RESIDENCE
Alice is a massive fan of Deluxe Home Improvements Ltd, who she worked with on her most recent renovations
PICTURE PERFECT Alice Gaskell invites us to explore her Bathwick Home Words by Lydia Tewkesbury Photographs by Alice Gaskell
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lice Gaskell’s house isn’t just her cosy retreat from the world – it is the everchanging backdrop for her content photography, where she creates for brands including Soho Home and Neptune. It’s also the canvass on which she has created her own brand, her Instagram account @alicesgrace_, where she has amassed over 35,000 followers with her beautifully styled photographs, design tips and renovation projects.
How long have you lived in your house and what did it look like when you bought it?
We moved into our house in spring 2018. It’s a new build so it was completely neutral and very much a blank canvas. Ironically since the initial decorating we did, I have actually come back round full circle and have recently added some lighter tones to the house after originally adding quite a bit of pattern and darker shades.
90 I BATH LIFE I www.mediaclash.co.uk
What was your vision for the décor of the interior?
We bought a new house because we wanted to avoid the ongoing upkeep costs experienced previously with older properties. Although they had the beautiful period features I love, it always felt like something needed fixing! By adding some traditional features into our current home such as panelling and a fireplace, we are going some way to achieving a nice balance. What do you think are some of the common pitfalls that people fall into when redecorating?
I am very much a spontaneous decorator. I get an idea in my head often inspired by a picture or home I have seen in a magazine and make plans that I can regret. I feel like there is so much inspiration out there it can often be overwhelming. I would certainly suggest stepping back and taking time to collate mood boards or a collection of images that inspire and gradually working your way to achieving a look you want over time, perhaps updating with a few seasonal changes. I also find that quick fixes just don’t last – saving for something more special allows you to avoid buying or decorating multiple times.
