Fall 2020 Packaging 575 by meatsmoothies

Brooke Baylis / Fall 2020

breaking down boxes to figure out their dieline & other adventures in packaging

table of contents

intro

what is packaging?

project 117 low impact packaging

project 2 â&#x20AC;&#x2DC;made from scratchâ&#x20AC;&#x2122; meal

o intro intr ntro intro ro intro int ntro intro o intro intr ntro intro o intro intr ntro intro

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Packaging is defined by the dictionary as materials

So. What is packaging in my own words? Packaging

used to wrap or protect goods, the business or

is a holding device. An experience in some

process of packaging goods, or the presentation

cases, but most importantly to its existence is its

of a person, product, or action in a particular way.

relationship to another object, and how it influences

These definitions are standard fare, and not to be

a person’s relationship to the object in question.

ignored, but they aren’t necessarily the definitions I would choose when asking what packaging is in relation to designing it. A person’s viewpoint has to change, in my opinion, when viewing things through a design lens.

What does packaging need to do? A lot. Packaging needs to hold or protect the object it’s assigned to. It needs to grab attention. It needs to inform. It needs to create interest.

what is packaging? what does it need to do? what purpose does it serve?

Like all things relating to design, there are

First and foremost, what exactly is this packaging

considerations that need to be made when

going to contain? What is the intention of this object

designing such a thing, like the purpose a thing

(i.e. is it hazardous materials, or something benign)?

serves. In this case? Packaging needs to do

Now how is it being distributed? What space is

everything mentioned before, but it serves to

it going to exist in? A lot needs to be addressed

differentiate one object from another. Be the

before jumping immediately into the deep end and

difference brand, flavor, size, etc.

designing.

Going back to the considerations that need to be made when designing packaging, several things immediately come to mind.

oject1 pro 1 project1 oject1 pro 1 project1 oject1 pro 1 project1 oject1 pro

playlist volta - cirque du soleil dsvii - m83 jazz - louie zong mint jams - casiopea

project 1 low impact packaging

Pick a consumer household or hardware product, and (re)design either a sleeve or a hanging package for in-store/on-shelf display. Packaging should hold and display the product creatively and have a low environmental impact.

sustainability. how can we design to be more eco-friendly?

Sustainability is becoming an increasingly more

These were the questions not necessarily posed to

important part of design (and for good reason).

us, but the ones that immediately stuck out to me

Many questions come to the forefront when posed

when tasked to do research on sustainability for this

with the task of thinking sustainably. What does it

project. It isnâ&#x20AC;&#x2122;t often I do research like this, but this

mean to design sustainably? How can we make

was something that definitely benefitted my way of

purposeful choices as designers to decrease our

thinking regarding the project. In working to design

designâ&#x20AC;&#x2122;s carbon footprint while increasing the

sustainably, it gave me ways to limit myself and step

footprint in a consumerâ&#x20AC;&#x2122;s mind? Is there one specific

forward in one direction, rather than getting bogged

choice, or is it a multi step process that needs to

down by the idea that I could do absolutely anything

continually be thought about?

I wanted to.

Immediately tasked with researching sustainability,

In my case, it was how many people in the USA

technically our first assignment was to create a

recycled. That headline shocked me, but after

graphic fitting the Instagram platform with a ‘tidbit’

thinking about it, made a lot of sense. In a lot of

on sustainability. My first thought, and the instinct I

places the infrastructure to recycle simply isn’t there,

ultimately followed, was to make something that used

or it’s an extra added cost that some people can’t

whitespace to grab attention and make its point. The

afford. Keeping that in mind, the steps I added below

easiest, and ultimately smartest (I hope) way, was to

the headline were designer specific things that could

use some kind of percentage statistic, and create a

make life easier and reduce an object’s footprint if a

use of space relating to that specific percentage.

person is unable to recycle.

only 34.7 percent of the US population recycles. how can design make a difference? There are three easy steps to make a difference. Reduce the amount of materials by designing more efficient packaging. Design for reuse and durability by creating something for the consumer. Finally, aim for 100% post consumer waste, and make it easy to dissassemble so itâ&#x20AC;&#x2122;s easier to make the choice to recycle.

