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Marieli Delgado Measuring Design Effectiveness 10.4.1 Project http://issuu.com/mdelgado5/docs/delgado10.3.1 1- Provide a simple bulleted summary of your CPB Key Tenets: Artistic, Nature, Caring Unique Selling Proposition: Rare Design is a Surfer Style Clothing company that is unique in that it makes the clothing out of organic materials and dyes. Rare Design also donates a portion of sales to the Save The Sea Turtles Organization. Goal: To help preserve beaches, and wild life through artistic clothing. 2- What references and research did you use for developing your final Project Book? The Antick Industries project book was very inspiring and served as a useful tool when creating my final Project Book. 1.

3- Indicate what changes have you done since week 3 Adding more pictures, making sure everything flows well, and grammar.

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4- Make a short statement to explain how your final Project Book communicates the “unique brand essence” of your campaign, reference your CPB. Rare Design is a Surfer Style clothing company that focuses on nature. This is evident by the imagery used, color palette, and the natural flow of the Project Book.

A short paragraph basically selling us on how successful your Project Book is and why it works. 5- Summarize how you followed the guidelines and specifications in your Style Guide ? The guidelines and specification in the Style Guide where very specific in colors and elements used for the campaign. This was continued throughout the Project Book by the use of the color palette, and the rules set out for the logo. By following the Style Guide, the Rare Design Project Book is a clear representation of Rare Design as a whole.


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