“Mercati in rete: Thailandia chiama Italia” WORKSHOP
“Thailandia: Gateway per l’Asia” Mr. Luca Vianelli, Partner and Managing Director MDA CONSULTING S.E.A. - BANGKOK
“Strategy is important but execution is everything” Matching 7a edizione, Milano, 22 Novembre 2011
AGENDA 1. Thailandia in breve 2. Settori di Interesse 3. Statistiche Import - Export 4. Thailandia e ASEAN 5. “Oltre il Made in Italy�
Thailandia in Breve
Thailandia At A Glance Forma di Governo Capo dello Stato Capo del Governo Area Totale (Km2) Capitale: Popolazione (Migliaia unita’) Densita’ per Km2 Unita’ Monetaria Lingua Religione PIL Milioni di USD PIL pro capite USD PIL pro capite PPP
Monarchia S.A. il Re Bhumibol Adulyadej Yingluck Shinawatra, Primo Ministro 513.120 Bangkok 66,903 (stima, 2010) 130 Baht (1 USD = 32 THB; 1 EUR = 42 THB) Thai Buddista (99%) 264,322 (2009) 3,950 (2009) 8,072 (2009)
Mappa delle provincie e ASEAN
Dati Macroeconomici - 1
Â
2009
2010
2011f
GDP (%)
-2.3
+7.8
+3.5-4.0
Export (%) US$ basis
-14.0
+28.5
+16.5
Imports (%) US$ basis
-25.2
+36.8
+21.3
Current account to GDP (%)
+8.3
+4.6
+2.4
Inflation Unemployment
-0.8 +1.5
+3.3 +1.0
+3.6-4.0 +2.0
Source: NESDB, end of June 2011
Dati Macroeconomici - 2
Source: NESDB, end of June 2011
Settori di Interesse
• La Thailandia e’ la “Detroit of the East” • La Thailandia e’ la “Kitchen of the World” • La Thailandia e’ l’ “ASEAN Logistic Hub” • Machineries and Metalworking Machineries • Energie Rinnovabili
Detroit of the East
Detroit of the East - Facts
2011 Output forecast: 1,65 – 1,80 Million units 2015 Output forecast: 2,3 Million; 2020 Output forecast: 2,5 Million 1961 Output: 525 units; Toyota manufactured in 2011 its 5th millionth unit (2012 will be Toyota 50th year in Thailand)
Detroit of the East - Facts
16 Car and Truck makers; 8 motorcycle assemblers Ford, General Motors, BMW, DaimlerChrysler, Mitsubishi, Mazda, Toyota, Isuzu, Honda and Nissan.
Thailand ranks No. 1 globally for production of 1-ton pickups Thailand assembled 1,9 Million motorcycle in 2010 Thailand has 2,500 parts and components suppliers France’s Valeo, Germany’s Bosch, U.S.- based TRW, B r i t a n ’ s GKN, and Japan’s Denso, Mitsuba and Mitsubishi Electric Thai Auto-Parts Co., Ltd.
