Reem Mall

Abu Dhabi’s $1.2 billion Reem Mall Gears Up to Deliver First-of-its-Kind, Allencompassing, Retail, Leisure, Lifestyle and Business Experience

Reem Mall Abu Dhabi is gearing up to completely transform the shopping experience as we know it, as the world’s first fully enabled, offline-to-online, technology-powered life and business centre. The regional – and global – innovation, developed at a cost of $1.2 billion, will usher in a new era of retail, leisure and lifestyle with a whole host of unique experiences, including the world’s first omnichannel ecosystem.

Located on Al Reem Island, Abu Dhabi, Reem Mall is set to be an icon for the retail, culture, and leisure industry of Abu Dhabi and the larger UAE. With the construction of the mega-project now 75% complete, the mall is reaching new heights that will deliver a never-seen-before guest experience to not only positively disrupt the regional industry, but also redefine the retail and entertainment landscape of the UAE capital and beyond.

The interior of the mall has been inspired by Abu Dhabi’s rich natural surroundings and echoes the UAE capital’s vibrant mangrove forests, the vast salt flats, and their awe-inspiring crystal formations.

Covering nearly 2 million square feet, Reem Mall will feature 450 retail units. A wide range of local and international brands will be available for visitors – from a variety of restaurants, a dedicated food court, one of the largest hypermarkets in the region; to unique family-oriented entertainment and edutainment anchors, including the world’s first indoor snow park.

This 10,000 square meters multi-faceted snow-play destination will emulate an enchanted world with a wide range of activities spread across several distinct zones, offering snowy activities to family members of all ages.

Data harvesting, analysis and insights will lie at the heart of all mall operations. Unprecedented customer-centric solutions will prioritize personalized product discovery to connect consumers with retailers in new ways and revolutionize the interaction between them. In addition, the mall will also deliver an integrated 23,000 square feet e-commerce logistics hub, empowering retailers to activate their own storeto-door or click-and-collect services. It firmly positions Reem Mall as a landmark destination that will redefine retail experiences for both retailers and consumers as a game-changer in the global industry.

In line with its commitment to driving the overall competitiveness and sustainable growth of the region’s retail industry, Reem

Mall’s retailer ecosystem will also include an

SME’s incubation centre. The technologyfocused program aims to build a technology business hub through investment, knowledge-sharing and job-creation and foster local tech entrepreneurship in the UAE.

Reem Mall is being developed by Al Farwaniya Property Developments, a partnership between Agility, United Projects for Aviation Services (UPAC), and National Real Estate Company (NREC). For more info, visit http://reemmall.ae/

Follow Reem Mall on their website and social channels for further updates.