A proven method of bringing buyers and sellers together comes to the world of yachting.
The Mecum Auction Company is the
world sales leader of collector cars, hosting auctions at more than a dozen venues throughout the United States. The company has been specializing in the sale of collector cars for over 26 years, currently offering more than 15,000 vehicles annually with over $300 million in sales while averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a familyrun company with a deep, rich history in the automotive and auction industries.
Now, designed specifically for the offering of quality vessels with a value in excess of $250,000, Mecum Yacht Auctions provide builders, dealers, brokers and financiers with a professional, efficient, rapid and cost-effective method of selling yachts to the public.
Mecum Auctions has already established a vast and loyal customer base with affluent individuals who have an invested interest in Mecum events and offerings coupled with a marketing machine that is second to none.
Auction awareness is king, and making a targeted, qualified and mass audience hear our voice is Mecum’s specialty. More than 300,000 Opt-in Email Subscribers receiving daily notifications with information of Mecum events and upcoming auction items
Mecum.com statistics
10 Auctions Per Year Broadcast LIVE
LIVE Auction Webcasts
on national television reaching more than 42 million homes on Discovery’s Velocity Network
streaming to millions of computers and mobile devices worldwide allowing bidders from around the world to participate in the auction
• 376,000 average unique visitors per month • 12-17 million page views per month
Potential Mecum Yacht Auctions consignments are evaluated for suitability within the auction sale criteria. Value, history and provenance, significant prior ownership, star status, special guest log are all taken into consideration for the marketability of each yacht.
Consigned yachts receive professional photography, video production and detailed editorial content coordinated by Mecum Yacht Auctions and utilized for all facets of the marketing campaigns. All yacht consignments benefit from both group auction campaigns as well as individual promotions tailored to each yacht.
Mecum Yacht Auctions utilize Mecum’s marketing machine to campaign each auction and its respective lineup worldwide via television, print publications, catalog distribution, online advertising and more.
Yachts are surveyed prior to the auction and reports made available to the seller and qualified bidders. All consigned yachts are made available for inspection prior to the auction and are brought to the designated auction venue by the seller after being properly prepared for sale.
The live auction, which includes both telephone and online bidding, is prefaced by a memorabilia charity auction to help the audience become comfortable with the auction process and auctioneer. The Mecum Yacht Auctions platform is a clean, efficient and exciting way to free the “pipeline� for your next sale.
Builders and dealers can quickly reduce general trade-in or stale inventory in a rapid and cost-effective manner, and it gives yacht brokers the ability to sell on behalf of their clients. Customer haggling over sale prices, survey items, storage and delivery become a thing of the past when the hammer drops and the yacht is declared SOLD!
Launching in 2014, Mecum Yacht Auctions offers to the world of yachting a proven method of bringing buyers and sellers together. With less costs, more profit, that’s a clear Win – Win. To learn more about consignment opportunities contact: Gerald Berton President: +1.305.663.7000 or Call Toll free: 1.855.66.MECUM (1.855.666.3286) or Email jerry@mecum.com for more information Gerald Berton is a noted entrepreneur in the marine business with significant experience in yacht sales, brokerage, boat design, marine journalism, yacht accessory companies, and marina management. He has various movie and television credits, world cruising experience, and holds a master captains license.
MecumYachtAuctions.com
MecumYachtAuctions.com