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infos

MDD The showcase of private labels

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N° 7 • FEBRUARY -MARCH 2014 EDITION • 10 000 copies

Summary MDD EXPO 2014 Ö The market for private labels to Paris for two days - p. 4 Ö "Villages PAI " (Ingredients) and "Pépites" (Little)- p. 8 Ö List of exhibitors (on 31/01/2014) - p. 9 Ö Practical Information - p. 12

international Ö Focus on ... Sweden - p. 13 Ö Export factsheet - p. 16

ENTERTAINMENT Ö Innovations Store: Inspiring trends ! - p. 17 Ö Espace Degustation: P.L products in the kitchen - p. 21 Ö Pack Store: packaging, enhancing your product - p.23 Ö Conferences at MDD Expo 2014 - p. 29

INTERVIEWS

market

Ö The Private Label market, the French exception - p. 25 Ö The Observatoire MDD, take 2 - p. 27 Ö A selection of exhibitors products at MDD Expo 2014 - p. 43

Ö Feytit Benoît, CEO of METRO Cash & Carry France - p. 30 Ö Olivier Behra, Manager of Man & Nature - p. 34 Ö Jacques-Edouard Charret, CEO Toupargel - p. 37

ADVERTORIALS Ö VIF Nantes: more than 30 years serving the food industry - p. 66

strategy Ö Talent hothouse : focus on employer branding - p. 37 Ö The boom of regional brands - p. 63

Edito The private label brands are in constant evolution in response to retailers demands and to bring more innovations out to satisfy the customer's expectations. As a consequence, the leading event of this sector evolves accordingly. Today, MDD Expo is more than just a trade fair that showcases the current up and coming products : MDD is a true partnership opportunity that entices the professionals to project their business into the future. The range of our offer is unrivalled : we host 650 exhibitors, 30% of whom come from foreign countries. This range is going to be extended further as, in the 2014 edition, we are featuring some SMES that join us to introduce their know-how for the first time at the « Les Pépites » village. The intermediary food products and ingredients were already an intricate part of the previous MDD Expo editions, but, in 2014, we are bringing them to the forefront as they will now have their own display area : the « PAI Village ».

Today, MDD Expo is more than just a trade fair

A rich, diversified offer is key for all the visitors of the fair. However, we, at MDD Expo, have chosen to take this role a step further and bring out solutions for the future with our animations. At our Innovations Store, up and coming products take centre stage as more than 100 products will be presented. In addition, the Espace Degustation also caters in Innovations : the exhibitors' products that have been selected as the most innovative by our professional Jury will be presented there, on set. Finally, the Pack Store is also a new innovation for 2014 : our trade fair opens up to the world of packaging, another way for all manufacturers to stand out of the crowd. All this and even more is featured in our magazine : through our pages, you can also find a focus on the export market, a Special on Sweden, the very first of our practical files, a selection of the results of the New “Observatoire MDD Expo” and some articles on Employment Brands and Regional Brands. You will also find a couple of interviews in our Magazine : with Jacques-Édouard Charret, from Toupargel, and Benoît Feytit, of METRO – many thanks to them for their participation ! We would like to take this occasion to thank you for your renewed trust. I hope to get the chance to meet you in person, on the coming 8th and 9th of April at Paris Expo, Porte de Versailles ! Enjoy browsing through our magazine !

Sébastien Gillet Exhibition Director

Gl Events Exhibitions - BP 223 - 47305 Villeneuve sur Lot - Cedex France - Tél +33 (0)5 53 36 78 78 - Fax +33 (0)5 53 36 78 79 - Directeur Publication Sébastien Gillet - Rédaction Ab3c - Yann Vrignaud Responsable communication Julie Voyer Chargée communication Laure Mendes - Conception & réalisation CIMAYA - Impression CIMAYA - Crédits photos Thinkstock

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The private label brand market

in paris for 2 days

All the decision makers of the industry will meet up at MDD Expo, Paris-Porte de Versailles, on the 8th and 9th of April. Know-how, innovations and new trends will be at the top of our agenda during those two days of business brainstorming. A motivating meeting that brings the professionals together This April, MDD Expo will be a 19 000 m² meeting point between French and International manufacturers and retailers located at the Porte de Versailles, Pavillon 3. During those two days, more than 5500 visitors will enter these gates to discover an exclusive premium offer of private label brands for food and non food products. These come from all over the world and will be presented by no less than 650 exhibitors. « MDD Expo has set the mark as a top end European Event » says Sébastien Gillet,Director of the Fair, with obvious pride. «Currently, MDD Expo leads the way thanks to its Premium positioning and International focus. The decision-makers from all ends of the retail industry will find the exclusive know-how solutions that they are looking for to develop and boost their ranges. They are Large to Medium-sized supermarkets, Takeaway catering, commercial catering, export market, wholesalers, catering for professionals, specialised shops,

hotel chains, beauticians, caterers, para-pharmacy, transport companies, entertainment parks... We have also noticed that there are more and more brand and concept developers coming to MDD Expo, in search for experimented and trustworthy manufacturers. MDD Expo revolves around 7 complimentary and interdependent sectors : dairy products (9 %), groceries (41 %), meat, seafood and deli products (17 %), fresh and frozen products (14 %), liquids (8 %) and non-food products (11 %) - drugstore, hygiene products, cosmetics, bazaar, DIY, conditioning....). New for 2014 : « MDD Expo has allocated an area to the Private Label Brands Services, to match their growing importance in everyday life of brands”, says Sébastien Gillet. Here, you will find all you need to know about product conception management (quality, labels, packaging, design, visual management..), logistics (transport and storage), innovations (specialised advising team, life cycle analysis...), admin and media management (creation of software...).

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New trends revealed Whether they will be the stars of the aisles, whether they are exclusive to the fair or recent innovations, all these new products, results of the manufacturers' know-how, will be revealed at MDD Expo. “ The first priority of the retailers and manufacturers of private label brands is to analyse the consumer trends and their evolution to better predict tomorrow's trends and to better satisfy the needs of the consumer”, explains Sébastien Gillet. « As an excellent source of international trends and talents, MDD Expo plays « an active role » in boosting private label brands ». Our trade fair is, the partner of choice for professionals development, and our animations help them to strengthen their partnerships and to increase their business. At the Innovations Store, innovations from Own Brands all over the world are brought within your reach. At MDD Expo 2014, they will be divided in three different areas : A retail area : here, you will find more than 90 of the newest food products from the World's Private Label Brands. A manufacturer area : here, our exhibitors from the food industry will reveal the innovations selected for the Espace Dégustation. Home’ Store (Home'Store is a brand of MDD Expo) : in this area, the newest non food products will be revealed ( hygiene products, cosmetics, cleaning

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products, well-being products and DIY ). The Espace Dégustation is also extended in 2014 : a bar has been added to this space, and each day, during the four tasting events, the students of the EPMTTH (Paris School for the food, tourism, and hotel business - EPMTTH ) will put together the selected new drinks and products from the exhibitors. Packaging, just like innovations, are another way a brand can stand out. This will be demonstrated at our Pack Store (in partnership with the magazine Emballages Magazine ). This is not only an opportunity to display the new packaging trends but it is also a learning tool for our visitors. They will discover how packaging add an extra value to Private Label Brands, which will be segmented in three sections : Conservation, Communication and Practicality. The Intermediary products and Ingredients (PAI) Innovations are a core part of the Private Label Brand promotion strategy for exposure. During the past editions of MDD Expo, these companies were divided in various areas at the fair, but in 2014, they will be set in one single dedicated location. This change of exposure should please the professionals who would like to know more about the particularities and advantages of such products, with a special focus on their technical specifications.

Currently, MDD Expo leads the way thanks to its Premium positioning and International focus.

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A European Event that opens-up to the World.

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MDD Expo: a partner of choice for your business « MDD Expo presents a complete and diversified offer at a human scale that facilitates business exchanges and new contacts, tells an enthusiastic Sébastien Gillet. « This formula is much appreciated by the highly qualified decision-makers of the retail industry. They are always on the lookout for new products to add to their existing range, and they know they are going to find them here, at MDD Expo.” CEOs, Managers, Management directors, head buyers, Business managers, Services Manager amount to 85% of our visitors, which has put MDD Expo at the lead of its category. MDD Expo creates more and more events around this opportunity to gather all these qualified contacts in one place, to help them take their business to the next level. The Business Meetings are one of these opportunities. Those targeted meetings are planned over the two days of the event, and they offer the decision makers a free chance to meet new business partners there and then. I n 2 0 1 3 , 2 0 0 m e e t i n g s w e re set up between manufacturers and potential buyers, with their respective needs and demands in mind.

NEW for 2014 : Les Pépites. These small villages were initially created for the French or Foreign SMEs - less than 50 employees, that would like to develop private label brand products for the food and non food industry, and who have never exhibited at MDD Expo. Les pépites are divided in two villages : the non food products village, located in the corresponding non food area of the fair, and the food products village, located next to the Innovations store. The director of the event has yet another new event in store ! “In 2014, MDD Expo isn't just a promoter of the talents and know-how of the Private Label Brand industry. We also work for the promotion of more jobs with the decision-makers, in the Pépinière de Talents (talent hothouse)». Training, HR and Recruiting Experts will share their experience at the new Pépinière de Talents, and promote the “employment brand” concept with the industrials. They aim to demonstrate the industrials' own capacity to attract, select, integrate and secure the best talents in their teams. By doing so, they bring a solution to the recruiting difficulties in some areas of work, and help the private label brands to be more competitive. Observatoire MDD, a precious tool for decision making, will also give a prospective overview of the food industry, the way the French located decision-makers of the retail industry and manufacturers see it.

MDD Expo opens up to the world more and more every year that goes by. The constant increase of the number of international visitors means more opportunities for all professionals aswell. MDD Expo has recorded 17% of professional visitors from the European Union, Eastern Europe, America, Africa and Asia... «MDD expo aims to facilitate this new trend and has allocated more means to attract international decisionmakers to Paris”, says Sébastien Gillet. «For this 2014 edition, we will include even more expert advices and will take a close look at the Swedish Market and in particular the way it influences the Baltic States, Finland and Norway Countries that are currently experiencing a fast rise in Private Label Brands, and especially the Premium brands.” Groups of buyers from these countries will come and meet the exhibitors on set to discover their know-how. Many more events will be set up around international opportunities. Some meetings will be offered by Ubifrance (at a charge) with a select group of exhibitors and some international decision-makers carrying special missions from 7 European Countries : Por tugal, Spain, Italy, Greece, Ukraine, Turkey and Russia.

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Go further

with mdd expo

During the whole year MDD infos, the news magazine of

the industry, is personally sent to a selection of more than 60 000 private label industry players, in printed form or online. As well as practical information about the fair, the magazine offers themed files, exclusive interviews, business news... Do you want the latest news of the industry to reach your desk first ? It is now possible with the MDD newsletters , including practical advice for your visit to the fair. To register : www.mdd-expo.com.

MDD Expo also provides ongoing information with three extra means : a website, a twitter link (@MDDExpo) and a smartphone application. From the month of March 2014, when you connect on www.mdd-expo.com, from your smartphone, you will be redirected to a smartphone version of our site ! Practical and easy to operate, the MDD Expo website (www.mdd-expo. com) hosts various applications to help you with your visit to the fair, whether you are an exhibitor or a visitor :

An allocated space for all the exhibitors' needs, an interactive m a p o f t h e fa i r, a n o n l i n e registration form and software to create your visitor badge the list of our exhibitors , the program of all conferences and animations, an e-magazine, polls and further planning for the fair.

At the Fair : The themed visits highlight the key players of todays most innovating trends :

« Well-being »

Innovations

Pleasure, food, health related products.... The consumers are looking for healthy and natural products. Many specific ranges have appeared within the food products ranges: diet, light, energetic, nutritional products, without additives, palm oil or salt-free... As far as non-food products are concerned, more natural products are on the rise such as paraben , silicon or aluminium salt free, dermatologically tested.

« Practical »

Innovations

Easy to hand le, to use or to cons ume. .. For the cons umer, it is all abou t time savin g. The food indu stry offer s cook ing aids, read y meal s, pract ical pack aging s... The non- food indu stry as well with easy garde ning or DIY kits..

«Regional »

Innovations

growing Regional products are peal to ap y the as ity in popular discover to ed ne ' the consumers ions, dit tra d new customs an and new s ur vo fla w ne to try e a much recipes, to experienc food. of ge ran more varied ow-how This need for local knnd (with tre d foo a ch mu is as recipes) as traditional or exotic (cosmetics nd tre d it is a non-foo ditions of inspired from the tra ). rld wo the

« Environmentally Responsible »

Innovations

The keywords are sustainable products, clean label, reduced freight, lower emissions, less garbage, energy savings, respect for the environment. The consumer favours responsible development and noble raw materials - www.mdd-expo.com -

Find out

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The conferences scheduled during MDD Expo will bring manufacturers and retailers together around the great challenges of these jobs and of the industry itself. This will be a prime occasion to debate in a fruitful and passionate manner and bring each participant's experience to the table. Around ten interactive terminals will be located at special key-areas of the fair, to direct the visitors through the aisles and to help them find the exhibitors, services or animations that they are looking for.

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Villages PAI & Pépites

Discover

les vialtlages

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Smart sourcing at MDD Expo

New possibilities are on offer for both the small manufacturing companies and for the retailers : it is all about getting maximum exposure for exclusive products that then get to be found thanks to our efficient sourcing tools !

The “PAI Club”, partner of MDD Expo

This association was created in 1993 and gathers professionals of the intermediate food products sector. It aims to create a dynamic force to define these e-products and promote them, with an exchange of quality information and a communication plan designed for users and specialised press. www.clubpai.com

The Village PAI (intermediate food products and ingredients) : a recipe for success for Private Label Brands. For the manufactures, the appearance of a new ingredient on the market is the open door to many opportunities to create new tastes and textures for the finished products on offer, and as many ways to satisfy the varied expectations of the consumers. The retailers and the manufacturers of Private Label brand products are fully aware of the value added by new ingredients. The manufacturers and decisionmakers are always onthe lookout for reliable, quality ingredients that can be combined in new recipes, form new trends as well as care for the environment (biodiversity and naturality). The intermediate food products are a very dynamic and innovating sector. They are the starting point of the current popular trends, such as 'recyclable products' and 'regional productions'. Furthermore, the formulators and intermediate food products suppliers can cater individualised work for the specific development of custom-made solutions for the manufacturers. MDD Expo has created the PAI villages for the sole purpose of bringing manufacturers of private label brand products, and ingredients formulators together in one single location : the PAI Village (in partnership with the PAI Club). Ideally located, close to the Espace Dégustation (which is the experimental kitchen of the fair), this new village will be the meeting point of choice for retailers,

wholesalers and manufacturers to gather, exchange together and start fruitful business relationships.

Pépites : The micro entreprises a gold mine for private label brands. Whether it is on MDD Expo or anywhere else, retailers are always on the lookout for innovations from new companies with their own exclusive know-how. The Team at MDD Expo has taken this wish into account and created a new animation : “les Pépites”( i.e : the Gems). What are these “pépites” ? They are small companies that have never exhibited at MDD Expo, but that do have innovating solutions for durable development, preservation of the biodiversity, raw products, health and nutrition, regional and trading products for example. Divided in two villages (a food products village located close to the innovation Store, and a non-food village located in the non-food area of the fair), “les Pépites” are French or Foreign micro entreprises (less than 50 employees) that already wish to develop Private Label produce or Brand for the food and non food industry. The « pépites » have been sourced by the organising team and are a gold-mine of talents, that will prove invaluable for the professional visitors.

The intermediary products cover all aspects of naturality « Naturality » is our leitmotiv. According to a recent inquiry (from Mediaprism/60 millions de consommateurs), more than two thirds of the French population pay a close attention to the naturality of the products they buy. To satisfy the consumers' expectations for comfort and well being, the suppliers of intermediate food products aren't cutting corners. As far as scientific research is concerned, many studies on molecular mechanisms are ongoing. The link between oxidative stress and neurodegenerative diseases (such as Alzheimer) has been established. To reduce the spreading of these diseases, scientists currently study the action of lipoproteins to carry the antioxidant Vitamin E through the brain, for example. In another field, a new encapsulation process protects the active agents of the micro-nutrients from the moment a product is manufactured to its storing, then its processing by the human body. This improves their bio-availability by at least 150% ! As far as formulation is concerned, the suppliers of intermediate food products try to reduce the amount of sugar or salt, to create light products that remain nutritious and tasty, to improve their digestibility... Source : RIA Hors-série Novembre 2013

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Exhibitors List Dairy

A-27 SPA BONTA DIVINA B40 ALSACE LAIT C39 AMBROSI EMMI France C36-D37 ARLA FOODS C34-D35 BEURALIA A38-B39 CASTELLI France C50-D51 CF&R C48-D49 CFC FOOD B28-C29 CIPF CODIPAL C40-D41 COULET GABRIEL ROQUEFORT A40 ENTREMONT A34-B35 FOU D'Italie C53 FRIESLANDCAMPINA C38-D39 FROMAGERIE CHAVEGRAND B36 FROMAGERIE DE L'ETOILE A39 FROMAGERIE GRAINDORGE C51 FROMAGERIE GUILLOTEAU C35 FROMAGERIE LE CENTURION A41 FROMAGERIE MONTS DE JOUX C51 FROMAGERIES POCHAT A39 FRUITIERE DE DOMESSIN B56-C57 GLANBIA CONSUMER FOODS C41 ISIGNY SAINTE MERE B38 JEUNE MONTAGNE A42 LACTALIS AOC MARQUES ENSEIGNES B48-C49 LACTALIS BEURRES & CREMES B29 LACTALIS FROMAGES - RESEAU MARQUES ENSEIGNES B48-C49 LAÏTA A48-B49 LAITERIE SAINT PÈRE B56-C57 LES FROMAGERIES OCCITANES B41 LUXLAIT C.G.F. B42 MAITRES LAITIERS A36-B37 PER INTER B50 SAVOIE YAOURT C39 T.S.P. A24 VERGEER HOLLAND B51 YEO FRAIS B41

Grocery 2 MIT L40-M41 AB FOODS L53 ACETAIA DI MODENA L56

AGROLIS I34 ALIMAD FOOD L58-M59 ALSACE BISCUITS L77 ALTHO H62 ANDRESY CONFITURES I71 ANTARTIC 2 K58-L59 APERITIVOS Y EXTRUSIONADOS J62 APIDIS / APICULTEUR DEPUIS 1890 I84 ARDELIS-MTR-EURODISPL K37 ARIA POITOU CHARENTES ARTENAY BARS I36 ASTRUC PATISSERIE K85 AVIATEUR PATISSERIE BV J34 AVIETA L58-M59 AWEX BELGIUM L58-M59 BELOURTHE L58-M59 BISCHOFSZELL PRODUITS ALIMENTAIRES SA H70 BISCOTTES ROGER J40 BISCUITERIE DE BRETAGNE J84 BISCUITERIE DE L'ABBAYE I76 BISCUITERIE DE LIGNOL J84 BISCUITERIE EUGENE BLOND K72 BISCUITERIE LOUVAT I65 BISCUITERIE MENOU I42 BISCUITS POULT K38-L39 BOUCHARD K68 BOULANGERIE NEUHAUSER H80 BRETZELS BOEHLI L77 BRIOCHES FONTENEAU I79 BROCHENIN JULES S.A. J73 CAFE BEYERS J59 CAFE BROCELIANDE K63 CAFE LIEGEOIS L58-M59 CAFES LEGAL L76 CAMARGUE PRODUCTION H40 CANDY PACK BELGIUM L58-M59 CAPITAINE COOK PLOZEVET J58-K59 CAVALIER H84 CHANCERELLE J65 CHARBONNEAUX-BRABANT J55 CHARLEMAGNE CHOCOLATIERS L58-M59 CHARLES FARAUD K41 CHOCOLATERIE MONBANA J76 COLIBRI PATISSERIE K57 COMPAGNIE APICOLE - CAGEC A2 CONCEPT FRUITS I80 CONFISERIE AFCHAIN K72 CONFISERIE DU ROY RENE J42 CONSERVERIE ARNAUD I77 CONSERVERIE DES SAVEURS I54 CONSERVERIE GRATIEN J51 CONSERVERIES DES CINQ OCEANS I57 COOK INOV L51 COOPERATIVE DES SAUNIERS DE L'ILE DE RE J56 COROOS CONSERVEN B.V M77 CORSICA GASTRONOMIA K43 COVINOR K64

