Maintaining growth

Interview with Olgar Suner, Deputy General Manager at Turka.

Lastly, I would like to touch on the changes in customer expectations. Customers are getting more demanding, for both faster delivery and low prices with value added products. As manufacturers, we need to be well-prepared for these as well and respond to customers’ expectations.

Your development plans are...

Our clients are comprised of predominantly three sectors: retail, foodservice and B2B. Our products are available in more than 60 countries and popular among the customers of biggest supermarket chains in Europe and MEA. We are planning to expand our production capabilities in other continents in the years to come apart from Poland and Spain facilities in order to benefit from logistics advantage.

Other than that, we focus on innovative products in 2023. For the coming fairs we want to introduce our new innovative products to the market.

Please tell us about your export offer. For what is it appreciated by consumers?

Our strategic locations both in Poland and Spain allow us to cater to over 60 countries and ensure fast delivery in a changing global market. We can offer competitive prices to our customers who ask for private label. With the support of our marketing team, our customers will be able to configure and design the scale, weight, flavor and package design as they wish. We are always proud of offering our clients fast and tailor-made products with the help of our highly qualified staff.

Beyond the logistical advantage, another advantage of our production in two different EU member countries is that it allows us to access different raw materials and energy sources, which allows us to hedge our risks. Our effort to meet the demands of our customers and establish a long-term business relationship with a customer-oriented, fast and flexible service approach ensures customer satisfaction and naturally success.

How important is “green” development for Turka company?

In order to follow international standards and compete globally, Turka Group companies regard implementation of ESG strategy as inevitable in order to develop and maintain a strong, trusted brand and reputation, both in absolute terms and relative to peers.

Environmental sensitivity is a criterion that we focus on highly both in production processes and in supplier selection. Strict implementation of this principle is among the top priorities of the company’s top management. It has been adopted as the basic policy of our company to continue our productions with clean energy sources as much as possible. In this context, we work on solar energy to meet all of our energy needs in one of our production facilities.

Thank you for the interview.

These are questions many marketing professionals try to answer for their superiors before they decide to participate in a fair.

The answer is simple. Yes, every trip to a trade fair is worth the effort. Why? Quite simply, through participation in fairs, we, above all, create the image of the company and the brand. A good choice of industry fairs for our exhibitors helps them carry out direct talks with current and prospective customers, as well as see the products of competitive companies. Whatever a contractor sees with his own eyes and takes in his hand will surely be much better received than if seen on a computer screen, in a folder, or in a catalogue.

At fairs, many marketing tools are also presented at one place. Moreover, fairs are accompanied by various lectures, conferences, or presentations, providing a picture of current trends in the given industry. It often happens that fairs are attended not just by companies but by cities or states, thus promoting the region from which the given product originates.

Fairs also ensure direct contact, which is indispensable and allows one to answer specific questions about a product which can be seen and often tasted, as well as to discuss potential terms of cooperation or supply on site. Studies performed in Australia at the Fair Association have proven that expenses from the company’s marketing budget, spent on participation in a fair, bring a twofold profit.

Concluded transactions discussed at the fair require no additional efforts from the seller, as they can be finished on site.

Our company, Maxpol, has already been involved in professional organization of international fairs for 33 years and we provide comprehensive services to exhibitors. There are few companies in Poland that would combine organization with stand building. To our exhibitors, we offer