4 minute read
AL RASHID MALLS: A DECADE OF INNOVATION REVITALIZING THE SHOPPING EXPERIENCE
In today’s ever-evolving retail landscape, malls are no longer just places to shop; they are destinations for experiences, connections, and community engagement.
Al Rashid Malls across the cities of Abha, Jazan and Madina are popular destinations for locals and foreigners. Offering a diverse array of shops and dining options, there's something to delight every palate. Our malls uphold high standards of maintenance, guaranteeing a pleasant shopping ambiance. Whether you seek premium brands or budget-friendly choices, Al Rashid Mall caters to all preferences. Additionally, our amiable and accommodating staff ensure that every guest's needs are met throughout their visit.
We are evolving into vibrant, dynamic spaces that cultivate social interaction, entertainment, and memorable experiences. The rebranding of our mall has been instrumental in this evolution, empowering us to redefine our identity, appeal to new audiences, and maintain a leading position in a progressively competitive market.
Shaukat Khan is a visionary leader and seasoned professional in real estate and retail development. As the CEO of Saudi Bonyan, a prominent player in the Saudi Arabia Real Estate sector, Shaukat has been at the forefront of driving innovative and sustainable projects that redefine the landscape of the Kingdom’s urban spaces. He also serves as the Regional Representative of MECS+R in Saudi Arabia, actively contributing to the advancement of the region's retail sector.
At the core of each successful rebranding endeavor lies a compelling brand narrative. It entails a profound comprehension of the mall's heritage, its significance within the community, and the aspirations of its target audience. By crafting a storyline that deeply resonates with consumers on an emotional level, we establish a robust brand identity. This is exemplified through the introduction of esteemed and rapidly expanding brands such as Zara, Tommy, Marks and Spencer, Michael Kors, Sephora, Kiko, Calvin Klein, Next, Adidas, Pull & Bear, Dior, Lacoste, Guess, Puma, Goex, Rituals, Charles & Keith, American Eagle, Damas, L'azurde, Starbucks, Tim Hortons, Paul Café, and many others.
We understand that rebranding is a continual journey that demands consistent evaluation and refinement. We set transparent metrics for success and consistently monitor our progress against these standards. Whether it involves analyzing foot traffic, sales metrics, customer satisfaction ratings, or social media engagement, we actively collect data and feedback to assess the efficacy of our rebranding endeavors. This enables us to identify areas for enhancement and adjust our strategies accordingly, ensuring that our rebranding initiatives maintain relevance and make a lasting impact in the long run.
Saudi Arabia has experienced notable economic growth in recent decades, with the retail sector emerging as a pivotal contributor to the country's development. Within this sector, malls have transformed into major hubs for shopping and entertainment, drawing millions of visitors each year.
The Al Rashid Malls located in Abha, Jazan, and Madinah are dedicated to pioneering the evolution of malls for the future. We recognize that the future of retail hinges on achieving a harmonious blend of digital innovation and hospitality. With this in mind, we are wholeheartedly committed to delivering an exceptional shopping experience to our customers—one that seamlessly integrates the finest elements of both realms.
Amidst the transformative changes in Saudi Arabia, including visionary leadership, the Riyadh Expo, and the Vision 2030 initiative, Saudi Bonyan, development arm of Abdulrahman Saad Al Rashid & Sons Company is steadfast in its belief regarding the growth potential for its partner brands. The company is confident that surpassing expectations is achievable through effective strategies and a dedicated focus on visitor satisfaction. Saudi Bonyan aims to cultivate a loyal following and extend its influence by prioritizing exceptional visitor service, delivering top-notch products, and staying abreast of the latest industry trends.
Visitus:www.saudibonyan.com.sa
