PRODUCT MEDIA GUIDE 2018 Custom made gi ve-aways crea t es results
2.
1.
3. 2.
PRODUCT MEDIA effective communcation. 4-5 CONCEPT & COMBINATIONS. . . . . . . . . . . . . . . . 6-7
4.
GIVE-AWAYS spice up the campaign. . . . . . . . 8-9 LOGOBAND with possibilities. . . . . . . . . . . . 10-11 CLASSICS that gives results . . . . . . . . . . . . . . 12-13 BtCap® kepsar & mössor. . . . . . . . . . . . . . . . . 14-15 NEOPRENE hot and cold campaigns. . . . . 16-17 EURORAIN™ umbrellas extra all . . . . . . . . . . 18-19 MULTIWEAR™. . . . . . . . . . . . . . . . . . . . . . . . . . . . 20-21 BAGS4YOU™ custom bags. . . . . . . . . . . . . . . 22-23
3.
PRO’S on pins and metal. . . . . . . . . . . . . . . . . 24-25 PROFILE WITH STYLE ties & belts. . . . . . . . . 26-27 TEXTILE EMBLEMS. . . . . . . . . . . . . . . . . . . . . . . 28-29 Let us be your backoffice . . . . . . . . . . . . . . . . 30-31
4.
1. Anti-stress figures in custom shape. 2. Beanie in aposematic colour with logo print. 3. Logoband in custom Pantone colour with logo print. valfri 4. Skateboard in custom colour with logo print. 5. Anti-stress ball with printed logo.
We are specialised in making promotion ideas become reality When you think of give-aways, you might think of the more classical items. All good. But thanks to our long experience and know-how from custom production you can consider us to be a reliable supplier of a wide product range that can be designed to give the best possible effect to the campaign. All the different articles we offer has at least one thing in common; they are not stock items. Production is started when an order is received. In that way, we offer almost endless possibilities for your creativity. Create the design - or let us give you a hand in the process.
whi te zipper tag blue bottom
logo
logo
blue
red
5.
Product media as a concept is a way of showing the great advantages of making conscious efforts in promotion
1.
2.
3.
The only advertising channel © where the customer says “Thank you!” for your message
Product media - a strong and effective channel
4.
Promotional products are a strong and effective way to reach out to the customer – and the only channel where the recipient actually says is grateful to receive advertising messages, regardless of value. Often, but far from always, the selection is done more by tradition and habit than as a result of the strategic work. It’s time we start considering communication and ROI rather than just the product itself. In its best form, product media is a very strong advertising channel that will appeal to multiple senses, is measurable, can be made personal and help establishing relationship to a brand. In addition, rememberance for the sender of the message is high and positive. In combination with another media, it is even more effective. It is equally important and a hygien factor that the products are ethically produced. In order to more clearly emphasize the benefits of promotional products in a corporate communication, we have introduced the concept of Product media. Managed in a smart way, it will help build unbeatable campaigns.
5.
1. Message bracelet custom design. 2. Laptop cover made of neoprene. 3. Sports bottle with printed logo. 4. Campaign button with custom paper card. and packing. 5. Founded metal opener with all-over logo print. .
5
1.
Creative ideas made in good collaboration creates the best results 2.
3.
4.
Concept & Combinations Hard work and creativity is behind every brand’s strategy and message. Then it is necessary that the details put together must be as unique as the ideas, when transformed into products. We can support with creative product idéas. Our studio always makes artwork for approval before each production.
5.
Note! Let’s look at the whole
of the project; color stance, deliveries, co-packing for best result
1. Slippers, dices, logoband and shopping bag in custom design. 2. Beach ball, pallet, frisbee, sunglasses, beach tennis, balloon, sports bottle, water bottle, to-go mug in custom dessign. 3. Sports bottle, IcePipe™ cooling stick, seat cover, silicone key-ring and luggge band in custom design. 4. Logoband, Multiwear™ and pins in custom design. 5. Bag hanger, trolley-coin, floating key-ring, luggage band och reflective logoband in custom design.
7
2.
1.
Reach the whole target group with effective promotional giveaways
3.
3.
4.
5.
StickyMatÂŽ
7.
6.
8.
Sprinkle the market with effective promotion Easy does not have to mean simple. When you need to reach out to many in an easy and effective way, generate interest and contact, the classics will work in a good way. With low contact cost and high rememberance they will create great results. We manufacture according to customer request.
9. 9.
10.