https://rb.gy/ogw5cw https://rb.gy/s7dfkk

Sustainability tidbit, created August 20, 2020

notes on low impact packaging cotton paper = eco friendly

itâ&#x20AC;&#x2122;s made from a by-product of textile production that would otherwise be wasted

soy based inks are a better alternative

while not the best, soy based inks are still color accurate, and make it easier to recycle paper

use less materal

itâ&#x20AC;&#x2122;s easier to design with less materal than it is to install the infrastructure to recycle everywhere it isnâ&#x20AC;&#x2122;t accessible

Following that little smidge of a project, I went

Fountain pens are something I find joy in, and they

further down the rabbit hole of what things do I want

make writing to be a lot more fun than traditional

to use in my design. What product did I want to

ballpoints or rollerballs. Something I found extremely

shoot for? What was applicable to my project?

relevant to this project, was the fact that they tend

It was at this point in time that I decided that I was going to design packaging for a product I make an attempt to use on the daily, that could be introduced to a new audience.

to be more eco-friendly. Not only do the pens themsevles last for years, once you transition to using bottled ink you save yourself from using a lot of single use plastic thatâ&#x20AC;&#x2122;d otherwise end up trashed.

That product? Fountain pens.

research started. what are the next steps?

Creative Brief Personas Begin Thumbnails Semantics Differential Scale

client.

project overview.

tine & gall, a company hoping to expand and bring new people into the fountain pen space. They’re looking to bring their first set of products to market, and want to make an impression while being eco-friendly.

tine & gall are looking to bring their first set of products to market. The goal in this case is to create eco-friendly packaging that properly displays their products, while keeping their values in mind. To start as a sample before creating a full line of packaging, packaging for a single piston fill pen is going to be created. It will be eco-friendly, highlight the product, and be thematically appropriate for the context, in this case, at an end cap of an aisle at a standard big box store.

product(s). ◊ An entry level piston fill fountain pen ◊ An entry level ink, available in 3 colors to start with ◊ Pen care kit, for all levels

tone. ◊ Classy ◊ Simple ◊ Neutral ◊ Natural

project goals. ◊ Create attractive packaging to introduce fountain pens to those who may not have considered them before this point. ◊ Make fountain pens more accessible to existing users who are tired of having to online shop or use specialty stores to meet basic needs. ◊ Reduce waste from single use pens by creating a larger market share of users who do use fountain pens with refillable converters or cartridges.

target audience. ◊ The fountain pen curious ◊ Established users of fountain pens looking for something new to try ◊ Those looking for a way to make hand writing anything a bit more engaging

competetive environment. There are multiple competitors in the entry level space, only one of which as a fountain pen shows up in physical stores. The biggest competitors at the moment are Pilot, Jinhao, Platinum, Lamy, and of course, ballpoint or rollerball pens which have a much lower barrier to entry. As far as the physical space that the products will be competing in, tine & gall’s pens + accessories are going to be sold in big box stores, most likely hanging in aisles as well as being shown on aisle end caps.

competitive edge + weaknesses tine & gall will be leading the charge with its packaging, physical placement in stores, as well as its being much more eco-friendly than the neighboring ballpoint or rollerball pens. Their being beginner oriented should also help them compete in this area. By contrast, it will be suffering from the fact the brand is a new player in the space without an established reputation, as well as the price point possibly scaring the audience off as fountain pens do tend to be a bit more expensive than their ballpoint counterparts.

Creative brief closeup

tine & gall

creative brief | brooke baylis

client.

project overview.

product(s). ◊ An entry level piston fill fountain pen ◊ An entry level ink, available in 3 colors to start with ◊ Pen care kit, for all levels

tone. ◊ Classy ◊ Simple ◊ Neutral ◊ Natural

target audience. ◊ The fountain pen curious ◊ Established users of fountain pens looking for something new to try ◊ Those looking for a way to make hand writing anything a bit more engaging

Creative Brief

on the subject of creative briefs & their merits

Writing a creative brief is satisfying. It puts

been a guideline in those other situations, or any

everything together in a single place. It establishes

expectations present for those creative briefs, and

what needs to be done, and the considerations

I felt that they suffered for this. I had no idea what

necessary to the project. Most importantly, at least

I was doing, and so my briefs were abrupt. They

to my current workflow, is it creates a solid image

felt more akin to jotting down notes than they felt

of what the project is. It establishes that whatever is

professional.

being done is a project.