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CREST INTERNATIONAL PAYS-BAS I62 CRYSTAL K53 DE KROES France I64 DELAVIUDA I36 DELICES D'AUZAN J58-K59 DELOUIS I77 DELVERT K58-L59 DESOBRY L58-M59 DROGHERIA E ALIMENTARI L38 DSL DISTRIBUTION H66 DU BOIS DE LA ROCHE J49 DUMORTIER J58-K59 DUPONT D'ISIGNY I85 DYNAMIQUE PROVENCALE K49 EDULAB H64 EPICEA I51 ESPACE PROVENCE - FRIAA K47 EUROPE SNACKS I58 EUROPEENNE DE CONDIMENTS I59 FAISSOLE K58-L59 FATTORIE GIACOBAZZI H56 FESTIFRUITS H54 FIDAFRUIT L58-M59 FILET BLEU K58 - L59 FLAVORI M70 FORCHY PATISSIE I73 France FOOD I30 FREDDI DOLCIARIA J33 FRESH FOOD VILLAGE J68 GEORGELIN I56 GLOBAL GREEN INTERNATIONAL K39 GO FRUSELVA K78 GREENCORE GROCERY J45 GUMLINK CONFECTIONERY COMPANY J38 HACO AG K79 HBS HUILES BENOIT & SERIGNAN I61 HENAFF J65 HERO ESPAÑA K82 HUILERIES DE LAPALISSE K70 INSTANTA K30 INTERAL SA I63 INTERSNACK France H82-I83 IN'VEST AMIFOOD L58-M59 ITAL PASSION H40 JCCOIMBRA DISTRIBUIçãO L80 J.SOUBRY H72 JEAN MARTIN J48 JOCK J70-K71 KERLYS J58-K59 KRUGER H36 LA PANACEE DES PLANTES H60 LA PERLE L40-M41 LA ROSE BLANCHE L40-M41 L'ECOPAIN D'IGNACE L58-M59 LE BON GRAIN J57 LE FOURNIL DU VAL DE LOIRE K58-L59 LEMARIE PATISSIER I70 LES CONSERVES ALAIN MARTIN J70-K71 LES HERBES DU ROUSSILLON SAS H76 9

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LES P'TITS AMOUREUX J52 LES SALINES DE GUERANDE I50 LES SAVEURS DE CEYLAN L57 LILLY'S CAKES J39 LIVEN L78 LOCMARIA BISCUITS I60 LUCULLUS H68 MAISON GENDREAU K62-L63 MARIE DE LIVINHAC L69 MARTIGNON 1880 J64-K65 MATERNA K48 MATHOT - SOFRA L58-M59 MENISSEZ SAS H50 MIEL HONEY FEYCE I28 MISADE L36 MONARI FEDERZONI I59 MULDER NATURAL FOODS I68-J69 MUSTARD & DRESSING COMPANY BV K80 NATURALIM France MIEL I48 NATURENVIE J37 NAUTILUS FOOD J53 NOBLE CHOCOLATES NV J30 NOLIKO I78 NOVASOURCES - PRINSEN France K50 PAGES H48-I49 PATIS'NORD BISCUITERIE BOURDON I81 PATISSERIE LES COMTES DE LA MARCHE L71 PATISSERIES GOURMANDES K69 PATRELLE I34 PAUL PAULET J77 PEDON S.P.A I40-J41 PETFOOD PLUS J79 PIETERCIL INTERCO K56 POCO LOCO SNACK FOOD I68-J69 POLENGHI GROUP SPA I67 POM 2 SEVRES K55 POPPIES I45 PROD'IAA PRODUITS HABI L58-M59 REBECCI FLLI. VALTREBRIA CONZORZIO PIACENZA ALIMENTARE L33 REGALS DE BRETAGNE I38 REINE DE DIJON DEVELEY GROUP I41 REITZEL K52 ROUCADIL I44 RUF LEBENSMITTELWERK KG M79 SAINT-MICHEL BISCUITS B1 SAOR ITALIA J82 SATELLITE L70 SEGAFREDO ZANETTI France K40 SEVENDAY K76 SIBELL J40 SOMAPRO L41 SOUFFLET K77 SOUP'IDEALE J71 SOVENA J63 SPHERE PRODUCTION J50 SPIGOL L35 SUGALIDAL L65 SWEET MAURESQUE L40-M41 TITOK I72 TREFLE H40 TUNISIA EXPORT CEPEX L40-M41 VALFLEURI PATES ALIMENTAIRES I69 VANAJAN KEKSIT K42 VEGEPACK L58-M59 VINAIGRERIE FUCHS K51 VITANUTRITION K33 VONDELMOLEN I53

VSI-YOUR BAR J72 WANDER AG K73 WERNLI J61

Beverages Agence de Développement Economique de l’Indre A4 AMIEL B26-C27 ANTARTIC B26-C27 ARIA POTOU CHARENTES BEAUTIFUL BRANDS B12 BODEGAS FERNANDO CASTRO D21 BRASSERIE CHAMPIGNEULLES B14 BRASSERIE DE SAINT-OMER C8 BRASSERIE LICORNE SAS C21 BRASSERIE MARTENS B18 CENTRECO A6 DECO.JUS SARL D7 FDL B26-C27 FRUCTA PARTNER C20-D19 FRUITE ENTREPRISES C24-D25 HAULLER B26-C27 L'ABEILLE D11 LAITERIE DE ST-DENIS DE L'HOTEL B7 LES JARDINS DE L'ORBRIE C12 MIELS VILLENEUVE A8 REFRESCO C2-D1 ROUTIN B8 ROXANE C18-D17 SAEGB BOUDIER C7 SLAUR SARDET C11 SPRING VALLEY C17 ST AMAND C18-D17 STE EAUX MINERALES D'OGEU D13 TRANSPORTS VEYNAT C25 V AND FRUITS C14 VEUVE AMBAL C7

Discover s therelagistterestd wexithhibtouatitror interactive lis www.mdd-expo.com

Meat, seafood and deli products

Non-food

3P FRANCE D34 ACTI PACK D14 ARIX SPA F13 BIOPAP-CARTONSPECIALIST F34 BITREX BY MACFARLAN SMITH LTD E23 CELLULOSES DE BROCELIANDE D24 CHEMICAL FLACER F26 DANLIND F24 DELON LABORATORIES CANADA F1 DEVINEAU E1 DOPLA SPA E6 E.G.M. FINE & KOSHER FOOD D20 E.G.M. HOUSEHOLD PRODUCTS D20 EDIS F5 EUROSIREL E5 EUROVAST SPA Italie D12 FARMEKO E2 FIMAT F28

GEPACK-PET BOTTLES E35 KANU NATURE D16 KORNBUSCH & STARTING E19 LACO D2 LES MANUFACTURES DU CHÂTEAU D24 LITOGRAFICA FORNAROLI F28 LOIRE PLASTIC INDUSTRIE D14 MERSETA D30 NÖLKEN HYGIENE PRODUCTS E27 OMNIFORM SA G33 PACK-IT B.V. E26 PAKSEL KIMYA SAN.VE TIC. A.S D32 POLIDIS / SNEP D26 PROCOM INTERNATIONAL E13 PROFIMED F19 ROSMARIN ZRT E4-F3 SMILEYWORLD LTD D6 TERINEX LTD D4 ZOUTMAN F35

ALPES FRAIS PRODUCTION F68-G69 ALPRO C62 ANDRE BAZIN E71 BAHIER (STE DES RILLETTES) B70-C71 BARRAL C58 BELIES - PIETERCIL GROUP D64 BERNARD JEAN FLOCH G64-H65 BRIENT D68-E69 BROCELIANDE ALH COOPERL G71 CAPITAINE COOK - KERANNA B58-C59 CERELIA G70-H71 COBRAL G76 COUDENE D60 CREPERIE COLAS F75 CS France E68-F69 DEFIAL/NORMIVAL-ALLIANCE ELABORES D77 DELMOND FOIES GRAS D59 DELPEYRAT C26-D27 DESSAINT FOOD SERVICES G77

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DSL DISTRIBUTION H66 ELIVIA C68 F.LLI VERONI FU ANGELO SPA E72 FARNIENTE SA D69 FLAVOURIN B59 G.E. PALACIOS ALIMENTACION S.A. E65 GASTRONOME DISTRIBUTION E62-F63 GELPEIXE, ALIMENTOS CONGELADOS S.A E74 GIOVANNI RANA-MAMMA LUCIA C60-D61 GRANDI PASTAI ITALIANI SPA F64 GRANDI SALUMIFICI ITALIANI SPA G62-H63 KARNERTA H77 KERANNA PRODUCTIONS/SAG B58-C59 LA BRESSE-SIBERT F76 LA CREPE DE BROCELIANDE A58 LES DELICES DE SAINT LEONARD B58-C59 LES DELICES DU VAL PLESSIS B58-C59 MAISON CARRIER F62 MARINE HARVEST KRITSEN D71 MERALLIANCE B64-C65 MICARNA C64-D65 MIFROMA France C64-D65 MOULIN DE LA MARCHE B58-C59 PAM F73 PARMACOTTO SPA D58-E59 PASO TRAITEUR C77 PATES DU ROY G67 PERE OLIVE D63 PRESTIGE DE LA SARTHE D62-E63 PRUNIER D70 REGALETTE F66 S.V.A. JEAN ROZE A64-B65 SALAISONS CELTIQUES A64-B65 SALAISONS DEBROAS B68 SALAISONS DU GUEMENE A64-B65 SALAISONS DU LIGNON A64-B65 SAPRESTI TRAITEUR G68-H69 SAUELS France E70-F71 SCHMIDT-STOEFFLER C70 SIBERT-LA BRESSE F76 SOBREVAL E76-F77 SOCIETE CHARCUTIERE DE L'ODET (RANOU) A64-B65 SOCIETE MONEGASQUE DE SALAISONS E61 SOPRAT G72 STEMMELEN F70 SVELTIC B58-C59 TRAITEUR DE LA TOUQUES B58-C59 TRIPES PAILLARD G65 VALENTIN TRAITEUR F68-G69 VIVERA D76 WEWALKA E64-F65

Services

ACTALIA A27 CARTELYS A29 CDA B22 CVP CREATIVE VISION OF PACKAGING B27 FEEF A25 ISACERT France A20 LE PETIT FORESTIER MEUBLES A28 QUICKLABEL SYSTEMS B25 TRANSPORTS VEYNAT C25

TSP A24 VIF B23 VIRAGE CONSEIL B19

Frozen and fresh products

AFIS INTERNATIONAL FOOD D78 ALEXAKIS LTD G52 ANTICO FORNO A LEGNA H43 ARDO E50 BERTAGNI 1882 SPA G49 BONCOLAC E38 BONDUELLE F39 CASTY G58 CELTIGEL F40-G41 CIPAL DELICEMER D56 CITE MARINE D50 CONGELADOS DE NAVARRA E53 CONSERVES STEPHAN F40-G41 CROQUE BOURGOGNE F43 DE VELUWSE BANKETBAKKERIJ G52 DUJARDIN FOODS G48 ERHARD PATISSIER GLACIER F49 ESCAL F36-G37 EURALIS G63 EUROPE DES PAINS E51 FEMEG G59 FIDELE F40-G41 FOURNILS DE CONSTANCE LE MOULIN DE LA CHAUME F56-G57 FOURNILS DE CONSTANCE LES MOULINS DE SAINT ARMEL F56-G57 FOURNILS DE CONSTANCE LES MOULINS DE SAINT AUBERT F56-G57 FOURNILS DE CONSTANCE LES MOULINS DE SAINT PREUIL F56-G57 FRANCAISE DE GASTRONOMIE F51 FRISA F81 FRUVECO S.A. E48 FUGERS FOOD GROUP BV G42 GALANA D40 GELAGRI E40-F41 GELPASS D38-E39 GELPEIXE, ALIMENTOS CONGELADOS S.A E74 GLACIO France F48 GREENLAND SEAFOOD E36BIS GROUPE LE GRAET F40-G41 GROUPE VALADE H57 HALIEUTIS H53 HEARTLAND FPG EUROPE G53 ICE CREAM FACTORY France G51 INTERSMOKED D48-E49 ITALPIZZA F52 LA FERME A JULES E36 LA PIZZA DE MANOSQUE D43 LABEYRIE FINE FOODS E58-F59 LARNAUDIE (JEAN) D36-E37 LES DELICES DE LA MER F40-G41 L'ESCARGOT COURBEYRE G56 MADERN D43 MAGDA SAS H49 MAG'M E43 MAREVAL F51 MERE LALIE F40-G41 MZ FOOD PRODUCTS F60 - www.mdd-expo.com -

OTM FOODS SA E60 PATRIGEL G38-H39 PEPPERLAND G52 PERSYN E56 PICKENPACK EUROPE F58 PINGUIN E57 PITTMAN SEAFOODS F61 QUALITY PASTRIES B.V. E42 ROLLAND R&R ICECREAM G40-H41 RONCADIN SPA G49 RONSARD E40-F41 SALES BUZZ'TER G52 SAVIGNY SURGELES FRAIS G60 SFE QUEENS SHISU ROYAL STAR F50 SIA CONSERVIERA ADRIATICA D54 SIMO FISHPROCESSING G50 SOLE MIO H59 SOLECO SAS C78-D79 SOVINTEX E78 VIRTO GROUP F57 VITACUIRE H51 YSCO NV E41

Village PAI

CLAUDE SCHOEPFER INDUSTRIE G78 CLUB PAI INGREDIENTS H81 GNT GROUP G83 INGREDION G81 INNOVIA H85 JEAN NIEL SAS H87 LA BOVIDA G82 LE COQ NOIR G78 LUP'INGREDIENTS G79 MC FOODS F78 SOLINA H79 SOUSSANA F86 SUPPERFOOD H83 TEREOS PURE CIRCLE SOLUTIONS G84 TRUFFIERES DE RABASSE G80 VARACHAUX G86

Village Pépites

NON FOOD AUBERGROS PRIXELEC G14 BIZZY DIAMOND HEALTHCARE G16 CIDDECO SARL G20 NETLAB G24

FOOD HAMAL SIGNATURE A11 LA COMPAGNIE DU COTTAGE A9 MAISON AUX MILLE SAVEURS A3 MATEI CAP CORSE A5 MER ET TERROIRS A15 SALAISON M.OGIER A7 VITALFA SARL A13

Liste arrêtée au 31 janvier 2014

- mdd expo 2014 -

Practical

information s join ue

By road

From the Paris ring road : Exit Porte de Versailles

Tram/Bus/Metro Network ● Tramway : Lines T3 and T2 - Porte de

Versailles/Parc des expositions Station ● Bus : Lines 39 / 8O

Porte de Versailles Station

thth ● Métro : Line 12 - Porte de Versailles Station on th & 9 8 l of apri When 2014 9am ?

From the motorways ● A1, A4, A6, A1O, A15 motorways :

-19pm on tuesday

9am-17pm on wednesday

Take the Paris direction, Follow Paris Ring WEST / périphérique Ouest, Exit Porte de Versailles.

Try car-sharing

● A3, A13, A14 : take the Paris direction,

Go to www.mdd-expo. com to book your trip.

Follow Paris Ring SOUTH / périphérique Sud,Exit Porte de Versailles.

GPS coordinates Latitude : 48.8325644 Longitude : 2.287195699999984

Travelling Tips ● Transport Vouchers :

From the Airports ● Roissy Charles de Gaulle CDG :

Follow the A1 motorway.

● Orly : Follow the A6 motorway.

By taxi There is a taxi station located right at the GATE “ L “ of the Parc des expositions ● Taxis G7 : +33 (0)1 47 39 47 39 / +33 (0)1 41 27 66 99

for an English speaking operator ● Taxis Bleus : +33 (O) 891 7O 1O 1O ● Alpha Taxis : +33 (O)1 45 85 85 85 12

+33 (0)5 53 36 78 78

Tourism Office of Paris : www.parisinfo.com ● To book a hotel : Reservation centre ACCOR : +33(0)1 46 62 44 40 / +33(0)0 825 88 00 00

Where?

Parc des exposions Paris Porte de Versailles, Pavillon 3 +33 (0)1 40 68 16 16

find our n selectio at s l e t o h of .com mdd-expo

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Focus on…

. . . n e d e w S

Sources : UBIFRANCE, Planet

A country strong with potential and business opportunities, Sweden is often seen as a springboard towards the scandinavian markets and the Baltic countries. Sweden is located in the Nordic zones, a prosperous « Triple A » area with more than 25 million inhabitants whose spending power is above the European and French average. Those stable and financially safe markets are a lot more resistant to the recession than their neighbouring markets, and their growth index is one of the highest of the European Union. In this current economical context, Sweden is one of the top

three European countries (after Luxembourg and Estonia) with the highest economical indexes. In 2012, Sweden has registered a 4.5% growth, the highest in the past ten years, for the HORECA sector (Hotel, restaurant and coffee shop business) . Just like their Nordic neighbours, Sweden's food market has been on a constant risen, for the last few years. This is primarily due to the - www.mdd-expo.com -

« Matlandet Sverige » program ( the new culinary nation) , that has been initiated by the Swedish Government in order to promote Sweden as a “Gourmet Country” to the rest of the world. And the last performances of the Swedish chefs at the international cooking contest “the Bocuse d'Or” are sending the same message. Sweden will also host the 2014 edition of the European qualifiers of this contest. 13

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MAXI ICA TOTAL

SUPERMARKET KVANTUM

EXTRA

AXFOOD TOTAL

HEMKÖP

2,1

69,2

4,8

21,2

26,4

24,7

23,3 NÄRA

NETTO

BERGENDAHLS

WILLYS

KONSUM

FORUM COOP TOTAL

18,5

19,4

16,6

22,8

19,9

20,9

19,5

Sales of Private Label in value per retailer, in september 2012 (in %)

LIDL

Sweden is the 8th richest country of the European Union and ranks at number 10 in the world for the GDP per capita. (source : Planet-Expert)

Segmentation

( Market shares in % ) : Hard Discount : 5 % Store : Lidl, Netto Soft Discount : 11 % Store : Prix Extra, Willy’s, Willy’s Hemma convenience stores/ local/mini-marts : 17 % Store : Tempo, Handlar’n, Ica Nära, 7 Eleven, Stations service, Coop Nära Hypermarkets : 22 % Store : ICA Maxi, Coop Forum, City Gross Supermarkets : 45 % Store : Coop Konsum, Coop Extra, Ica Supermarket, Ica Kvantum

A consumer with a strong civic sense The Swedish consumer is essentially urban and belongs to the 51% of the total Swedish population of 1 to 2 person households. Women represent 48% of the active population.

A surprising paradox In Sweden, although the culinary tv shows meet great popularity, as well as gourmet food, few people actually do cook at home. The Swedes like to eat out. Even if the structure of the meals is evolving, more than 160 meals a person were eaten out in 2010 (source : GIRA, advising group for the marketing and development of restaurant catering in France). As well, Sweden hosts many congresses and seminars. All these factors combined explain the fast development of the fresh and frozen ready-meals market. Still, the consumers habits remain unbalanced : there is a strong potential for the development of the fruit and vegetable industry. Sweden remains a country that lacks traditional landmarks. The Swedish consumer follows the new health and dietary trends easily (Atkins method, glycerol index, convenience food) and appears very open to innovations. Although they are proud of their identity, the Swedes are also interested in foreign foods.

Some coherent consumer trends The Swedish consumers are quite coherent in their choices and full of civic mindedness. They are also attached to the environment, which grants a great success to bio products (between 3 and 4 percent of the food market, and with a +18% growth in 2009). They are concerned by climate change (92% of consumers would like a carbon-footprint rating to appear on the labels) and praise recyclable or reusable packagings. Swedish consumers are mostly focused on quality products, they appreciate food safety, animal care, and the absence of additives or pesticides.

Wine : a state monopole The local drinks represent the majority of the sales (aquavit, vodka, beer, Swedish cider) but still, wine consumption is on a steady rise (+9,3 % in 2009, +3,6 % in 2010). In Sweden, wines belong to a State monopole. They represent 41,7 % of the sales and 51,7 % of the value of this monopole, as opposed to 49, 6 % volume and 22, 7% value for beer, or 4,1 % volume and 2, 9 % value for the ciders.

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The private label brands in Sweden

The large and medium-sized retailers of the food industry Sweden has mostly seen the same evolution as the other western countries for the last 20 years in the appearance of large retailers, often located in the suburbs of the main cities and whose growth is directly felt by the small retailers located on the high streets. Retail is highly structured and controlled by a few big groups, but still, many specialised retailers offer products of higher quality. Four main players lead the large retail market : ICA, Coop, Axfood and Bergendahl. The recent arrivals of Lidl (in 2003) and Netto (in 2002) have been the only changes to this rather conservative market. Specialised food stores only amount to 4% of the small retail market, and the town centres open markets represent another 1.5%. The organic products encounter a steady rise within the food sales, amounting to 3.6% in 2002 (3.5% in 2011).

2,3 % NETTO

For 49% of the Swedish food products companies, the Private Label Brand is the strongest trend and the most influential one for their own business, whether they also are manufacturers or not. 74% of these businesses locate the Private Label Brands in the top three of the main trends. The Private Label Brands exist in all areas of the retail industry, from large to medium-sized retailers to wholesalers, catering and restaurant catering. The health products and the Low Carb High Fat dietary products are other key elements for the professionals of the industry. The organic products and regional products are at the end of this ranking of trends, as the Swedes' demands for such products have decreased in what had been a main trend for the past years.

3,3 %

7,3 %

50 %

ICA

BERGENDAHLS

15,8 % AXFOOD

Ikea's own food stores, mostly located behind the tills of their shops, are the first typically Swedish food retailer. But for the last few years, IKEA chose to use their own brand rather than outside ones that were known and familiar to the Swedish people. This was a natural decision as IKEA is the greatest private label company in Sweden ( and probably one of the greatest in the world), as most of the products sold in IKEA stores belong to the IKEA brand.

The foodservice sector (or CHR)

Market Share LIDL

The IKEA case

21,3 %

In the food service sector (or CHR), six different full-range wholesalers cover around 60 to 65 % of the sales : Martin & Servera, Menigo Foodservice, Svensk Cater, Axfood Snabbgross, Mrdskog & Lindkvist, and DafgĂ&#x2026;rd Restauranggrossist. The remaining 35% are small or specialised wholesalers and the sales coming directly from the brands themselves. The total amount of the sales of the foodservice sector is about 30 billion Swedish crowns (which represents from 35 to 40% of the foodservice sector expenses).