1. Mouse pads, various models. 2. Tattoos in custom design. 3. Paper cups. 4. Silicone bracelet in custom colour. 5. StickyMatÂŽ with printed our moulded logo. 5. Silicone bracelet with printed and recessed logo, own bottom colour. 6. Seat cover with printed logo, various models. 7. Cake flag with printed logo. 8. Hot pack with metal clip for heating, reuseeable. 9. Wiping cloth with digital print. 10. Logoband.
9
Note! We produce in your
desig from only 100 pcs and any colour from 300 pcs.
Product media has low contact cost, long life and high remembrance
1.
2.
3.
4.
5.
We know logobands – a classic with great possibilities Logoband is a classic that works. New, environmentally friendly materials are developed. Multiple production methods and accessories provides great design opportunities to create unique solutions to present the brand. Over and over again.
7.
6.
8.
8.
1. Heat transfer printed with fast lock and carbine hook. 2. Screen printed flat band with fast lock and carbine hook. 3. With transparent label and fast lock, party metal, and carbine hook. 4. Two-coloured band with print and custom coloured attachments. 6. Heat transfer printed with fast lock, safetylock,mobile attachment and carbine hook. 7. Screen printed flat band with fast lock and carbine hook.. 8. Heat transfer printed with safety lock, mobile attachment and carbine hook.
11
2. 1. 2.
3.
Classic giveaways with great effect at a low contact cost
3.
4.
5.
6.
7.
Classics that gets the job done Enhance the campaign with the classics that works in all situations. Sometimes the time isn’t there to create new innovations. Then it is good to go with proven solutions that work each time with great results. At the fair, customer meeting or to boost a campaign.
8.
9.
10.
1. Balloons in custom or own colour. 2. Trolley-coin with carbine hook. 3. Ice scraper with digital print 4. Seat cover, made in various materials and models. 5. Cheering sticks in custom colour. 6. Bottle opeer key-ring. 7. Campaign buttons, printed in various sizes. 8. Luggage band in own bottom colour, screen printed. 9. Luggage band full colour heat transfert printed, address pocket. 10. Luggage band woven logo.
13
Note! Caps in custom design from only 100 pcs
Caps and beanies are excellent advertising spaces. Adapted to the target group they will do a great job
3.
2.
4.
Custom caps and beanies from BtCap Caps. To move around with advertising space on the forehead, the cap must be appealing to the target group. We manufacture caps on request. Choose material, colors, model and design. Knitted beanies. There are times when you should not keep a cool head. We manufacture beanies on request and give support for design possibilities. The minimum quantity for caps are only 100 pcs and 150 pcs for beanies in requested design.
5.
8. 6. 7.
1. Knitted beanie acrylic with fold and embroidery. 2. Bt170 Low profile choose material and colour. 3. Bt180 High profile choose material and colour. 4. Skate cap with flat visor and elastic trimming. 5. Knitted beanie acrylic with fold and embroidery. 6. Knitted beanie acrylic with fold and sewn on embroidered emblem. 7. Knitted beanie acrylic without fold, with embroidery. 8. Sweat band of elastic terry cloth with embroidery.
15
Note! Made in custom design and shape from only 100 pcs
Advertising gifts can be personal, cost effective, have hight customer value and will reach out to the consumer
1. Can cooler #2 foldable. 2. Cover for electronic gadget, custom design. 3. Bottle cooler in custom shape 4. Can cooler #2 foldable. 5. Laptop cover with transfer print. 6. Laptop cover with matching zipper.
3.
2. 1.
3.
4. 5.
Neoprene – hot ideas for cool campaigns Neoprene is a flexible material used in wet suits. Soft and thick as protection for laptops and tablets. As holders for cans and bottles while keeping the drinks cold a little longer. With plenty of standard colors to choose from, we manufacture according to customer request. Use a basic model or create your own design from only 100 pieces.
Neoprene Pantone colour chart
293
6.
691
7420
201
194
202
222
241
5305
272
5145
682
2607 4975
B5
110
723
716
166
173
3975
375
376
377
7490
363
349
3425 3308
448
5435
7459
7461
549
7468
2728
293
289
7463
WG4
415
429
430
425
CG11
Black
17
1.
It’s a success factor that the product communicating a brand is useful and of good quality Note! Since we make the
umbrellas from scratch, we can offer great design possibilities
3.
2. 2. 4.
5.
EuroRain™ – Umbrellas extra all Umbrellas and ponchos are effective promotional items with great usability. We manufacture according to customer’s request, and therefore have great potential to turn creative ideas into reality for printing and design.
6.
5.
6.
7.
1. Comapct umbrella SU6019A. 2. Reuseable rain poncho 3. Golf umbrella with all-over print. 4. Standard umbrella with all-over print, own bottom colour and logo print. 5. Golf umbrella with custom colour and logo print. 6. Rain poncho. 7. Rain poncho.
