join us at the uk’s 2024 largest food & drink festival series
83%
visitor s come t o buy new fo od drink &
Foodies Festival 2024 Dates Brighton
Chelmsford
Glasgow
May 4,5,6
June 21,22,23
August 9,10,11
Cardiff
Tunbridge Wells
Oxford
July 5,6,7
August 24,25,26
Tatton Park
Guildford
Preston Park
Bute Park
May 10,11,12
Syon Park
May 25,26,27
St Albans Oaklands
Hylands Park
Dunorlan Park
July 12,13,14
Winchester
May 31, June 1 & 2
North Walls
Bath
Edinburgh
Victoria Park
June 7,8,9
July 19,20,21 Inverleith Park
August 2,3,4
Rouken Glen Park
South Parks
Stoke Park
August 30,31, Sept 1
Norwich
Earlham Park
Sept 6,7,8
content & features
chefs theatre Michelin starred chefs, MasterChef winners and top local chefs
hot chilli challenge
shopping village & exhibitors
artisan producers market
drinks theatre
street food
kids cookery theatre
kids zone
cake & bake theatre
live music stage
Bake Off winners and top bakers
feasting area
vip lounge
media coverage Extensive media coverage via national and local press FOOD FOODIES FESTIVAL
IT’S GASTRO GLASTO
FOODIES FESTIVAL FOOD
Foodies Festival is celebrating its 15th year in Edinburgh this summer – and the annual party is launching in style. From the 2nd–4th of August, Inverleith Park will play host to 35,000 hungry visitors, so whet your appetite and dive in!
‘A DA GRE AT Y OF SOCIAL TASTE, I INDULGSING & ENCE’ THE DA TELEGRAILY PH
WORDS LOUISE HUTTON
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ORN AND bred in Edinburgh, Foodies Festival has been the natural home of Scotland’s best food and drink for the past 15 years. On such a huge anniversary, the “gastronomic Glastonbury” promises a blowout celebration of all things edible. As always you can expect a line-up of top chefs showcasing their skills in the Chef’s Theatre. The Great British Menu’s 2019 Champion of Champions Lorna McNee will be preparing tantalising dishes using local produce. MasterChef 2019 finalist Jilly McCord will be showcasing her skills. Others include Ally McGrath of Osso Restaurant and The Great British Menu, Neil Forbes of Café St Honore, Daniel Ashmore of The Pompadour and Phillip Hickman of Brasserie Prince by Alain Roux, who’ll all be sharing their tips and tricks for aspiring foodies. For the sweet of tooth Aisha Elani of Honeycomb & Co. will be serving up delicious cakes and sweet treats in the Cake & Bake theatre. Amy Lormier will be sharing some Scottish Granny favourites with some new twists, and prepare to be amazed by Charlotte White’s Cake and Cabaret demo. Share a glass with The Scotsman wine columnist Rose Murray Brown, who will be sharing her wine expertise in talks across the weekend at the Drinks Theatre.
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The Musicians Against Homelessness live music stage will preview the best of the Fringe Festival. Headliners The Hoosiers will lead the way, while acts such as The Dirty Harry Blondie Tribute Act, The Sensational David Bowie Experience, Wannabe – The Spice Girls Show and Billy Joel – Piano Man will keep audiences entertained over the actionpacked weekend. Be sure not to miss the dazzling talent of Gingzilla: the self-styled ‘7ft, ginger bearded glammonster’ was a hit on The X Factor and America’s Got Talent, and brings raucous fun to the weekend with award-winning cabaret, music and drag. Colonel Mustard and Cirque du Slay will be bringing a taste of their colourful cabaret shows. The wee ones aren’t forgotten either, with their own dedicated Kids Cookery Theatre featuring a slime-making masterclass and lots more fun ways to introduce them to the kitchen. Foodies Festival gets bigger and better every year, and promises to bring another exciting, food-filled, musical weekend to Edinburgh’s Inverleith Park.