COOP

On the 8 , and 9th of April 2014 me so ive ce re ll MDD Expo wi om fr rs ye bu of ps ou gr other Sweden, as well as be a ll wi is Th . ies countr meet to unique opportunity will o wh s er decision-mak hibitors come to meet the ex cover dis of the fair and . ow -h ow kn their th

Endangered specificity

A few years ago, when one wanted to enter the market with mass brands or raw products, they had to use wholesalers, importers or agents. Nowadays, the buying methods have evolved : the retail chains operate like central contractors. For the private label brand, either they import products through the head office that delivers to the various shops in the country , or they manage their private label brands together with specialised companies. - www.mdd-expo.com -

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Create

yforour badge

free ent rance a t

www.mdd-e

xpo.com

tion More informaeetings

m on the ubifraantce

www.mdd-expo.co

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Jnnovations Store Inspiring Trends ! While the market share value of Private Label brands is decreasing, the premium and mid-range sections remain stable. Today's solution to boost private label brands permanently is a clear offer and more innovations. Furthemore, all manufacturers and retailers agree that innovations are a necessity. Our â&#x20AC;&#x153;Observatoire MDD 2014â&#x20AC;? poll shows that 96% of manufacturers and 95% of retailers are planning more innovations for the coming year. For the manufacturers, to bring out more innovations is the core part of a strategy involving all ends of this sector : more than 73% of them share innovations with their suppliers and 20% of them innovate with the help of consultants and contractors/advisers. - www.mdd-expo.com -

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Our Innovations Store offers an overview of the latest international innovations, in three sections :

+ Retail :

More than 100 innovations from the food-retail industry in France, United Kingdom, Switzerland, Canada, The Netherlands, United States of America, Spain, Belgium, Japan, Germany, Italy and Brazil.

+ Manufacturer :

Innovations presented by our exhibitors from the food industry, and that have been selected to be set up at our Espace Dégustation

+ New for 2014 :

The Home'Store : the innovations of the non-food sector will be revealed there during the trade show (hygiene, cosmetics, house care, Well being / Health, DIY, bazaar, packaging...). Here are a few selected examples, to get you started :

drinks A fresh drink, mixing pears & spices

To tantalise your taste-buds A pears and spices drink, from nonconcentrated extracts. 1 litre brick with screw-on cap and means of visibility for the right measure. To make 5 glasses of 200 ml each. Brand : BY SAINSBURY'S manufacturer : SAINSBURY'S SUPERMARKETS LTD Innovation type : Variety of the senses Country : United Kingdom

Fruit & Vegetable Juice

Ideal for the children's fruit and vegetable intake. Fruit and vegetable juice. Vitamin A and C supply. Practical and resealable canteen. Brand : COOP JAMADU Manufacturer : COOP SCHWEIZ Innovation type : Health Country : Switzerland

Fresh Seasonal fruits cocktail

For a tasty and gourmet break. Chilled seasonal fruit juice. Suitable for vegetarians. Brand : MARKS & SPENCER Manufacturer : MARKS & SPENCER PLC Innovation type : Variety of the senses Country : United Kingdom

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Fresh

products A mix of exotic fruits

A tasty experience that also protects your heart and helps lowering your cholesterol :

Lactose-free drinking yoghurt

Fresh cheese, creamy & lactose-free

For the delight of all lactose intolerant customers ! Lactose-free fresh cheese, conditioned in a 150 grams plastic tray

Tasty and easy to use, this yoghurt can be drunk safely, even if you are lactose intolerant. Brand : AHA YOGOURT-DRINK Manufacturer : MIGROS -GENOSSENSCHAFTS-BUND Innovation type : Health/ Variety of the senses Country : Switzerland

Brand : AHA! Manufacturer : MIGROS -GENOSSENSCHAFTS-BUND Innovation type : Health Country : Switzerland

Vegetarian Shepherd’s pie, low-fat and protein-rich

For all vegetarians : enjoy a good serving of protein with this mince-meat substitute. Low fat and rich in proteins, a good source of vitamins and iron.. Brand : PRESIDENT'S CHOICE BLUE MENU Manufacturer : LOBLAWS INC. / PRESIDENT'S CHOICE Innovation type : Vegetables Country : Canada

An oatmeal dessert, rich in oat beta glucan which helps lowering the cholesterol contained in your blood and prevent heart diseases. No added sugar and lactose-free. Brand : HACENDADO Manufacturer : MERCADONA Innovation type : Health Country : Spain

Frozen

food

Frozen sweet-potato fries or forgotten vegetables fries

The forgotten vegetables are back ! Original, crispy and tasty, those fries will delight the whole family. Brand : PRESIDENT'S CHOICE Manufacturer : LOBLAWS INC. / PRESIDENT'S CHOICE Innovation type : Health / Variety of the senses Country : Canada - www.mdd-expo.com -

Crab-meat noodles

An original dish, the crabmeat noodles are also low in carbohydrates Brand : TESCO Manufacturer : TESCO CHINA Innovation type : Variety of the senses Country : Republic of China 19

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Savoury groceries Bio ready meals for babies

A vegetable spread in a tube

This tasty dish introduces children to new flavours A bio ready meal, with chunks, for babies from 10 months old. In a stand-up bag of 190 grams. Brand : ELLA'S KITCHEN ORGANIC TODDLER FOOD Manufacturer : ELLA'S KITCHEN (BRANDS) LTD. Innovation type : Naturality Country : United Kingdom

A “child's game”, 100% Organic.

Zopfli courgettes & spinach

Original pasta that will delight all the family Vegetable pasta for children. Contains 25% of vegetable mash. Recipe sample at the back of the packet.

An organic vegetable spread in a tube, for children. Brand : COOP JAMADU Manufacturer : COOP SCHWEIZ Innovation type : Vegetables Pays : Switzerland

Brand : PASTINI Manufacturer : MIGROS -GENOSSENSCHAFTS-BUND Innovation type : Vegetables Pays : Switzerland

Sweet groceries A mix of nuts, dried fruits and seeds to compliment your salads

Add more flavours to your salads Conditioned in a controlled environment and in 60 grams sachets. Brand : MIGROS ART ON SALAD Manufacturer : MIGROS -GENOSSENSCHAFTS-BUND Innovation type : Variety of the senses Country : Switzerland 20

Sweetener with stevia extracts, conditioned in a mill 100% ORGANIC apple muffin mix

to awaken your senses. GMO free, refined sugar free. Brand : CHERRYVALE FARMS Manufacturer : CHERRYVALE FARMS, INC. Innovation type : Naturality Country : United States

A smart packaging for the right measure.... Prevents any excess ! No calories. 400 doses. 1 grating of the product amounts to a spoon-full. Brand : CARREFOUR Manufacturer : CARREFOUR Innovation type : Nutrition Country : France

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Espac

itors' The exhib yed at p is d la products AI will join P e c f the Espa ients list o d e r g the in e s that th the recipe rentices p p a EPMTTH gether. to t u p will

dégustation the Private Label Branthedskitchen worktops. reach

Our Espace Dégustation has reached a popularity level far beyond the expectations of the organisers of the fair, their partners and the exhibitors themselves. At any time of the day, a queue of people waited to have a taste of the culinary innovations that the apprentices of the EPMTTH ( Paris School for the food, tourism, and hotel business) were putting together. The Espace Dégustation reached its goal : to reveal those new flavours on set during the much appreciated tasting sessions. Under their teachers' supervision, the apprentices have studied the exhibitors' products prior to the fair, getting used to working with a broad rage of products as well as new classifications in order to realise tasty and one-of-a-kind recipes. While we first saw this experience as a bit of practical training, it has become a real learning tool, unique and educational for the young pupils.Theyhadtoadapttothespecificdemands of the kitchen and the back office of the fair, and to handle the pressures of having to deliver excellent meals to an attentive audience. To make this even more difficult, we have placed a mirror above the kitchen worktops, which give a peripheral vision of the Espace Degustation to the public and implies the highest hygiene and organisation standards. L’Espace Dégustation is the real-life proof that Private Label Brands and Gastronomy belong together, which is also confirmed by the rise of the Premium Private Label Brands. The organisers' of MDD Expo decision to develop this animation further is a result of the overwhelming enthusiasm they felt from the visitors, exhibitors, trainees and

Subjected to the skills of the apprentices of the Paris School for the food, tourism, and hotel business – EPMTTH, tomorrow's trends are coming together... teachers. First consequence of this decision, the selection process around the products used at the Espace Degustation : fresh and frozen products, fish products coming from the sea, groceries and drinks. At the occasion of the upcoming 2014 trade fair, the exhibitors who wished to do so were given the possibility to submit their innovations to a jury of members of the EPMTTH college, journalists, professionals and members of MDD Expo organisation (those innovations had to have been put on the market after the 2013 MDD fair, around the 11th of April 2013). The companies committed to send out their products to the EPMTTH college ahead of time, which allows the teachers and their trainees to practice for their recipes before the D-day. Furthermore, in 2014, a bar will be added to the Espace Degustation, where all the innovationsofthedrinksectorwillbepromoted. The innovations of this sector will thus be celebrated in harmony with the food novelties during all the testing sessions. During these sessions, the exhibitors who are interested in demonstrating their innovations themselves will get the occasion to do so and promote the qualities and goodness of their products. Ô

Put on the market after MDD Expo 2013 after 11 April 2013

- www.mdd-expo.com -

Appointments with culinary bliss, Tuesday 10h

A delightful breakfast experience :

you are invited to discover many new products for the breakfast table : breakfast cereals, dairy and confectionery products, fruit juices...

13h30

A near-perfect lunch :

ready-made meals, vegetables, seafood, preserves and cheeses... There will be innovations galore to turn lunches and dinners into a feast.

16h30

Celebrating together :

Come and experience a delight for your taste-buds in a convivial spirit, around a pre-dinner cocktail.

Wednesday 10h30

Balanced snacks :

discover new solutions for healthy, yet yummy and energetic snacks.

Find all the products selected for the Espace Dégustation in our Innovations Store.

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3 questions to

Chritoph Bligny, Head chef at the CFA EPMTTH

nture

The people are at the heart of this adve How involved are you in this animation ?

The EPMTTH college

goes a step further with their exchange program

The Paris School for the food, tourism, and hotel business – EPMTTH – is a college that offers exchange programs to their students since 1978. Located on the edge of the town of Levallois- Perret and of the 17th arrondissement of Paris, the EPMTTH college offers specialised training to young pupils aged 15 to 25 years old who either earned a baccalaureat diploma or might have just dropped out of school and are looking for a different professional opportunity. 60 teachers advise and prepare an average of 1500 apprentices each year, in 22 different courses and as many opportunities to get qualified, labelled or earn a diploma. Free training courses that offer early diplomas up to professional open to all students are paid to take these degrees in 5: Restaurant catering, Hotel or Tourism industry, Pastry or chocolate confectionery. www.epmtth.org www.facebook.com/epmtth

I study and test the products myself prior to the fair. I really put them to the test, I see how they react to different cooking techniques and adapt them to the on-set conditions and setup at the shows. This year, and contrary to what happened in 2013, the products have been selected by a jury I am a member of. I enjoy this process, and I have to dedicate a full month to the preparation of the event. It implies a lot of thinking ! My goal is to bring the products, thus the manufacturers, together around one recipe. We aim to push the products to the forefront, to magnify them. I do favour raw products, which are a greater challenge to combine, but I sometimes add other products. I do not want to leave any stone unturned and my students will be confronted with every type of product during their training.

Are the manufacturers easily available to respond to the specific questions you may have about their products while you put them to the test ? They definitely are there for us, and I do appreciate it. In most of the cases, those manufacturers are set up in SMEs : they are at the service of their product. The development of a product is first a human adventure for our school as well as for these industrials, in which every one of us fulfils their own needs. The people are also at the heart of this animation. It makes us want to push further,

because behind a product is a whole identity. It is easier to advocate a specific product when one knows how it was developed, and who put it together. Even our very students, who come in at the final steps of this process, are aware of this reality and feel it even more when the manufacturers join us to introduce their products at the Espace Degustation.

This is the 2nd edition of the l’Espace Dégustation. What are your expectations ? In 2014, the selection of the products is even more thorough : I spent extra time to get to know the products and to be comfortable with them and confident about the presentations. We don't know what the future is made of but I would love this experience to be able to last in time. Ever since I got involved in this concept, which I had never come across before, I have grown more and more fond of it. Thanks to the Espace Dégustation, I got to meet the industrials directly and I keep this exchange going between us. I feel a lot closer to the manufacturers and more involved in this industry. To me, the ideal situation would be that when a customer buys a private label product, the people who manufacture it would share visibility on the packaging with the retailer with their name easily identifiable on the labels. It would be a wise way to work together, with all the skills involved being fairly represented on the end product.

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Premium, regional or, organic products... these are three key-elements for a distinguished offer, which the manufacturers are fully aware of. On the other hand, they often underestimate the importance of packaging as one of these elements. This is the main reason behind the creation of the PACK STORE at MDD Expo.

Discover

the pack store a

www.mdd-etxpo.c Un de r Ani m ati

ons

Bringing forward a business lingo Another aim, for this animation, is to facilitate the exchange of information between the different actors of the business : « We are going to provide some professional training reminders about the packaging and conditioning essentials, so that everybody speaks the same language, which will help communication and understanding. People need to talk to each other, to establish a link between the private label brand manufacturers on one side, and the conditioning professionals on the other. Today, and although these people are competent in their own field, that communication does not exist.

Supporting a growing market A leading professional event's main mission is to support the evolution of its market. In addition, innovations have always been one of the main development levers. Through many of our animations (Innovations Store, Espace Degustation), MDD Expo aims to source more innovations from the 4 corners of the world, to give them centre stage so that they become a source of inspiration, as well as available to the professionals. In France, chain retailers are experienced in matters of innovations, but they could pay further attention to the potential of their packaging, another relaunching instrument which isn't an easy thing to master. Whether Private Label Brand manufacturers or retailers, and packaging manufacturers, the conditioning market involves a considerable amount of the industrial workforce. Many jobs are concerned, at both ends of the chain. Taking this into account, MDD Expo has chosen to corroborate the study of the professional magazine « Emballages Magazine » and to launch a new space : the PACK STORE.

When packaging brings the Private Label Brands a step further Henri Saporta, editor of Emballages Magazine, defines the market study : « packaging that matches

presented in our display cases at the fair, accompanied by a description that hightlights their innovative characteristics. “ We do not pretend to offer an exhaustive list, says the editor, the point of this animation is to continue on for the upcoming editions of MDD Expo. We aim to enlighten the benefits of an innovative packaging for the Private Label Brand, by showing them a sample of selected options that satisfy one or more of the previous criteria. And today, we shouldn't be calling them “options” anymore, they should be “standards”.

the identity of the product is another means of differentiation and innovation. However, the list of options is very long : there are as many packaging types as product types ( a yoghurt isn't conditioned the same way as DIY glue!). This being said, it concerns all the sectors of the market : Personal Care, beverages, food products, DIY and sports, and even large, specialised or selective retailers. For this first edition of the Pack Store, the selected criteria are : Communication : labels, origin, safety, reinsurance, nutritional value, ingredients list… Functionality : easy to open, means of dosage available, dosage, user friendly... Environmental concerns : smaller, recyclable packaging. About fifteen samples, that answer all of these concerns, will be

› › ›

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Emb all ag es M ag az in e the Packaging The leading magazine of Emballages ry, ust Ind and Conditioning of Infopro Magazine is a publication ballages Em 2, 193 in d ate Cre ital. Dig kaging pac the all ers cov e Magazin food for ns stio que ng and conditioni metics, products, hygiene and cos ning, luxury or beverages, medicinal, clea industrial products. nd strategy, The main themes are : bra ing design, retailers strategy, packag g (in paper, urin act nuf ma ing kag pac d, plastic, woo tal, me s, glas , cardboard filling and sing ces pro , bio-materials) rking machines, control and ma istics and machines, regulations, log ment. iron env the of tion protec has an online Emballages Magazine also dated daily). version on its website (up are published, ine gaz ma the of es issu 15 per year. .com www.emballagesmagazine

- market -

The Private Label

Brands Market The French Exception

If the Private Label Brands really want to increase the market share that has been lost during the past years, they need to capitalise on differenciation : the key trends are organic, regional and premium products.

The Private Label Brands in the French Large to Medium sized retail industry. The one-of-a-kind French Example Depending on their country of origin, the Private Label Brands represent from 21% to 43% of the mass consumption products. The Private Label Brands are growing in stature all over Europe, with the exception of France and Portugal. In Europe, the stature of the Private Label Brands is based on two factors : The chain retailers dynamics on one hand, and the relation between Private Label Brands and SMEs on the other hand. In Spain, the chain retailer Mercadonna is a natural booster for the Private Label Brands. In England, the SMEs are gaining ground over the Private Label Brands. What makes France stand out is that during the recession, the national brands are more dynamic than the Private Label Brands.

Market Share of private label in value % evolution of mass consumption products, self service expenses/private label evolution in value. united kingdom 37,4%

spain 39,9%

france 34,8%

austria 29,4%

7 2,7

3,3 0,7

4,5

4,5 3

3 2,5

1,5 0,8 0,2

5,1

4,9 2,2

2,6 1,8 -1

the netherlands 43,1%

germany 39,2%

portugal 35,7%

belgium 34,2%

italy 21,4%

The main manufacturers are the driving force of the economical growth, but the SMEs are not far behind : PRIVATE LABEL BRANDS : 29,9 % of mass consumption products + self service fresh products : 0,2 %

Large manufacturers 50,3 % of mass consumption products + self service fresh products : +1,1 %

SMEs : 20,3 % of mass consumption products + self service fresh products (+4,2 %)

Why aren't certain types of Private Label Brands progressing on French Soil ? Within the last two years, the price difference between the Private Label Brands has decreased. For most chain retailers, only the national brands have been concerned by the price wars. For example, the Hard Discount retailers take a logical part in this “National Brands vs Private Label Brands” price war as they offer national brands' products too. Sources : Nielsen Homescan – Nielsen matrix

- marché -

The chain retailers

The categories The drinks are a big victim of this trend. The alcohol-free drinks amount to 35% of the private label brands setback. The effect of the new taxes have tightened the gap between the private label brand prices and the other brands. The Dairy section amount to 22% of the private label brand setback. This section is one of the main focuses of the price wars (it is a daily-need market) which makes the national brands a lot more affordable.

% Evolution in Volume of UC-YTDP12 2013 yr-1 Evolution of UC in private label Evolution of UC in national brands

alcohol free

-4,0%

-0,9%

savoury grocery alcohol

Share of PL

35%

43%

22%

13%

14%

52%

35%

68%

26%

59%

72%

10% -1,2%

dairy

Contribution receeding

-3,9%

2,3% 0,9% 1,9%

-2,3% -1,5% -3,1% Hygiene Beauty savoury frozen

fresh excl. dairy paper

-0,3% -0,2%

0,7% 2,7% 1,3%

g casino -19%

national brand evolution / YR-1

-17%

private label evolution / YR-1

leclerc

intermarché

3% 3% 3%

système u

The CASINO Group's market share value has decreased by almost 20%, which involved a futher 40% decrease of the turnover of the Private Label Brands. This is a consequence of a lowering of both the prices and of the amount invested in the promotion of the Private Label Brands. The Hard Discount retailers are responsible for 32% of the setback of the Private Label Brands, which is a big impairment. They invest more in the national brands than they do in the Private Label Brands. The independent retailers are experiencing an increasing business, proving that the Private Label Brands are still attracting the customers. This is an important point indeed : beyond the strategies of the chain retailers, the consumers praise the growing retailers through their private label brands. The private label brands are an important driving force behind the quality/price image of a retailer.

1% 2% 4% 1% simply/atac 1% 0% lidl -4% -2% auchan -1% -2% aldi 8% -2% monoprix -1% -3% g carrefour 2% -3% -1% cora -4% 0% match -8% -4% leader price -8% ed -10% -11% franprix

Evolution of private label - YTDP12 2014 VS an-1

The drive-through retail : a specific circuit The drive-through retail involves a larger shopping load, that amount to an average of 64 euros (which is 150% of the usual trolley load bought in hypermarkets), 29 goods bought (170% of the in-store trolley load) and 7 yearly purchases (6 times less than the in-store amount). This retail circuit is also the most specific in matters of offer : the private label brands are highly represented (for example, they amount to a 50% extra market share for baby food). National Brands have a smaller exposure in this circuit (21% of the offer of an average hypermarket). The Private Label Brands are highly represented in drivethrough retail. In hypermarkets and supermarkets, the Private Label Brand offer amounts to 28,9% against 42% in the drivethough retail. Drive-through retail is quite a paradox : its target are the large hypermarkets customers, who are used to a very broad offer, but the possibility for precise referencing of the products are very small because of high costs and logistics. The Private Label Brands' strongest asset is that they respond to the families' demands in matters of a good quality/price ratio, which is why their offer is also stronger. The Private Label Brands are an opportunity for larger margins, for the retailers, hence a better profit – which is their aim. This profit is the driving force behind the Private Label Brands market share in this circuit. Source : Strategic Planer

How does Private Label perform in different types of household ?

