DIGITAL TRANSFORMATION IN BANKING
Forward thinking
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s ra p i d te c h n o l o g i c a l changes are taking place across the Middle East banking industry, what are your bank’s digital transformation strategies? At HSBC, we are digitising at pace. We are harnessing technology and data to create exceptional customer experiences and take the hassle out of everyday banking. Our top priority is to generate value for our customers, colleagues and shareholders in a sustainable way. Our customers expect digitally enabled services wherever they are and whenever they need them. Our strategy is to create a “bank-in-your-pocket” for our customers. To deliver on this strategy, we are making it easy for customers to manage their money on their mobile in just a few taps. Whether they are sending money around the world, looking to access credit or monitoring their investment portfolio, our customers will have full access to a personalised range services and products in their pocket. The support and expertise of our people will be critical to help customers understand the services available to them.
HSBC is digitising speedily, launching innovative products and easing clients pain points. Dan Robinson, Head of Wealth & Personal Banking at HSBC UAE shares their experience as a modernday bank keeping pace with the quickening change environment, while keeping an eye on the horizon for developments to come.
The world of digitalisation is evolving rapidly, how do you stay current on innovations and trends? We nurture a collaborative culture of innovation at HSBC. This involves staying close to our technology partners, our regulators, and the wider banking and technology industries. For example,
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Dan Robinson, Head of Wealth & Personal Banking at HSBC UAE
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