Pivoting towards this project specifically, and the

This was the first time that I had put together a

creative brief on the previous pages, this was a

creative brief that had felt this, well, satisfying.

specifically interesting one to write for, as packaging

Prior to this point, I had done one creative brief

is a new wheelhouse. I hadnâ&#x20AC;&#x2122;t worked with

with a group, and one creative brief for another

packaging before this project, other than a single

class that was created alone. There hadnâ&#x20AC;&#x2122;t really

commission where I had been handed a dieline

for an established package. Of course, this meant

The final project ended up being just a tad bit

I needed to be thorough when establishing the

different than the dictated end result in the creative

guidelines for this project.

brief, but I feel the product still fits what was

As said before, fountain pens are something I feel

described in essence.

already strongly about. Theyâ&#x20AC;&#x2122;re an incredibly fun tool to use in comparison to a standard ballpoint, as thereâ&#x20AC;&#x2122;s so much more to customize and work with. Different inks, nib sizes, body styles, brands, etc. are just the beginning of looking at stock options available. Fortunately, I was familiar enough with them to get an idea of how to work with them, and try to aim them at a new potential audience.

creative brief | brooke baylis

semantics scale. The following graphic is an illustration of proposed tone, and the packaging sample created should reflect these attributes.

informal.

professional.

simple.

complex.

neutral.

warm.

lethargic.

energetic.

natural.

technological.

Semantics Differential Scale

Weâ&#x20AC;&#x2122;d worked with semantics differential scales before as a cohort. This was no different than before. Perhaps the most interesting thing about this use of the semantics differential scale was the use of it with a creative brief and personas. I found that the pairing of these three tools helped me create more accurate, and ultimately more useful semantics differential scales than before. There was a set idea, and several ways to

Following the creation of my semantics differential

In the case of the persona to the left, I pulled on my

scale and my creative brief, something that was

experiences prior to my first fountain pen purchase,

required was at least one persona. I ended up

and the experiences of other friends I had that were

creating two for this project, to better represent the

curious about the implements. The purchasing

different ends of the spectrum as far as “hasn’t used

goals specifically were things I was able to pull from

a fountain pen before”. Ultimately, I think they were

informal interviews. The most important point of all,

successful in describing what I thought was the real

was the way to make taking notes more engaging.

target audience I was aiming for.

Though it’s more of a concern for creating advertisements, it helped me figure out why people may look at these pens.

tine & gall

persona | brooke baylis

background. A student coming into his third year of school, Simon is looking to try and create better habits as a student. He’s a science major specifically interested in chemistry, and takes a lot of physical notes to look over later. As of late he’s wanted to make his notes more interesting and more fun to writer as he moves into harder classes that are more relevant to his after graduation career goals.

purchasing goals. ◊ Looking for a way to make notes more engaging ◊ Making an effort to be more eco-conscious ◊ Not a large budget, purchase should last a long time

name.

stationery history.

Simon Davis

◊ Traditionally uses Pilot G2 gel pens as pen choice ◊ Uses 0.5mm mechanical pencils, prefers thinner lines ◊ Uses Rhodia notebooks primarily, but has been exploring other options

age. 21

occupation.

personality. Extrovert.

Introvert.

Thinker.

Feeler.

Judger.

Perciever.

Sensory.

Intuitive.

Student, RA

The first of my personas, this one made to represent someone closer to my age group.

tine & gall

persona | brooke baylis

background. A mother with two school age children, Helen likes to keep track of their homework and assignments, especially as online schooling has become the norm. As well as doing this, she tends to manage the home and is the more financially responsible one. Recently, she’s been looking into bullet journaling as a stress relief exercise.

purchasing goals. ◊ Writing experience the most important ◊ Wanting to splurge on something nice ◊ Eco-consious, but not the most important thing on her mind

name.

stationery history.

