MEDIA PACK
MDM Publishing Ltd. WORLDWIDE MEDIA
ASIA PACIFIC FIRE MAGAZINE
An MDM PUBLICATION Issue 41 – March 2012
www.mdmpublishing.com
An MDM PUBLICATION Issue 42 – June 2012
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An MDM PUBLICATION Issue 43 – September 2012
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ASIA PACIFIC FIRE MAGAZINE
ASIA PACIFIC FIRE MAGAZINE
ASIA PACIFIC FIRE MAGAZINE
REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY
REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY
REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY
An MDM PUBLICATION Issue 45 – March 2013
www.mdmpublishing.com
An MDM PUBLICATION Issue 46 – June 2013
www.mdmpublishing.com
An MDM PUBLICATION Issue 47 – September 2013
www.mdmpublishing.com
ASIA PACIFIC FIRE MAGAZINE
ASIA PACIFIC FIRE MAGAZINE
ASIA PACIFIC FIRE MAGAZINE
REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY
REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY
REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY
Reporting on Fire Protection, Fire Fighting and Rescue throughout the Asia Pacific Region
MDM Publishing Ltd. WORLDWIDE MEDIA
With a readership comprising:
Fire Eng Consultants, Building Services Specifiers and Architects Fire Safety Officers Standards, Certification and Approvals Organisations Fire Chiefs and Deputy Fire Chiefs Fire Fighting and Rescue Equipment and Procurement Officers Industrial, Commercial, Public Sector, Airport and Mass Transit Facility Managers Emergency Response Managers Disaster Recovery Managers Training Officers System Installers Contractors Advertisers marketing products and services throughout Asia Pacific recognise APF not merely as the best magazine with which to reach the region – many acknowledge it to be the only magazine that delivers consistently the essential geographic coverage and quality readership.
Unrivalled Editorial
ASIA PACIFIC FIRE is the only fire industry magazine to focus its entire attention on the 16 key countries that make up the Asia Pacific Region. It is also invaluable to readers and advertisers alike in that it covers every aspect of fire fighting, fire protection and rescue in a single title. From the reader’s standpoint, it provides unique coverage that is 100% appropriate to the region; for the advertiser selling into Asia Pacific economic powerhouse, it delivers a precisely targeted readership with no “wastage”, ensuring the best return for the advertising spend.
Readership Extensive and on-going research over the past decade has enabled Asia Pacific Fire to pinpoint 7,000 key decision-making professionals across the region. Unlike other fire titles that have a nominal circulation in the region, APF’s entire readership is based in Asia Pacific, enabling the magazine to accurately – indeed, uniquely – reflect the region’s fire safety marketplace. However, with such a pin-point focus on the Asia Pacific region, it is hardly surprising that, from what readers report, each edition is read by three or four colleagues, delivering a total readership of more than 20,000. The result is that APF can justly lay claim to being the preferred reading of fire fighting and rescue professionals in:
Australia Brunei Hong Kong India Indonesia Japan Malaysia Myanmar
New Zealand Papua New Guinea Philippines People’s Republic of China Singapore South Korea Taiwan Thailand
Although published in the UK, Asia Pacific Fire is a truly Asia Pacific title with its editorial team based in Australia. This ensures the relevance of the editorial to the region, much of which is written by well-known experts in fire fighting, fire protection and rescue, setting the magazine apart from other titles that address either just one aspect of the market or direct much of their attention outside the region. Every edition of the magazine contains the latest technical developments in applications, equipment, techniques and training to ensure its broad appeal. Care is also taken to reflect the particular fire protection, fire fighting and rescue challenges across the entire region. The news pages ensure that readers are kept up to date on the latest products to come onto the Asia Pacific market, while Product Profiles deliver in-depth products reviews.
APF . . . Reporting on Fire Protection, Fire Fighting and Rescue throughout the Asia Pacific Region Online Magazine and Advertising Opportunities
READER PROFILES Fire Service Readers = 52%
Fire Protection Readers = 48%
Asia Pacific Fire can be accessed online at the new MDM website at www.mdmpublishing.com, where visitors can get fast and realistic access to a digital version of the magazine using the most up-to-date page-turning software. Archived editions of the magazine are also online, greatly extending advertisers’ brand awareness far beyond the edition’s cover date. The technology allows advertisers and readers to email links to customers and prospects. Each advertisement in the Digital Edition, has a live link added that takes the reader directly to the advertisers’ website. This is included within the cost of any advertisement.
Distributor and Representative Office Listings
FIRE PROTECTION READER PROFILE Contractors & Installers = 22%
In each issue there is a Distributor & Representative Office Listings section which is only for the companies advertising in each specific issue. This listing gives our readers the opportunity to contact your local Distributors and Representative Offices directly furthering your chance of selling your products.
APF E-Newsletter OEMʼs and Distributors = 13%
The latest advertising opportunity is the monthly APF E-Newsletter, which contains a reader-focused mix of industry news and product announcements. This too offers readers the facility to link to APF pages or the advertisers’ own website.
Asia Pacific Fire (APF) Magazine • •
Specifiers = 56%
End-Users = 9%
• •
FIRE SERVICE READER PROFILE Fire Chiefs = 25%
Deputy Fire Chiefs = 30%
•
Reporting on fire protection, fire fighting and rescue throughout the Asia Pacific region. Targeted and carefully assessed readership comprising industry professionals, buyers and decision makers in the Asia Pacific region. Cost-effective advertising through print and online editions and newsletters. Respected, relevant and well-read editorial content produced in the region. The first choice of many “blue chip” advertisers.
