DYNAMIC & VISIONARY LEADERS MECS+R REGIONAL REPRESENTATIVES

We would like to welcome our new MECS+R Regional Representatives. We are excited to have such dynamic and visionary leaders on board. Their unique perspectives and fresh ideas will help us to continue serving our industry and communities with excellence. We can’t wait to see the positive impact we will make together. Welcome to the team!

LINA ABBAS

REGIONAL REPRESENTATIVE

KUWAIT

General Manager – Leasing

Tamdeen Mall Management

Kuwait City, Kuwait

ENVER KALKAN REGIONAL REPRESENTATIVE

IRAQ

Shopping Mall Manager

Majidi Mall Sulaimani

Sulaimani, Iraq

JAMAL AL SHAWISH

REGIONAL REPRESENTATIVE

SHARJAH, UAE

Chief Sales & Marketing Officer

Alef Group LLC

Sharjah, United Arab Emirates

SEYDA NARJIS BATOOL KAZMI

REGIONAL REPRESENTATIVE

PAKISTAN

General Manager – Leasing

Lucky Landmark (Pvt.) Limited

Karachi, Pakistan

HUSSAIN K. JAMAL, MBA, CSM, CLS

REGIONAL REPRESENTATIVE

OMAN

Head, Mall Operation

Mall of Muscat | Tamani Global Devt & Investment

Muscat, Oman

PREM MOHAN

REGIONAL REPRESENTATIVE

ABU DHABI, UAE

Deputy Head of Leasing

Line Investments & Property Sole Proprietorship LLC

Abu Dhabi, United Arab Emirates

ALEXEY KNYAZEV

REGIONAL REPRSENTATIVE

KAZAKHSTAN

Co-Founder & CEO MallSense

Almaty, Kazakhstan

MOHAMED GALAL REGIONAL REPRESENTATIVE

EGYPT

Chairman

TSM AlSanad Malls & Markets

Giza, Egypt

M. ZIAD MOGHRABIAH, CSM, CLS

REGIONAL REPRESENTATIVE

JEDDAH, KSA

Chief Operating Officer

Heritage Sites Co.

Makkah, Kingdom of Saudi Arabia

SHAUKAT ALI KHAN

REGIONAL REPRESENTATIVE

RIYADH, KSA

Chief Executive Officer

Saudi Bonyan Co.

Riyadh, Kingdom of Saudi Arabia

SHAHROKH KESHAVARZ

REGIONAL REPRESENTATIVE IRAN

Founder & Owner

Golden Business Magazine

Tehran, Iran

With Vision 2030 as its guiding light, Saudi Arabia is transforming at an exponential rate. With this transformation comes the necessity to understand what the consumer wants and how we can provide it to them. It is understood that what was once a traditional retail-based shopping mall must now evolve into a holistic lifestyle experience.

Recent years have also seen a shift in the channels consumers access and use to shop, to browse, or be entertained. Convenience, for example, has become one of, if not the most important factor in the buyer’s decisionmaking process. This convenience applies to both online and in-store environments – how fast is delivery, how easy is the platform to use, what stores are closest to me, and which mall has the widest range of options to meet my needs.

At our very core, Cenomi is the creator of new, immersive lifestyle destinations. Cenomi Centers delivers through the largest network of owned, developed, and operated shopping centers and retail complexes in Saudi Arabia. These are unique shopping and lifestyle experiences in each carefully crafted space. This concept is true of both community malls and iconic regional centers, such as Al Nakheel Mall and Mall of Arabia, as well as our pioneering outdoor lifestyle destination, Cenomi Riyadh U-Walk. We aim to create a space that delivers something for everyone.

Cenomi currently owns, operates, and manages 21 commercial centers, with more than 4,300 stores, located strategically throughout 10 cities in the Kingdom of Saudi Arabia. As we look to the future, we must ensure that our spaces are multi-sensory, with both open and closed areas, landscaping and placemaking features that bring the projects. For example, luxury brands are much more widely coveted, and we have had interest from a number of international brands and luxury fashion houses looking to launch in the Kingdom, and some to launch in the region, for the first time within our projects. The Saudi Arabian market is one of the fastest-growing retail markets in the region, if not the world. Alongside a general shift towards more modern, high-end offerings, both in terms of brands and locations, older, more traditional sites are being transformed to cater to the growing needs of their communities and we expect this to continue as we both renovate existing sites and develop new projects.

Destinations must now bring together the internationally coveted brands our consumers want to see, alongside high-quality dining options and a host of entertainment offerings, such as cinemas, arcades, etc. They should be able to immerse themselves in a fully integrated lifestyle environment.

The consumer experience lives in an omnichannel environment.

We must be a part of every touchpoint of a consumer’s journey. Being present in-store, for example, is often supplemented with online availability for information, where people will look up information that supports their in-person buying decision.

We also see a growing rise in popularity for things like click-and-collect platforms, with options including curb-side pick-up, buy-now-pick-up-instore, etc. These are important components of the omnichannel environment that we must embrace and facilitate.

In addition, we will be introducing a VIP concierge service, which will offer customers individual services that will enhance their overall experience. An example of this is through the provision of a dedicated assistant throughout their shopping journey and the option of direct home delivery of all their purchases, along with many other unique services in the pipeline.

Digital innovation, and specifically how it is interwoven with traditional experiences, will continue to play a leading role in the growth of retail and is a primary focus for us. This focus will further enhance the customer journey and close the gap between on and offline, to create a seamless lifestyle experience that engages at multiple levels and ultimately fosters a wider sense of connection and community.

Alison Rehill-Erguven CEO Cenomi Centers

Alison Rehill-Erguven brings more than two decades of extensive shopping mall and real estate experience having been based in and/or managed joint ventures, assets, and teams in some of the world’s most prominent emerging markets across Asia, Europe and Latin America. In addition, she has more than 10 years of experience in the US market, working with global industry-leading commercial real estate companies and shopping mall operators, General Growth Properties and Simon Property Group. Prior to joining Cenomi Centers she held the role of head of commercial real estate at Brookfield Properties based in Shanghai, China, where she was responsible for all retail assets including shopping malls, offices, and mixed-use developments.

Brookfield Properties is a part of Brookfield Asset Management, one of the world’s largest alternative asset managers. Brookfield acquired Pradera