Helen Anders

◊ Traditionally uses Papermate InkJoy pens ◊ Constantly swapping pens, comes back to the Inkjoy due to how smooth they are compared to other ballpoints ◊ Recently purchased a thicker paper sketchbook to journal in

age. 32

occupation. Stay at home mom

personality. Extrovert.

Introvert.

Thinker.

Feeler.

Judger.

Perciever.

Sensory.

Intuitive.

The second of my personas created, this leaning more into an audience I wasn’t part of.

This persona represented a separate market segment, and pushed me to try and find something that would appeal to the lowest common denominator when beginning to think about working on thumbnails. Specifically, this market segment described people more like my mother or her friends rather than me or the people in my age group. I liked the challenge of trying to appeal to a group with this different of taste.

Creative Brief Personas

√ √

Begin Thumbnails Semantics Differential Scale

√

thumbnails and how they make my brain hurt

Thumbnails are an extremely important part of the

It is necessary to have a level of exploration higher

design process. Not a beautiful, or overly glorified

than the cursory jotting down ideas on a page, but

part of the process, but important nonetheless. The

by god does it cause me a great amount of pain

unfortunate part of creating thumbnails however, is

to try and create a bunch of thumbnails. Forced fit

the way they make a person think they are the least

prompts help alleviate some of this agony, but they

creative being on the planet and that they have the

too leave me feeling a bit brain-dead by the end of

mental capacity of a slug.

the exercise. It’s hard to come up with ideas, and

One way to make this sensation worse. in my opinion, is the requirement of a certain amount of thumbnails.

it’s even harder to maintain momentum when doing such a thing. There’s only so much juice a brain has, and that’s okay.

However, that doesnâ&#x20AC;&#x2122;t mean that incoherent scribbles arenâ&#x20AC;&#x2122;t able to produce something great. Regarding this project, some of the thumbnails I was able to produce once I gave up using the noggin were better, and ultimately defined the direction I ended up moving towards. Fountain pens are a great prompt. Being eco-friendly is a great prompt. These ideas have a lot to offer design wise, but

wringing out every last drop of brain juice .

thinking too hard kind of leave them at a dead end.

Three (presentable) pages later. Most of the sketches presented here resulted from the forced fit prompts, which is honestly why they end up a bit abstract in their interpretation. The thumbnails to the left were the final ideas. As you can see, I hadnâ&#x20AC;&#x2122;t quite decided just how I wanted

Peer feedback followed this narrowing down of my options, which led me to combining the idea of a box and a tin together. to create what my final project ended up being, a fountain pen starter kit rather than just the pen itself. Ultimately, a sound decision.

to package my project. There were a lot of options available to pursue, and ultimately I narrowed it down to these three directions. A tube, a sleeve, a box, and a tin.

tine & gall fountain pen starter kit

fountain pen starter kit piston fill fountain pen bottled black ink a5 notebook pen case

First iteration box sleeve at 70% scale. This was the front and top.

bottom/ front

tine & gall

front/top

piston fill fountain pen bottled black ink a5 notebook pen case

tine & gall

piston fill fountain pen bottled black ink a5 notebook pen case

top/back

fountain pen starter kit

tine & gall

fountain pen starter kit

back/bottom

Fountain pens are an easy way to make writing more eco-friendly, and more fun. By replacing a ballpoint pen with a refillable fountain pen, youâ&#x20AC;&#x2122;re reducing the amount of single use plastic used, and getting the chance to experiment with a writing utensil whoâ&#x20AC;&#x2122;s heritage goes back before the year 1000.

This kit includes everything you need to get started writing with a fountain pen, as well as instructions to get you going. A piston filler pen, black ink, an A5 notebook with fountain pen friendly paper, and a pen case that can hold three pens are all included.

Set Contains piston fill fountain pen 20ml bottled black ink a5 notebook pen case

*not to scale JOHANNES VAN DOETECUM I LARGE ALPINE LANDSCAPE, C. 1555/1557

The back and bottom of the sleeve.