The targets The family shopping is also impairing the Private Label Brands. The Private Label Brands are strongest in the young (-35 years old) and modest households, apparently for economical reasons. Actually, those households are the most volatile market as they change brands regularly and are attracted by the promotional offers which makes them a good indicator for the best quality/ price ratio. Currently, many chain retailers are investing in the brands : promotional offers, prices, media exposure... It is thus very natural that we witness the families being drawn to the national brands but we mustn't forget that the Private Label Brands still represent more than 40% of the purchases of some target families.

44% 37%

36%

37%

39%

37%

2,6

1,6 0,7

39% 35%

35%

4,9

4,6

3,9

0,7

45% 40% 39%

-0,7

-1,0

3,3

0,5 0,4 -1,3

0,0

1,8

2,2

2,9

2,4

1,5 -1,2

5 ppl 1 ppl 2 ppl 3 ppl 4 ppl and + % Evolution value PL

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4,0

3,8

1,9 -0,4

32%

3,8

35 to 50 to -35 yr 49 yr 64 yr +yr65

% Evolution value national brand

-0,1

Modest Med infr Med welloff Share of PL/MCP-SSE

- market -

The different Private Label Brands The Premium private label brands The premium range is experiencing a 2,4% increase for the private label brands. Despite the current hostile economical climate for the private label brands in France (while the value remains steady, the volume is decreasing by 0,7%), the organic and Premium ranges of Private Label Brands experience a strong increase.

There are strong differences from one chain brand to another : some retailers like Monoprix or the Casino Group, are pushing this type of private label brand.

Premium PL -Value CAM P10 2013

Share of different private label ranges

organic PL 3%

5% 4%

GR Carrefour

4% 6%

20%

standard pl 84%

1 ST price pl 8%

22%

Leclerc

15%

premium PL 5%

5% 5%

Systeme U

15% The Premium private label brands mostly cover food products, and especially fresh food ( more than 55% of the Premium Private Label brands sales). The household products, hygiene and drinks ranges of the Premium private label brands are decreasing.

Share in value / Premium PL

14% 10% 8%

GR Casino - 17%

% Evolution

freshexcl dairy

3,7%

8% Monoprix

savoury gRocery

1,7%

sweet grocery

4% 2% 4%

Auchan

5,9%

paper

17%

-2%

0,0%

dairy

4,0% -6,6%

cleaning

-3,7%

alcohol alcohol free

-2,4% -15,1%

Hygiene Beauty

Regional brands

Share of stores / 100% premium PL

The relationship between Private Label Brands and Regional products has a lot of advantages. For example, it is important for a retailer to be associated to everyday needs. This criteria is taken into account before the brand itself for Bio or regional products purchases. The second criteria is the price. All this combined is the essence for Private Label Brands.

Share premium PL / Total PL

% evolution Premium Pl

Breakdown of sales in value of SME brands in % sections

The Regional Products are a real growth driver for private label brands, and small companies are experiencing the strongest local development.

Intermarché

43%

sales in value 50-250 M�

3,4%

26,9% 30% CA - de 10 M�

3,5%

sales in value 10-50 M�

4,2%

- market -

L 'observatoire

MDD take 2

Overall, the 2013 edition of MDD expo confirms the 2012 results and shows how manufacturers and retailers are in harmony. Our Observatoire MDD, created last year, is coming back to MDD Expo for a second time. A real yearly forecast of the Food industry, with an added focus on innovations, it depicts the industry the way the retail decision-makers and the manufacturers who are established in France see it. This second edition of the Observatoire MDD will also be a great tool to predict the future of the business in relation to last year's results.

Quid of the French economical context :

The evolution of the business activity and investments for the coming 12 months

Business and retail companies, as well as manufacturers, have the same approach as far as the economical context is concerned : As a whole, 38% of them say that it is negative, while 4% see it as positive. Altogether, 28% believe it is positive or even very positive, and 30% see it as neutral. All these numbers match those of the previous year.

The market has a mixed business outlook, just like it did last year. But as far as the food product manufacturers are concerned, this outlook is a bit more optimistic than the economical context as a whole, as 80% of them predict a stable amount of orders, or even an increase of these orders for 2014 (vs 77% in 2013).

As far as your field is concerned, how do you see the current economical climate in France for your business ? (poll) 4% Very negative

3% Very positive 25% Positive

As far as your own field of activity is concerned, how do you see the evolution of your orders for the next 12 months ? 1% 2% 2% Neither Strongly Strongly increasing decreasing

While the retailers future investments are to be proportional to last year's, the manufacturers plan a more aggressive strategy : 35% of them plan stronger investments, while 48% of them will invest as they previously did. What is your investment strategy for 2014 ? Manufacturers

48% 48%

Retailers

35%

27%

17% Decreasing

25%

17%

38% Negative

30% Neutral

40% Stable

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39% Increasing

Stronger investments

Stable

Lower investments 27

- market -

Innovations Everyone in the business agrees : innovations are key. 98 % of Industrials and retailers maintain that a business that innovates performs accordingly. 96% of retailers and 95% of manufacturers plan to bring out more innovations for 2014. In an interview about the main trends for innovations for their business, the retail industry and manufacturers agree and give centre stage to the product range (respectively 81% and 90%). After this, the trend is similar for retailers with marketing and communication (36%), next services (26%) and then sales process (20%). For the manufacturers', after the products range, the manufacturing process comes next (36%) and then the marketing/ communication (32%). As far as your company is concerned, what type of innovations will you bring out in 2014 ? (TOP 4)

32% marketing and communication

Retailers

36% internal fabrication process

Growth Levers Manufacturers and retailers agree (59% of the votes) and name the price difference vs the leading brand as the main growth lever for the Private Label Brands. Then, the poll indicates the breadth of the range as the next lever for about half of the people questioned. What are the most efficient growth levers for the Private Label Brands : 11% Other 21% merchandising

25% naturality/ well-being

59% price difference vs the leading brand

57% Made in France

45% regional products

90% product offer, product and range

48% naturality/well-being

When asked which approach to take to satisfy the customers' expectations, retailers and manufacturers all name the same top three answers : For the retailers, the consumers' safety comes first (63%), then the healthy nature of the products (53%) and the origin of the ingredients (47%). The manufacturers first concern is the origin of the ingredients (69%), then the healthy nature of the product (63%) and finally, the consumers' safety (60%). Which market's expectations is your company paying special attention to ? 63%

customer's safety

Other = Innovation, quality, "eco-competitive differenciation"

Method

0nline study, from the 15 of December 2013 to the 4th of January 2014, carried out by GoudLink and the MRC&C for MDD Expo and their specifications. 250 people took part in this study : 100 are business and retail actors, and 150 are manufacturers of food products.

place of origin of the ingredients

47%

63%

43%

48%

42% 44%

Labels Sustainable development

Another commitment

69%

53%

Made in France

life cycle analysis

retailers manufacturers

60%

nutritional value 49% breadth of the range

54% Made in France

50% regional products

healthy nature of the product 21% promotional offers

manufacturers 39% environmentallyresponsible approach

38% environmentallyresponsible approach

26% services 36% marketing and communication

What will be the leading trends for you for 2014 ? Retailers

10% internal fabrication manufacturers 81% 12% process product offer, economical product and trends range 10% 20% 11% economical sales sales trends process process 17% services

In a recent poll, the “Made in France” has been named the “leading trend for 2014” by 57% of the business and retail actors (against 50% in 2013) and by 54% of the food manufacturers (as in 2013). With 50% of the votes, the retailers put the Regional Food trend in second position, then comes the Environmentally-responsible approach (38 % vs 45 % in 2013) and then the naturality/wellbeing products (25 %). The naturality/well-being approach comes in 2nd position for 48% of the manufacturers, followed by the Regional Products (45%). The Environmentally-Responsible approach remains strong with 38% of the votes.

44%

35%

10% 4%

48%

6% 4%

45%

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Conferences MDD expo 2014 Create

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Tuesday 8th April 9:30 am – 10 :30am

Regional Brands : development factors and reserves for competitiveness. Examples taken : Produced in Brittany – Burgundy – Poitou Charentes. Looking back at their approach. An example of a successful attempt for the Large and Medium-sized retailer / collective brand in two interviews : Auchan Logistics ( awarded at the Grés d’Or of the FEEF – club of the EntrepreneursSuppliers of Retailers) and « Produits en Poitou Charente » (produced in Poitou Charentes) 10:40 am- 11h:40 am

Results of the different trading forms and forecasts What is the customer looking for, how do we adapt our trade accordingly? By ALTAVIA L’Observatoire MDD 2014, carried out by Catherine GOUDOUNECHE, Associate Director of GoudLink MRC&C 11:50 am– 12:50pm

French Businesses and their international development strategy « The example of AUCHAN »

13:30pm – 14:30om

EMPLOYMENT BRAND The agri-foodstuff industry lacks workforce : how can they attract talented job seekers ? Testimonies from industrials and retailers. With our guest Cédric TROADEC from AGROCAMPUS. New recruitment methods based on the social networks, with MeandMyBoss

9:30am – 11:00 am

ntrance at

xpo.com

IFS : Introduction to the IFS and their evolution : Stéphanie LEMAITRE Technical Director IFS. The retailers opinion : with a quality manager from the retail market. Certifications : VINCOTTE, certifying body. Business support : -ACTALIA, expert advice for the agri-foodstuff industry 11:15am – 12:45pm

14h45 - 15h45

The private label market according to the NIELSEN institute Private Label according to studies by NIElSEN in France and other neighbouring EU countries. Presented by Loïc DANEL (Client Business Partner, NIELSEN and Insights and transversal affairs manager). 16PM - 17PM

Sustainable Development / Biodiversity How can we guarantee constant supplies while preserving biodiversity ? The sectors with the potential to promote respect for biodiversity, with Olivier BEHRA, Manager of Man&Nature and expert attached to NATO. The industrials : BITREX/ INGREDION / 1 representative from the agrifoodstuff industry and 1 representative from the cosmetics industry. 17:15pm-18:15pm

CONFERENCE on INTERNATIONAL POTENTIAL, with UBIFRANCE « The companion of your own export strategy » with UBIFRANCE, COFACE et Bpifrance »

Programme sous réserve de modifications

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BRC - GFSI – FSSC 22000 and the demands of the Nordic Countries : With VERITAS, certifying body. All about the BRC in England : which trends for which retailers, and how to prepare efficiently ? With UK-based Frédéric GAYRAL from QST-LTD. Business Support in France : ACTALIA. 13:30pm – 14:30pm

A world-wide overview of innovations in Private Label Brands While their market share is diminishing, the Private Label Brands fight back and bring out innovations based on the current trends : regional products, premium ranges (noble ingredients and culinary options) and naturality. What about the rest of the World ? Discover our tour of the innovation trends for the Private Label Brands from around the World, with the example of up and coming products. With Sophie DE REYNAL, NUTRIMARKETING 14:45pm – 15:45pm

Modernity and Environmental Ethics :

Two assets worth developing to promote a sustainable consumption for Private Label Brands ? Christine BARTHE and Philippe BRETON

- Meetings -

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The main clientbase families in the catering industry : CHR :

(Café-Hotels-Restauration)

67%

Retailers : 21 % Bakeryconfectionery : 6 % Butchers and deli : 4 % Others : 2 %

What are the differences between METRO and Large and Medium-sized retailers ? The core difference is that METRO doesn't retail to the final customer. METRO is a local wholesaler, we sell to retailers and product-modifiers. We don't have any shops, we have warehouses and we are located in industrial areas instead of retail areas. Our clients are restaurant professionals and catering professionals. This particular selling destination implies longer working hours for us, therefore our warehouses open at 5 am. Once in the aisles, our products are presented in large packaging, which fits the professionals' needs. Our clients need to see and understand the nature of a product at a glance, to save time. On this particular subject, METRO has a close working relationship with the SMEs, which is another difference between us and retailers who are a lot more flexible as far as adapting the packaging to the Cash and Carry world. - www.mdd-expo.com -

Coffee shop , hotel and restaurant owners, bakers, butchers and deli professionals, grocers and many other craftsmen form a highly versatile professional population. How do you satisfy their different needs ? At METRO, we think of ourselves as THE partner of choice for independent retailers. Our target customer isn't store chains or communities. We wish to help these professionals (restaurant or grocery shop owners, bakers....) to satisfy their clients, to defend “high street shopping” and to fight against a standardised food supply. 95% of METRO France's turnover comes from the catering industry. In this field, the market of the independent restaurant business is a huge 67% of the turnover, and the other catering fields amount to the remaining 33%. We supply to 25% of the independent restaurant business in France. How can we cater to the specific needs of the grocery owner, the baker, the hotel owner, the craftsman, the bar owner or the award-winning chef ? In our 93 warehouses, as well as on www.metro.fr, we offer a large range, yet very precise and we adapt it to all their practical needs. 31

- meetings -

This is the result of a brainstorming operation between our teams, that put the offer together, and our professional clients. We do not just pay attention to offering a great choice of products, their quality and freshness are paramount in our selection system. One can find an important range of fresh raw products in METRO. Raw products amount to 60% of our turnover, whereas fresh ready-made meals only amount to 0.2%. The range of this selection is as great in Grenoble as it is in Cherbourg or Boulogne. The only difference being that our suppliers may vary from one region to another, as we favour short-distance shipments, which also guarantees quality and freshness.

There is a client-oriented culture in METRO. How do you create this close relationship with your clients ? Which particular actions do you set up to achieve this goal ? At METRO, our strategy is based on a close personal relationship with our clients. We listen to them. Hypermarkets have the same size retailing surface as us, yet they welcome 2000 to 10 000 clients a day. In a METRO warehouse, we welcome from 500 to 1000 clients a day, with an average of a fuller shopping trolley than the hypermarket client's one, and a much more personal relationship between us. Our aisle managers know our clients well, they discuss their needs together, and so our range evolves. We also offer an attractive promotional card system for regular, and personalised special offers to our clients.

Your mission is to “support the independent retail industry”. Which aspects of their retail, apart from the prices themselves, do you also have an effect on ? Currently, the restaurant business is experiencing slower sales, for private and business meals, mainly due to a lower purchasing power. However, in France, one meal out of five is eaten out. We envisage a rise to one out of four in the next ten years, and maybe more in the future. As well as our product range, we also 32

offer services to professionals, which are mainly tailor-made solutions to support them efficiently for a successful business. To beat the competition that is the integrated catering, the independent professionals must be different. For this reason, and since 2009, METRO have been offering practical training to our clients. This training is professionally given and targets three areas : products, retail and business management. In 2011, METRO created a research group, CHR, that conceptualises and helps our catering clients to furnish their kitchen and fit their dining rooms. The shops and mini-marts professionals are also keen to be supported in the same matter. Finally, METRO offer a “turn key” catering concept for new-generation coffee shops (CothéCho), for the night life independent professionals (CothéClub) or for fast-foods (FastGood). The Entreprise research group realises layouts for professional areas, from fitting inside walls to office fitting, all aspects of networking, and videosurveillance, for all SMEs and micro entreprise managers.

What are your policies with your suppliers and local producers, and how would you define your relationship with them ? The essence of a restaurant professional is to represent his regional identity, so us at METRO have no other choice but to work with local producers. What it means is that one will find a different range in each regional warehouse. Very often, these producers only supply to 4 or 5 clients per warehouse. As far as fruits and vegetables are concerned, METRO favours shortdistance shipments, thus develops the “green belt” supply system around the main cities. METRO signed the “100% locally sourced” chart together with the Fédération Légumes de France (French Vegetables Federation). It guarantees the supply of fresh vegetables, picked the very morning of the shipment -or the previous evening- and originating from less than 50 kilometres radius. Our « Filière Région » label (fish products, delicatessen and fruit and vegetable aisles) guarantees a thorough selection for the very best products, as well as an emphasis on

- meetings -

What is METRO's strategy regarding the Private Label Brands ?

Currently, private label brands represent more than 25% of our sales at METRO, but we would rather keep these numbers equal or lower than 30% to secure a varied selection. The METRO brands are divided per trade : “Horeca Select et Gilbert” for the CHR clients; “Rochambeau et Jemsa” for the grocers ; “Artisans et Talents” for the bakers…. We also have a few “mixed” private label in the deli or cheese deli sectors, with the highly successful « La Maison du Fromage » for example. There are indeed more than 5400 references in food and non-food products that have been created by METRO Cash & Carry France.

METRO Cash & Carry France in numbers

Are innovations at the heart of this strategy ?

93 warehouses Turnover in 2012 :

4 billion euros ex-vat

(89 % food products and 11 % furnishing)

9 500 business partners 60 % fresh products 12 METRO products collecting zones METRO, in remote areas from the warehouses.

1st sea-products wholesaler

in France (22 000 tons of fish, seafood and shells per year)

45 000 references, from

fresh products to professional equipment

4 500 regional products 4 000 suppliers, with a majority of French SMEs.

the production area, the most efficient shipping conditions (from a few hours to a maximum of 48 hours) and strong traceability. METRO sources their saltwater fish and seafood products (small boat fishing) directly from 22 fishing docks, thanks to Cap Marée, an on-set fish products buying company that also does some manufacturing. METRO is the leading wholesaler of seafood and fish products in France, with 22000 tons of products. We also support Mr Goodfish chart for sustainable fishing.

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Of course, innovations are a decisive factor in the METRO culture. We organise the “Concours de l'Innovation” (Innovations awards) together with the FEEF (professionals and suppliers of the retail business club) at the Sirha (international Trade Fair for the Catering and Hotel Industries, Sirha). We also take part in the BOCUSE d'OR competition. Innovations are designed to improve one's productivity but we like to ensure that quality is also paramount. Our Private Label are referenced by our buyers in partnership with a in-house chef who tried the products ahead of time in our trial-kitchens at METRO where we reproduce real life storage, deconditioning , implementation and dressing conditions. Finally, our products are tasted and marked according to a precise marking-chart which guarantees that the recipes are precisely reciprocated time and time again. Our goal is to improve our knowledge of the properties and the setting up of the products, and then to improve their quality. This concerns all the products, even the most ordinary ones.

What will MDD Expo bring to METRO's business ? For us at METRO, MDD Expo is very retail oriented. But, as well, it is a source of inspiration and helps us to find new products. We would be even happier if MDD Expo could emphasize on the Food Service/Restaurant and Catering.

More than 1 million clients, including 400 000 in the catering industry

www.metro.fr - www.mdd-expo.com -

- meetings -

MAN&NATURE reveals that dynamic links are possible between Fair Trade & the Business world An interview with Olivier Behra, Manager of Man&Nature

Children from Andranokoditra, Vohibola, a village on the east coast of Madagascar

What is your professional background ?

then on-grown until hatching. The United Nations supported this project.

Thirty years ago, I was a biologist for the National History Museum in Paris, and I was committed to conservation of crocodiles. Crocodiles aren't an easy subject, they don't have a great reputation and aren't as cute as elephants, for example. In those days, most projects revolved around the creation of nature reserves to shelter endangered species, which wasn't an option for my crocodiles. As a consequence, I started to work with manufacturers who used crocodile skin. In Africa, the over-exploitation of crocodile skin was a very serious issue, back then. Thus, I decided to develop crocodile farming in Madagascar. Our farms followed a self-contained model so I taught the local farmers to collect the eggs of free-range crocodiles in their natural habitat. These eggs were

How was Man&Nature born? During a trip to Madagascar, I realized that the forest was vanishing in smoke. Local populations were using mass deforestation to gain arable lands. The Madagascar forest hosts more than 10 000 various species of plants including medicinal plants largely used in pharmacology. One of these, the Madagascar evergreen, saves 60 000 ill children a year in Europe and USA from infant leukemia ! About twelve years ago, I created a local NGO with two Malagasy colleagues, called â&#x20AC;&#x153;Man and Environmentâ&#x20AC;?. We also created experimental reserves with a high biodiversity, but they weren't located in a secure area. Everywhere on the planet, biodiversity is very

dense. If we target these areas as a priority, we then gain a spectacular lever. We focused on a test area of 2000 hectares, inhabited by 1500 people. This was vast enough to be a representative example, but then small enough for a thorough analysis. To enlighten the importance of the natural resources is the main agent to fight against the loss of biodiversity. By giving an economical value to these resources, one enlightens the interest of the resource itself and hence justifies its preservation to third world residents. Thanks to this mission of promoting the natural resources to the local communities, the mass deforestation has stopped 5 years ago. Even better, 450 000 new trees have been planted there. Man&Nature was developed thanks to this experience.

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Malagasy Periwinkle

Ginger, citronnella and pepper: a strong mix of solutions ! The encased valley of the Luangwa river , in East Zambia, saw the birth of the k. South Luangwa natural par This park is thought of as one of the biggest livestock t sanctuaries in the world. Bu , the park is also famous for the great herds of elephants that destroy the cultures, fight the villagers, attack people and ruin their goods. In order to stop them ds crossing the harvested fiel and ruining the crops, the local farmers receive help . to develop growing spices s They can then throw pellet s made mainly out of pepper to the cheeky elephants . A surprising mix that these animals are very wary of ! And by trying to help the locals find opportunities, everybody wins !

How did you convince private businesses to join you in this adventure ?

What is the main difference between Man&Nature and other NGOs ?