Detroit of the East – Car Assemblers
13
Detroit of the East – Motorcycle Assemblers
Detroit of the East - Suppliers
In red Companies with manufacturing operations in Thailand
Kitchen of the World
Kitchen of the World - Facts Thailand is the sole net food exporter in Asia; Thailand is 1st exporter in the World of Rice, Cassava, Tapioca, Canned Pineapple and Seafood; In 2010 Thailand export oriented food industry generated 27 Billion USD; + 30% compared to 2007; In 2010 fishery products sector grown 14% in value compared from 2007 (In 2010 TUF bought MW Brands for 690 Millions USD); In 2010 Thailand exports 9 Million tons of rice, for a value of USD 6 Billions, + 41% compared to 2007 In 2010 value of sugar Export increased + 58% compared to 2007; meat + 41% and vegetables + 16% (compared to 2007); Thai proverb says: "In the water there are fish, in the field there is rice,"
Kitchen of the World - Opportunities Ready-to-eat food: sales growth +105% to USD 122 Million from 2005 to 2010; Snacks: + 7% growth per year, reaching USD 1 Billion value in 2015; Health Food: + 7,6% better-for-you packaged foods growth per year till 2014; + 6,0% naturally healthy packaged foods growth per year till 2014 Food Machinery and Equipment: import value are large at USD 2.08 Billion in 2010; Thai market has grown by an average of 20% every year since 1999; Halal Food: more than 2,000 food processing facilities with more than 35,000 Halal-certified products;
Kitchen of the World – Export 1
Kitchen of the World – Export 2 Thailand’s Top 10 food export Market, 2010
ASEAN’s Logistic Hub
ASEAN’s Logistic HUB 109 Airports including 6 Internationals
2009
ASEAN’s Logistic HUB 304 Industrial Park Amata Industrial Estate Asia Industrial Estate Gateway City Industrial Estate Hemaraj Land and Development PLC Laem Chabang Industrial Estate Map Ta Phut Industrial Estate Padaeng Industrial Estate Ping Thong Industrial Estate Rojana Industrial Park Wellgrow Industrial Estate International School & University
ASEAN’s Logistic HUB
Metalworking Machineries
Metalworking Machineries Thailand has 50K enterprises and 400K workers in this sector (July 2010); Machinery and parts rank among Thailand’s top 5 most imported goods, with their inbound shipments totaling US$12.57 Billion (2009); Japan has share of 24.6%, China at 21.3% and USA 9.4% (2009); Electrical machines and apparatus with individual functions are the leading product category, with US$9.78 million in imports (2009); Thailand’s has also a local machinery and parts suppliers sector: the country’s exports of these products have grown by 90% since 2004 to nearly US$8 billion;
Top 5 Machinery & Parts Imports 2009 Code
Description
US$ Million
8543
Electrical machines and apparatus having individual functions
978
8414
Air or vacuum pumps, air or other gas compressors, and fans
932
8411
Turbo-jets, turbo-propellers and other gas turbines
918
8443
Printing machinery used for printing by means of printing type, blocks
748
8418
Refrigerators, freezers and other refrigerating or freezing equipment
721
