CONNECT WITH THE CONSUMER I
CONNECTING AND ENGAGING WITH THE CONSUMER CAN CREATE BRAND LOYALTY. BY LEVERAGING BEVTOP MEDIA, WHICH ENABLES IMPRINTING PERSONALIZED CONTENT ON DRINKS, GUINNESS EXPERIENCED A MARKED UPLIFT IN ONTRADE SALES.
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t’s more important than ever to
dynamic content feed.
connect with customers. In Israel,
Patrons were also invited to submit
on-trade venues have been utilising
user-generated content through the new
bev-top media from Ripples along-
customer-facing Ripples Web App.
side sales of Guinness, a project
“We have been using Ripples to engage
that has resulted in a combined year-
consumers and increase on-trade sales
over-year sales uplift of 26% and a 31%
for over two years,” says Sharon Sambira,
increase in share of wallet.
super premium beers brand manager at Carlsberg IBBL, distributor of Guinness in
Using Ripple Maker PM devices and
Israel.
malt-based pods for printing on beer, the
“We were the first brand to use this inno-
pilot included customized designs for
vative tool globally and have seen great
each of the venues, as well as trending
results, so it wasn’t surprising for us to
images and messages from Ripples’
see the results of the latest pilot.”
BREWERS JOURNAL EUROPE
