Let’s Make Retail “Personal”

E-COMMERCE OVER TRADITIONAL RETAIL

Aayat Khan is a dynamic, result-producing Senior Retail Professional with a proven track record in a leadership roles with a record of delivering growth. Relishes working in challenging environments, with immense experience in handling international brand operations and business development. Performed highquality customer service, and empowered the team by coaching and training. Aayat holds an MBA in International Business and all-around hands-on experience in launching, upholding, and promoting Sacoor Brothers, Landmark Group, and Al-Hokair Group brands across MENA, CIS and Africa. He has also extensive technical and interpersonal skills.

The e-commerce sector has transformed the principles of buying and selling with the growth of the internet and technology. E-commerce websites have been highly favored by most customers over traditional offline retail shopping. Indeed, social media has played an important role here. An e-commerce website can help you to deploy an impeccable money-making strategy without experiencing stress and limitations. I thought of pointing out some advantages of E-Commerce services over the traditional system of retail. There is a boom on e-commerce in 2020 when COVID hit us, and everything needed was available on our doorstep with the help of e-commerce module. Below are some main points that shows the benefits of e-commerce provides over traditional retail.

AAYAT KHAN

COO LIGHTHOUSE MIDDLE EAST

3. Save Travel Time and Cost

Customers usually travel long distances to reach their favored retail shop. E-commerce has allowed customers to visit the same store virtually with few clicks. It saves travel time and extra costs for the customer and is beneficial for the seller as well. The seller is saved from the hassle of customs procedure which takes weeks to get the clearance done.

4. 24/7 Service

Another major factor why the customer has shifted from traditional commerce to e-commerce websites is that they can shop at odd timings too. E-commerce store timings are 24*7/365. The sellers benefit from it as they gain more and more orders and for the customer, around-the-clock store is much more convenient.

1. Defeat Geographical Limitations

When it comes to traditional commerce, you can only do business where you have set up your physical store. This is not the case with e-commerce websites. For them, the whole world is their playground if planned strategically. People from one corner of the world can easily order a specific product from another corner of the world with a few clicks.

2. Low Investment

An e-commerce website requires a low investment as compared to a physical store. These lowered costs could be passed on to customers at discounted prices. You cut down the prices for your e-commerce website by using the best market strategies like organic search or social media traffic. In addition, the manpower plus property we need is also much lesser when compared to a physical store.