The first iteration, which hit every point i was trying

The artwork I used for this packaging was an

to make. From this point, it was smaller details that

intaglio piece that used etching and engraving.

needing refining to create something I wanted to call

It’s titled “Large Alpine Landscape”, was created

final. What really pulled this together, in my opinion,

between 1555 and 1557 C.E. by Johannes and

was the way the type was able to pair with the

Lucas Van Doetechum after Pieter Bruegel the Elder.

artwork I had selected.

Obviously, it’s old enough that it falls in the public

In this case, the type is Didot for the tine & gall logo, and then various weights of IBM Plex Serif. These ended up pairing infinitely better than I had hoped they would, and the use of it felt organic, rather than a face that was forced to fit the setting.

domain, and it’s absolutely gorgeous. The etching invokes the idea of linework (because it is entirely linework), which I felt lent itself to the concept of fountain pens. This piece was found in the National Gallery of Art archives online.

Prototyping is an important part of the design

Seeing the box printed out in person really showed

process, especially in print media. This project was

minor details within the text that were easy to miss

no different than others in that aspect, though there

on screen. Though I didnâ&#x20AC;&#x2122;t photograph the other two

were unique challenges regarding prototyping for

or three iterations between this and the final one,

this project. Die-lines, while not especially difficult

constant tweaks to the text were made and resulted

for the form factor I selected, are something that still

in the final product, depicted in the next spread.

need to be tested for fit. As I had a sleeve going over a box, that was something especially important to test. Fortunately, it fit the first time (though for ease of use, you need to be extremely precise in your folds).

The first physical prototype at 100% scale. Held together by hopes, dreams, and masking tape.

tine & gall fountain pen starter kit piston fill fountain pen bottled black ink a5 notebook pen case

JOHANNES VAN DOETECUM I LARGE ALPINE LANDSCAPE, C. 1555/1557

tine & gall

fountain pen starter kit piston fill fountain pen bottled black ink a5 notebook pen case

Credit line moved to the top of the box, as well as type decisions solidified.

tine & gall fountain pen starter kit Fountain pens are an easy way to make writing more eco-friendly, and more fun. By replacing a ballpoint pen with a refillable fountain pen, youâ&#x20AC;&#x2122;re reducing the amount of single use plastic used, and getting the chance to experiment with a writing tool with heritage that goes as far back as the year 1000 C.E.

Set Contains piston fill fountain pen 20ml bottled black ink a5 notebook pen case

*not to scale

Back of the box being changed to a preview of the pen, spacing and text sized fixed on the bottom copy.

The sides of the box tray that the sleeve went over. These were the two sides visible while the sleeve was in place.

Somewhat unmentioned before, but a small touch put into the final project, was the other use of â&#x20AC;&#x153;Large Alpine Landscapeâ&#x20AC;? as texture on the visible sides of the tray that went into the earlier designed sleeve. A small detail, it was something that was ultimately tied everything together in my opinion.

die-lines are cool i guess?

Possibly the most important part of this project was

I was lucky in the sense that die-line generators are

the creation of die-lines for them.

now numerous, and directly export pdf or illustrator

What is a die-line?

files for use. These generators offered a chance to understand how paper ends up folding, and was an

To be a bit of a smart ass, itâ&#x20AC;&#x2122;s a line for the die. To

interesting way to see how things came together. It

expand upon that, die lines are the lines used for

was extremely useful in creating my own die-lines

production because they mark where things are to

(for the tray and sleeve) and made for a resource to

be cut before theyâ&#x20AC;&#x2122;re folded.

look back on when I was unsure.