19
Note! Consider the possibility of creating a packaging in a design that enhances the experience of the gift.
1.
75% 75 % keep a promotional item when it is useful
2.
3.
4.
Multiwear™ – works all year round A super flexible garment in breathable material. The possibilities in making own designs with creative packaging solutions makes it a very effective campaign article. Simple and easy to distribute. We manufacture on request and offer a variety of different qualities and materials. The receiver is guaranteed to keep and use it for a long time. Over and over again.
6.
5.
9.
8.
7.
1. Multiwear™ useable throughout the year, 140 g polyester. 2. Multiwear™ one colour print. 3. Multiwear™ multiple print colours. 4. Multiwear™ one colour print. 5. Multwear™ with woven label 6. Multiwear™ custom packing 6. Multiwear™ sublimation print with reflective stripe. 7. Multiwear™ with custom packing. 9. Multiwear™ double folded, sewn.
Note! Choose custom production or stock models depending on the requested quantity and design.
More than every third person uses a promotional item every day
1.
2.
3.
Bags in your design A stylish and practical bag will be used for a long time. We manufacture on request. Start with one of our basic models and add details. More simple bags in materials such as cotton or non-woven can also be customised. Adjust size, grip and bellows. If the time is short , go with a bag from our stock selection.
5. 4.
6.
1. Cotton shopper in unbleached cotton. 2. Large backpack in custom design. 3. Sports wallet in polyester with press stud. 4. Basic back pack in custom pattern. 5. Tool bag with draw string and woven label. 6. Scuba bag in own design with logo print.
23
Soft enamel
Screen printed emblem
Offset printed emblem
• Plated border between the colors and at the fore-edge of the emblem • Gold, silver or black plating • With or without epoxy • Recommended for figure shaped emblems • Small quantities may be made in copper • Not suitable for small details • Min.qty: 100 pieces
• Screen printed • Does not require border between the colors • Flat PMS-colours only, no gradient colors • Always with epoxy • Choose with or without plated border • Recommended for small details • Mat plating • Min.qty: 100 pieces
• Does not require plated border between colors • CMYK (full color) printing, gradient colors are possible • Always 5 color moulds • Always with epoxy • Choose with or without plated border • Recommended for small details • Mat plating • Min.qty: 100 pieces
Metal relief
Foundry
Soft PVC
• No coloring • Basic emblem is with ½ relief. 1/1 relief, sandblastered bottom and/or antique look is available. • Min.qty: 100 pieces
• Suitable for emblems with 3D-logo or for designs with holes in the emblem • Min.qty: 300 pieces
• •
Photo etched
Hard enamel
Hard enamel imitation
• Plated border between all colours • Broad plated border at the fore-edge of the emblem, at least 0,7 mm • With or without epoxy • Recommended for small details • Gold, silver or black silver • Min.qty: 100 pieces
• Exclusive emblem with special enamel colors that gives a certain glaze • Plated border between all colors • Never with epoxy • Min.qty: 100 pieces
• A cheaper alternative to hard enamel • Pantone colors • Plated border between all colours • Never with epoxy • Min.qty: 100 pieces
Emblems can be made in other materials, like soft PVC (above) and placed on attachments like metal pin Min.qty: 300 pieces
1.
Pro’s on pins and metal emblems
2.
We have been doing metal badges for over 30 years and dare to say that we know a lot about it. We are happy to advise on the appropriate method based on the desired design. Once the emblem is made, it can be applied to accessories like pins, cuff links, tie pins, brooches and more to create an entire series.
3.
4.
5.
6.
7.
1. Cuff links in Sterling silver with engraved logo. 2. Medal with emblem in soft enamel. 3. Bag hanger with screen printed emblem and epoxy cover. 4. Charm in soft enamel. 5. Pin in soft enamel 6. Lapel pin in soft enamel 7. Bottel opener foundry in own design.
25
Note! No large quantities required;
neckties and scarves in custom design from only 50 pcs.
Every third receiver keeps a promotional gift if it is stylish
2.
1.
Profile in style - we know how a tie is tied A tie is a classic accessory in business attire or as a stylish detail at any time. Whatever the application, we will create a nice result. We have extensive experience in both neckties and scarves. If it’s a rush to fix the style, there is a range of stylish models in stock. Belts. The details sets the whole picture. A profiled belt or discrete model in leather sets the style. Leather belts are available in several models to match most styles. Military Belts can be made with woven or printed design.
3.
3.
4.
5.
5.
6.
