CHESAPEAKE
Physician YOUR PRACTICE. YOUR LIFE.
Maryland/DC/Virginia
www.chesphysician.com
CHESAPEAKE
Physician YOUR PRACTICE. YOUR LIFE.
Maryland/DC/Virginia www.chesphysician.com
About Chesapeake Physician Chesapeake Physician – Your practice. Your life.™ is a unique, full-color print and online magazine for physicians, healthcare executives, healthcare policy influencers and makers. Chesapeake Physician focuses on the clinical and business issues impacting patient care and practice management in Maryland, the District of Columbia and Northern Virginia. Chesapeake Physician showcases physicians spearheading cuttingedge treatments and delivers practical advice for managing clinical practices and personal finances. Regular departments take physicians out of practice confines, highlighting the Chesapeake region’s rich history, explore the region’s unmatched natural resources and recognize physicians and healthcare stakeholders who provide exceptional care to patients in need. Chesapeake Physician centers on licensed and practicing physicians, particularly those physicians and specialists who frequently make referrals to other medical colleagues. Chesapeake Physician is an integrated brand including multi-media platforms and events dedicated to building a regional physician and healthcare stakeholder network with a commitment to achieving the
highest standards of quality patient care. Exploding online traffic and social media keeps readers abreast of current clinical, practice management and healthcare policy information. An advisory board including medical practitioners and business leaders in diverse practice, business and geographic scope provides editorial counsel to Chesapeake Physician. Advisory board members include: n Patricia Czapp, MD Anne Arundel Physician Group, Primary Care
n Holly Dahlman, MD Greenspring Valley Internal Medicine, LLC
n Michael Epstein, MD
Key Maryland Counties: Anne Arundel, Baltimore, Harford, Howard, Prince George’s, Montgomery, and Queen Anne’s Key Virginia Counties: Arlington, Alexandria, Fairfax, Loudoun, and Prince William Key Maryland Cities: Annapolis, Baltimore, Bethesda, Columbia, Easton and Frederick District of Columbia Key Virginia Cities: Arlington, Alexandria, Falls Church, and Reston Target Specialties n Cardiology n Emergency Medicine n Endocrinology n Family Medicine n Gastroenterology n General Surgery n Internal Medicine n OB/GYN n Oncology n Orthopaedics n Pain Management n Pediatrics n Radiology n Urology
Digestive Disorders Associates
n Danilo Espinola, MD Advanced Radiology
n Stacy D. Fisher, MD University of Maryland Medical Center
n Gene Ransom, JD, CEO MedChi (The Maryland State Medical Society)
n Christopher Runz, DO Shore Comprehensive Urology
n Vinay Satwah, DO, FACOI
Center for Vascular Medicine
n Thu Tran, MD
Capital Women’s Care
Chesapeake Physician – Your practice. Your life.™ is founded by Jacquie Cohen Roth, president/ CEO of Mojo Media, LLC, a woman-owned, MBE certified business. Ms. Cohen Roth is a multi-media expert in the healthcare vertical with an active commitment to the wellness of the Chesapeake Bay and the wellness of its citizens. Ms. Cohen Roth serves as Publisher and Executive Editor of Chesapeake Physician. Linda Harder, MBA, serves as Managing Editor of Chesapeake Physician. Ms. Harder is a skilled communications professional with more than 20 years of experience in healthcare marketing and public relations management including executive marketing leadership.
Chesapeake Physician – YOUR PRACTICE. YOUR LIFE. | 443.837.6948 | www.chesphysician.com
Editorial Departments Policy Covers and analyzes
Healthcare IT Delivers
Living Spotlights outdoor life
the impact of changes to federal and state healthcare policy and regulations on practice management.
updates and practical advice on EMR use and adoption; new technologies and practice delivery models.
and getaways in and around the Chesapeake Bay to easy or active getaways.
Good Deeds
Cases
Profiles physicians and/or non-profit initiatives that go above and beyond standard care for patients and their families in need.
Heritage
Examines the Chesapeake Bay’s historical roots, including important regional healthcare milestones.
Unique cases and resolutions contributed by both primary care physicians and specialists.
Compliance Focuses on avoiding legal pitfalls in and outside a medical practice, including practice liability, personal liability and risk management.
Solutions Features practice management issues and solutions, including billing/coding and collections; efficiency and quality of care; human resources and practice marketing. Medical Beat Chesapeake region physician and healthcare leader news and awards.
