Creative Brand Manager
Meagan Lee Sackett
MEAGAN LEE SACKETT
CURRENT ADDRESS: 2027 West Main St. Apt. B• Richmond, VA 23220 • Sackettml@vcu.edu PERMANENT ADDRESS: 1814 Metairie Road • Metairie, LA 70005 • (504) 905-4579 EDUCATION Undergraduate: The University Of Alabama, Tuscaloosa AL, Graduation date May 2007 Degree: Bachelor of Arts in Communication GPA 3.0 Major: Advertising Minor: Computing and Technological Applications Graduate: VCU Brandcenter, Expected Graduation date May 2009 Degree: Master of Science in Mass Communications GPA 3.3 Concentration: Creative Brand Management RELEVANT EXPERIENCE Summer 2004- Summer 2008 Rum Productions, Metairie, LA, Intern Summer of 2004 • Coordinated commercial shoots by contacting participants and confirming schedules • Served as part of a creative team helping identify best approach and appropriate props • Assisted with general tasks associated with commercial production LawCo Jack Harang, Metairie, LA, Intern Summer of 2005 • Prepared documents and researched records for class action suits • Contributed to their commercial campaign Warner Bros. and ABC, New Orleans, LA, Intern Summer 2006 • Wrote commercial television scripts, placed PSA’s in traffic reports, helped with the production of television commercials, wrote professional annual reports, and learned about the AVID Petro TV, New Orleans, LA, Intern Summer 2006 • Helped with the start up of a new outdoor advertising company • Assisted the CEO with the campaign for Petro TV Joe A. Cummins Advertising Specialties, Inc., Metairie, LA, Assistant Summer 2007 • Assisted the CEO with his primary sales accounts • Generated strategic ideas to make brand messages interesting Leo Burnett Worldwide Inc., Chicago IL, Account Planner Intern Summer 2008 • Created strategies, conducted extensive research, wrote creative briefs, and solved business problems for global brands (Tampax, Always, Samsung, and Nintendo) • Planned a Procter & Gamble Global Planning conference and delivered a speech on the brand Obama INTERESTS Spring 1985-today • Golfing, Saltwater Fishing, Photography, Painting, Baking from scratch
Work Agenda Coty Case Study
BMW Case Study
Jane Goodall Institute Campaign
Honda Ruckus Campaign
Montblanc Campaign
COTY Case Study Assignment: Develop a concept for a new fragrance brand for the world’s largest fragrance company, COTY.
BMW Case Study Assignment: Present one big business-building idea to replace BMW Films.
UBE GOAL • Take potential buyers on the BMW ride of their life that they’ve been dreaming about, creating intense emotion and excitement.
BIG IDEA • Place the Ultimate BMW Experience (UBE) in IMAX theatres and at BMW dealerships in the top ten richest cities in the United States. Before potential buyers test-drive a BMW, they will enter the UBE. This experience includes seats constructed of BMW leather and a seasonal fifteen-minute 3D film featuring the real power and beauty of BMW cars.
RATIONALE • Consumers that go to test-drive a BMW car are not getting the full experience. BMW cars are fast, sleek, and pleasurable. Once the potential owner sees how beautifully these cars can really perform, they will be dying to own one. The UBE helps potential BMW owners to experience driving an amazing BMW car immediately with no limits. • “IMAX is the ultimate movie experience. With crystal clear images up to eight stories high, and wrap-around digital surround sound, IMAX takes you to places you only imagined. Only IMAX lets you feel like you're really there”(www.IMAX.com). Combine the ultimate movie experience with the ultimate driving machine and the ultimate tech savvy consumer, and the UBE is born.
Jane Goodall Institute Campaign Assignment: Position and create one cohesive brand for the Jane Goodall Institute.
Honda Ruckus Campaign Assignment: Find the brand problem and solve it.
Montblanc Campaign Assignment: Make a global advertising campaign to launch in India.