Being as there were physical prototypes for this class, designing on a die-line was absolutely necessary for this to work.

top/back Set Contains piston fill fountain pen 20ml bottled black ink a5 notebook pen case

*not to scale

back/bottom

tine & gall

piston fill fountain pen bottled black ink a5 notebook pen case

fountain pen starter kit

JOHANNES VAN DOETECUM I LARGE ALPINE LANDSCAPE, C. 1555/1557

piston fill fountain pen bottled black ink a5 notebook pen case

fountain pen starter kit

tine & gall front/top bottom/ front

interlude

Notes from Kyle Vice’s lecture. Written in Noodler’s Baystate Blue with a 1.1mm stub.

kyle vice on personas

One of the greatest things about this program specifically is the opportunity to get guest speakers that do work in the field actively. One such example of this was the first guest speaker of the semester, Kyle Vice. Kyle was able to join us to speak on personas in practice, and how theyâ&#x20AC;&#x2122;re used in the professional world. Though information dense, there were specific key points I was able to note down about his presentation that were relevant to what I was thinking about.

ect 2 proje 2 project 2 oject 2 pr ect 2 proje 2 project 2 oject 2 pr ect 2 proje

ect 2 proje 2 project 2 roject 2 pr ect 2 proje 2 project 2 roject 2 pr ect 2 proje

playlist timely!! - anri volume alpha - c418 volume beta - c418 return to wherever - twrp

project 2 â&#x20AC;&#x153;made from scratchâ&#x20AC;? packaging

Your client has a new approach with a line of make-it-yourself dishes of food from other cultural cuisines. Create packaging that is authentic, without being stereotypical or offensive.

One of the biggest challenges for this project is in the (interpreted) description. Authenticity without

key words are: faithfully resembles an original

being stereotypical or disrespectful. One of the definitions of authentic is “made or done in the traditional or original way, or in a way that faithfully resembles an original”. It’s a definition I find myself agreeing with in regards to the assignment at hand. However, it poses a challenge. How do you be authentic as an outsider to a culture? How do you find what parts of the culture are ‘real’ instead of fabricated by stereotypes?

authenticity. how to be respectful of another culture?

Itâ&#x20AC;&#x2122;s a bit of a conundrum, especially in the food

To preface research, I chose to create a Japanese

packaging space. What is authenticitiy? What do

curry roux kit, inspired by Japanese woodblock and

you derive inspiration from? Especially in the case of

vintage packaging.

cultures with non-latin alphabets, how do the design conventions of the culture transfer into something accessible to a primary English-speaking audience? Why do the design conventions exist?

Most of my visual research was able to be found jumping between ARTSTOR, eBay, and Etsy. The latter two may appear out of place, but I was actually able to find bits of ephemera directly

These are questions I asked myself, before diving

relevant to my research being sold (with high quality

into research. Of course, earlier questions were a

photos in the listings).

part of the issue of even beginning research. What kind of resources do I look to?

My initial visual inventory of the Japanese curry space.

Moodboards were an essential for this project. Not just because they were a graded part of the project (though that was part of it), but because of how they made your cultural research easier to process in the mind’s eye. As mentioned before, I wanted to use more “vintage” Japanese culture as an inspiration for this project. These two boards really showed the energy I wanted to draw inspiration from. Of course, I ended up differing from them, but the roots of my final design were laid bare within these boards.

research started. what are the next steps?

Creative Brief â&#x20AC;&#x153;Brand Guidelinesâ&#x20AC;? Begin Thumbnails

カレー

creative brief | brooke baylis

k a

r e

client.

project overview.

kare, a company looking to break into the quick and easy curry mix scene. They’re looking to make Japanese style curry more widely available in North America, and offer different options as far as curries.

kare is looking to bring its first set of products to market in North America. The goal of this project specifically is to create attractive and appropriate packaging for said products without compromising on their ideas of making Japanese curry more widely used.

products. ≺ instant curry mix ≺ curry spice mix

tone. ≺ Fun ≺ Bright ≺ Approachable

project goals. ≺ Create attractive packaging to introduce Japanese curry to North America ≺ Bring more options for curry to North America

target audience. ≺ People looking to make a quick and easy meal in less than 30 minutes ≺ People looking to expand their idea of Japanese cuisine ≺ People learning to cook, and want something simple to start with

competetive environment. In the North American market the biggest competitor is S&H Golden Curry, as it’s the curry most often found in grocery stores. There are other Japanese curries available, but this is the one people are more likely to be familiar with as it’s found in the “world foods” section of common grocery stores such as Kroger or Meijer.

My initial creative brief, establishing what I was looking for when trying to design packaging.

