Transformative Animations by Media Fabrica

Transformative Animations

CONTENTS ˜ Our Animation Philosophy ˜ The CreativeConnection LIVE Method ˜ Why CC Animation ˜ How to Book CC Services ˜ The CC Animation Process ˜ Case Studies & Client Testimonials

o University of Birmingham – Explaining a Process

o Panopto – A Learning Enhancement Tool

o The KingsFund – Simplifying a Complicated Message

o Royal College of Physicians – Research Findings

o The Incomplete Activist – Explaining a Concept

o BUDD – Website Enhancement Tool

o CPNI – Guide Accessorising Tool

˜ Is a CC Animation or Video right for you project? ~ Using CC Animation or Video by Department ~ Using CC Animation or Video by Industry ~ CC Animation & Video Styles on Offer

Our Animation P hilosophy The technology required to make animations is becoming cheaper and easier to use. However it is as hard as it has ever been to create a great script, a great concept and a great set of original yet relevant images. With established artists, experienced facilitators and published writers on our team we do things differently. We present your information, clearly and in an entertaining way but the core is that animation projects we work on will be tailored to your needs and specific to the audience you are trying to reach. Through years of real time visual-minuting we have developed the four step â&#x20AC;&#x153;LIVEâ&#x20AC;? system to give our animations the same vibrancy and relevance as the murals we create at meetings and events.

The CreativeConnection LIVE method

{ Listen} Listen to your needs / objectives. Different animations will be played in different places, on different devices, sometimes watched through choice and sometimes played to captive audiences as part of a training initiative. It is important before making any other decisions that we know what your objectives are, and how you intend to use your animation. We will help you to identify how you want people to think and feel when they finish watching, as this information will help guide us through the rest of the process.

{ Identify} Identify stakeholders, audiences and current engagement levels. At CC we truly believe that only when you know your audience and understand the medium, can you create the best script with the best concepts, and the most engaging animations. While we are experts in the medium, no one knows your audience or stakeholders better than you do, which is why our first two steps are about listening to what you want to say, and gathering as much detail as we can from each audience group.

{ Visualise}

{ Engage }

Visualise the key concepts and words to create a script and storyboard.

Refine the animation to be closer connected to intended audience and demographic.

With many years of experience in creating visual minutes and rich pictures at live events and conferences, we have become experts in listening to people talk and picking out the most relevant and engaging points, arguments and issues and then producing supporting images that, rather than distract, add value to the words and are specifically relevant to the audience.

We do not create â&#x20AC;&#x2DC;off the shelfâ&#x20AC;&#x2122; animations; we do not dictate that things are done our way. We create bespoke animations and as such, encourage feedback at every stage of the process. We feel it is important at each stage to check back with you to make sure we are achieving your specific objectives.

Why CC Animation? Our Animation team are at the top of their craft having worked nationally and internationally across a range of animation and script writing projects. Although we have established methods to ensure timely delivery, all the work we undertake with you is bespoke and specifically designed with your needs, audience and stakeholders in mind.

Our full Animation Creation Service Includes: Facilitation of stakeholder /end user Animation workshops: Our animations team includes skilled facilitators. As part of the process your animation facilitator will design and run script creation and narrative honing workshops to identify, clarify and strengthen your message. Expert script writing and enhancement: Our team includes published writers with several years of experience of scripting links and dialogue for BBC Radio and Television.

During scripting, at the storyboard stage, and as an optional â&#x20AC;&#x2DC;animaticâ&#x20AC;&#x2122; (Draft images set in time with the voice-over in order to give a good feel of the complete animation before the final work is created). Full Filming and Production Service: We are able to film, produce and edit all our animations in our studios worldwide. Thereby making the process more efficient in terms of time and cost.

Concept planning development and visualisation: Each of our team of artists has been trained in the art of listening and is highly experienced in translating words into pictures.

A wide variety of animation styles and animators to choose from: Our highly skilled artists are happy to experiment with new styles of drawing or you can choose from our established range. Everything from crafty-stop frame to highly polished cartoons.