2015 Clinical Editorial Calendar JANUARY/FEBRUARY n Cover Story: Advances in Cardiovascular Care n Feature: MOLST and Treating Advanced Complex Illnesses n HIT: How the Changing Healthcare Insurance Landscape Affects You MARCH/APRIL n Cover Story: Digestive Disease Update Including GERD and Colorectal Cancer Screening; Advances in Hep C Treatment n Feature: Bariatric Surgery and Diabetes Control n HIT: mHealth – What’s Happening with Wearables
MAY/JUNE n Cover Story: Chesapeake Female Healthcare Innovators n Feature: Women’s Health: What’s New in Plastic Surgery n Feature: Pediatrics n HIT: PCMH Expands to Include Specialists JULY/AUGUST n Cover Story: When to Use Podiatrists, Chiropractors n Feature: Transplants n HIT: An Update on Data Interoperability
SEPTEMBER/OCTOBER n Cover Story: Progress in Cancer Care n Feature: Vaccines for Infectious Diseases n HIT: CMS Practice Transformation Networks NOVEMBER/DECEMBER n Cover Story: Mental Health and Addictions n Feature: Geriatric Care n HIT: Advances in Telemedicine
Chesapeake Physician – YOUR PRACTICE. YOUR LIFE. | 443.837.6948 | www.chesphysician.com
CHESAPEAKE
Physician YOUR PRACTICE. YOUR LIFE.
Advertising opportunities with Chesapeake Physician include print, online and custom content – all deliver success for physician and healthcare stakeholderdirected marketing objectives.
Maryland/DC/Virginia www.chesphysician.com
2015 Rates 4-Color Display Advertising Rates 1X
3X
6X
Profiles
Full Page
$3,990
$3,735
$3,250
Each Profile is strategically written and designed with custom photography for each client’s unique editorial and creative needs. Profiles are written by Chesapeake Physician with an editorial voice which reinforces the client’s brand, communicates the value of the relevant service or product and creates new opportunities. 250 Profile reprints are included with each Profile. Additional reprints and ePrints are available for purchase; details upon request.
Half Page
2,480
2,070
1,995
One-Third Page
1,790
1,495
1,240
One-Sixth Page
1,080
900
765
Outside Back Cover
4,800
4,010
3,570
Inside Front Cover
4,470
3,725
3,510
Inside Back Cover
4,320
3,600
3,230
1-page: $4,200
2-page: $6,835
4-page: $9,875
Ad Specifications Submit ads as pre-press quality, high-resolution (300 dpi) CMYK Adobe Acrobat PDF file format with all fonts and images embedded via email to ads@chesphysician.com or online with ShareFile™ (info available upon request). Spreads and full-page ads that print to the edge of the page must include a minimum of 1⁄8” bleed and include a 1⁄4” safety margin inside the ad. All ads should be supplied with a color (“soft”) proof. Production questions should be directed to sjenkins@mojomedia.biz or 443.837.6948.
Advertising Deadlines Advertising space deadline is the 5th of the month prior to issue publication date. Ad materials are due no later than the 10th of the month prior to issue publication date.
SIZE
4-Color Display Size Specifications SIZE
DIMENSIONS
Full page with bleed
8.75” x 11.25”
Full page no bleed
7.5” x 10”
Half-page vertical
4.625” x 7.25”
Half-page horizontal
7” x 4.875”
One-third page vertical
2.25” x 10”
One-third page square
4.625” x 4.875”
One-sixth page vertical
2.25” x 4.625”
One-sixth page horizontal
4.625” x 2.25”
Online Advertising Rates HOME PAGE
TILE 300 pixels x 250 pixels
LEADERBOARD 728 pixels x 90 pixels
Billing Information All advertising will be billed
2 months
$1,265
$1,670
at the open rate unless a contract is signed and accepted by the advertiser and/or the agency of record and Mojo Media, LLC. Custom color rates are available on request. Rates and production specifications for gatefolds, poly bag and blow-ins are available upon request. These rates and all advertising transactions are subject to Mojo Media, LLC advertising terms and conditions.
6 months
$3,050
$4,000
1 year
$4,880
$6,400
HOME PAGE BOTTOM BANNER AD Reach 100% of online viewers with home page bottom banner. Exclusive to single advertiser: 2 months $1,750
Jacquie Cohen Roth Publisher/ Executive Editor 443.837.6948 or jroth@chesphysician.com Chesapeake Physician is published by mojo media, llc I www.mojomedia.biz
6 months $3,900
CHESAPEAKE PHYSICIAN eNEWS BLASTS Chesapeake Physician eNews marketing campaigns’ CTR exceed all online marketing industry standards: $2,625
Chesapeake Physician – YOUR PRACTICE. YOUR LIFE. | 443.837.6948 | www.chesphysician.com