The preservation of the forest is a good thing, OK . But we had to find ways to develop its marketing possibilities with the help of private businesses. So, we created 11 local products and trained the local communities to produce essential oils that are now selling all over the world. The difference between Man&Nature and other NGOs is that we don't just sponsor the supply of the necessary stills to infuse the plants, but we also take all the production process into account : from the harvest to the production, and onto the sales... More than anything, we consider the environmental implications of such a process. Attracted by such an involvement, some major private sector companies joined our project. For example, we have developed a product for Yves Rocher,Cosmetics, around a Malagasy plant. Chanel was originally interested in sourcing new active agents that could be introduced to the cosmetics industry. They bought the whole harvest of ginger from the NGO-supported communities and helped financing a health clinic, a ladies center and a school restaurant. It had a great impact on the local population. For example, the school restaurant helped raise the amount of children at school from 30% to 100%. You may wonder how this is possible. We welcome children from neighboring villages. Our 2013 target has been reached : we aimed to have half a dozen private businesses involved in supporting environmental projects around the world. It was a success.

Man&Nature doesn't just accomplish some missions but we also boost the local NGOs. They are more and more relevant, knowledgeable about the local context and a lot cheaper to run than the main NGOs. Man&Nature focuses on the link between the final user, the manufacturers, the marketing teams and the local communities on site. I would like to come back to a clearer supply chain, without the usual commercial agents who do not add any value to the product. The industrial chain supports the farmers and takes part in the preservation of the resources. This has a positive impact on biodiversity. To be at ease, the buyers need to know that the production chain is durable. The example of the cornflower is a striking one : most of the cornflowers used in lotions come from Bulgaria. What will happen the day Bulgarian farmers decide to harvest a single-species wheat, as we do in France, hence killing all cornflower plants ? Where will the manufacturers source their products from ? It is very important to foresee such a problem and to work towards a greater preservation of resources. By insisting on fair trade, the buyers take an active part in the protection of the biotope, and put a stop to the negative impact that the extinction of such resources would have on a social and environmental level. This also allows a more viable business, and more opportunities for innovation and diversification.

Olivier Behra, a committed pioneer

Olivier Behra, with the growers for the replantation of the Saro in the west of Madagascar

r At the end of the 1980s, Oliviem gra pro t firs the d ate cre ra Beh the linking local communities and te iva (pr ry ust ind ds goo ury lux sector), on behalf of the United mote Nations. The aim was to pro ity. ers div bio of ion the preservat O He is the founder of the NG ” ( ent em onn vir “Homme et En the Humans and Environment), l nta me eri exp designer of the reservations of Vohimana ando Vohibola (Madagascar). He alse” co initiated the “Man&Naturhe is program. Parisian resident, vate the active link between the pri sector and field missions. - www.mdd-expo.com -

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How did you develop Man&Nature out of Madagascar ? Man&Nature's model was designed to be tried out of Madagascar, to ensure it is durable and adaptable to other parts of the world. “Maisons du Monde” invested 500 000 euros in around fifteen projects all around the planet : Peru, Equator, Benin, Senegal, Zambia, Cameroon, Burkina Faso, Nepal, Cambodia and India... To set ourselves in a country we do not know, we base ourselves on the local key players who have already accomplished wonders. To source potential partners for our project, we use local missions such as the “Programme des Petites Initiatives” (Small Initiatives Program) which is designed to strengthen the action of the NGOs of the African continent by financing their small-sized projects. Man&Nature's greatest strength is that, after all these years on the field, my colleagues and I have understood the way the local NGOs operate. Their core members focus on the sponsoring but the rest of the mission isn't up to the task at hand. A farmer works like a business, his projects must be completely financed, from tending the crops to harvesting them, then manufacturing the goods and selling them. The preservation of Nature also has to be sponsored, because fair trade is just not enough to do so.

Man&Nature,

marrying nat

ure and developme nt. Man&Nature invo conservation proj lve the local communities in thei Man&Nature alsoects. To make sure they stand th r e In many countrie favors the involvement of the pr test of time, iv s, the income of the poorest part ate sector. population mostly of re the lie s on an exis (agricultural land , forest , rivers an ting natural resource durable conserva d tion project is of seas). The guarantee for a an alternative so ten compromised ur over-exploit thei ce of incomes for the populatio by a lack of ns r takes over from existing resources. The need for who then the ecological co survival nc The markets are meeting a growin erns. products. Man& g demand for fair N private compani ature supports projects that allo trade es w for the preservatio to get involved gradually in fie northern ld actions n of fo re st s as w economical deve lopment of the lo ell as for a social and cal population.

Our strategy is : ards a neutral impact both socially Ù to guide the businesses tow ural ingredients industry. and environmentally for the nat the to restoration and promotion of Ù To entice a group approach biodiversity. the wealthier countries who Ù To find alternate options for n of the planet's natural had committed to the preservatio resources, but had failed to do so. stments and private lic inve Ù To promote new trends, pub t to the preservation of van rele are investments that ctly linked to existing biodiversity, whether they are dire markets or not .

Man&Nature will join us at MDD Expo the 8th and 9th of April on the “Les Pepites” village, in the food products zone, close to the Innovations Store.

Practical agriculture lessons improved by the NGO "l'Homme et l'Environnement" in the experimental nature reserve in Vohimana

What does motivate private companies to join your projects ? If a company joins Man&Nature in a project, it isn't about the image. For example, Chanel has never publicly communicated on the subject, despite the fact that we work together since 2004. People start to talk about it now because an independent documentary has been shown on TV about this. These companies believe in the values that Man&Natures advocate, and this is why they join us. The involvement of companies in such actions plays a major part in the cohesion and dynamism of our teams. For example, Maisons du Monde have created a Leave For Change, and send 10 to 12 of their employees on site every year. We have created a successful model. At first, we started from the product and then we would speak to a private business. Now, more and more, the businesses are coming to us.

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For a long time, Toupargel's main activity has been the door to door sales. Our job is door-to-door sales and home delivery of frozen products. Doing so, we are very different from the usual mobile units whose service is just a « drop off ». Since 1947, Toupargel has increased its business by reaching smaller and smaller villages (less than 10 000 inhabitants in remote areas, deprived of any convenience shopping), which added an extra 11 million homes to their client base. “Our clients are generally more than 50 years old, and from rural or suburban areas, who know how, and like to cook. This is the main difference between us and our other specialised competitors who provide catered meals for urban residents”. For the last 30 years, and under the dynamic guidance of Roland Roland Tchénio, the company has increased its business, mainly through external growth, to reach the number one spot of the French market. On the 1st of August, Mr Roland Tchénio passed on the executive control to two co-managing directors : his nephew Romain Tchénio and Jacques-Edouard Charret.

What are the key elements of this service and how did they evolve when more and more local businesses are shutting down ? Our trade involves some very complex logistics, and thanks to our experience in the matter, we are able to deliver to 25000 customers everyday, even in the most remote village in metropolitan France. 5 platforms where orders get processed, and 112 delivery agencies (more than one per county) allow us to guarantee the integrity of our product from the storage units to the customers' doorsteps. At TOUPARGEL, we do not use subcontractors. Whether the tendering platforms, the logistics or the deliveries are concerned, everything lays in the hands of our 3400 employees. This guarantees a reliable service of outstanding quality. Toupargel has a preferred relationship with its customers, very far away from that of the mass retailers. More than 90% of our turnover comes from outbound calls. Our clients expect our calls, it is a bit like taking an appointment. Between them and the telesales agents they have a positive exchange which allows us to know our customers closely and to make sure they receive products that satisfy their needs. 40

A company with strong and specific values

Where do you stand today against the drive through market and the e-business ? Did you need to make some changes to your strategy ? Which differences are you proud of ? This is a new type of competition for us indeed. This being said, we haven't felt the need to make any changes to our strategy. We do not have physical shops, and that allows us to offer a much broader range than the large and medium sized retailers, the freezer-centers, or the drive throughs. So, first we offer the broadest range of products and second, we take them to our customers doorsteps, which is the ultimate in customer care. The products themselves are our trademark. Our product range contains 1100 reference products (our goal is to extend it to 1300 to 1500 products), from appetizers to dessert, with a wide range of high quality ready-to cook ingredients. Toupargel also has a societal dimension. Our call centres are located in France, just like 98% of our own-brand suppliers. By doing so, we take an active part in the social life of the towns, in a regional and local way,

The core values of Toupargel have been scrutinised recently, during a business-planning meeting “engaging clients 20132016”. “We wanted our values to reflect the very identity of OUR company, not just any business. We have a passion for our customers, we love our products, and we cherish team spirit, family values, ambition and commitment. Those are not only words but core values that our 3400 employees share as well. When I speak about family spirit, for example, it is an everyday reality : the main shareholders of Toupargel are two brothers, Roland et Maurice Tchénio.”

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Toupargel in numbers : A trade :

31 % of market share on frozen goods

327 million euros turnover in 2012

Toupargel :

+ 1100 frozen goods (with0

a target goal of 1300/150 referenced products for 2015 (300 million euros turnover)

Place du marché :

4300 fresh and grocery

products (17 M€ turnover)

Customer base : about 1 million homes.

Customers identity :

80 % of seniors citizensin and rural and we help to keep a certain part of society in the comfort of their own homes. We may not be able to compete with the prices of the large and medium-sized retailers but we are competitive in terms of proximity. Still, our strongest asset is an unrivalled value for money.

Toupargel also sells fresh products and groceries, under the brand name Place du Marché (Marketplace). Is this offer designed for private customers or for local shops ? This is a joint offer from Toupargel and Casino. It is designed for private customers, just like our frozen range. For the moment, and solely for logistics reasons, the full range of this offer ( so 4400 reference products) is only available in the East side of France. On the other hand, about one hundred key products (milk, different types of water, soft drinks, pet food) are available all over France. If the full range of this new offer is a success with our customers, we will extend its availability to the West of France, first through the centre and then to the whole western area of the country

A client-oriented culture prevails at Toupargel. How do you support your customers and build their loyalty ? There is no magic trick for this, just a thorough attention to detail, all day and everyday, from the moment the customer places an order to the day it is delivered on his doorstep. The number of times we are directly reached by one single client averages 15 times a year. Our telesales agents know that there is no need to force a sale with a very good customer. This ensures the build-up of a personal relationship between them and the clients, and this helps us to cater for all their needs. I once witnessed a phone conversation between an agent and a client : before the agent could even get a chance to introduce herself, the client had recognised her voice and called her by her first name ! Good agents are great listeners and this is key for our strategy. Our raw-products offer generates even more discussions with our customers, from preparing the ingredients to suggesting recipes... This enlightens the importance of a good training for our telesales agents. Our customer service agents, who deliver the products, also have a close relationship with our clients. In most - www.mdd-expo.com -

families with children areas and small towns.

25 000 deliveries everyday in metropolitan France.

136 000 m3 of refrigerated storage.

1 073 controlled temperature vehicles

33 telesales agencies for 5 logistics platforms(4fresh and frozen products, 1 for grocery products)

112 delivery agencies More than 95 % of products suppliers for the Toupargel brand are French.

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forgotten vegetables casserole and spring butter. Toupargel works with a resident chef, Thierry Avenas, and also entertains a close working relationship with Philippe Gauvreau (two stars awarded chef in the Michelin Guide 2013). We favour natural products and pay close attention to sensitive topics such as palm oils, food additives and colouring agents. We also work with Eurofins Scientific ( international service provider for bio-analysis ). They test the quality of our products. In terms of prices, we have put some products from the first and second quartile on the market. We have reduced the size of our packaging and invested in targeted pricing (The price of 100 reference products has decreased).

How important are Innovations in your strategy ? cases, they are invited in our clients houses, they unpack the products for them and check the orders. Sometimes, they even place the products in the clients' freezers. Strong in this thorough knowledge of our clients, we can safely say that Toupargel is a pioneer in precision retail in its strongest form.

You have committed a great amount of work to the sustainable development of your business in three key areas : environmental, societal and economical... For the third year in a row, Toupargel reached the number one spot on the GAIA Index* in the retail sector. In 2012, Toupargel was also at the top of a group of companies with a 150 to 500 million euros turnover. As far as the environment is concerned, we work towards being more energy efficient, from our vehicles themselves to the way our delivery agencies are run. We signed the ADEME agreement, aiming to reduced our carbon footprint from 2 200 tons over three years. We plan to use newer vehicles (Euro 5 standard, and soon Euro 6), and also to provide eco-driving lessons to our delivery agents... We recycle our cardboard delivery boxes (our agents collect them from the customer's houses right after unpacking) and take part in the protection of the biodiversity (responsible fishing...). Societally, Toupargel has signed 42

an agreement in 2009 to provide employment for senior citizens. We are also campaigning for equal rights for men and women, to provide a comfortable working environment, for a forward planning of employment and skills (GPEC), for the social inclusion and employment of handicapped persons (an amount of 6%, including a rise of 30% over the last two years). To finish with, we also have created a Professional Certification process for our telesales agents.

What is the Toupargel strategy for Private Label ? Private label is an important part of our range (58%) , which amounts to 600 of our 1100 reference products. In order to satisfy our core client base, we have started a service of categorymanagement : raw products ( we offer a larger range than our competitors, from single to double the amount of products) an equal or superior quality to that of our competitors and also many products that are either rare or hard to find (organic products or specific ranges such as Halal, Kosher, gluten or lactose free...). The Toupargel range includes the rarest and most exclusive products. For example, as far as beef is concerned, we have a variety of rare breeds available (salers, charolais, black angus, pluma de pata negra beef) as well as a broader choice of meat cuts. It is the same for our fish products, from tuna loins to cartilage-free skate wings, yellow saithe, cockles from Brittany... We even have exclusive products such as

Innovations are a major way to differentiate us from our competitors, and they also make us indispensable for our customers. 72% of our new product launches are under the Toupargel brand. In 2013 only, we launched 94 new products and 49 â&#x20AC;&#x153;no nameâ&#x20AC;? substitutions, which amounts to 15% of our range. We currently are developing 40 new reference products that originate from direct feedback from our customer base. My goal is to follow and increase our innovations policy. We have also launched a range of local and regional products that reflect a particular country or culture and that are much sought after by people who originate from that country, yet hard to find in some areas of France.

What are the potencial impacts of the MDD Expo on Toupargel ? MDD Expo gives us the opportunity to meet new key players in the business. It also is a great occasion to work closely with our current business partners. We enjoy meeting all the sectors of the retail industry there such as large and medium-sized retailers, the Freezercenters and the CHR. Finally, we are delighted that MDD Expo gives centre stage to innovations, as they are our priority as well. (* The Gaia Index measures the commitment of companies in matters of governance, environmental and social issues.)

www.toupargelgroupe.fr

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' s r o t i b i h x e e Th offer

Meat, seafood and deli products dairy non-food frozen and fresh products beverages grocery services village pai village pĂŠpites

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& d o o f a e s , t a e M i products l é d PASO TRAITEUR

Brient D68 E69

Between tradition and modernity

For 60 years, Brient attempts every day to cook traditional recipes of French Deli “Charcuterie”. Until the 90s, the company was exclusively working for Convenience stores. Since then, it sells its products to mass-market retailing. Brient offers retailers‘private labels its recognized knowhow through its unique recipes: head meat products, pâtés, traditional cooked ham, roast pork… How? By following the rules described within the French Charcuterie best practice code and by choosing the best raw materials (fresh meats and vegetables, farm milk…). Quality ingredients combined with cooking secrets allows Brient to offer Deli meats full of flavor.

C77

Since 2005, Paso has been providing cocktail solutions. Especially with its leading product : Préfou. Speciality from the Vendee Region, the Prefou is now consumed throughout France and comes in many recipes. With its dual expertise in Catering and Baking, Paso innovates every year with many recipes as tasty as original mini burgers, "canelés" or savory muffins, mini croq'monsieur, mini croq'saucisse, tarts, "Briochins", navettes, verrines , focaccia. In 2013, the company increased its production capacity from 2000 to 3200 m2 and acquired 2 new production lines. Today, Paso is able to meet the demands and requirements of diverse and varied customers: retail, P.L. , CHR, RHD, both in France and abroad, fresh or frozen.

MAISON CARRIER F62

Specialist of regional ready-made meals

It is from Almont-les-junies, in the department of Aveyron that for 10 years we draw our recipes of our local country, rich in traditions and in history, with a single objective "to convey 100% Aveyron". Human-sized company, we create in our factory of 2600m² around thirty specialities, in fresh and frozen preparations, such as Aligot, our most famous flagship dish, Estofinade, Truffade, Farçous, Tripoux, stuffed cabbages... Dynamic and reactive we can develop specific dishes, satisfying your expectations. We invite you to meet us on our stand, where you will discover our new range of ready-made meals, presented in terracotta cassolettes.

PASO, official supplier of a gourmet appetizer!

MICARNA C64 D65

Meat wave chips – a Swiss innovation

"An original presentation and a great way to diversify the consumption of beef and boost that of horse meat. A rightful place in the meat department " according to an important French magazine in food retailing, this range of fine slices of dried meat is presented in the form of petals of a flower. For snacking in the workplace, during an apéritif, or to make a salad or a raclette. Several references are available at the moment: chicken / chicken waves, beef chips, pork and horse chips (peppered or just smoked) . Packaged in plastic cups of 40-80g, these products have a shelf life of about 90 days. Micarna is a Swiss company, belonging to the private brand leader in Switzerland, Migros. www.micarna.com

Sauels France E70 F71

Specialised in delimeat production

The company Sauels France is the French office of the German Group Sauels AG, which is specialized in the production of pork and poultry products. It offers a large range of cooked ham and roulade. We will enjoy your visit to our stand in order to present you our products. 44

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DESSAINT FOOD SERVICE G77

Dessaint Food Service (a subsidiary of the NORAC group) sels to caterers and mass-market retailing through its 3 activities: RSweet pancakes with a unique texture and tender taste (fresh & frozen) RSavory and sweet pastries (fresh & frozen): savory quiches & sweet pastries, savory filled pancakes RExotic food (nems, accras, samosas, etc.), with a specialization in fried, tailor-made products. 3 certified IFS production plants, 120 employees, the flexibility and the capacity to develop new recipes adapted to the demands of our customers and consumers: such are our assets.

E62 F63

G62 H63

Dessaint Food Service

All the taste of Italian deli meats Grandi Salumifici Italiani SpA offers through its own brands (Casa Modena, Senfter, Fratelli Parmigiani, Alcisa) a complete assortment of the traditional italian deli meat: ham, salami and any further delicatessen meats that are easy to taste thanks to their widespread distribution and its efficient logistic chain. Consumers can taste a very large range of innovative products such as Teneroni, Giravolte, Ripienotti, Affettuosi developed through high technologies and an original approach. With 17 production plants, over 1.900 employees, Grandi Salumifici Italiani has a large production capacity, paying attention to the quality, the environment and sustainability. The company focuses on quality, renewing every year international quality certifications. Come and visit us!

GASTRONOME DISTRIBUTION

TRIPES PAILLARD G65

Gastronome, a poultry sector at your brands service

As a major actor of the French poultry branch, Gastronome, a subsidiary of the Co-operative Group Terrena, works with 1,800 breeders and 3,000 employees. Gastronome provides a large range of poultry solutions ( chicken, turkey, duck, rabbit, raw or cooked processed products) with preserved and controlled quality from field to fork. For several years now, the group has been offering its multispecies expertise to the service of the large retail chains, and supports them in their development of poultry products in the fresh, frozen and deli shelves. With its will to create real partnerships with the retail chains, Gastronome implements a proactive approach of co-development by creating with and for you the products of tomorrow.

MERALLIANCE Creater of marine flavours

« Meralliance, independent SME from Brittany, is currently the third European smoker and the French leader on the smoked salmon private label market, thanks to numerous certifications process: ISO 9001/ISO 14001/ISO 18001/IFS Food/IFS Logistics/ BRC and products certifications: Label Rouge/Supérieur/Bio/ Pêche Responsable. Meralliance develops a wide range of smoked fish, from deli plates to specialities: émincés, tartares, lardons, Japanese style products (sashimis/yakitoris)… Finally, Meralliance has always adopted an advanced sustainable development approach, to reduce the impact on the environment. In 2014, we chose to plant 13 000 trees in Brittany, in order to counterbalance the carbon footprint from our own brand (Armoric).

PAILLARD Tripes

The PAILLARD TRIPES company was created in 1911. At Paillard, we capitalise on our traditional recipes, spices and cooking method, and the quality of our products makes the difference. We have developed one of the most ancient specialities of French gastronomy : The « Tripes à la mode de Caen ». We have also developed a range of products based on the Tripes family : veal's head, cooked roast beef, beef tripes, and our brand new recipe : slow-cooked beef cheek in a wine sauce. Traditions and modernity are our two priorities at Tripes Paillard. We were the first Normandy based company to be awarded the IFS certification in 2006, and the ISO 22 000 in 2007. The Tripes Paillard Company is looking to the future, and they received a social responsibility award in 2012.

D71 B64 C65

GRANDI SALUMIFICI ITALIANI SPA

MARINE HARVEST KRITSEN Innovate with an offer that combines pleasure and traditions for private label brands : try our twine-hung and smoked salmon !

The Kritsen company brings an ancient fish-smoking technique back to life : twine-hanging. Still wearing its skin, each salmon fillet is hung with a twine to be smoked vertically. This positioning gets rid of the excess water and fat, and to let the beech wood smoke soak into the flesh. The smoking process is more homogeneous, and gives the fish unique taste and texture. The flesh of the fish is more firm, the smoked taste is more subtle. This product is freshly sliced and is guaranteed to have never been frozen. Kritsen are also involved in reducing the amount of waste, as they are reducing the size of their packaging : only 13 grams are necessary to protect the 4 delicate salmon slices of 30 grams minimum each. Scottish or Norwegian twine-hung and smoked salmon, 4 slices, 120 grams.

