Creative Brief
One thousand year of beauty is an Arabic Calligraphy art conference with several events about the Arabic Calligraphy and the history of it. Focusing on the beauty of the calligraphy . What unique about the conference is showing the arabic Calligraphy from the beginning of it history to contemporary day art. This conference is an art conference shows how can an ancient language changed through years and what the challenges it is facing. More than 20 events well show the history, the art and the contemporary face of Arabic Calligraphy. This event directed to arab artist and artist in general in new york. To get inspired by the beauty of the arabic calligraphy then apply this inspiration to future work. this conference is about pushing artist out of their comfort zone to learn and try something new. Using an ancient tools to make contemporary art and communication. The differences and the similarities between the west and east in communicating art. This conference will introduce this eastern art to the western artist and most important to the middle eastern artist who feel disconnected to their mother language. The conference main purpose is to gather Arabic calligraphers together to provide them with the opportunity to communicate, exchange experiences, propose solutions to their problems, and display their work.
Manifesto
One Thousand Years of Beauty have passed since the art of Arabic calligraphy began–today we celebrate its evolution. A Thousand years of Beauty is a conference about the beauty and the history of the art of Arabic calligraphy. Let’s us take you on a journey through the history of the art until contemporary days through our workshops, mini lectures and, exhibitions. Over 100 artists will participate from all over the world in this one of a kind conference in New York city.
Problem
there are a lot of Arab artiest in United state who feel disconnected to their native language and want to see this kind of events. Also arabic calligraphy is become a popular in modern art like:tattoo and graffiti.
Solution
This conference will allow artist an opportunity to communicate, exchange experiences, propose solutions to their problems, and display their work.
Goals/ Outcomes
for better understanding of Arabic calligraphy and its history.
Why would one go
to learn more about Arabic calligraphy and for better understanding of Islamic art then the artiest can apply this to future work.
Who/ What is the client
MOMA and the Museum of Islamic Art in Doha.
Who is the audience
Arabic calligraphy artist and artist in general.Any one interesting in Arabic calligraphy. Arab in the united state.
TYPEFACES
Trade Gothic
Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm NnOo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Maghribi Assile
LOGO
3 inch
1.5 inch
.5 inch
COLORS & SECONDRY ELEMENTS
We used bright and contrasting colors to show the brand in contemporary form. EC8622
08424F
CAMPAIGN
TICKET Front
ADMISSION OCT 7 2014 ONE THOUSAND YEARS OF BEAUTY Arabic Calligraphy conference
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ONE THOUSAND YEAR OF BEAUTY