カレー k a

r e

Checkpoint ABCDEFGHIJKLM OPQRSTUVWXYZ abcdefghijklm opqrstuvwxyz 1234567890 !@#$%^&*()

The kare mark in final print colors and the font used in the materials.

A QR code linking to the site where Checkpoint is available to download.

on non-latin font support

Language support is one of those things that is less

It had been last updated May 23rd of 2020, has

thought about when searching for a font to use.

support for Hiragana, Katakana, Cyrillic, Greek

Fortunately, or unfortunately depending on how you

letters, Kanji, and the standard latin alphabet. I was

look at it, non-latin language support is something

utterly enthralled with the potential it had, even if

Iâ&#x20AC;&#x2122;m passionate about. It was on the forefront of my

the website seemed offputting initially. The weight

mind when searching for a face that could be used

was lovely, the spacing was fun, and the alphabet

to represent my fuctional curry brand, and ultimately

support let me use it for Japanese and English text.

I ended up on the personal website of a Japanese font maker.

Dear Checkpoint font creator I love you xoxoxo

The font was called Checkpoint, it was created to emulate the type from an 80â&#x20AC;&#x2122;s quiz show, and I was in love with it.

Creative Brief “Brand Guidelines”

√ √

Begin Thumbnails

The first series of sketches, before I considered changing form factor.

More ideas for boxes, and then the opportunity to change form factor completely.

Ultimately an important part of my ideating process.

As we (the class sitting in zoom) started to scribble

Custom printed fabric would definitely do it, even if

thumbnails in a hurried manner, I began to doubt

my bank account would hurt in the process. 100%

my initial idea of doing the standard “curry brick”.

worth the temporary pain.

It can be seen on these pages of thumbnails, that I ended up moving towards a different, more involved idea. That idea, being a kit of spices paired with a furoshiki (Japanese fabric wrap) tying it all together. This, with a recipe card that was easier to store and reuse, would be much more fun to work with, and much more visible on shelf than standard curry brick fare. Also, unrelated to class, I wanted something that’d look really cool in my porfolio.

The first iteration of the bellyband, type had not been solifidied nor had the copy.

One of the more difficult aspects of designing for this project was the actual designing of fabric. Depicted to the right was my initial sketching for fabric, working off of the idea of a contour map. Ultimately it was an exercise in failure, as nothing came to be from it, but it did help me realize I needed to lean more into Japanese nature motifs.

The final belly band and recipe card. Copy had been finalized, and elements emulating subway lines were added to the belly band. The recipe had been chosen and finalized as well.

101

The final physical prototypes of the final print designs. The final labels ended up having teal text.

103

105

107

Making the final fabric patterns was quite possibly one of the most satisfying part of this project. Making patterns that properly tiled was a challenge, but an extremely worthwhile endeavour in my opinion. In this case, I used what i found to be recurring Japanese nature motifs, and something related to food. I settled on frogs, mushrooms, cardamom seed pods, cranes, and finally goldfish. My favorite of them all had to be the mushrooms.

109

111

113

interlude 115

blythe magnuson on packaging

Blythe coming to speak on her experience

Regarding the getting a job thing, the most help

producing packaging in a working environment

actually came after her presentation. I gathered up

was something immensely useful. Not just from a

the courage, and then e-mailed her before I lost my

packaging perspective, but from the perspective of

steam. Speaking to her over e-mail came easy, and

a senior looking to make it out into the job market

was ultimately she ended up sharing her cover letter

as soon as possible, it was extremely inspiring to

with me when I asked after I mentioned my hope

see how she was able to excel.

to start job hunting before graduation. (Iâ&#x20AC;&#x2122;m more

Regarding her presentation, specifically her slides

specifically hoping to land out of state.)

on ideation and progress were helpful. The working in black and white, applying sketches directly to mockups was something I hadnâ&#x20AC;&#x2122;t thought of before, and found very interesting.

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end.

Brooke Baylis Fall 2020 Packaging 575 Headlines: Nimbus Sans Extd Black 26/28 Subhead: Nimbus Sans Light Italic 16/23 Body: Nimbus Sans Light 9/15

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