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CIPAL DELICEMER D56

Houmous delicemer traiteur

Delicemer is constantly detecting new tendancies on the market, and commercializes them, in order to help their customers distinguish themselves in an innovative way. A permanent prospection is at the origin of the logical evolution that CIPAL DELICEMER has met in recent years. The last born in the "Tartinables" family , our catered Hummus, will surprise you by its nutritional characteristics and its rich and creamy taste. The range is enlarging its offer : Natural Hummus, with coriander or spicy sauce, but also with beetroot, parsnip or pumpkin.

I57

CONSERVERIES DES CINQ OCEANS Conserverie des cinq oceans: assured supplies of canned tuna

For more than 50 years, Conserverie des Cinq Oceans (formerly PECHE ET FROID) has been processing Tuna into cans and flexible pouches under its customer’s brands. Today it counts among its customer’s major European Supermaket chains and Brand names. The recognized quality of its productions leans on the experience and expertise of its 3 certified factories and personnel located as closely as possible to the raw material of the Atlantic Ocean (Ivory Coast), and Indian Ocean (Madagascar). Come and meet CCO’s commercial team to discuss about market trends and possible business opportunities! "

Dairy C35

FROMAGERIE GUILLOTEAU Key know-how for private label

A wide range of cheese made from cow’s, goat’s and sheep’s milk. A variety of RShapes: log, round, oval, brique, etc. RFormats: from 30 g to 2 kg. RRecipes: fresh goat’s cheese., soft cheese, mixed rind, blue veined, reduced fat, extra creamy etc. E.g.: Goat log, Fresh goat cheese. Portion-sized and Snacking products, Extra creamy, Triple cream, Brique One AOP: La Rigotte de Condrieu. BRC and IFS certified.

B51

B28 C29

Grated Cheese

An innovative grater

CFC Food, Italian leading distributor of food products, will introduce to the public of MDD a new, innovative product: the re-usable grater, the right choice to grate cheeses just turning the cap. Nice and easy to use, this grater is dishwasher – safe, ergonomically designed and can be used every time we want to enjoy our dishes with freshly - grated cheese. Made in polycarbonate, this special grater has been created for the large-scale retail trade and it offers infinitie possibilities of customization. The grater may also be supplied with a monoportion piece of Italian cheese. CFC Food works with all the main European retail chains.

VERGEER HOLLAND

Vergeer Holland is an innovative, flexible and customer-oriented company. We deliver different cheeses, like slices, blocs, snacks and grated cheese, in different packaging solutions. We are mainly specialized in producing Private Label products, while we are also able to produce products using our own VERGEER brand. Grated cheese in all sorts of flavours, packed in regular or zip lock bags. Both the private label and The VERGEER brand carry readymade grated cheese for pizzas, pastas, au gratin and TexMex. This assortment is clearly labeled according to its specific use. Other specialties are light cheese, Goat cheese, Old Holland and Emmental. 46

CFC FOOD

JEUNE MONTAGNE A42

Cheese Cooperative Jeune Montagne

This Cheese Cooperative produces famous French cheeses such as the « Aligot de l’Aubrac », the « Tome Fraîche de l’Aubrac », the « Laguiole cheese » AOP and the « Truffade de l’Aubrac ». Jeune Montagne reproduces traditional raw milk recipes with the help of modern equipment. The Aligot is a tasty mix of potatoes and fresh Tome cheese, that comes from the Aubrac region. It is a convivial meal, and easy to prepare. This is an innovative dish that stands-out on the table, and is a great response to finding new cheese recipes. We offer both frozen and fresh Aligot de l'Aubrac.

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B38

CASTELLI FRANCE

ISIGNY SAINTE MERE

C50 D51

Isigny Sainte-Mère : our quality commitment

Born in an exceptional region, located at the heart of the Regional Natural Parc of the Bessin marsh-land and the Cotentin, Isigny Sainte-Mère has two production sites : one in Isigny-sur-Mer and one in Chef-du-Pont. As an eco-citizen, we mix economical development and respect for the environment. The reputation of the Isigny Sainte-Mère products is essentially based on the unrivalled taste of our butter and the smoothness of our cream (containing 40% fat). Both are AOC labelled. Our co-operative has also taken the opportunity to show that our two priorities, know-how and quality, are focused on many other products. For example, the milk from Isigny gave birth to a selection of tasty cheeses available to retailers : camembert, Pont l'Evêque AOP, French mimolette with a natural crust, as well as fresh cheeses

Castelli, manufacturer of Italian cheeses, is present in the market through its branch Castelli France for over 17 years. King of Italian cheeses, Parmesan-Parmigiano Reggiano – as well as other PDO Cheeses such as Gorgonzola are in higher and higher demand. You will find these products in your traditional Cheesemorger, in your local grocery store as well as in the traditional products aisles or self service sections of large retail chains. Our know how and demand for quality enable us to manufacture all Italian cheeses for your brand. Always looking to innovate and with a will to supply high quality products, come and discover the Gran Castelli available in portions, grated etc…

CASTY G58

PER INTER

CASTY - Your partner in ice cream

OUR GROUP : Strong thanks to 31 years of history, the group headed by CASTY is one of the most important entrepreneurial groups in the sector of frozen foods in Spain, giving jobs to almost 240 people and making a yearly turnover of 21 million euro. Our business has always been related to the world of ice cream and frozen foods. CASTY : With our new manufacturing plant, started in November 2013, we have now a production capacity of 35 million litres per year, which will situate us among the 3 main ice cream manufacturers in Spain. PRIVATE LABEL: CASTY is currently producing with more than 200 products under customer brands having many private label agreements with important retail chains in Europe. The flexibility of our current manufacturing processes allows us to sell tailor made products even for smaller volumes.

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Our know how at the service of your brand

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PER INTER Novelties 2014

RBURRATA 200gr or 250gr : ball of MOZZARELLA with a creamy and tender heart. Know-how of the region of the APULIA. BURRATA is present on the most famous tables of Gastronomy, RMOZZARELLA BUFALA with TRUFFLE: subtle and delicate marriage which associates the power of the mushroom to the BUFLONNE milk. To rediscover the MOZZARELLA di BUFALA right in the heart of the winter, RCHEESE FOR ROASTING : ideal for the aperitif or to make non-conventional hamburgers. Roasted or fried, the texture changes without the base, RTAPAS OF MANCHEGO CHEESE : Discover an AOP rich in flavors, in an innovative size and very practical. Make an original aperitif by adding dry apricots, honey or figs.

FOU D’ITALIE

ARLA FOODS ARLA FOODS in France

Arla Foods is a global dairy company and a cooperative owned by more than 12.000 dairy farmers from Sweden, Denmark, Germany, United Kingdom, Belgium and Luxembourg. Arla’s products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries. Arla Foods has production facilities in 12 countries and sales offices in a further 30. Arla Foods is also the world’s largest organic dairy company. Arla Foods is a long standing company on the French market present in all regions. In France, Arla Foods offers a full range dairy portfolio within retail and food service, including UHT products and butter as well as cream, white and yellow cheese.

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Label brand “FRESCHI D’ITALIA” at FOU D’ITALIE

Distributed by Global Exchange, the "Fou d'Italie" range includes many fresh or frozen products directly coming from Italian producers or manufacturers. The range also offers fresh delicatessen and cheese, and frozen pizzas and risottos, which you are welcome to taste. As well, GE also distributes the "FRESCHI D'ITALIA» labelled brand, that was born in Italy two years ago and that belongs to the FINIPER group. FRESCHI d'ITALIA's concept is to offer the best of Italian Culinary tradition to the medium to premium ranges, the large retailers' customers. Fresh products are displayed in a self-service presentation and include delicatessen, pasta, cheese and deserts. To discover our range, go to our website http://www.freschiditalia.it/collezione

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ProfiMed New for 2014

ProfiMed is your specialist for dental floss. We produce dental floss with many different materials and using any flavor, treatment and packaging our customers choose. We are proud to say that our production is 100% customized. Our news for 2014: a new XL dispenser for professional use. It is a multiuse dispenser, ideal for dentists and communities, which can contain up to 300m of dental floss. The customer can purchase the refill-bobbin using the same dispenser since it is autoclavable. It comes in two versions: the Premium aluminum version and the Standard Polypropylene version. The polycarbonate tube gives an elegant glass-effect and can be customized (traditional and digital pad printing) with your logo. We look forward to meeting you in our booth.

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PROCOM INTERNATIONAL Quality at the service of its partners

In its 20 years’ existence, our company Procom International is continuing to grow and to base its know-how and business’ expertise on B to B markets. Our experience allows us to gain the trust of large scale distributors such as Norma, Cora or still Bricomarché, for whom we develop a whole range of products under their own brand. The quality also takes a dominating place at the heart of our development strategy. Procom accompanies at first its industrial partners towards the integration of tools of quality control and then fastens the services of international recognized laboratories (ATS Eurofins, SGS). This approach aims at implementing the international quality standards on all products proposed to its partners.

OMNIFORM SA. 3P FRANCE D34

3P FRANCE : Cold chain packaging solutions

Manufacturer of quality cool bags since 1987, 3P France offers you a wide range of triple wall construction models without thermal bridge. You can choose between integrated or weldedon handles. Our double wall kraft paper bags is also ideal as a promotional item or complement to our PE cool bags. If you look for superior thermal protection you can opt for a nylon cooler. If you are a catering professional, a fine fresh food retailer or in search of an original corporate gift, our customized MiniCoolers are made for you. To protect your products sensitive to temperature variations during the transport or for logistic issues, our covers for pallets and rolls or any kind of trolleys are very suitable.

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OMNIFORM GROUP – Producer of thermoformed and injected packaging for Meat , Poultry and Fish , Chocolate, Biscuits and Cakes and many other Food and Non Food applications.

The Omniform Group has been created in its new identity in 2008 with the taking over of Omniform SA Wavre. In April 2010 Duton Plast (Câmpulung- Roumania) was taken over and in December 2010, finally Transbox nv in Olen was also part of the Group. Omniform Group preaches innovation and creativity, and also sustainability of used materials and flexibility regarding development. The Group is constantly looking to innovate together with its customers. Omniform is also specialized in blisters for Chocolate producers. We put into place blisters for big Belgian Chocolate houses such as Godiva – Neuhaus – Léonidas – Corné Port Royal and many other Belgian Chocolate producers. We also put in place many other packaging specifically for Bakery & Confectionary.

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EDIS F5

DOPLA SPA

The biggest European manufacturer of collectable cards and stickers

EDIS will participate in MDD Expo for the first time. Our expectations are so many and we are eager to introduce ourselves. We present particular products for this kind of exhibition, but with a huge potential success for our clients. EDIS is the biggest European independent manufacturer of trading cards and sticker collections, packaged collectible and promotional products, such as in-pack premiums and promotional gadgets. We work for the best known publishers and for merchandising and loyalty agencies. Many of our products are used by supermarket chains for special promotions, food and beverage companies (fresh and frozen foods, cereals, chips), magazines, petrol stations, fast food restaurant and many more. We take care internally of the full process, from the concept to the delivery.

DOpla, one of the leading European manufacturers of disposable plastic tableware and single-use food containers, with consolidated revenues of € 200 m, shows its leadership in Italy both in industrial brands and, with almost 60% MS, in Private Labels. DOpla relies on a network of 7 “Made in EU” production facilities and integrated logistics platforms, being partner with the main European retailers. Throughout a continuous study on consumer behaviour, DOpla developed a portfolio of 8 product lines and more than 1,900 items, all with a focus on style and Italian design. Innovation, excellence, technological development in processing a variety of materials (PS, PP, PLA, cellulose pulp and paper) and sustainable development are the pillars of the company’s policy.

TERINEX LTD D4

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Terinex oven bags & films

Terinex pioneered the manufacture of polyester oven bags, roasting film and wraps in the 1960’s and today remain a leading manufacturer and authority on all types of polyester oven bags. Supplying many of the world’s leading supermarkets, caterers, bakeries and food processors from our manufacturing base in Bedford, England, Terinex are perfectly located to serve customers worldwide with quality products backed up by first class service. Terinex folded single bags are consistently folded to a high specification and are suitable for both machine and hand insertion into retail consumer products. For more information contact Thierry.soto@terinex.co.uk or visit him on the Terinex stand: D4.

DOpla always the right choice

GEPACK-PET BOTTLES Gepack - Pet packaging

GEPACK was established in 1996, to produce exclusively PET packaging. Our factory premises are in Aveiras de Cima, near A1 motorway exit. With an indoor area of approximately 10.000m², including a clean room (ISO 6/FDA1000) with 400m2, we possess the necessary technical and human resources in order to be able to produce premium quality products. With a production capacity of over 160 million units/year and 250 different shapes, the equipment uses cutting edge technology in the transformation of PET, which, alongside a meticulous quality control system, enables the company to market packaging with characteristics that are in accordance with the most stringent of technical specifications. GEPACK certifications: ISO9001:2008, EN15593:2008 and DMF nr.23955 Type III.

Jean Larnaudie D36 E37

Frozen s t c u d o r p h s e & fr

Jean Larnaudie

Based on the hills in Figeac en Quercy, the Jean Larnaudie Company has perpetuated an exceptional regional gastronomic know-how for 60 years : the Foie Gras. All recipes are made by men and women attached to their land and concerned by preserving the authenticity of a qualitative product. The South west is also at the heart of the Larnaudie’s gastronomic specialities. Jean Larnaudie, beyond its attachment to tradition, gives innovation a major place to meet the customers’ requirements. New ranges enhance these qualitative products: RThe traditional range to get back to the original taste of the Foie Gras RThe range IGP Quercy, an exclusive by Jean Larnaudie, with ducks bred and prepared in Quercy

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PICKENPACK EUROPE Pickenpack Europe is committed to you

A main player in frozen fish and seafood products for many years, we are the partner of choice for the private label brands of the large to medium-sized retail industry, catering trade, and freezer centres in Europe. This is another reason for us to being out even more innovations to satisfy our customers ! Our range includes breaded products, fritters, core-cooked products, snacks and seafood and fish products oriented at children or for health. Our Boulogne-sur-mer based production unit, which is IFS, BRC, MSC and Ecocert certified, allows us to satisfy our customers' needs for “Made in France” products and to deliver an exceptional logistics service. Our innovations come from the latest trends : the All in One Fish and Chips (including the fish and the chips, serves two), a salmon dish with gourmet marinade...

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SFE QUEENS SHISU ROYAL STAR SEAFOODEXPORT a revolutionary approach to ready-to-cook frozen lobster

At Seafoodexport, we base our success on accessible, high quality fresh products that are the ideal ingredients to prepare gourmet meals. We have chosen to make the premium seafood and fish products available to a larger customer base and to capitalise on the noble ingredients such as our innovative “ready-to-cook lobster” of the “Kitchen and Ocean” range, with a brand-new approach to cooking. On the menu, the one of a kind lobster from Prince Edward Island : RA high quality “spring” lobster, guaranteed to be full in flesh. RThis is the ultimate solution for the problem of overcooked products of the usual “in ice” offer. RThe quality matches that of a fresh lobster in terms of texture, it is guaranteed to be moist after cooking, and it also takes away the customer's concerns as far as killing a live lobster.

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Halieutis, an independent French company, has been selecting, processing and commercialising frozen fish and seafood for the last 30 years. Our goal is to satisfy the customers' expectations while taking the main sustainable development issues into account. Our daily purpose is to introduce our customers to the authentic taste of fish, to let them enjoy our ready meals, prepared with the respect of the product in mind. Halieutis first committed to this approach, for a natural and healthy food, 15 years ago by being the first manufacturer to eradicate palm oil from our battered products. More than just clients, our customers are our partners ! More than just products, we offer solutions ! Come to meet us on stand H53. 50

QUALITY PASTRIES

Since 1997, Quality Pastries is an international expert in development and production of frozen pastries. Our most important know-how is found in our Millefeuille, which has an international reputation. Our products are sent out all over the world and sold to Large and Medium-sized retailers, Food Service and Home service retail. Furthermore, food safety is a priority for us to ensure the best constant quality ( according to the HACCP guidelines, certified BCR A-grade and IFS higher level). Our strategy is based on our close relationship with our clients, consistent quality, innovations, productivity as well as competitive approach. Quality Pastries is THE competitive partner for the realisation of frozen pastries for private label brands.

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L’ESCARGOT COURBEYRE L’ESCARGOT COURBEYRE , more than 100 million snails per year !

L'escargot COURBEYRE have prepared for more than 20 years a large range of snails, specialities like little puff pastries and “croquilles” with snails, we also produce stuffed mussels and rolls of spicy butter. Our products are exclusively made with wild snails, collected in their natural environment. After we traditionally prepare them : the flesh is cooked in a delicate broth with french white wine, then they are put one by one in their shells and stuffed manually. This permanent carefulness, respect of traditions and ingredients, is found in all of our products. Specialist of the private label, we produce more than 100 million of snails per year in all forms, frozen, fresh, and canned.

VIRTO GROUP

HALIEUTIS HALIEUTIS, find a full array of solutions in our nets!

QUALITY PASTRIES B.V.

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Virto Group: Healthy fresh and frozen products

The Virto group activities are dedicated to freezing, stocking and supplying a complete range of vegetables, legumes, fruits and vegetable-based ready meals while ensuring the best quality/ price ratio. This motto has turned Virto into the leading group of the agri-food industry. We supply the Large to Medium-sized retailers, specialised shops, catering trade and Industrials. Our 13 units ( including production units, blending facilities, conditioning points, warehouses, supply centres and offices ) are based in Spain, France, Portugal, United Kingdom, Germany and USA. Our leading products are peas, green beans, peppers, broccolis, spinach, rice, pasta, grilled vegetables, fillings (for fajitas), risottos and stir-fry mixes. We also make selections and stir-fry mixes for special orders.

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ESCAL F36 G37

Escal offers you a wide range of delicious frozen appetizers

Escal is a manufacturer of premium frozen French specialties, in particular mini puff pastries and other appetizers. Our 1st asset is the excellent taste of our products. Created and developed by our chef coming from the gastronomy sector, all our recipes are regularly tasted, with more than 300 testing sessions each year. All our mini appetizers are manufactured in France, in our IFS-certified factories, and are made from carefully selected ingredients and from puff pastry prepared in our plants. As a medium-sized family-owned company, we are able to supply a flexible and wide range for our private labels: more than 30 existing recipes, a very effective R&D team to create new ones, 10 different shapes and various sizes, adaptation to all specific needs and demands…

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MAGDA SAS

The new way to taste salmon

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Besides it’s Food-Ingredients activity for the Food industries SIMO Fishprocessing shows it’s innovations at this year’s MDD. Already known: SALMONI appetizers – a pleasant bite of lightly smoked salmon. Specially designed as appetizer, starter or on a festive buffet Salmoni are presented in assorted boxes of 20 pieces with 4 different tastes. For amateurs and those with a refined palate SIMO also presents the new salmon tartar. Frozen and ready to use this item is for retailers and the Foodservice. It is available in different seasonings and sizes, the new salmon tartar fits the modern ways of consumption.

MAGDA® n°1 for frozen wild mushrooms in france

Magda is the leader of frozen wild mushrooms in France. We have built our reputation on a constant craving for the best products and a sharp spirit of innovation and boldness for our recipes. Magda only has one goal : to make you discover the infinite flavours of wild products, by infusing their delicate perfumes in your cooking. Morels, porcini, girolles… But also chestnuts and wild berries… Magda harvests and selects, like treasures, the best products from the world's forests. Our mission : to get the best of wild mushrooms and vegetables, by offering new pleasures and bold recipes every day.

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LABEYRIE FINE FOODS, the will to unite Tradition and Innovation

Performing on the entertainment and festive food market, the whole range of our products cover 4 areas of expertise: seafood deli products (elaborated fish, crustaceans), fresh deli products (classical deli products: foie gras, smoked salmon, duck meat, caviar and fishroe), cosmopolitan deli products (blinis and spreadables), frozen deli products (from the aperitif to the dessert), and delicatessen (foie gras, local products). Our will is to harmoniously unite Tradition and Innovation in all our product ranges, by respecting product origins and product stories, while remaining modern and convenient to satisfy present-day consumer expectations. Aperitifs, snacking, starters, main dishes, desserts, Labeyrie Fine Foods has the will to give flavour to all the good times.

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LABEYRIE FINE FOODS

GROUPE VALADE

Our gourmet stir fry

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Specialized in frozen vegetable and fruit products since 1996, GELPASS GROUP offer you a large range of stir fry: made with wild mushrooms, they will be the perfect accompaniment for your festive meals. With vegetables, they bring flavors and colors to your daily dishes. With potatoes, they are gourmand and will delight all the taste buds. Make your choice: RStir fry of ceps in duck fat sauce, RStir fry of mushrooms in wine sauce, RStir fry of thai vegetables, RStir fry red and yellow carrot with cream, RStir fry of potatoes & red fried onions, RStir fry of potatoes with vegetables & diced bacon, RStir fry of potatoes with mushrooms & broadbeans.

