Kinan - Transformation Leads to Success

SHOPPING CENTRE UPDATE

TRANSFORMATION LEADS TO SUCCESS

The world is about to recover from the COVID-19 pandemic. However, with the potential of new waves to evolve, shopping malls, like many other businesses, faced an urgent need to transform to meet the challenges and adapt rapidly; forming the right and resilient strategy has become an essential element to any organizations as a crucial aspect to obtain a sustainable business and competitive advantage.

Kinan’s portfolio consisting of ten malls, serving millions of customers in six key cities across Saudi Arabia, has launched the transformation strategy in early 2020 taking us into the future. Hence, this strategy has provided a strong foundation and a road map to quickly adopt precautionary and improvement measures to confront the COVID-19 pandemic and beyond. We still believe more needs to be done while revisiting some of our core strategies: leading perfection, customer satisfaction, a safe environment, and the best shopping experience in Kinan malls.

Keep Malls Safe Throughout the Pandemic

Assets and Systems Performance, Security and Safety Measures, Air and Water Quality were the core elements in our strategy to keep Kinan’s malls a safe destination to visitors. In that sense, we have utilized the available recourse and our partner’s technology and innovative solutions for remote monitoring services, including air, water quality and conditionbased maintenance, to control the building and ensure minimum energy consumption during the low or no occupancy.

I still remember the moment of giving malls work permits, going back to life and rolling out the red carpet to open gates to the crowd. It was a day of hard teamwork with no sleep hours in the operation and control room which I used to call “The Beehive”, evaluating ways, options and resources to create a more seamless journey and improve the customer experience minimize this impact by creating a joyful and positive atmosphere as you welcome customers back.

The Kingdom of Saudi Arabia has managed the epidemic with the highest professionalism and control measures. Such a successful approach has been recognized as one of the most effective measures from precautionary, proactive measures and community awareness campaigns. Kinan Malls was one of the most trusted destinations for official TV Channels and social media platforms to communicate with the audience the success stories of cooperation between people, private and government sector institutions in the success of the Kingdoms strategic plans combating this pandemic.

Go Green and Sustainable is the Goal

Over the years, there have been many changes in how facilities management is recognized within retail environments. A common feeling towards facilities management was that once it is brought to our attention, it signifies a problem: unclean areas, a leak in the ceiling, and faulty air conditioning.

Being in Kinan as a mall operator leader, I recognized how important it is to be aligned with the Kingdom vision 2030. Thus, we start pursuing LEED and Green initiatives that can lead to environmentally eco-friendly lifestyles and taking ecologically responsible decisions, which can help to show the importance of natural resources within Kinan malls and by knowing that renovation has a direct impact on the perception of the mall atmosphere and an indirect one on customer satisfaction and spending we came over all difficulties, challenges, at the time where organizations, governments and individuals were navigating throughout all the challenges created by the

pandemic trying to realize what can be done to survive. We at Kinan was heading in our transformation and commitment to stakeholders, visitor and partners, relying on international and local players in the design, contracting and supply chain market to engage the FM strategy with their innovation and technology as a partner shares our values of integrity, commitment, creativity and passion for victory and associated malls refurbishing and face-lifting plans to upgrade the key zones “food court, entrances, toilets, parking, brand new façade, spacious corridors and common areas” enriching the shopping experience of Kinan shopping malls customers. since 2019 to provide a superior shopping experience for our customers and add value for our retailers.

Sky is our Limit

We committed to continue this journey with passion to be playing our role in this strategic transformation story and look forward to enhancing the quality of life for customers visiting Kinan malls and Our Shopping Malls strive continue providing the market with iconic destinations for tenants and customers. to truly be a place for much more than just shopping ”

Partner of Creativity and Passion

Understanding the role of the shopping centre as a business place, a property and as an investment are essential qualities in successful management. I believe that the poor quality of assets and facilities management service, lack of strategy and experience, many shopping malls are not getting the quality anticipated level of facilities management service or at the costs initially sought is one of the most critical factors affecting a shopping malls success or failure.

At Kinan, we made our mission stick by providing elegant service to our shopping mall visitors and retailers. In 2019, an international facilities management company appointed as a partner that shares our values across our retail portfolio taps into Kinan’s revitalization strategy, which is aimed

Abdullah Haj Qasim

Director of Facility Management and Retail Delivery

Kinan