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Agricultural Machineries: imports increased by more than 80% over six years to reach US$548 million in 2009; Machine Tools: the sector is heavily dependent on imports, which totaled US$1.2 billion in 2009; automotive sector accounts for 35% and E&E 14%; CNC Machines Tools: total imports reached US$87.45 million (2009); Food Processing and Packaging Machineries: market is growing 20% per year; 10K food processing companies are operating in Thailand; market value was US$263 million in 2009: Japan (33%), Germany (30%), USA (22%), Italy (15%); Categories are: filling, closing, sealing, capsuling and labeling bottles, with shipments exceeding US$100 million in 2009.
Industrial Machineries
Industrial Machineries: imports of industrial machinery and parts totaled US$10.82 billion (2009) a 16% jump over 6 years; Printing machinery showed the biggest increase at 108% to US$3.6 billions;
Renewable Energies
Renewable Energies - Facts Thailand’s total power generation was 148,463 GWh (2007); Thailand’s net energy import up to US$ 19.5 billion (7.9% of GDP, 2007); Transportation (36.8%), manufacturing (36%), residential (14.8%) sectors consumed the most energy (2007); The Ministry of Energy has targeted consumption of alternative energy from 4.7% to 8% by 2011; Thai Government aims to reduce energy consumption by 9.1% in 2011; NGV: 105,175 vehicles and 228 NGV stations in Thailand (August 2008) NGV consumption quantity/day is 1,550 tons; Majority of NGV equipped imported are tax free; CDM: Industrialized countries are investing in greenhouse gas emission reduction in developing countries. CDM arrangement is under the Kyoto Protocol; Thailand is a great opportunity to invest in CDM
Renewable Energies – 2011 Target Electricity Energy Type
Heat
MW
ktoe
ktoe
2011 target
3,276
1,047
4,035
Renewable Energy
3,276
1,047
• Ethanol
-
• Biodiesel
Fuels Million liters/day
Total ktoe
ktoe
5.4
5,954
11,036
4,035
5.4
1,606
6,688
-
-
2.4
653
653
-
-
-
3.0
953
953
• Biomass
2,800
942
3,660
-
-
4,602
• Municipal Solid Waste
100
45
-
-
-
45
• Biogas
60
27
370
-
-
397
• Hydropower
156
16
-
-
-
16
• Wind Energy
115
13
-
-
-
13
• Solar Energy
45
4
5
-
-
9
NGV
-
-
-
508 (mmscfd)
4,348
4,348
Source: Ministry of Energy
Renewable Energies – 2011 Target Production from Alternative Energy
Electricity Production (MW)
Heat Production (ktoe) Bio Fuel Production (ktoe)
Source: Ministry of Energy
Source
2007
2011
Potential
Biomass
1,507
2,800
3,300
Biogas
29.2
60
190
Wind
1
115
1,600
Hydro
50
156
700
Solar
32
45
> 50,000
MSW
4.1
100
250
Biomass
2,345
2,345
2,345
Biogas
79
370
470
Solar
< 0.3
5
>100
Ethanol
1.57
2.4
5.4
Biodiesel
2.19
3
3.3
Renewable Energies - CDM Project Type
Characteristics
1. Energy industries (Renewable/Non-renewable sources)
Projects that use alternative energy or renewable energy for power production
2. Energy distribution
Projects that help improve efficient electricity transmission, distribution systems and boiler systems
3. Energy demand
Projects that help improve efficient hydro power, reduce energy of water transmission & distribution
4. Manufacturing industries
Projects that use alternative energy in manufacturing industries: wind/solar energy for power production
5. Chemical industries
Projects that reduce N2O emissions from chemical industries
6. Construction
Projects involved in construction, related tools and equipment
7. Transportation
Projects that improve transportation systems
8. Mining/Mineral production
Projects that make use of CH4 from mining/mineral production
9. Metal Production
Projects that reduce PFC emissions from aluminum production processes
10. Fugitive emissions from fuels (solid, oil and gas)
Projects that make use of fugitive emissions from fuel (solid, oil and gas)