Le Groupe Valade, specialist in the processing of fruit

Specialist in fruit processing, the Valade Group is composed of 3 producers: Valade SAS, with roots in its founder Léonce Blanc going back to 1892 in the southwest of France, Caramanfruit in the Drôme region and Boschetti which is located close to Verona in Italy. The FRUIT is the heart of the activity of these three entities. Whether it is compotes, preserves, purees, fine ingredients and desserts (pasteurized & frozen), every day 280 people work in the elaboration of quality products answering values of authenticity, pragmatism and commitment. The setting-up of companies in the middle of fruit regions gives certain advantages to the group in its politics of supply. Our industrial flexibility and our capacity of innovation allow us to propose wide ranges for the consumers or the professionals.

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Beverages D13

STE EAUX MINERALES D’OGEU Ogeu Boissons

The Société des Eaux Minérales d'Ogeu is held by the direct descendants of the buyer of the springs. The department Ogeu Boissons is the fourth bottling plant of water in France and the first independent, with four production plants spread across the French territory. Dynamic actor in its sector, the pole Ogeu Boissons uses natural resources of spring water and mineral waters, to offer original products such as sparkling water and plain water, as well as a wide range of soft drinks : flavored products, sodas, " zero " or sweet products, sizes from 33cl to 150cl.

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BEAUTIFUL BRANDS Beautiful brands, partner beverage-snacking PL

Beautiful Brands, importer / distributor specialized in ambient products, offers various healthy and functional drinks with innovative packaging and gustative quality (exotic fruit juice, Aloe Vera juice, coco water, ice coffee, ice tea, energy drinks and kids drinks …). We also provide new products in the snacking segment: sweet (stewed fruit, cereals bars, magic beverage straws …) & salty (biscuits, chips …) to meet and to anticipate your customers’ needs. Thanks to our partnership with manufacturers in Asia, Europe and Middle East, we a ensure you competitive prices while guarantee and offering you a high standard of quantity and quality production (plant certifications). Our sourcing service and our logistical flexibility assure an optimum service.

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Fernando Castro Fernando Castro, Winery since 1850

The history of Bodegas Fernando Castro goes back to the nineteenth century. The Castro Family began producing their own wines. Since then, the activity has passed from father to son converting Bodegas Fernando Castro, SL a traditional company with the Valdepeñas Designation of Origin. In the last years, Bodegas Fernando Castro has initiated a new phase of expansion. Evidence of this is the investments made in the last years in new equipment, which have enabled the company to increase their productive capacity and flexibility to meet the needs of its customers.

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HEARTLAND FPG EUROPE GO SPLASH: enjoy water your way

GO SPLASH is bringing excitement and innovation to the European soft drinks market with a pocket-sized range of sugar-free, lowcalorie products that add a refreshing touch of style to water. Produced by Heartland Food Products Group, Go Splash provides a fun and convenient new way for consumers to style water their way by customising each individual drink. Each stylish Go Splash bottle can flavour six litres – or around 30 glasses - of water. Heartland Food Products Group is a global leader in the production of liquid beverage enhancers as well as low calorie sweetener products for the retail market. Heartland produces and markets both store brand and branded offerings in a wide variety of versions, flavors, and packaging formats. For more information: www.gosplash.com

Create

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xpo.

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Grocery J30

NOBLE CHOCOLATES NV

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Noble Chocolates : Why we are different .

Exquisite filled chocolate cups, made with the highest care in the history of traditional Belgian products…The fine cups with unique and original shapes are precisely filled, using only top-notch quality ingredients. Star, square or octagon ... champagne, almond or espresso, let us inspire you with our creativity!

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AWEX BELGIUM

CONSERVERIE ARNAUD

R Wallonie – Land of Fine Cuisine On our new website, select 'MDD' under production method and discover what some fifty businesses have to offer in the areas of groceries, dairy products, chocolates, biscuits, confectionery, beverages, beers, sauces, ready meals, desserts, coffee, etc. R The Club Halal website presents an overview of the Walloon potential, showcasing Halal-certified food and non-food companies: beverages, catering, desserts, services, cosmetics, logistics, textiles, test laboratories, etc. AWEX is the Walloon Region agency in charge of promoting foreign trade and foreign investments. www.walfood.be - www.clubhalal.be

Conserverie Arnaud The taste of tradition

HERO ESPAñA K82

A family company for over 40 years which offers nowadays a range of 30 different recipes of preserved meat products (pâtés and rillettes) in 90g, 180g and 280g glass jars; traditional recipes inspired in both the French deli meats and the Limousin region. A strategy based on investment and innovation supporting a “know-how” which is recognized in France and abroad, both as national trade mark and private label, with artificial colours free guaranteed products and with a careful selection of each ingredient. The Conserverie ARNAUD is also: the respect of the EEC and HACCP standards, a high performance traceability system and the IFS, ISO 22000 and BRC certifications.

Your Industrial partner

Exyco Foods is part of Hero España, a company with more than 80 years experience in the food sector. We are specialised in developing and manufacturing tailor-made products for our customers coming from retail, supermarkets, multinational food companies and pharmaceutical companies thanks to our well-known experience in the food industry. The range of products we can offer includes baby foods, clinical and nutritional products, jams, fruit preparations and ingredients (cereal bases, vitamins and mineral mixes, fruit purees…). Our aim is to provide our customers natural and high quality products, offering our experience and technology.

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Feel inspired

BOUCHARD

Flours for bread , pastry and desserts

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Le Bon Grain France is part of the Belgian AVEVE Group. AVEVE Flour offers a large selection of more than 70 products for retail chains in hermetically sealed packagings from 350 g to 2,5 kg and in cardboard boxes. In Belgium we are market leader thanks to our own AVEVE brand sold in our own stores. We also distribute flour in France, The Netherlands, UK and Spain under private label and our own SOEZIE brand.

« Your brand , our chocolates »

Bouchard is a private-label-driven manufacturer of Belgian chocolates. We work with the world’s leading retailers, are active in food service and are involved in co-manufacturing projects. Our key products include neapolitans from 3 g to 14 g and tasty filled chocolates. All those can be packed, pending on the customers’ requirements. Bouchard prides itself on its quality, innovation and customer-orientation.

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GEORGELIN I56

The new creation of Lucien Georgelin : the reduced sugar fruit preparations.

2 times more fruit than sugar ! Always seeking the flavor of fruit, Lucien Georgelin launches « Les Fleurs de Fruits ». Prepared with only 25g of sugar and 60% of fruit, this range offers the consumer the intense flavor of fresh fruit. Like for the Fleur de sel, Fleur de Fruit is quintessentially about fruit. Although it is light in sugar, above all this range has got a gourmet, premium, healthy and natural positioning. Its melt in the mouth texture brings a touch of freshness, and its name a poetic touch. Obviously, these references are cooked in a cauldron, without preservatives. Today, 5 flavors (strawberry, apricot, orange/ lemon/grapefruit, raspberry, Williams Pear) are available and have won “Flavor of the year 2014".

LIVEN L78

Liven, S.A. is a European company, leader in the manufacturing of Pop Corn, Snacks and Tex-Mex created in 1991. We are delivering to industrials, co-packers and GMS.

Our products are GMO free from the seeds till finished products because we are one of the few manufacturers which owns fields of corn. Quality and innovation directed the creation of our products and brought us at the top of the ranking of the European producers of Pop corn and at the second level of it for Tortillas Wraps, Nachos and Corn Chips. We also have a wide range of products: Extruded snacks, raw and fried pellets, Pop Corn and Tex-Mex. We have ISO9001, ISO 14001, IFS, BRC, PIP (GMO-FREE) APPCC (maximum level) certification and preparing the AIB homologation. Our last innovation is the Popped tortita made of corn or other one melting corn and rice. Crunchy and flavored you will enjoy it at any time.

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LES HERBES DU ROUSSILLON SAS The Chef's aromatic herbs

Harvested at Argelès sur Mer, in a unique location between mountains and the shores, les herbes du Roussillon are an asset to dress the best tables. Basil, chives, mint, coriander, dill,chervil... There are more than 20 varieties altogether on offer throughout the year. The “herbes du Roussillon” are packaged in small containers and can be found both in the supermarkets isles and directly in your plate in many French restaurants. We have added an organic range, that evolves with the seasons, to our fresh herb range, as well as live herbs in pots and dried herbs that are produced in France all year long. 54

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GREENCORE ÉPICERIE GREENCORE GROCERY UK number one manufacturer of private label sauces

Bringing flavour and convenience to meal making! At Greencore Grocery, we pride ourselves at being the leading UK manufacturer of bottled recipe products including excellent cooking sauce, pasta sauce, table sauce, dips and salsa. With a variety of packaging solutions available, we offer recipe development expertise tailored to your bespoke requirements. Large resource of expert product development technologists and facilities. Excellent cross functional relationships with customers ensuring that the products we develop are of the highest quality and value. HACCP principles. IFS Higher Level (99.63%) BRC Grade A Part of Greencore Group plc which is a leading international manufacturer of convenience foods, with an annual turnover of over €1 billion

SIBELL J40

A talent for innovation

To a n s we r o u r c u st o m e r s ' c o n st a n t d e m a n d f o r innovations SIBELL are bringing out many new exciting flavours : Ground Pepper, Indian Spices, Foie Gras, Truffles or Smoked Salmon. They will be the ultimate companion for your pick-nicks, side-dishes, and they will add a chic , convivial, yet unusual touch to your cocktails.

KRUGER H36

Kruger, Specialist in Private Label food products

The KRUGER Group has been one of the biggest European manufacturers of Private Label Brands products for the last 40 years. The KRUGER Group, set up in 20 factories, manufactures products divided in 6 main families : instant products (chocolate flavour drinks, cappuccinos, teas and instant coffee), spreads (leader on the French market for palm-oil free spreads that are already available through 10 main brands), confectionnary of chocolate products (tablets, bars, seasonal products), sweeteners (aspartam, sucralose, stevia), Kfee system (pods of various drinking products), food supplements (vitamins, proteins, calcium, dietary products).

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CONCEPT FRUITS

DESOBRY L58 M59

Desobry, uncompromising quality

By choosing Desobry as your biscuit selection supplier, and whether it concerns the seasonal or the permanent range, you also chose RESPONSIBLE QUALITY PRODUCTS. Firstly, our search for QUALITY is confirmed by our premium ingredients list. For example, our chocolate is made following our own recipe. We use cocoa butter and no added fats, according to the Belgian Chocolate tradition. Desobry certifies that no colourings, artificial flavourings or preservatives are ever added to our recipes. Secondly, we have a RESPONSIBLE offer : beyond our IFS and BRC certifications, we are also committed to use only durable palm oil, free-range eggs... Every year that goes by, our uncompromising quest for the highest quality satisfies a growing number of clients from all corners of the world !

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MAISON GENDREAU

Alimad Food H76

Alimad Food

Alimad Food is a Belgian company, specializing in liquid and semi liquid food products. ALIMAD S.A was created in 1985 in Brussels. In 2006, a subsidiary named ALIMAD FOOD S.A opened a new production site, in Ghislenghien. Our oriental Fine Pastry products are by far the best on the market, in terms of quality,aroma,flavour and price. We produce Rose water, Orange blossom water, Lemon speciality,Gluco syrup with honey aroma, Aromas (banana,vanilla,stawberry,pistachio,almond,lem on…) And food colorings are supplied (blue,yellow,red,green). The Alimad Food’s products are applied to the distribution market, under different brands.

EUROPE SNACKS

NATURALIM FRANCE MIEL

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Let nature do the work …

Our honeys are traditionally harvested by the beekeeper members of our cooperative. They are located all around France. We are committed to promote French honeys and our daily concern is to ensure that bees work is preserved in each honey pot. Our know-how will be shown on the next MDD Exhibition : - Regional honeys : discover our beekeeper faces … NATURALIM FRANCE MIEL – 39330 PORT LESNEY – www.naturalim.fr Contact : Florent HYENNE – 03 84 37 80 20 – commercial@naturalim.fr

Concept Fruits : Chestnuts and Innovations

Located in the Ardèche region, in a factory that opened in September 2013 and is IFS and BRC certified, Concept Fruits specialises in processing chestnuts. We offer a broad range of conventional bio products around this flagship fruit. A key product of the Concept Fruits range is the vacuum packed cooked chestnuts, that are 100% natural. Carefully selected, our chestnuts are of the highest quality. Concept Fruits is also at the forefront of innovations with new chestnut spread recipes that are free from colouring or preservatives : Les “Douceurs de Marrons” (“the Sweet Chestnuts”) with Ardèche honey, cinnamon or spices. The full range is available in Large and Medium sized retailers, restaurant catering and industrial areas in the following conditionings (vacuum packed, Doypack or aseptic packaging).

Imagination in a tin : Solutions for hot ready meals, cold readymeals, Fish preserve and elaborated products.

Hot ready meal solutions for the savoury grocery : Ready meals, cooked meals, mashed vegetables, soups, sauces, pasta meals. 100% user-friendly packaging : boxes, bowls, cups... And an unlimited range of recipes. Our fish preserve range : we take advantage of a 100 years old know-how and use it to develop the use of fish preserve (for cocktails and culinary aids). The history of our business started in 1903 and since then, we use sardine, mackerel, trout, salmon and tuna. Our red label is a guarantee of the quality of our historic know-how in this market. We also renew and develop solutions for the cold readymeals in the savoury grocery section : tuna salads, saladmeals, organic Salads, very small salads, culinary aids... They are conditioned in multiple packaging, in tins and in plastic.

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EUROPE SNACKS, the Private Label Brands' choice for savoury snacks.

Europe Snacks is a SME from the Vendée region, that specialises in savoury snacks with a 77 million Euros turnover in 2012. For the last 20 years, our company has developed its knowhow in creating quality ranges of extruded snacks, chips and crackers. We produce more than 200 referenced products for 26 retail brands on the French territory, thanks to 4 IFS and BRC certified factories.

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RUF M79

Moelleux Express for the microwave – Ready to eat in 1:10 minutes

The RUF Lebensmittelwerk KG is a German company, based in Quakenbrück in the North East of Germany (Lower Saxony), which markets baking mixes, dessert products and baking ingredients and decorations. Our customers are the major european food retailers (Carrefour, Casino, Intermarché, Edeka, REWE, Lidl, ALDI, Metro, Tesco, Delhaize,etc….). Our latest innovation is the Moelleux Express, which is available in 2 variations: dark chocolate and milk chocolate. You just need to add some milk and put it into the microwave for approx 1 minute. Et voilà: Ready! Very easy preparation for everyone. An ideal snack for a break at work and for the children. Please have a break! We invite you to visit our stand and taste it.

SAOR ITALIA SR J82

SAOR ITALIA SRL is an Italian Company with a commercial – technical and quality staff with good English, French, German, Russian and Spanish language knowledge. We offer Authentic Italian Products: RPASTA SAUCES RANTIPASTI RSOUPS RPESTOS RMARMALADES COMPOTES Tradition goes together with High technical standards in order that highest expectations in food safety are always matched. We are member of CAMPDEN BRI and AFI. We offer BRC grade A , IFS higher level and UNI EN ISO 9001. ISO 14001 currently in progress. Our company has a long term experience in PL offering NPD support to retailers all around the world.

POPPIES I45

Poppies Mini Brownies 8x30g

For over 35 years Poppies continues the expertise of the Belgian Master Baker Popelier. With their new MINI BROWNIES, Poppies offers a tasteful pastry, with rich Belgian chocolat (23%) and free of palm oil. The MINI BROWNIES are individually packed per eight in a consumer box. The individual package of 30g makes it easy to take the brownie along with you everywhere you go. Poppies also offers alternative packages for this product, as well as multiple other pastries, including a range of biscuits, specific for the sale in bakeries. We invite you to discover them at our stand I45.”

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BISCHOFSZELL PRODUITS ALIMENTAIRES SA Delicious Swiss Food

Bischofszell Food Limited (Bina) was founded in 1909, and it is an industrial company of Migros. Bina is one of the leading Swiss food manufacturers for beverages, ready meals, potato product and jams. We deliver our products to our Swiss customers, as well as to France and other countries around the globe. Are you interested in our high quality warm sauces or freshly brewed ice teas ? We look forward to your visit at our stand nbr H70 at the MDD Expo fair.

We offer Authentic Italian Products

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FRESH FOOD VILLAGE Fresh Food Village in a few words...

Fresh Food Village has specialised in food products for the past 19years. They are known for their innovations in snacks, drinks and bakery products for Private Label Brands as well as National Brands. They truly are “trends hunters” and select quality, efficient and innovative food products for every end of the market. Their constant marketmonitoring, in France and around the world, guarantees a comprehensive catalogue that evolves with trends. 150 categories are represented in this catalogue, from fresh bakery products to savoury snacks or biscuits.

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Pagès, a human sized , close proximity responsible and engaged company

Located in the heart of France since 1859, Pagès has been a major player both locally and nationally in teas and herbal teas. A medium-sized company with extensive international connections, we remain close to both people friendly principles and environmentally friendly principles. Our company assists customers beginning with the initial designs to the conditioning of the product. We help them find the best solutions and answers to all their questions, resulting in the successful launching of their new products. Pagès is specialized in the production and promotion of many certified teas and herbal teas such as Organic, Fairtrade, Conditioned in France also 100% Eco-friendly . Thanks to our know-how, flexibility, and innovative design and recipes office, we are one of the leading suppliers of teas and herbals teas for private labels.

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PÂTISSERIE LES COMTES DE LA MARCHE

PEDON S.P.A I40 J41

Les comtes de la marche A French SME located in the Limousin area and that manufactures individual or family-sized, conventional or organic pastries. Les Comtes de la Marche are a dynamic company that offers regular quality innovations around noble raw products such as butter, almonds, brown cane sugar, and so on, for a progressive consumption sector. The products from Les Comtes de la Marche are represented in Large to Medium-sized retailers, in the restaurant catering trade, in exports all over Europe, in their own brand or in the Private Label Brand premium ranges or core markets. As well, our company is involved in respect for the environment.

VANAJAN K42

Pedon is a well-established family owned company for the processing, packing and distribution of dried pulses and grains. In the last few years Pedon has brought a range of successful products to the market. The Timesavers quick-cook grains and pulses are 100 per cent natural products, easy to prepare, ready in a few minutes and a healthy choice for your diet.This is why they are proving hugely popular to customers all across Europe. Among Timesavers’ newest products are the ancient grains ‘Italian Farro’,‘7 Grains’ and ‘Bulgur and Quinoa’,slowly cooked in pure water with Italian extra virgin olive oil and sea salt, ready to eat in 90 seconds. Timesavers have won international awards such as:Anuga Awards,Superior Taste Award,Product of the Year and the SIAL Trends & Innovation Award. www.pedon.it

Greetings from Finland – the land of a thousand lakes

SOMAPRO L41

Greetings from Finland – the land of a thousand lakes. You are welcome to visit us at our stand n° K42 . Since 1960´toasted crisp rolls, biscuits and wafers have been baked at our bakery in Hämeenlinna Finland. Some keywords about our company. We use high quality raw materials We can tailor a product to meet your needs We have ISO 22000 Quality management system In our wafers you can taste a right combination of filling and flavour. You can enjoy crispy wafers with a delicious filling covered in creamy milk chocolate All our biscuits are baked with rapeseed oil We can offer you a wide range of different kinds of rusks, with or without sprinkle on the top, even organic. Regards, Julien Garcia Project leader Petri Autere Sales Manager Jouko Salonen Managing Director

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A Gourmet Expertise for the Private Label Brands

For the last 25 years, SOMAPRO has been one of the main French manufacturers of dehydrated cooking products. We aim to develop new products to compliment the brands and, for this purpose, we rely on a qualified team, precise technologies and processes, as well as a catalogue of more than 800 economical gourmet recipes. All these recipes, sweet or savoury, are to meet the highest quality and food safety standards. We enjoy sharing our passion and experience. We help our clients to position their products and to launch their innovations.

ROUCADIL

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Les Timesavers® 90 secondes. Ancient grains for modern lives!

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PGI Pruneaux d’Agen : Tasty and organic snacking

Maison Roucadil set up for decades an eco-friendly production in avoiding pesticides in its own plum orchards which matches its quality standards philosophy. Quality is our key target. Therefore, our family company produces and offers a large range of organic soft fruits in a snacking retail bag under our brand “Bio source” with an organic whole prune (in 250gr or in 500gr) or a pitted Agen prune (250gr ) under the PGI certification. Our fruits are naturally sweet and tasty thanks to some traditional production and process recipes. Maison Roucadil can also pack these tasty products in private labeling in different retail bag size for any European market with specific request. All of our organic products are certified by ECOCERT

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VEGEPACK L58 M59

VEGEPACK, all the flavour of fresh vegetables

Founded in 1997, VEGEPACK has built up a solid experience in terms of selecting, preserving, handling and processing mushrooms and other fresh vegetables. VEGEPACK has developed a large range of fresh, washed and sliced mushrooms and vegetables that are ready to use. We also offer themed mixes or “stir-fry” specialties that enhance the flavour of the mushrooms and the natural qualities of fresh vegetables. With products sold under private label as well as own brand, this expertise is available to consumers as well as to the head chef of a hospital, a school kitchen or a restaurant They will find what they need at VEGEPACK to simplify cooking, add variety to their dishes and offer freshness.

