BIZ LEAD The Bridgerton e ect

It’s the city’s business

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The star of the show

According to Visit Bath, Bridgerton just might be the key to recovery for Bath’s tourism industry. The show, which came out on Christmas Day and is reportedly Netflix’s biggest original to date, has placed Bath under a glamorous new spotlight that’ll likely have a significant impact on the economy when Covid restrictions allow.

“Bridgerton has added a further dimension to Bath as a visitor destination, and screen tourism is a phenomenal way to reach new audiences,” says Kathryn Davis, chief exec tive of isit ath. e have seen not only press coverage within the UK, including work undertaken pre-launch with Bath locations, but internationally. This includes USA, Canada, Spain, The Netherlands, France, Norway, and Brazil to name just a few.” e can expect plenty of Bridgerton-themed tourism experiences to emerge in the s mmer too, according to Kathryn, with multiple projects in the works. In all, the future for the city looks bright.

“This will undoubtedly be a boost in recovery for Bath. It gives new reasons for people to visit, whether simply to immerse themselves in the locations featured, to enjoy a themed Bridgerton stay or en oy one of the experiences s ch as walking to rs that local g ides are developing. e expect a boost to those venues who were prominently featured not just for leisure visits, but also for weddings, social and business events when it is permitted to do so,” Kathryn adds. For more: www.visitbath.co.uk

Bridgerton-mania will impact Bath's tourism, according to Kathryn Davis

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