Orange Bed & Bath Celebrate Creativity, Innovation, and Initiative

ORANGE BED & BATH

CELEBRATE CREATIVITY, INNOVATION AND INITIATIVE

“Since 2002, my intentions were clear. I wanted to improve and change the quality and standards in the textile industry in Saudi Arabia. I was aware of the challenges ahead of me. However, I knew it will be worth it if it will be done the right way. My priorities remained the same for the past 20 years. My focus is to innovate and generate steady and sustainable growth. Adapting to the demands and rapid development of our customers is my goal.”

This is the opening word mentioned by Abdulrahman Habbal, CEO and Founder of Orange Bed & Bath, when we had the opportunity to interview him for the Retail People Magazine. What is the reason behind this name or brand?

The brand Orange represents both the colour and fruit. In the colour pallet, orange is associated with warmth and cosiness. The fruit is fresh and bright. Emerging these aspects are important to us and we want to reflect it in our products. Orange is simple, fresh and cosy. With all retail forms available, why did you choose this particular type?

There was a serious market gap for quality home textile products under one roof back in those days. Bed and bath products were limited in terms of designs, fabrics, and obtainability. Looking back, what are the challenges Orange Bed & Bath encountered?

Consumers have been cautiously treating our business at the very beginning as a high-end store. They assumed that the products and the store looked rather expensive, even though the prices were relatively close to products they bought from other markets.

ABDULRAHMAN HABBAL

CEO AND FOUNDER ORANGE BED & BATH

How do you cope with this challenge?

Social networking platforms have helped our customers realise that our prices on Orange Bed & Bath products are fair and perhaps extremely low, but the quality is high. Thus, we have been working on the customer’s experience to establish loyalty, trust, and a lasting relationship. What has your experience during the COVID days been like, and how do you see your company now after the pandemic?

During the pandemic, all of our 40 showrooms were closed, and we opted to launch an online store. We have been receiving thousands of orders daily. We transferred all exhibition staff to operating lines in warehouses to meet the increasing demands of customers and take out all orders at the maximum speed. We have also trained and qualified sales staff for the customer service department in order to respond to customers’ inquiries

around the clock. We participated in various community events by providing 1000 pillows to all delivery representatives. We wanted to express our appreciation for their continuous service and hard work. Within 35 days of closing during the pandemic; we have delivered more than 25,000 orders and more than 3,000 phone calls have been answered.

How has your vision changed 16 years after establishing a company?

We were and still are the largest bed and bath products store with 46 retail spaces throughout the kingdom of Saudi Arabia. We are still continuously working on improving the quality of textiles for our customers and meeting their demands. What is your secret to achieving success and staying on top of your respective field?

The way we see it, understanding our consumers’ pains, struggles, likes, needs, and wants is our secret. We are familiar with the market demands and what it needs. We have always been there to cater to our customers’ demands first and offer them the best quality at the most affordable prices. What is your opinion about retail technology, e-commerce, Metaverse, and the like?

Since the time they first introduced the technology to purchase goods over the internet, there has been a division between the real and digital worlds. Buying goods in traditional brick-and-mortar stores allows shoppers to physically touch or try on products before purchasing. E-commerce shopping forgoes the physical aspect of conventional brick-and-mortar shopping but offers unprecedented convenience, speed, and access. The Metaverse is where these two previously separate worlds of commerce converge to create an experience that will reshape e-commerce forever. Do you have any plans to expand your footprint? And if so, where do you want to expand?

We are very close to opening Orange Café at Red Sea Mall in Jeddah. We are also currently working on expanding our home textile showrooms around the Middle East. In the meantime, our delivery services around the Gulf Cooperation Council area are available.