ROUNDTABLE EVENT
The New Rules of Engagement On the 17th of March, 2021, senior bankers and top executives from several leading regional and global financial institutions gathered for the MEA Finance and BACKBASE Roundtable in Dubai to get insight into and debate how regional banks can develop robust customer acquisition, engagement, and loyalty strategy in the current and post pandemic environment
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he Middle East region’s banking sector is buzzing with talk and activity around digitisation. The emergence of Open Banking and its regulation; the customer digital journey and onboarding, as well as how banks can develop a robust customer and engagement strategy amid the COVID-19
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pandemic is forcing the acceleration of digital banking at unprecedented speed. No function, service, or department seems immune to the wave. Bankers from several Middle East financial institutions gathered for the BACKBASE and MEA Finance Roundtable themed “Developing a Robust Customer
Banking and Finance news in the MEA market
Acquisition, Engagement & Loyalty Strategy” in Dubai. The discussion was opened by Saqib Khan, Sales Head for the Middle East at BACKBASE who highlighted that the roundtable was an opportunity for all in attendance to give their perspective on digital selling in line with the current
