our story Mdrn. is a vertically integrated real estate and lifestyle brand. The firm focuses on differentiated marketing, enhanced technology tools for agents, managers and residents, with a focused emphasis on urban residential connectivity, concierge services and the sales, leasing and management of residences.
Mdrn. has been highlighted as a leading NYC firm for attracting distinguished talent, resulting in a vastly improved marketing and client service experience.
our team
We are a select team of 35+ leaders with diverse backgrounds spanning the arts, development, public relations and advertising within the real estate industry. Mdrn. advisors specialize in a defined set of New York’s neighborhoods, providing a great in depth collective knowledge of the entire real estate landscape across the city. Each advisor works in collaboration with one another under a group approach, directly benefiting our clients to enhance the resources provided during the transactional and advisory process.
Your property should be priced right to gain maximum interest. Correctly pricing a listing is essential when going through the marketing process. Properties should be priced accordingly to gain maximum interest. A new listing will initially attract maximum interest from potential buyers and brokers during the first couple of weeks. If a listing is priced too high it may be dismissed outright and future price cuts will be perceived negatively. Appropriately pricing a listing from the start will maximize interest and could potentially lead to more than one offer early on in the listing process, which can lead to a bidding war in the right market.
Over 95% percent of sellers in New York City sign an exclusive right to sell agreement with a residential brokerage. Upon signing an exclusive listing agreement with Mdrn. you are choosing to work with Mdrn.’s seasoned real estate advisors to market your property. We develop a comprehensive strategy with full reach of the Mdrn. brand to market your residence.
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the facts Before considering your next real estate decisions, here are a few helpful facts to remember.
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Over 93% of properties in New York city are sold by a listing broker, along with a buyer’s broker. Nearly all qualified buyers hire an agent to assist with their real estate purchases. Mdrn.’s advisors will collect listings and data across all relevant databases to line up potential properties of interest. If your residence is not getting extensive exposure across the multitude of websites utilized by buyers and other agents, then there is a high likelihood it may not be seen by all relevant parties.
Over 92% of property searches begin online. Mdrn. advertises across the most essential 15+ websites used by the industry and its consumers. Listings link back to the Mdrn. website, which collectively generate 10,000+ monthly visitors.
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mdrn numbers
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10K Active Brokers Within our network from New York City, the domestic US, Europe, Asia, Australia and South America.
150 Million Dollars In principal sales and rental transactions within Manhattan in the past three years. 190 Years of experience; our select team is a collective of top brokers from various background.
10+ Languages Spoken by our advisors: Hebrew, Cantonese, Mandarin, Dutch, French, German, Japanese, Korean, Polish, Russian and Spanish
represent work $1.775M
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790 Riverside Drive, 7L 2,141 ft2 4 BR / 3 BA
$1.51M 164 Bank Street, 8B 683 ft2 1 BR / 1 BA
$955K 130 W 16th Street, 35 650 ft2 1 BR / 1 BA
tative $2.5M 212 W 122nd Street 3,603 ft2 4 BR / 4 BA
$605K 343 E 92nd Street, 1W 1,000 ft2 2 BR / 1 BA
$1.695M 66 Madison Avenue, 10FG 1,227 ft2 2 BR / 2 BA
$3.25M 103 W 122nd Street ​3,168 ft2 7 BR / 5 BA
66 pearl Mdrn. oversaw the marketing and leasing of 66 Pearl Street, a historic renovation of 42 residences spread among six contiguous buildings in the Financial District. The residences have achieved rents that far surpass the average for residences in comparable buildings in the area. Mdrn.’s internal marketing and design teams worked with our leasing team to create a unique profile for the project by highlighting the building’s loft-like layouts and historic ties to the neighborhood.
why us Experienced Industry Leaders. Mdrn. is positioning itself as New York’s most powerful boutique brokerage. The firm has an integrated structure, focusing on real estate investments, residential sales, leasing, property management and marketing.
Mdrn.’s chief executive officer and founder, Zach Ehrlich, started his career in the investment, development and project management arena. Zach previously oversaw the sales and marketing of DDG’s $500 million ground-up portfolio, including 41 Bond Street and 345 West 14th street, two projects that went on to achieve record pricing for their respective areas.
Cutting Edge Technology Mdrn. utilizes the best technology available in the industry to provide our agents and clients with powerful tools to increase success, value and knowledge throughout the marketing process. The firm provides extensive marketing on mobile, tablet and desktop platforms with syndication to Streeteasy, Zillow and Trulia to name a few of New York’s most essential marketing websites. In-House Marketing and Design Mdrn. is comprised of internal marketing, design and public relations teams. These teams help develop a custom marketing plan that expands traditional and digital media, as well as social media, to target the appropriate sphere of influence and attract the most qualified buyers to your residence. International Presence Supplementary to having a strong relationships with prominent New York brokerages and other notable domestic brokerages, Mdrn. maintains affiliations in Miami, London, Paris, Monaco, Geneva and Zürich. Client Relationship and Experience We are a boutique firm with intimate working relationship between the firm’s agents and among our clients. Our exclusive and selective nature, allows our clients to get a high-level of attention with extremely hands-on service. We consider our clients our closest partners and we invest an extensive amount of time to provide them with the service they deserve. How Mdrn. Attracts Buyers Effective marketing is essential to selling our clients properties at the best market price. Mdrn. develops marketing strategies, which focuses buyer attention towards our client’s listings, using the sharpest marketing techniques available. In addition to showcasing client listings on our website, our client’s listings are also distributed throughout the online/digital and print marketplace.
ad partners Listing with Mdrn. syndicates our clients’ listings across the highest trafficked real estate websites in New York. The combination of these websites leads to exposure in front of millions of potential buyers in the market place. Mdrn. provides end-to-end solutions, providing a presence for our listings’ on the digital market place.
social media Social media and mobile apps. Mobile technology makes it easy for clients to view our real estate listings, anytime, anywhere. With Mdrn.’s mobile website, your portfolio will be advertised across millions of devices. Extensive digital marketing campaigns are sent industry-wide upon gaining any exclusive listing. Mdrn. utilizes marketing consultants to obtain analytics containing above average success rates for mail opening and traffic to our website.
Mdrn. is social. Mdrn. utilizes social media as an essential platform throughout the marketing process. Part of the Mdrn. marketing strategy for sellers is utilizing our digital network via our social media account followers to successfully market our client’s listings Mdrn. social media is unique, informative and engaging. We produce original and creative content with expert industry insight focusing on distributing and sharing to the masses. Our unique branding and market awareness positions our content and listings to a high-caliber of like-minded followers. We tailor our social media content and communication to maximize engagement. We tailor our social media content and communication to maximize engagement. Our facebook newsfeed offers market knowledge and tips for buyers, sellers and renters as well as our latest press, while our instagram features beautiful visuals of residence interiors and inspirational design. Our original website blog OnMdrn. generates original visitors who are attracted to its visually interesting and informative content.
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261 Madison Ave, Fl. 9 • New York, NY 10016 • 646.582.6925 • info@mdrnresidential.com • www.mdrnresidential.com