The Brand of the Future – Marie France Sharpens Its Focus

Marie France is one of the most prominent lingerie empires in the Middle East & Africa. The brand has dominated the region with a wide range of products, from lingerie to hosiery, beachwear, sportswear, nightwear leggings, fragrances and footwear. And now, armed with a vision to reach broader horizons, it has sharpened its focus and unveiled a new variety of selections, such as home wear, loungewear and a series of new and enhanced fabrics for its alreadyexisting categories of Pajamas and Sportswear. With merely over 30 boutiques in Lebanon and stellar performance, it only seemed fair to take on new challenges. Over the last few years, Marie France has not only reinforced its position in Lebanon but also in 11 boutiques in Egypt operating under the headquarters’ management, 3 in Jordan and 7 in KSA in partnership with Al Hokair Group. Indeed, the brand has expanded globally…one beautifully-assertive selection at a time.

But perhaps it’s the well-renowned brand’s knack for catering to people’s needs that propelled its success to higher levels. Indeed, as part of its mission to empower women, Marie France has recently been stepping up its efforts to make sure women are supported, embraced and empowered in all the right ways, no matter their size, colour or background. In other words, it has become the brand of the future, focusing on women’s needs, comfort and confidence all at once. It is committed to representing inclusivity in the region by subscribing to an inclusive strategy, making fashion available and accessible for everyone, regardless of size, fit, age or orientation.

Furthermore, in a matter of a few years, Marie France has gone from only specializing in hosiery to showcasing its expertise in a myriad of categories. A brand that prides itself on an unwavering devotion to place quality and customer satisfaction above all else. A brand that uses diversity and creativity to give its

customers the confidence and poise to take on the world. A brand whose quality-price ratio makes the experience that much more fulfilling and satisfying.

Under its umbrella of massive talents, Marie France has also fostered a team of qualified and specialized experts, all of whom march towards success with irrevocable know-how. And thanks to its unique offerings coupled with wide knowledge in the field, the brand has now garnered nationwide recognition. Not only does

Marie France owe its success to its numerous boutiques across the region, but it also takes great pride in its ever-growing website, which has boosted its sales exponentially in Lebanon. Simultaneously, the brand’s diverse collections and categories are also available on KSA’s notorious Voga Closet.

Amid heated competition with other brands, Marie France remains a leading force, strengthening its warehousing system quite firmly and building its foundation through two main warehouses in Lebanon, another one in Egypt and a final one in the UAE, and more particularly Jebel Ali. And when it comes to its marketing strategy, the Lebanese-based brand has never shied away from top-notch marketing projects, including its annual Marie France fashion show that gathers the region’s elite, and its massive marketing campaigns in collaboration with prominent influencers.

With a hands-on approach to running its business, the brand has also hosted an event to celebrate the opening of its boutique in Jordan, gathering more than 70 bloggers, influencers and the region’s most acclaimed personalities. Granted, Marie France has been seemingly branching out in terms of locations, but it has also been expanding in terms of product variety and collections.

Marie France stands prominently in the lingerie and hosiery world, never wavering from its core values and proving yet again its timelessness through nothing short of integrity and morality. As part of its “expansion” journey, the leading brand is now planning to take on new extremes, by setting sail in Armenia, Ghana and Azerbaijan in the upcoming year.

Guided by the lights of inclusivity and expansion, Marie France has proudly earned its title of Brand of the Future, paving the way to better times in the industry, regardless of economic turmoil and unrest.