2 minute read

Is it worth participating in fairs?

Many corporate decisionmakers wonder about this question before signing an agreement of participation in a fair. Will the event pay for itself, will we acquire new customers, will we reinforce our contacts with contractors, and how will we present the product promotions?

a full- service package: from space rental to stand building to all kinds of auxiliary services, such as hiring of hostesses or assistance in handling accommodation or air travel. We also offer full advertising activities in fair catalogues as well as in industry magazines in a given country. Fulfilment of the needs of our exhibitors, care for their comfort, as well as responsibility for the trade success of participants in the events we organize – these are the key objectives of our company. Nowadays, the world of fairs has no limits to us. We organize fairs in virtually all continents.

Our effort and the endeavours of the entire team in everyday work are noticeable to individuals, companies and organizations we cooperate with. We hold many diplomas and distinctions from our exhibitors and foreign partners. We have been a member of the Polish Chamber of Exhibition Industry since its establishment. We hold the title of the Leader of Fair Services and a recommendation from the Polish Chamber of Exhibition Industry. We are very pleased by the expressions of kindness and recognition, as well as by declarations of continued cooperation. We respect our exhibitors, fulfil their requirements concerning the appearance of the stand, and arrange for many issues connected with an exhibitor’s participation in a fair. We have a flexible approach to all matters ordered by the exhibitor.

The considerable potential and experience of our company allowed us to survive the two years of the pandemic, so hard for the entire exhibition industry, and now we continue our fair organization activities and develop them further. We hope for continued development of the exhibition industry, as well as for new places on the world map where we would be present together with our partners.

With this positive message, we cordially greet all readers of the Food From Poland magazine.

Trade Fair Service Leader with 33 years of Experience

complex organisation of trade fairs around the world designing stands for individual exhibitors and national groups preparing and assembling stands

The Toruńskie Wódki Gatunkowe has been producing alcohol for almost 140 years! What is the recipe for success? What distinguishes the factory and your spirits?

Toruńskie Wódki Gatunkowe is primarily people, their long-term experience passed down through generations and great commitment to work. We are one team with the same goal – care for the high quality of our products. Staring from the selection of the list of suppliers, through the process of liquor production, to packaging design – every detail is important to us. We also draw all the best from nature – we have our own deep water intake, we buy the best raw materials from Polish producers and we create our own macerates, which gives our products a deep, original taste.

What trends dominate on the alcohol market in 2023 and how does the offer of Toruńskie Wódki Gatunkowe fit into them?

The latest trend that we observe on the alcohol market are regional and natural products. A visible direction is also the search for unusual flavor variants, which is why our alcohols include pure vodkas made of spelt and potato spirits or flavored vodkas with unusual combinations, such as raspberry with chilli. Currently, we are still looking for different solutions, like for exaple juniper with coffee. Our customers are more and more willing to choose their own brands, which we prepare together, even in smaller volumes.