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VSI-YOUR BAR J72

Creative, functional, tasty: VSI creates the most diverse bars, from design to delivery. With a strong focus on R&D, VSI brings customerspecific bar ideas to life for clients worldwide. VSI works exclusively as a contract manufacturer and is currently the biggest bar producer in Europe. Driven by major market trends, consumer and customer demands as well as new ingredients, VSI develops more than 1,000 samples every year, with a wide range of, sizes and flavours. Every bar is developed uniquely and tailored to the customer's request. At the MDD-Expo we will present: Diet bars; designed to suit the trend for balanced nutrition Nutritional Snack bars containing ingredients specially selected for their daily nutritional values. Energy bars: Aimed at : Energy and Protein

VONDELMOLEN

NOVASOURCES

A passion for gingerbread K50

For 150 years we are the leading Belgian gingerbread manufacturer. We use 100% natural ingredients, including 100% rye flour. Our gingerbread contains no palm oil, no cholesterol, no colorants, no preservatives and no water. Possibility for following formats: 2 slices 40g, 6 or 8 times 2 slices 40g, 300g sliced, 500g sliced, in the old manufacturing method, using slow cooking, format 500g or 1 kg unsliced. A selection from our range of possibilities: Recipes possible with pure honey, with a little honey or no honey, a multitude of fruit, chocolate, caramel, or pearl sugar... We are also specialist in organic gingerbread for 20 years and we have a very large number of recipes available.

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BRIOCHES FONTENEAU BRIOCHES FONTENEAU, a passion for taste.

BRIOCHES FONTENEAU is a family run business specialised in plaited brioches, with different size slices and flavours, as well as GÂCHES (butter and fresh cream brioche), MiniGâches and Milk Breads. Brioches Fonteneau is the current leading manufacturer in France for Brioches and Gâches Vendéennes PGI certified. Strong of 35 years of experience and know-how in baking, Brioches Fonteneau is one of the main partners of the Large retailers, whether it is in selfservice areas or in bakeries and pastry shops, in France or abroad. They also are the leader of the Private Label Premium and Regional Brands. Their two production chains are certified at the highest level. They also have a R&D service to reply to the demands and expectations of their current and future clients ! 58

It's all about bars

Indulge yourself with a delectable cappuccino !

The strength of coffee combined with the sweetness of hot, frothy milk.... Indulge yourself with a delectable cappuccino ! Easy to prepare, our drinks are ready in an instant and, for even more indulgence, we also offer a range of flavoured cappuccinos : chocolate, hazelnut, vanilla, caramel or latte... Discover them now ! Our recipes are prepared to suit all your desires (sweetened or not), and come in different conditionings : sticks, pots or sachets.

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LEGAL : ROASTED COFFEE MANUFACTURER The reliability of our processes ensures the quality of your products.

Master roaster since 1851, LEGAL offers a full range of coffee beans, ground, soft pods and caps for LEGAL brand and private labels. Third French roaster and historic leader in the market for private label, LEGAL offers an exemplary partnership approach with the development of innovative products tailored to your market. Expert in the supplying of green coffees and in the art of blending, LEGAL offers a wide selection of the best coffees from major producing countries. Based in Le Havre, the first port for importations of coffee in France, our two production sites have together an important roasting capacity: 100 tons per day on 4 roasters and 17 packaging lines..

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COOPERATIVE DES SAUNIERS DE L’ILE DE RÉ

WANDER AG K73

Wander AG – Private Label

SEA SALT PEBBLES From Ré Island France The Cooperative des Sauniers of Ré Island offers a convenient and quick way of cooking, while combining the natural qualities of our sea salt rich in minerals. No need to add extra salt during or after cooking, the pebble is the right amount of salt recommended for one liter of cooking liquid e.g. water. Easy and convenient to use, 100% Grey Sea Salt (additive free, coloring free, etc.) the pebble replaces your salt shaker or coarse salt. This pebble of Sea Salt combines tradition and modernity: each pebble is made from sea salt manually harvested on the salt marshes and ensures easy dosage and use. The re-sealable zip bag ensures optimum storage in your kitchen.

For the past 100 years, we have been offering popular brands and highly nutritious foods. All around the world, many men and women start their day using our products, or use them as snacks during the day. Our products guarantee a healthy energy intake. Our range includes drinks, snacks, “light” products and performance products, special for sportsmen. Private label : Do you already successfully supply a range of your own products ? Do you with add more products to your range, such as chocolate drinks, milk-shakes, energy drinks or powdered desserts under your own label ? We would be glad to offer our expertise in product development and powdered products manufacturing as a plus to your business.

I A P e g a l l i V JEAN NIEL SAS H87

INGREDION

JEAN NIEL - Our flavour are more than an ingredient , they are our signature

RBring the emotion, RArouse curiosity, RShaking up codes, RSearch for excellence RParticipate in new taste sensations,... Here are the main objectives of our teams to think and develop flavors of quality, both premium and gourmet on a daily basis. Since 1779, Jean Niel French family company based in Grasse the city of perfumes, plays an important role in the aromatic industry and continues to expand its presence on the market of food and beverages. This audacious company with creative talent thanks to its technical expertise, offers a unique approach to the business. Every day, JEAN NIEL enriches the aromatic palette to replace taste at the centre of the food product in a true concept of quality and pleasure meeting the real expectations of consumers. Today Jean Niel has a turnover of more than EUR 21 million with 100 employees.

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Tap into Ingredion's clean label expertise to create differentiated products consumers love

Ingredion collaborates with retailers and manufacturers to develop successful products that satisfy consumer needs in areas such as nutrition, gluten free and clean label. With over 20 years’ experience in clean label starch technology, we combine a cutting-edge product portfolio with up-to-date market and consumer insights to help meet customer needs, whether to maintain texture, improve quality or reduce costs, across a range of product categories. Ingredion also offers unique CULINOLOGY® capabilities, which can help bring restaurant-style quality to the retail shelf. We are a leading global ingredient solutions provider, specialising in nature-based sweeteners, starches and nutritional ingredients. Visit us at MDD to find out how your business can benefit from our expertise.

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SOLINA

LUP’INGREDIENTS Lupin : ingredients that have a story to tell

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Tomorrow’s proteins will be of plant origin. Their nutrifunctional properties provide concrete solutions to the food industry. There’s no need to introduce soy but do you know its smaller cousin LUPIN? LUP'INGREDIENTS produces ingredients from lupin: a local, eco-responsible, gluten- and GMO free culture. Ingredients able to replace eggs, to enrich in protein, improve the machinability of dough, make more balanced foods... We have chosen to be present at the MDD to make you discover our flours, grits, proteins and flakes and to initiate a collaborative and innovative approach with retailers and our food partners. We have a great story to write together about natural and gourmet products.

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Solina : Supplier of ingredients solutions for meat products and ready meals

Supplier of ingredients in more than 35 countries in Europe, Eastern Europe, Middle East and Asia, Solina combines creativity, innovation and know-how to offer personalized ingredients solutions for your meat products and ready meals. SOLINA offers a wide range of innovative products: sauces, sauce bases, stocks, bouillons, flavours, marinades and coatings, culinary extracts for ready meals, seafood products, snacks, batters; functional ingredients, aromatic solutions and colourings for meat and delicatessen products and the fish industry...etc.

LE COQ NOIR G78

Discover

the intercative version of the magazin

e at

www.mdd-expo.com

Thanks to unique know-how since 1979, LE COQ NOIR offer a wide range of aromatic stocks and concentrated culinary solutions for cooks in order to satisfy the increasing demand of the consumers regarding taste, nutritional quality and food safety. LE COQ NOIR’s products can proudly claim that they contain no additives and are very easy to use. Let’s now discover the flavors new collection for restaurants and the food industry, aromatic preparations that are 100% vegetable, naturally! These preparations, classics LE COQ NOIR or custom-made ones are destined for the food-processing industrials that wish to highlight nutritive and tasty qualities in their products. This year, LE COQ NOIR invites you to discover their 8 know-how among which 2 new products: Yuzu cream and Green hot curry paste for the Wok.

LE COQ NOIR, taste and naturality!

Discover o g u e l a t a c l a i c i f f o e th April at 8 e th m fro

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Les Pépites Mer et Terroirs A15

The specialist of sea shells and seafood processing

The “Mer et Terroirs” company is based in Carentan (in the Manche region) is taking the opportunity to launch new and highly innovative products at MDD Expo. These products are based around oysters and whelks. Under the “Le Poisson Toqué” brand, Mr Jean-Pierre Peralta, our chef, realised an oyster medley with different flavours, with a touch of citrus fruits, sprinkled with parsley or with a drop of Normandy cider. Available frozen, they only take a few minutes to reheat and can be be enjoyed throughout the year. The Normandy whelk is served in his own shell and in a variety of flavours, from the spicy oriental taste to the bold Mexican flavour. Whelk rillettes, the chef's special, is a creamy addition to this marine flavours explosion. All of the sea-products used are sourced from the shores of Normandy. Rediscover the pleasure of seafood, come and awake your senses at the “Pépites”, stand A15 !

La compagnie du Cottage launches new product ranges

With 4 new product lines launched since January 2014, La Compagnie du Cottage expands its product range and shows its expertise in terms of the processing of fresh fruits and vegetables. In addition to soups and fruit desserts already launched in 2013, the young company launches: RA range of fruit juices and vegetables packed in PET bottle 250ml RA range of fresh fruit salad and cut fruit in 200ml cup (150g net) and bucket of 2.5 to 3.0 Kg net for professionals. RA range of organic soups packaged in 250ml PET bottle, to eat cold RA range of ready to eat dishes in cup (270 to 300g net) and pasteurized tray of the same weight. As usual, the products are 0% additives, 0% preservative and 0% transfat.

MAISON AUX MILLE SAVEURS

Sunny flavours in your plates

"Mediterranean delicacies, blended from the finest ingredients cultivated with care under a warm southern sun await you to create the finest appetizers and provide an unexpected flavor or chic twist to your own classic recipes. Our Tapenades, Olivades, Saladines or Antipasti lend themselves to many uses and are the key to the secret door to culinary creativity full of rich aromas of Provence and the Mediterannean. "

LA COMPAGNIE DU COTTAGE

SALAISON M.OGIER Traditional deli meats

« Salaison Ogier » is a traditional-products company, specialised in dried and cooking sausages and located in the hills of Lyon (“les Monts du Lyonnais”) since 1938. For the last three years, we have invested in a new set of machines that allow us to deliver 600 tons of products per year. Do not hesitate to come and meet us during the MDD Expo event, we will be glad to answer all your questions.

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Service VIF

CENTRECO A6

Private label maket , the many strengths of the Centre region

In the Centre region, the private label market is enjoying a significant growth in many areas, particularly in the food industry. With more than 460 establishments and 12 000 jobs, the regional food industry is characterized by the diversity of its production: meat industry, manufacture of beverages, bakery / pasta, pet food manufacturing, dairy industry ... Ideally located 1 hour from Paris with dense logistics infrastructures, the Centre region has already attracted many major players in the food industry: Harry's Barilla, Cargill Food, McKey Food, Mars Pet Food, Andros, Fruitofood... Among them, many producers in MDD: St Michel Biscuits, LSDH, the Beekeeping Company-CAGEC and Miels Villeneuve, companies to meet during the MDD exhibition.

Discover

d e r e ist g e r st e t h e l art interactive list at on ou

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A 30 years-long commitment to the IAA

From the day it was created, the VIF company has specialised in services exclusively dedicated to the agri-food industry. These services imply precise regulations as far as assembling and disassembling, traceability, balancing between the "pushed" production and "pulled" orders, and many others are concerned. VIF offers customised services to all sectors of the agri-food industry, that match the size of all the companies involved (from micro entreprises to SMEs and large groups). During agri-foodstuff related events, VIF has a complimentary offer to that of the general ERP though special â&#x20AC;&#x153;Best of Breedâ&#x20AC;? modules : sales analysis, industrial and logistics planning, managing of a workshop with a full Manufacturing Execution System that includes TRS Modules, lines control, R&D process management and a central listing of products and suppliers management.

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CVP, CREATIVE VISION OF PACKAGING CVP brings out new designs for PP pots

Designed for hand-held products (solids, liquids or pastes), our new range of polypropylene pots comes in various shapes : round, rectangular, square, oval, including compartments. Our breakthrough designs make them stand out against standard shapes. Our pots are food safe, microwave safe and freezer safe. We pay thorough attention to the carbon footprint of each of our pots.

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yoforur badge

free entra nce at

www.mdd-expo .com

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Bring

n o l a n o i g e R e

Brands !

Over the last few years, regional brands in food and non-food products have been increasingly succesful. It's a win/win situation for local SMEs and consumers altogether.

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he number of locally-linked brands is on the rise. Equally on the rise is the consumer's interest for such products, especially as far as food products are concerned, but not only so. Buying a regional brand is a way to confirm one's personal and cultural affinities to a certain region. In a difficult economical climate, regional brands are reassuring, they remind us of the authentic heritage around the products, of forgotten flavours and happier times. It is also an ethical action, almost a political one, that brings a whole new meaning to one's consuming habits and makes a person stand out against the overglobalisation, which is a subconscious synonym of the recession and its consequences : having to move away from home regions and unemployment. To finish, the local product fulfils the consumers expectations for better-

eating, higher quality and traceability of the products as well as a better carbon footprint.

ARIA Poitou-Charentes : shared logistics, a winning strategy

this unique interface is managed at the ARIA offices. “This device gives a greater on-shelf availability to our manufacturing members, and generates more orders, less stored goods and lower freight costs for them” maintains Lauriane Béasse, commercial manager at ARIA. Thanks to mutual free-of-charge shipments (lower rates than an individual free-of-charge), small shops can place reduced quantities orders with the local manufacturers. Since the companies have been following this new modus operandi, those businesses have lowered their freight costs by 40% and raised their turnover by 10 to 20%. This shared-logistics project has been awarded twice in 2013. First in January, when they received the second prize of the National competition “les Rois de la Supply Chain (the Kings of the Supply Chain), created by the Supply Chain magazine. In September, they received a trophy at the Grés d’Or de la FEEF (French Federation of the Enterprises and Entrepreneurs), especially for the partnership between the ARIA PoitouCharentes and Auchan France, that optimises the supply to the 23 shops of that region with products manufactured by the local SMEs.

Since 2004, the ARIA Poitou-Charentes has created two regional commercial brands for a range of products originating from the Poitou Charentes region, and in accordance with the terms of a collective chart : Ù Produit en Poitou-Charentes (mass consumption products from the food industry and the non food industry, produced in Poitou-Charentes) Ù Produit dans notre région (ranges of products under guaranteed labels such as AOC or IGP...). The shared-logistics project was created by the ARIA Poitou-Charentes. It aims for a better commercial partnership between regional products producers and supermarket chain retailers. 'We had to aim further than the simple birth of our brand”, explains Nathalie Courrèges, spokeperson of the ARIA Poitou-Charentes. “ we committed to a mutual shared-logistics strategy to minimise the freight costs, hence a l l o w i n g o u r m e m b e r s t o o f fe r competitive prices and greater ranges on the shelves”. Two years of masterminding later, this shared project was born in the form of a collective internet portal for orders and deliveries. Realised by Fluid-e, a software supplier in logistics solutions,

With the help of regional brands, the French small and medium-sized businesses emphasize on their traditions and know-how. There are many regional collective brands on the French Market, and they offer many advantages to the SMEs and micro entreprises that are involved with them. They can benefit from a pool of shared communication and promotion means that will ensure a greater exposure for their products and know-how, far beyond the borders of a region, at a national and even international scale. This is what the ARIA (French Regional Association of the Food-stuff and Associated Industries) from the Poitou-Charentes area, or the “Vive La Bourgogne” Association are doing.

The “Produit en PoitouCharentes” brand : a label of quality for supermarkets Many supermarket brands*consider that the specification chart is of higher importance than the mandatory audits to reference a product. It simplifies the referencing process for regional businesses. To this day, 40 regional agri food companies (cookies, drinks, ready meals, cheese and deli products) are licensed, and 4 companies of non food products (cultural goods, leather goods, cosmetics and cleaning products) have earned their licensing by the “Produit en Poitou Charentes” brand. * Auchan - Intermarché Système U - Coop Atlantique Géant Casino

Association Régionale des Industries Agroalimentaires Poitou-Charentes 05 46 07 92 89 info@ariapoitoucharentes.com www.ariapoitoucharentes.com

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Hurray for Burgundy ! On the 10 th of May 2006, about 20 companies from Burgundy joined forces to create « Vive la Bourgogne ! ». There are now 24 members in this association whose goal is to mutualise the marketing and the selling of products from the Burgundy area of France. This collective action is capital for businesses : to bring means and especially people together is at the heart of the association. This symbiotic collaboration ensures a more efficient marketing of the members' products. The association edited a comprehensive catalogue of products from Burgundy, solids or liquids, dry or fresh. It caters to the expectations of the consumers and lovers of quality products with a strong regional identity, and also to the expectations of the retailers with a “ready-to-go” offer. The association's aim is to facilitate business, putting retailers from the above mentioned retailing chains together with the manufacturers. These flagship businesses are already strongly linked to certain circuits of distribution. During some meetings with retailers, this new offer has an even greater impact : the businesses can put the association forward as well as the full range of regional products offered by its members. They can also emphasize on the tools at hand (“Vive La Bourgogne” furniture, and promotional tools for the trading place, for example...). 4 work leads have been defined : the

retail of products in large to mediumsized shops, restaurant catering, export and tourism. Industrialists are in charge of each work lead. Some of the actions in place in Large to Medium-sized shops : trade fairs and brand meetings have been organised, on-set marketing kits designed for the Burgundy range offers or the regional products shelves are available to shops, “Vive La Bourgogne” furniture elements have been created and many collective animation offers are also available (1 to 2 hostesses introduce the products of the members, organise a tasting session...). To introduce its on-set marketing concept, the association invested in a 7 meters-long presentation aisle for the shops, that allow the product ranges of the members to be displayed on set. “Vive La Bourgogne” will take a growing category-management role to set up more regional products presentation aisles, thanks to planogram offers that fit the supermarkets' needs. For Restaurant Catering / Selective retail : The collective group takes part in brand trade-fairs (POMONA), they organise tasting-lunches with the retailers' representatives (Promocash, Metro…) , they organise a collective action in Rungis every month of October. They are in partneship with the CCC and the

The « made in France » label is a very strong buying incentive for 74 % of consumers (source : The Research Centre for the Study of the Conditions of Life – CREDOC- )

Regional Council of Burgundy during the « Bien dans mon assiette » action. Finally, the members' catalogue is promoted with commercial contacts, and many more interesting ones.. Export : This program is open for all businesses of Burgundy. 5 to 6 export actions take place per year, thanks to the financial support of the Council of Burgundy. Tourism : An agreement has been signed together with the regional tourism authority in order to allow a collective participation to professional and public events, as well as a project of a shuttle between the tourist sites of the members involved.

gne ! Vive la Bourgo 03 80 70 27 22

MDD Expo values l the presence of al th 8 e regions. On th , and 9th of April 2014 e th you will find Poitou Charentes, CENTRECO and MidiPyrenees regional brands on set !

vivelabourgogne @ariabourgogne.fr ree.fr vivelabourgogne.f

- www.mdd-expo.com -

- P U B LI - REPORTAGE -

Over 30 years

in one service sector

the food industry For over 30 years, teams and software equip more than 450 manufacturers of all food chains. Based in Paris and near Nantes, employs more than 170 employees (60 in R & D) and has completed over 16 M â&#x201A;Ź of sales in 2012.

VIF Nantes

Agrovif

The VIF software accompanies over 450 industrials in all sectors

Since its inception, VIF is specialized for use exclusively in agrofood industry , characterized by severe constraints : disassembly and assembly , traceability, balancing flows " pushed" supply and " learned" commands , and many others. VIF address all sectors of the food industry : pastry, bakery , dairy products , seafood , delicatessen, meats , poultry , trading, ... VIF offers products tailored to the size of each company ( for a company of a dozen employees, and large companies). VIF offers now cover all functions from production management to physical flows management in the plant, from business management to logistics and preparation of orders, from purchases to accounting. VIF can also complement generalist ERP functions with strong features related to the food Industry , through modules Best of Breed : sales forecasting, industrial and logistics planning, management workshop with a complete MES including in particular TRS and control modules on line , Product Life Management (PLM ) and Product Information Management ( PIM) .

In 2008, VIF created AGROVIF , an event designed to promote exchanges between professionals about advanced information technology to food industries. What makes the success of these days is the sharing of experience and the variety of topics and participants: Executives, Financial Directors, Industrial Managers , IT , Quality, R & D , Supply Chain... representing companies of all sizes, equipped VIF or not ... Prospective subjects or feedback on specific cases , sharing information on existing or very latest features of our softwares confirm the success of each edition. More than 250 professionals gathered at the 6th edition on 11 and 12 June 2013. Sign up for the 7th edition - on 17 and 18 June 2014 , on www. agrovif.com

Sylvie Coinet 00 33 2 51 89 12 41 contact@vif.fr www.vif.fr

Le plus court Le plus court chemin vers la Qualité ... stand n°C 50-D51

la Qualité . Producteurs de Fromages de Qualité depuis 1892 Castelli France S.A. Nuova Castelli S.p.A. Chemin des Bains - Z.I. les 2B - 01360 Béligneux Via T. Galimberti, 3 - 42100 Reggio Emilia - Italy tél. 04 78 06 33 22 - fax 04 78 06 33 54 tel. (0522) 308846-300646 - fax (0522) 307855