TOP FIVE AT FOODIES
FESTIVAL
1 TV CHEFS Join The Great British Menu Champion of Champions Lorna McNee and MasterChef 2019 finalist Jilly McCord at the Hoover Chef’s Theatre with top tips and tricks to improve your culinary skill 2 LIVE MUSIC The Hoosiers, Wannabe – The Spice Girls Show and Gingzilla light up the Musicians Against Homelessness stage 3 WINE Become a sommelier for the weekend with The Scotsman wine expert Rose Murray Brown 4 FUN Beat your friends to become the champion of the chili eating and hot wings challenges 5 STREET FOOD Tantalise the taste buds with great local street food. There’s a little something for everyone with Slumdog Indian street food, Porelli ice cream and churros, Chop Chop Chinese dumplings, Cedar Cottage burgers and Chipsy – which offers loaded chips and a full DJ set on the side
Appearing
Live
Media Partners
the hoosiers
wannabe
WHERE & WHEN
Foodies Festival, Inverleith Park, EH3 5NZ, 2-4 Aug, 11am–9pm Fri, 10am–9pm Sat, 10am–6pm Sun, from £17, foodiesfestival.com
gingzilla
PLUS The dirty harry blondie tribute band the sensational david bowie experience www.edfestmag.c www.edfestmag.c om om
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“Experience Edinburgh’s own gastronomic Glastonbury”
www.edfestmag.com
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The Telegraph with £200,000 promotional spend across digital and print
media coverage Extensive media coverage via national and local press
‘a day of great taste, socialising and indulgence’ Daily Telegraph ‘high profile festivals, each with its own distinct accent’ Guardian ‘Listen. We all love food. We all love music. Foodies Festival brings both together in a bumper programme of eating, drinking, and food-inspired entertainment – and boy, does it sound tasty.’ Time Out ‘Foodies Festival is not the biggest in the game for nothing, expect a packed itinerary of cooking masterclasses from what appears to be every Masterchef and Great British Menu winner that ever existed to live music from a roster of throwback hit makers’ Evening Standard ‘Best UK festivals’ in 2021 and 2022’ Independent ‘Rapidly dubbed ‘Gastro-Glastonbury’ after it began in 2014. This is the biggest gourmet food, drink, and music event in the UK’ Metro ‘Best for….A Taste Sensation’ in UK’s best festivals feature. ‘Foodies provides a value-for-money ‘holiday at home’ experience ‘a perfect day out.’ Daily Mirror ‘Best For Feasting’ in 2022 UK’s best food festivals feature. ‘It has been praised for the enviously high quality of gourmet dishes’
audience feedback What visitors say about their experience at Foodies Festivals
foodies audience Digital Audience
Visitors
Social Media
Our summer festival digital presence on the Foodies Festival website in 2023 has 1.1 million unique visits over 6 months with over 2.1 million page views and we will drive further growth for 2024. Foodies website audience is 62% female and 60% aged between 25 and 44 years of age.
Foodies Festival visitors are interested in quality food and drink and enjoy eating out. Each festival attracts over 20,000 visitors over 3 days with an anticipated 280,000 visitors in the 2024 series.
Facebook: 109k Instagram: 47.6k X (Twitter): 35.8k Foodies Festival Database: 233k
83% Foodies visitors come to buy new food & drink products 92% Foodies visitors come to meet artisan producers (Foodiesvisitorsurvey)
Ticket Buyer Profile Acorn description of our audience: ● Afffluent Achievers ● Executive Wealth ● Rising Prosperity ● Career Climbers ● Lavish Lifestyles ● Asset Rich Families ● Affluent Professionals ● Mature Money
branding options Branded Digital Content Branded content packages can be curated including recipes, tasting notes and product launches. There is the opportunity to work with the portfolio of MasterChefs and leading chefs and drinks experts who work with Foodies to create interesting content and help drive your digital presence
Product Tastings & Placement In the Chefs Theatre, Drinks Theatre, Cake & Bake Theatre there is the opportunity for product placement and tastings.
Goody Bags We distribute 30,000 goody bags across the season of festivals and there is the opportunity to place your product in the Foodies Festival goody bags.
Current and Past Partners & Sponsors
exhibitor options
At the heart of the Shopping Village exhibitors are in open marquees with:
Exhibitor Marquees
An open marquee with rustic accent back panelling, the Exhibitor Marquees provide flexible branding opportunities for a range of products, from food and drink to tastings and retail sales. • Prime shopping village within centre of festival site • Built-in roofing and flooring as standard • 50 word listing within the Festival Showguide • 20 complimentary tickets for use in your pre-event marketing Options on power supply and storage are available at an additional cost. Exhibitor Marquee £247 per square metre
Space Only Pitch
Create a unique visitor experience whether it be an upcycled horsebox, bespoke gazebo or a quirky renovated vehicle. • Flexibility on location within the Foodies Festival site • Maximise your branding and visibility to the Foodies audience to increase footfall to your stand • 50 word listing within the Festival Showguide • 20 complimentary tickets for use in your pre-event marketing Options on power supply and storage are available at an additional cost . Space only pitches available upon application at £200 per square metre
83%
visito come t rs o new fo buy od drink &
artisan producers market Available to selling food and drink producers • Farmers’ Market stall with countertop table supplied • Optimally located in Shopping Village • 20 complimentary tickets for use in your pre-event marketing. • 50 word listing within the Festival Showguide Artisan Producers Market £495
92to%rs
visi o come t an i rt s meet a cers produ
exhibitor ADD ONS Goody bags An opportunity to place products in VIP goodybags and visitor goodybags at each festival
Digital campaign Social, digital and newsletter campaign to Foodies database (233k), Instagram (47.6k), Facebook (109k)
Product tasting An opportunity to run a presentation in the Drinks Theatre showcasing a range of drinks or food & drink tasting
Product placement On stage in Chefs Theatre, Cake & Bake Theatre, Drinks Theatre, Artists Green Room, VIP lounge
Competitions An opportunity to promote a competition to our database and show visitors Prices on application
contact Our experienced sales team would be delighted to discuss your requirements and create a bespoke package just for you CONTACT: enquiries@foodiesfestival.com 0131 220 3276
www.foodiesfestival.com @foodiesfestival @foodiesfestival