87284808 Sito internet:
www.mda.it
MDA Danişmanlık Ltd Büyükdere Cad. Maya Akar Center 100-102 C Blok No:4/20 34394 EsentepeŞişli / İstanbul Tel +90 212 318 91 10 fax +90212 211 98 24 Strategy is important but execution is E-mail: tfurlan@mda.it
MDA Consulting S.E.A. Co., Ltd Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330 Tel: +662 6522446-7 Fax: +662 6522448 email: lvianelli@mda.it everything Web site: www.mda.co.th