APF Magazine is published four times a year – March, June, September and December. For more information on advertising and promotional opportunities in APF, please contact APF’s publisher:
Mark Seton Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: mark.seton@apfmag.com Website: www.mdmpublishing.com For more information on editorial opportunities please contact APF’s editor:
End-Users = 10%
Graham Collins Equipment/Procurement Officers = 35%
Tel: (Australia): +61 (0) 7 3123 4435 (UK): +44 (0) 844 704 6686 (USA): +1 (347) 748 9084 Email: graham.collins@mdmpublishing.com
MDM Publishing Ltd The Abbey Manor Business Centre, The Abbey, Preston Road, Yeovil, Somerset BA20 2EN UK Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: info@mdmpublishing.com Website: www.mdmpublishing.com
2014 FEATURES SCHEDULE
MDM Publishing Ltd. WORLDWIDE MEDIA
ASIA PACIFIC FIRE MAGAZINE MARCH/APRIL 2014
JUNE/JULY 2014
Regular features
Regular features
Editorial comment NFPA Forward Bushfire & Natural Disaster CRC editorial feature News Product profiles
Editorial comment NFPA Forward Bushfire & Natural Disaster CRC editorial feature News Product profiles
Applications
Applications
Airport protection and firefighting Lightning fire protection Natural disaster planning and response
High-rise protection and firefighting Petrochemical facilities Mass transit protection
Equipment
Equipment
Fire detection: voice alarms and evacuation Fire suppression: water-based suppression Passive protection: structural fire protection Firefighting: pumps and pumping equipment Firefighting and Rescue: latest PPE innovations Rescue: what’s new in thermal imaging New technology, codes and standards
Fire detection: detection technologies Fire suppression: clean agents update Passive protection: fire-rated cables Firefighting: new firefighting vehicles Firefighting: PPE – helmets, gloves and boots Rescue: hydraulic extrication and rescue tools New technology, codes and standards
Techniques
Techniques
USAR, collapse and confined space rescue Protection of business-critical assets
Command and control Special rescue techniques
Training
Training
Training for HazMat and CBRN incidents Firefighter training
USAR, collapse and confined space training First responder training
SEPTEMBER/OCTOBER 2014
DECEMBER 2014/JANUARY 2015
Regular features
Regular features
Editorial comment NFPA Forward Bushfire & Natural Disaster CRC editorial feature News Product profiles
Editorial comment NFPA Forward Bushfire & Natural Disaster CRC editorial feature News Product profiles
Applications
Applications
Marine and offshore protection and firefighting Tunnel protection Wildfire/bushfire firefighting
Mine fire protection High-hazard environments Public access and multi-use building protection
Equipment
Equipment
Fire detection: video detection Fire detection: alarm technologies Fire suppression: latest foam developments Passive: paints and coatings Firefighting: hoses, nozzles and monitors update Rescue: gas detection equipment New technology, codes and standards
Fire detection: detection technology options Fire suppression: sustainable suppression Passive protection: fire-resistant glass Firefighting: foam hardware Rescue: breathing apparatus Rescue: lighting New technology, codes and standards
Techniques
Techniques
Firefighter communication PPV
Decontamination Business continuity
Training
Training
Wildfire/bushfire training Training software and facilities
Firefighter training Training simulators
To discuss advertising opportunities: call Mark Seton on +44 (0) 1935 426428 or email mark.seton@apfmag.com To discuss editorial opportunities: call Graham Collins on +61 (0)7 3123 4435 or email graham.collins@mdmpublishing.com
Advertisement Rate Card
MDM Publishing Ltd. WORLDWIDE MEDIA
ASIA PACIFIC FIRE MAGAZINE
COVERS:
£2,310
€2,735
$3,795
DOUBLE PAGE SPREAD:
£2,975
€3,495
$4,895
FULL PAGE:
£1,750
€2,100
$2,875
HALF PAGE:
£1,175
€1,395
$1,945
£675
€825
$1,095
COVERS:
A$3,675
S$4,875
¥365,000
DOUBLE PAGE SPREAD:
A$4,715
S$6,275
¥467,500
FULL PAGE:
A$2,785
S$3,695
¥275,000
HALF PAGE:
A$1,875
S$2,495
¥185,000
QUARTER PAGE:
A$1,095
S$1,450
¥107,500
QUARTER PAGE:
For more information please contact Mark Seton at MDM PUBLISHING Ltd. The Abbey Manor Business Centre, The Abbey, Preston Road, Yeovil, Somerset, BA20 2EN, UK Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: mark.seton@apfmag.com Website: www.mdmpublishing.com
Technical Specifications
MDM Publishing Ltd. WORLDWIDE MEDIA
ASIA PACIFIC FIRE MAGAZINE TECHNICAL SPECIFICATIONS (W X H)
Double Page Spread (With Bleed) 426mm x 303mm
Full Page (With Bleed) 216mm x 303mm
1/2 Page Landscape 182mm x 128mm
1/2 Page Vertical 88mm x 266mm
1/4 Page Vertical Strip 60mm x 266mm
1/4 Page Standard 88mm x 128mm
Full Page (No bleed) 210mm x 297mm
1/2 Page Island 109mm x 175mm
1/4 Page Horizontal Strip 182mm x 60mm
When supplying a Full Page advertisement with bleed, please ensure that any type is at least 5mm from the trim. Please email high resolution pdf to mark.seton@apfmag.com or upload to our ftp site at ftp://mail.mdmpublishing.com. Please note a username and password will be required when using the ftp site, email mark.seton@apfmag.com prior to uploading.