11. Fugitive emissions from production and consumption of halocarbons and sulphurhexafluoride
Projects that store and dispose HFC23
12. Solvent use
Projects that involve solvent use industries
13. Waste handling and disposal
Projects that help improve waste fuel recovery from landfills
14. Forestation and reforestation
Projects that involve forestation and reforestation
15. Agriculture
Projects that manage animal manure from livestock farming
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IMPORT - EXPORT
Recenti Statistiche Primi 7 mesi 2011: valore import dall’Italia 1,2 Mld $ Primi 7 mesi 2011: valore export verso l’Italia 1,15 Mld $ Variazione 7 mesi 2011/2010: valore import dall’Italia +38,7% Italia e’ il 23mo Paese fornitore (terzo dopo Germania e Francia) Macchinari Industriali: 23% Import totale; + 24,2% (primi 7 mesi del 2010) Manufatti Metallici: 14,3% Import totale; + 150% (primi 7 mesi del 2010) Medicinali e Farmaceuitici: 5% Import totale; +26% (primi 7 mesi del 2010) Strumenti Scientifici: 4,5% Import totale; +32% (primi 7 mesi del 2010) Macchinari elettrici e parti: -1.3% (primi 7 mesi del 2010) Prodotti Alimentari: +25%; Gioielleria +14,1% Abbigliamento: +83%; Calzature +25,4%; Arredamento +41,5%
TOP 10 prodotti esportati in Thailandia dallâ&#x20AC;&#x2122;Italia
Tipologie di Prodotto
Macchinari e parti Macchinari elettrici e parti Fabbricati di metallo Prodotti chimici Prodotti medicinali e farmaceutici Altri beni capitali Ferro, acciaio e prodotti derivati Prodotti fabbricati assortiti Apparecchi e Strumenti scientifici, medici e per analisi Animali e prodotti animali Totale
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
179,93 29,02 10,84 61,16 19,34 5,61 17,80 16,30
188,88 64,96 17,34 62,46 24,76 7,25 21,03 17,83
232,16 54,69 19,81 57,60 28,38 13,67 27,00 19,17
290,78 43,22 17,86 64,85 32,33 17,81 18,04 23,31
370,05 54,38 36,95 76,60 42,31 21,77 8,36 25,76
340,37 72,70 75,80 85,84 49,20 35,09 20,08 37,50
283,90 97,02 413,46 95,88 56,99 30,41 11,92 40,87
305,86 86,57 161,58 95,36 60,09 59,65 35,75 63,65
417,33 115,32 124,23 107,29 63,97 62,67 49,70 73,58
329,56 132,66 108,29 83,53 68,23 59,65 54,58 53,43
12,87
12,36
17,92
18,26
28,98
47,39
48,07
56,02
98,95
52,97
12,46 563,29
14,07 664,98
19,21 720,85
38,77 34,03 31,96 39,40 38,42 41,33 812,34 1004,83 1132,77 1487,09 1357,18 1612,44
52,76 1369,00
TOP 10 prodotti importati in Italia dalla Thailandia
Tipologie di Prodotto
Pietre preziose e gioielli Macchinari per lâ&#x20AC;&#x2122;aria condizionata e parti Seppie, calamari e polpi freschi o surgelati Pesci, crostacei, molluschi preparati o conservati
Automobili, parti e accessori Plastica Mangime per animali Prodotti chimici Prodotti di plastica Vestiti Totale
2000
2001
2002
2003
2004
2005
2006
2007
2008
28,50 80,24 37,75 5,44 111,77 33,23 1,59 5,04 32,45 31,71 847,24
37,35 57,98 36,93 5,23 81,78 28,86 2,80 6,04 28,94 27,16 678,05
33,87 52,24 50,49 15,84 60,38 37,19 5,75 3,23 29,63 26,79 701,83
34,40 39,68 50,85 51,58 81,17 182,48 176,02 252,21 186,88 108,84 218,35 182,43 64,92 77,42 79,42 85,34 94,23 104,39 15,56 13,77 30,95 40,34 50,77 95,16 68,58 103,91 94,03 140,72 178,40 100,85 61,40 85,02 84,48 127,76 130,27 140,66 9,80 18,37 20,13 31,59 38,73 45,86 6,69 6,30 12,33 17,73 64,63 103,37 35,49 36,66 39,03 41,38 53,71 61,44 34,98 45,67 40,57 56,64 58,78 65,95 951,81 1339,85 1255,09 1491,61 1863,49 1979,37
