INTERNATIONAL
FIRE FIGHTER
MDM Publishing Ltd. WORLDWIDE MEDIA
MEDIA PACK An M DM PUBLICATION Issue 27 – August 2010
INTERNATIONAL
An M DM PUBLICATION Issue 28 – November 2010
INTERNATIONAL
An M DM PUBLICATION Issue 29 – February 2011
INTERNATIONAL
FIRE FIGHTER
FIRE FIGHTER
FIRE FIGHTER
Reporting Worldwide to Municipal, Industrial and Fire Training Professionals
Reporting Worldwide to Municipal, Industrial and Fire Training Professionals
Reporting Worldwide to Municipal, Industrial and Fire Training Professionals
Official International Media Sponsor
Official International Media Sponsor
www.mdmpublishing.com
www.mdmpublishing.com
An M DM PUBLICATION Issue 30 – May 2011
INTERNATIONAL
Indianapolis 21st–26th March 2011
www.mdmpublishing.com
An M DM PUBLICATION Issue 31 – August 2011
INTERNATIONAL
FIRE FIGHTER
FIRE FIGHTER
Reporting Worldwide to Municipal, Industrial and Fire Training Professionals
Reporting Worldwide to Municipal, Industrial and Fire Training Professionals
www.mdmpublishing.com
www.mdmpublishing.com
Indianapolis 21st–26th March 2011
An M DM PUBLICATION Issue 32 – November 2011
INTERNATIONAL
FIRE FIGHTER Reporting Worldwide to Municipal, Industrial and Fire Training Professionals
www.mdmpublishing.com www.mdmpublishing.com
Reporting Worldwide to Professionals in Municipal and Industrial Fire and Rescue Services
INTERNATIONAL MDM Publishing Ltd. WORLDWIDE MEDIA
FIRE FIGHTER
INTERNATIONAL FIRE FIGHTER is by far and away the leading international magazine for the worldwide fire fighting, rescue and disaster management professional, read and regularly referred to by senior municipal fire officers, industrial fire fighting organisations, disaster recovery and emergency response specialists, and the world’s premier fire and rescue training schools and colleges.
With feedback suggesting that each edition of the magazine is seen by three or four readers, advertisers have the opportunity to be seen by upwards of 20,000 potential customers. Additionally, hard-copy editions of earlier magazines, or those archived on the www.mdmpublishing.com website, are regularly revisited by readers, further boosting the impact of their advertising spend. Currently IFF’s circulation comprises:
Municipal Fire Chiefs and Deputy Fire Chiefs Fire Fighting and Rescue Equipment and Procurement Officers Industrial and Commercial Fire Safety Officers Industrial Fire Chiefs, Airport and Mass Transit Fire Chiefs Emergency Response Managers Disaster Recovery Managers Training Officers Chief Instructors at all Major Fire Training Schools and Colleges Government Departments IFF stands apart from any other magazines in the fire fighting and rescue sector by providing advertisers with a powerful combination of worldwide reach, quality readership and respected editorial, ensuring the best possible return for their advertising spend.
The magazine ensures that readers are kept informed on every aspect of fire and rescue, from new firefighting and extrication equipment to the latest thinking on USAR, confined space and CBRN rescue techniques. At the same time, International Fire Fighter uniquely provides advertisers with a global and highlyfocused opportunity to have an on-going dialogue with the industry’s key opinion formers, decision makers and buyers.
Unrivalled Readership As the role of the fire fighting professional has expanded and developed, and as both natural, and man-made disasters have called for new skills, better equipment and more extensive training, IFF has invested heavily in maintaining a global database that is second to none. Today, it has more than 7,180 qualified subscribers across the globe in 36 countries. These countries have been identified as those with a preponderance of highest-hazard industries, high fire risk environments, and with large or developing fire fighting and rescue infrastructures.
IFF…Reporting Worldwide to Professionals in Municipal and Industrial Fire and Rescue Services The news pages ensure that readers are kept up to date on the latest products to come onto the market, while Product Profiles deliver in-depth products reviews.
READER PROFILES Industrial = 33%
Training = 20% Others = 9%
Municipal = 38%
DEMOGRAPHIC PROFILE North America = 28%
Asia Pacific = 19%
Online Magazine and Advertising Opportunities International Fire Fighter can be accessed online at the new MDM website at www.mdmpublishing.com, where visitors can get fast and realistic access to a digital version of the magazine using the most up-to-date page-turning software. Archived editions of the magazine are also online, greatly extending advertisers’ brand awareness far beyond the edition’s cover date. The technology allows advertisers and readers to email links to customers and prospects. Each advertisement in the Digital Edition, has a live link added that takes the reader directly to the advertisers’ website. This is included within the cost of any advertisement.
IFF E-Newsletter The latest advertising opportunity is the monthly IFF E-Newsletter, which contains a reader-focused mix of industry news and product announcements. This too offers readers the facility to link to IFF pages or the advertisers’ own website.
International Fire Fighter • • •
Middle East = 13%
Europe = 40%
• •
Reporting worldwide to professionals in municipal and industrial fire and rescue services. Targeted and carefully assessed readership comprising professional fire fighters, buyers and decision makers. Cost-effective advertising through print and online editions and newsletters. Respected, relevant and well-read editorial content. The first choice of many “blue chip” advertisers.
IFF Magazine is published four times a year, in February, May, August and November.