1. Bow-tie. 2. Printed silk neck-tie in custom design. 3. Military belt in custom design with printed logo. 4. Foundry buckle. 5. Exclusive leather belt with adjustable metal buckle. 6. Military belt with imprinted logo.
27
Woven label
Hand embroidered
Rubber emblem
• Satin, taffeta or high definition • Min.qty: 1 000 pieces
• With metal thread on felt • Min.qty: 100 pieces
• According to request • Min.qty: 100 pieces
Machine embroidered
Leather emblems
100 % embroidery
• According to request • Min.qty: 100 pieces
• Embossed or printed • Min.qty: 300 pieces
• All-over embroidery • Min.qty: 300 pieces
Transfer emblems
Woven emblems
Zipper hanger
• Printed emblems for heat attachment • Min.qty: 100 pieces
• According to request • Min.qty: 200 pieces
• In textile, rubber, metal or soft PVC • Min.qty: Depending on material
Embroidered, woven and knitted
1.
We have worked with textile labels for many years and have made endless variations of different designs. We are happy to advise on appropriate production method based on the desired design and use.
2. 3.
5. 4.
1. Elastic sweat band with printed label. 2. Reflective emblem. 3. Supporter scarf with knitted logo 4. Elastic sweat band with woven label. 6. Woven festival armband with plastic attachment.
29
Use a professional supplier. Code of Conduct
Member of REPA
Our Code of Conduct is based on international agreements and standards. Our contracted manufacturers agree to conditions and obligations in compliance with its own production as well as of any subcontractors.
According to the law on producer responsibility regarding recycling, we are members of REPA for producers’ responsibilities. www.repa.se
Our Code of Conduct regulates the conditions regarding wages, working hours, age limits and discrimination, safe working environment with multiple points. Document is available on our website.
Our environment We, as well as our suppliers, strive to minimize environmental impact through sound management of waste and material. We are constantly working on improvements by, among other things stated environmental policy, clear procedures, training, etc.
Producer responsibility Producer responsibility is a regulatory framework that has been set to create an environmentally sustainable society. Producer responsibility means that in some areas a system for recycling is established. This principle means that the party that burden the environment negatively must pay back to the environment for the impact it causes. Every company importing products of in one of the regulated areas are legally obliged to take producer responsibility. KEBACK follow these rules and is a member of the REPA for package and waste paper, electric circuit for batteries and electrotechnology. This guarantee of environmental responsibility is part of the trading through a professional wholesaler and importer REPA.
Member of El-Kretsen El-kretsen helps its member companies to fulfill their responsibility for disposal of electrical and electronic products and/or batteries. www.elkretsen.se
Member of Copyswede Copyswede administers the Swedish system of compensation for private copying applicable example, products with built-in storage memory as hard drives, USB sticks and the like. www. copyswede.se
Member of PWA The members of the PWA Promotional Wholesalers Association are professional working companies who take producer responsibility and promotes the development of the industry.
Member of SBPR SBPR is a branch organisation for advertising and promotion that aims to strengthen the business of profile and promotion.
Member of PSI PSI is the largest network in Europe in the field of promotion and profile articles. KEBACK has received diploma for membership of more than 25 years
KEBACK is a part of MEC Gruppen. We sell only to reselling companies.
It shall be easy. KEBACK has over 30 years in the industry of promotion, which has given us a solid knowledge about custom production and imports. We provide our retailers with promotional articles in the requested design. Importing on your own can be risky. Through a professional and experienced supplier, our customers automatically get knowledge and help for the producer responsibility, import, customs solutions, payment conditions, currency hedging, shipping, claim handling, insurance, transportation and much more.
We only sell to reselling companies.
Five good reasons to choose a professional supplier 1. Easy handling - one contact does it 2. Know-how We have more than thirty years of experience in custom production in Asia. We know trading, manufacturing and imports. 3. Flexibility Small or large quantities, single orders or the whole concept. We have the solutions. 4. Fast deliveries We have a variety of solutions for smart freigh handling. Fast and cost efficient to the customer. 5. Smart solutions We have a well-developed logistics system with fast and unique solutions. Your advantage.
We are in China for you In order to provide our dealers with the best possible service, we have been working in China for more than 20 years with our own office and staff. It gives us a direct and close contact with our manufacturers - and good control over the process.
Fast deliveries Our well-developed logistics system enables us to cost-effectively bring home the majority of all deliveries by air freight.
Or do it yourselv If requested, we can offer the customer the possibility to take care of the freights and imports themselves.
www.keback.se A COMPANY IN MEC GRUPPEN
KEBACK 17.12 2.0
Making promotion ideas become reali ty