2009
155,31 96,25 93,92 65,05 56,60 55,78 51,76 49,94 48,53 46,67 1314,61
TOP 10 destinazioni delle esportazioni (2009) Stato
USD
1 U.S.A 2 Cina 3 Giappone 4 Hong Kong 5 Australia 6 Malesia 7 Singapore 8 Vietnam 9 Indonesia 10 Gran Bretagna 26 Italia
16.661,57 16.123,88 15.731,96 9.484,51 8.579,14 7.663,69 7.574,22 4.678,46 4.667,33 3.237,10 1.314,61
Valori in Milioni di USD
%
10,93% 10,57% 10,32% 6,22% 5,63% 5,03% 4,97% 3,07% 3,06% 2,12% 0,86%
TOP 10 provenienze delle importazioni (2009) Stato
USD
1 Giappone 2 Cina 3 Malesia 4 U.S.A. 5 Emirati Arabi Uniti 6 Singapore 7 Corea del Sud 8 Taiwan 9 Arabia Saudita 10 Indonesia 25 Italia
25.023,55 17.028,95 8.575,57 8.373,24 6.666,63 5.724,01 5.422,90 4.826,65 3.989,26 3.800,47 1.369,00
Valori in Milioni di USD
%
18,72% 12,74% 6,41% 6,26% 4,99% 4,28% 4,06% 3,61% 2,98% 2,84% 1,02%
ASEAN
Association of South East Asian Nations
ASEAN IN CIFRE (2010)
Stato
Brunei Cambogia Indonesia Laos Malesia Myanmar Filippine Singapore Thailandia Vietnam
Area Totale Km 2
5.765 181.035 1.860.360 236.800 330.252 676.577 300.000 710,2 513.120 331.051
Fonte: ASEAN Statistic Database PPP = purchasing parirty power
Popolazione Migliaia
406,2 14.957,8 231.369,5 5.922,1 28.306,7 59.534,3 92.226,6 4.987,6 66.903,0 86.024,6
Densita' PIL Milioni di per Km 2 USD
70 83 124 25 86 88 307 7.022 130 260
14.146,7 10.368,2 546.527,0 5.579,2 193.107,7 24.972,8 161.357,6 182.701,7 264.322,8 96.317,1
PIL pro capite USD
34.826,97 693,17 2.362,14 942,09 6.822,15 419,47 1.749,58 36.631,18 3.950,84 1.104,19
PIL pro capite USD PPP
49.266,79 1.802,34 4.174,94 2.431,30 13.593,85 1.093,36 3.525,07 49.765,78 8.072,20 3.067,93
ASEAN CRESCITA DEL PIL (%)
Stato
Brunei Cambogia Indonesia Laos Malesia Myanmar Filippine Singapore Thailandia Vietnam
Anno Base
2001 2002 2003 2004 2005 2006 2007 2008 2009
2000 2,7 2000 5,5 2000 3,6 1990 5,7 1987 0,5 1990 10,5 1985 4,5 2005 -2,4 1988 2,2 1994 6,9
Media ASEAN Fonte: ASEAN Statistic Database
3,9 2,9 0,5 0,4 4,4 0,2 -1,9 -0,5 5,2 12,6 10,0 13,6 10,8 10,2 6,0 0,1 4,5 4,8 5,0 5,7 5,5 6,3 6,0 4,5 5,9 5,8 6,9 7,3 8,3 6,0 7,8 7,6 5,4 5,8 7,2 5,3 5,8 6,6 4,7 -1,7 5,5 5,1 5,0 4,5 6,9 5,6 3,6 4,8 4,4 3,7 6,4 4,9 5,3 7,4 3,4 1,1 4,2 3,1 8,8 6,6 8,6 8,5 1,8 -1,2 5,3 7,1 6,3 4,7 5,1 4,9 2,5 -2,2 7,0 7,4 7,8 8,4 8,2 8,5 6,3 5,2
2,9 5,0
5,4
6,3
5,7
6,0
6,6
4,4
1,5
IDE IN ASEAN (%)
Stato
Brunei Cambogia Indonesia Laos Malesia Myanmar Filippine Singapore Thailandia Vietnam ASEAN6 Totale ASEAN
2000
549 149 -4.550 34 3.788 208 2.240 16.485 3.350 1.289 21.862 23.541
2003
3.123 84 -596 20 2.473 291 491 11.664 5.235 1.450 22.390 24.235
2006
434 483 4.914 187 6.072 428 2.921 27.681 9.460 2.400 51.481 54.980
2007
260 867 6.928 324 8.401 715 2.916 31.550 11.238 6.739 61.294 69.939
2008
%
239 0,4% 815 1,4% 8.340 14,0% 228 0,4% 7.318 12,3% 258 0,4% 1.520 2,5% 22.802 38,2% 10.091 16,9% 8.050 13,5% 50.310 84,3% 59.661 100,0%
ASEAN + 6
Source: BOI Taipei Presentation March 2009
“Oltre il Made in Italy”
Ostacoli all’export del “Made in Italy” • Dazi Doganali • Costi di trasporto • Time to market • Tropicalizzazione del prodotto • Cambio valuta • “Jet leg”
MDA S.E.A. CONTACTS MDA Consulting S.E.A. Co. Ltd. Bangkok Thailand Suite 504 Tonson Building 50 Soi Tonson Ploenchit Road Bangkok 10330 Tel: +662 6522447 Fax: +662 6522448 Email: lvianelli@mda.it Web site: www.mda.co.th
“Strategy is important but execution is everything”