Unsurpassed Editorial International Fire Fighter is the magazine relied upon by fire fighting and rescue professionals around the world to keep them up to date with the latest thinking, technical information, updates and news. A package not found elsewhere in any single publication. The focus is on sharing information and knowledge with readers, so articles in each edition of the magazine are written by highly respected experts in fire fighting and rescue. In this way, the magazine reflects the ever-changing and ever more complex environment in which fire fighting and rescue operations take place. To ensure the broadest possible coverage, each edition of International Fire Fighter has dedicated editorial on applications, equipment, techniques and training.
For more information on advertising and promotional opportunities in IFF, please contact IFF’s publisher:
Mark Bathard Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: mark.bathard@iffmag.com Website: www.mdmpublishing.com For more information on editorial opportunities please contact IFF’s editor:
Graham Collins Tel: Australia) +61 (0) 7 3123 4435. (UK) +44 (0) 844 704 6686. (USA) +1 (347) 748 9084 Email: graham.collins@mdmpublishing.com
MDM Publishing Ltd The Abbey Manor Business Centre, The Abbey, Preston Road, Yeovil, Somerset BA20 2EN UK Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: info@mdmpublishing.com Website: www.mdmpublishing.com
INTERNATIONAL MDM Publishing Ltd. WORLDWIDE MEDIA
FIRE FIGHTER 2012 FEATURES SCHEDULE
FEBRUARY 2012
MAY 2012
Regular features
Regular features
Editorial comment News Product profiles Events Codes & standards
Editorial comment News Product profiles Events Codes & standards
Applications
Applications
Offshore firefighting Airport firefighting Confined space rescue
Oil spills and clean-up operations LPG and LNG firefighting Nuclear incident response
Equipment
Equipment
Municipal and industrial firefighting vehicles Foam and water monitors PPV equipment Communication systems and equipment Hoses and nozzles
Foam pumps and foam proportioning PPE: protective clothing High-rise evacuation equipment Thermal imaging cameras Portable gas detection
Techniques
Techniques
USAR rescue RTA rescue
Special rescue techniques: rope, flood and river Aircraft evacuation and rescue
Training
Training
Training software Extrication equipment training CBRN training
Wildfire training Training simulators Structural collapse rescue training
AUGUST 2012
NOVEMBER 2012
Regular features Editorial comment News Product profiles Events Codes & standards
Applications Marine and shipboard firefighting Wildfire firefighting Natural disaster response
Equipment Airport firefighting vehicles Portable lighting and torches Foam concentrates PPE: helmets, gloves and boots Breathing apparatus
Techniques Decontamination Structural Collapse Rescue
Training Confined space rescue training Firefighter training HazMat training
Regular features Editorial comment News Product profiles Events Codes & standards
Applications Petrochemical and storage tank firefighting High-rise firefighting Structural collapse rescue
Equipment Special application and special purpose vehicles High volume pumping Hydraulic extrication and rescue tools Fixed and portable pumps Decontamination equipment
Techniques Confined space rescue Extraction
Training Offshore firefighting training USAR training Firefighter safety training
To discuss advertising opportunities: call Mark Bathard on +44 (0) 1935 426428 or email mark.bathard@iffmag.com To discuss editorial opportunities: call Graham Collins on +61 (0)7 3123 4435 or email graham.collins@mdmpublishing.com
INTERNATIONAL MDM Publishing Ltd. WORLDWIDE MEDIA
FIRE FIGHTER Advertisement Rate Card
COVERS:
£2,310
€2,735
$3,795
DOUBLE PAGE SPREAD:
£2,975
€3,495
$4,895
FULL PAGE:
£1,750
€2,100
$2,875
HALF PAGE:
£1,175
€1,395
$1,945
£675
€825
$1,095
COVERS:
A$3,675
S$4,875
¥365,000
DOUBLE PAGE SPREAD:
A$4,715
S$6,275
¥467,500
FULL PAGE:
A$2,785
S$3,695
¥275,000
HALF PAGE:
A$1,875
S$2,495
¥185,000
QUARTER PAGE:
A$1,095
S$1,450
¥107,500
QUARTER PAGE:
For more information please contact Mark Bathard at MDM PUBLISHING Ltd. The Abbey Manor Business Centre, The Abbey, Preston Road, Yeovil, Somerset, BA20 2EN, UK Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: mark.bathard@iffmag.com Website: www.mdmpublishing.com
INTERNATIONAL MDM Publishing Ltd. WORLDWIDE MEDIA
FIRE FIGHTER Technical Specifications
TECHNICAL SPECIFICATIONS (W X H)
Double Page Spread (With Bleed) 426mm x 303mm
Full Page (With Bleed) 216mm x 303mm
1/2 Page Landscape 182mm x 128mm
1/2 Page Vertical 88mm x 266mm
1/4 Page Vertical Strip 60mm x 266mm
1/4 Page Standard 88mm x 128mm
Full Page (No bleed) 210mm x 297mm
1/2 Page Island 109mm x 175mm
1/4 Page Horizontal Strip 182mm x 60mm
When supplying a Full Page advertisement with bleed, please ensure that any type is at least 5mm from the trim. Please email high resolution pdf to mark.bathard@iffmag.com or upload to our ftp site at ftp://mail.mdmpublishing.com. Please note a username and password will be required when using the ftp site, email mark.bathard@iffmag.com prior to uploading.