PROMOTION OF AUDIOVISUAL WORKS ONLINE

€10 million a year is available through this scheme to support the digital distribution of European audiovisual works to a wider, international audience including projects that experiment with new models of distribution.

In 2019 and 2020, seven awards were made to projects from the UK, sharing a total of €3.2 million.

This includes streaming platform MUBI which received support for the third year in a row. Through MEDIA support, they have been able to develop innovative marketing tools and strategies including free subscriptions for film school students, a cinema ticket initiative MUBI Go and the MUBI Rentals service.

COMPANY PROJECT MUBI UK Curzon Cinemas MUBI, Delivering European Cinema Globally CURZON HOME CINEMA

GRUVI British Film Institute CABIRYA The Audience Project A Year of European Film CABIRYA a novel search API 2019 GRANT AMOUNT € 2020 GRANT AMOUNT € 887,947.00 672,800.00 252,800.00

1,813,547

777,564

336,324 212,628 60,000

1,386,516

16%

of EU-wide funding awarded to UK

“With MUBI GO, we have brought our online product into the offline world. With the support of MEDIA, we were able to experiment with this new initiative and promote MUBI GO as a new way to discover incredible cinema. The expansion of MUBI GO to more territories will contribute to the product as a growth initiative and we believe it will further cement collaboration across the industry. We look forward to reaching more young audiences and film lovers around the world this year and beyond.”

Efe Cakerel, MUBI

2020 was the fourth year that MUBI received support for its Delivering European Cinema Globally campaign. MUBI Go is just one element of that campaign. Launched in the UK in 2018 it is also currently available in Ireland and India with plans to expand to Germany and the US.