Al Hokair Group to Open the First of its Kind CoComelon FEC

Mohamed Attia joined Al Hokair Group in Riyadh, Saudi Arabia in 2021 as Entertainment General Manager. He is a highly trained and result-oriented leader with over 20 years of proven track record in organizational development, management and planning across prestigious companies in the Leisure Sector. Mohamed is keen to meet challenges in any circumstance to a win-win solution and known for his own strategic plan to turn in the right direction of the leisure business with the aim to accomplish the company’s goals.

MOHAMED ATTIA

GENERAL MANAGER - ENTERTAINMENT AL HOKAIR GROUP

Al Hokair Group has been a dominant force in hospitality and entertainment for decades since 1975. Over the past five decades, the Group’s projects have expanded to include more than 80 entertainment centres and 35 hotels, and many cinemas, and restaurants across Saudi Arabia, the UAE, and Egypt. Focusing on delivering exceptional quality through strategic partnerships and evolving expertise, the Group enhances returns on investment whilst advancing the entertainment and hospitality sectors in its target markets. As the MENA Region entertainment industry continues to grow, emerging partnerships highlight the sector’s increasing strength in the region. The newest and most trendy development is the License Agreement signed between Al Hokair Group for Tourism and Development and Moonbug Entertainment. This collaboration will see Al Hokair Group develop the CoComelon Family Entertainment Centres across several countries in the MENA region, where guests and their kids can meet JJ and his friends and enjoy a unique approach to entertainment and fun. Al Hokair Group selected the first CoComelon park to be in Saudi Arabia followed by other parks across the region. The group with its vast leisure and entertainment experience will transform the success of the CoComelon brand into a one-of-its-kind FEC for the little ones.

Moonbug Entertainment is an award-winning global entertainment company behind some of the world’s most popular kids’ titles. Moonbug’s shows are on more than 150 platforms globally, bringing an unrivalled level of global scale to its ultra-popular shows like CoComelon and Blippi. The company aims to be a natural part of every child’s upbringing, regardless of geography, culture, or background. By inspiring and engaging children with fun and responsible storytelling, Moonbug encourages kindness, compassion, and resilience in the next generation. With a digital and audience-first approach, Moonbug has built its portfolio of properties through the acquisition of popular kids’ IP born originally in the digital space. By leveraging its creative and production expertise, the company has grown these properties from much-loved YouTube shows into global entertainment franchises. We are pleased to sign this agreement with Moonbug, a promising entertainment brand that has achieved remarkable success. We are working in Al Hokair Group’s Entertainment Sector to enhance our portfolio and maintain our leadership position in the industry. Stay tuned as many more amazing projects with new entertainment concepts will be announced soon since we will have more collaborations with another big international companies. It is our commitment to keep on innovating and creating the best destinations in the region as innovation is a top priority at Al Hokair Group. We also consistently enhanced our offering across all our attractions, creating new themes, exhibits, and experiences, and we will continue to explore new and innovative concepts as we develop our current assets.