Future of Beauty: Finding Your Brand’s Place in the Digital-First World

Lisa Lee, Vice President and Head of Business Development at Perfect Corp., leads a team responsible for multiple functions, including Business Development, BU Management, and Business Analytics. She is passionate about helping beauty and fashion brands build exciting shopping journeys with the power of the latest AI and AR technologies.

LISA LEE

VP, BUSINESS DEVELOPMENT PERFECT CORP

In recent years, ‘digital transformation’ has been a driving force for many businesses around the globe, with the beauty industry often at the forefront, pushing the envelope, and redefining excellent consumer journeys across all touchpoints. Gone are the days when we were satisfied with generic products marketed to us by movie stars of unattainable beauty standards. These days, folks demand much more.

Perfect Corp. provides beauty brands with the technological tools necessary to meet those ever-growing demands and provide actual value to their customers. In a world where many have an online presence, we put much more importance on centering ourselves in the middle of brand experience. We expect customized products that fit our unique beauty types or solve our particular concerns.

AI and AR-Powered Solutions at the Heart of Personalized Shopping Journeys

Providing product recommendations and personalized shopping journeys at scale can only be achieved with the help of technology. Thanks to the ubiquity of personal smart devices, we are now able to use artificial intelligence (AI) and augmented reality (AR)-powered solutions to create truly immersive, personalized shopping journeys. Within a couple of seconds, we are able to analyze a customer’s skin needs, and deliver a skincare routine with product recommendations tailored specifically to that person’s skin concerns. Through this, it helps targeting skin issues such as such as spots, wrinkles, moisture deficiency, redness, oiliness, acne, texture, dark circles, eye bags, lack of skin firmness, droopy eyelids, lack of radiance or enlarged pores. The technology is then able to predict the effectiveness of the skincare routine and present the user with a realistic emulation of the results of the treatment program. This hyper-realistic way of visualizing the entire shopping journey and skincare experience empowers confidence in the brand and products, increasing sales, and building incredibly strong brand loyalty, as customers feel understood and get a tangible value out of the experience.

The Power of Hyper-realistic Virtual Product Try-on and Omnichannel Shopping Experiences

Online sales have been growing exponentially across the globe. To stay relevant, it is imperative for beauty brands to recreate the brick-and-mortar shopping experiences online. A big part of this is being able to try products before making a purchase. With solutions such as virtual try-on for makeup, including lipstick, eye makeup, face makeup, or full makeup looks, beauty lovers can see their own faces with various shades and color combinations, compare myriad styles, and get product recommendations that will complement their unique beauty type. These experiences can be further enhanced with tailored makeup tutorials or video consultations with the brand’s makeup artist. The experience can be fully immersive, thanks to animated backgrounds, transforming online shoppers into a digitally recreated shopping environment. We now have a broad array of tools and solutions to create incredible omnichannel shopping experiences across all touchpoints. Be it a browser-based experience, an app-based experience, as well as, an in-person experience at a physical store where beauty shoppers can engage with technology via beauty mirrors. Many beauty brands have already jumped on board, and reaped the benefits of technology-enhanced solutions, making them a strategic part of the brand’s future, interwoven with every aspect of their relationship with their consumers. The technology is ready; will you join the movement of personalized shopping experiences?