ACT NOW! CALL TO ACTION AND INBOUND MARKETING Contact us today! Act now! Sign up immediately! Click Here! Download! Hurry! Don’t Miss out! Get a Free Trial Here! Do you recognize these phrases? If you have spent any amount of time on the internet in the last 10 years, then youǯve likely seen all of them. You probably see them everyday on the bottom of web pages, floating at the top, as popups, embedded in ads, and written in text. In fact, they have become so ubiquitous that you probably donǯt even notice them anymore. In the marketing world, the terms are collectively referred to as a Ǯcall to actionǯ (CTA) and they play an important role in inbound marketing.
A CTA is an instruction to act immediately to an advertisement or offer that has just been viewed. The idea is to get the potential customer to respond to the product or service while the advertisement is still fresh in their minds. The practice has been around as long as advertising, but with the digital inbound marketing landscape changing at a rapid pace, the CTAs need to evolve. Here are some ways to think outside of the traditional box of CTAs:
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Be Clear Avoid vague or unclear language in the CTA. It is lazy and may not be as concise as you think. Just because something is short doesnǯt make it simple. One persistently popular CTA is DzAct Nowdz, but what does that actually mean? How would you like the consumer to act towards your ad? DzDonǯt Miss Outdz is another one you probably see a lot of. But what exactly would the consumer be missing out on? And why would they care? Even the seemingly clear DzDownload Nowdz can be vague if consumers donǯt know what they are downloading Strategic Placement A CTA is pointless if no one can see it. People often donǯt go all the way to the bottom of a web page so donǯt place your CTAs down there. At the top of the page, where it is front and centre, is a good start. If you are embedding the CTA into text, make it match the narrative. Floating CTAs can also work as it forces the viewer to act on something. Free! People love to have something for nothing. It is a great way to get a reaction and a way to show your customer that they need your product. If possible, offer a free subscription, trial, or sample of your product/service in the CTA. It might be the most effective CTA of all. Social Media If you havenǯt tapped into the social media aspect of CTAs yet, you could be missing out on free inbound marketing. How often do you see people tag their friends on social media sites about products or services they might like? Your product might not be for the person who is initially viewing, but they may want to share it with their friend. Make it easy so customers can act as your promoters. Good inbound marketing is a full-time job. It can be challenging when you are focused on the other aspects of your business. Go to the experts for inbound marketing in Toronto, like the team at Measure Marketing. Serving businesses in Toronto and Mississauga, the Measure Marketing team will put our experience and expertise in digital marketing to work for you. We will work to all of your SEO, B2B, internet, and inbound marketing needs. Request a consultation today and find out how we can increase your revenue stream!
Address: 555 Industrial Dr, Milton, ON L9T5E1 Telephone: 1.888.569.3032, Email: info@measuremarketing.net / Website: https://measuremarketing.net/