Hilton Set to Bring its Hilton Hotels & Resorts and Canopy by Hilton Brands to Abha City

15 minutes from Abha International Airport – and with road networks leading to the surrounding cities of Jeddah, Makkah, Jazan, Riyadh, and Taif – the hotels are set to become a well-connected, frequently-visited urban destination, and position Abha as a leading leisure tourism destination in Saudi Arabia which is targeting 10 million visitors annually.

ABHA, Saudi Arabia – Hilton (NYSE: HLT) announced it has signed two hotels under its flagship Hilton Hotels & Resorts and lifestyle Canopy by Hilton brands in Abha city’s iconic The Point development. The properties have been signed with Red Sea Aseer Fund, a fund made up of unitholders from Red Sea Markets and the Tourism Development Fund, and a project developed by SEDCO Development and managed by Saudi Fransi Capital. The announcement follows the signing of Hilton´s Memorandum of Understanding with the Saudi Tourism Development Fund to develop iconic leisure tourism destinations in Saudi Arabia.

Hilton The Point Residences and Canopy by Hilton

The Point will feature a combined total of 250 guest rooms, suites, and residences, paired with state-of-the-art facilities for guests to enjoy. The shared amenities are complete with an indoor pool, fitness centre, spa, multiple dining outlets, and a children´s pool and kids club. The hotels will also be well-positioned to cater for largescale leisure and business events, with 600 square metres of outdoor event space, a 500-squaremetre ballroom, and 250 additional square metres of meeting space.

Located in The Point, the hotels will be adjacent to a mixed-use urban centre featuring world-class retail, food, and family entertainment offerings, as well as medical and sporting facilities. Less than

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Commenting on Hilton’s growth in Saudi Arabia, Carlos Khneisser, Vice President, Development, Middle East & Africa, Hilton, said, “Saudi Arabia’s rapid evolution continues to provide exciting growth opportunities for Hilton, and we’re working with our owners to introduce more award-winning hospitality brands in locations throughout the country. Unlocking and pioneering destinations is part of Hilton’s DNA and these latest signings are strong examples of our diversified growth in upand-coming, large-scale developments as well as our commitment to grow in secondary cities with our world leading portfolio of brands.”

Commenting on the signings, Mohammed Alawi, Chairman of the Executive Committee, Red Sea Markets Co Ltd, said, “Hilton has continued to meet Saudi Arabia’s drive for travel and tourism, and the recent signings of these properties in Abha are strong examples of the company’s commitment to development in secondary cities and to cater towards an ever-evolving tourism demographic and more diversified product offering. We’re thrilled to be partnering on Hilton The Point Residences and Canopy by Hilton The Point and look forward to expanding Hilton’s world-class hospitality to more guests across Saudi Arabia.” Read More….Source: Stories Hilton (https://bit.ly/3DQP6WO)

According to unaudited accounts for the half to June, group sales were up 5% to US$251 million while tax-paid profits attributable to shareholders reached $24.29 million during the year – an increase of 97%.

Online sales grew at 8.2% during the period, notably in Greater China while adjusted EBITDA totalled $66.4 million.

Performance in Southeast Asia remained strong with Indonesia and Thailand being the main profit drivers, buoyed by heightened tourist arrivals, the company said.

“The group will continue to upgrade its brand image by deploying more resources on marketing and defending its selling prices in the inflationary environment.

Hong Kong-listed apparel retailer Giordano says all three of its core markets – Greater China, Southeast Asia and the Gulf Cooperation Council – reported sales growth during the half.

With substantial progress to date, the affordable clothing brand is “cautiously optimistic” about maintaining profitability as it pursues growth in developing countries, it said in a stock exchange filing in Hong Kong.

“The group is also carrying out extensive in-house training in generative artificial intelligence. We aim to equip our staff with the requisite skills ahead of the competition,” it said. Source: Inside Retail Asia (https://bit. ly/3QyahnV)