Provision of animatic and storyboard drafts: Before an animation is complete we will provide several opportunities for feedback and changes.

Lots of fun: From workshop to finished product we strive to make the process as fun, efficient and problem free as possible!

How to book CC Services Ë&#x153; Call our International Animations booking team on +44 (0) 7787744297

Email our International Animations Booking Team via info@creativeconnection.co.uk

Request a free proposal by completing our proposal form

Chat to one of our Booking Team today via Skype name Creativeconnec

The Animation Process The following is an outline of all the recommended steps within an animation for maximum results and finish – however some budgets /delivery timelines will not allow for all steps to be included so some steps can to be revised or skipped as needed.

Step 1:

Planning: We work with you to find out who is going to watch the animation, what your key messages are and what effect you want the animation to have on your audience.

Step 2:

Script development: Either working on their own, in workshops with your organisation or on a prewritten script you have provided, the animation team work to make the script fit to time, sound great out-loud and work well with animated images.

Step 3:

Animation style chosen: Once the script has been completed the team will work with you to help you to choose an animation style.

Step 4:

Written concepts: The team then provide a written outline which includes suggested images / concepts / themes for each section of the voice over. This allows for amendments to be made and concepts agreed before moving on to the storyboard stage. (Example below.)

The journey from molecule to market for a new drug is a long process and involves a number of steps.

Draw out the full set of steps as outlined with an image for each... we can return again and again to this image. Research and development – Clinical Trials – Submission to regulatory bodies – The CHMP – European Medicines Agency (how will this product be regulated) – The EMA – The European commissionMarketing and Licencing (can we market this product) – The MHRA-Marketing the product (Below Marketing the product are three sub headings Training and Launch preparation – The Launch! – Talk

Step 5:

Storyboarding: Once the written descriptions are approved, we create a thumbnail storyboard,(example below):

Scene 1

In 2007 fourteen and a half million pounds was stolen from the ABM Amro bank by a lone, unarmed thief.

Narrator dressed as a spy is seen to be stealing the diamonds from the bank.

Step 6:

Voice- over recorded: We provide a number of voice over options for you to choose from.

Step 7:

Animatic provided: Once the storyboard and script are approved we create an Animatic. This is like a dress rehearsal of an animation. This allows you to gain a feel for how the final animation will look so that editing concept and image changes can then be made if needed without affecting the budget.

Step 8:

Filming: Once all above steps are completed and approved, the team will film the animation in the CC studio.

Step 9:

Editing: A first version of the animation is provided to you to review so that small edits and tweaks can be made.

Step 10:

Delivery: We will then deliver the final animation in your preferred format.

Case Studies & Client Testimonials University of Birmingham – Explaining an organisational process

Panopto – Learnimation: A Learning enhancement tool

Objective: To create an animation on a low budget and to a very tight deadline, to be used to showcase a change in organisational processes and its positive effects.

Objective: To create an animation to be used to showcase the nature of ‘learnimations’ and their strength as an e-learning enhancement tool – We were asked to turn a 1 hour e-lecture into an exciting and captivating animation of just the key points and concepts. This would be used to aid learning and revision and had to be suited to the target audience in terms of values, style and delivery. They were keen that other universities find the animation interesting as they were hoping to launch a larger scale pilot in partnership with these additional institutions.

Target Audience: Internal staff and stakeholders of ‘The Change Project’. Solution:

Target Audience: University students and universities staff. Solution:

Results: The results were fantastic with great engagement from the core audience and event members.

‘It was a real pleasure working with CC – we gave them a tight schedule and small budget to work with and they created something of great value in record time – thanks for all your efforts!’

Oliver Ireson, Classroom Experience Project Support Officer, The University of Birmingham

LEARNIMATIONS Advanced eLearning Enhancement Tools

Results: As a result of the animation universities are looking to implement a larger scale pilot scheme within the next year which CreativeConnection will be closely involved with.

Learnimations by CC are now being offered as an additional product option for Panopto services in their e-learning offer.

The KingsFund – Simplifying a complicated message –Rich Picture

Imperial College – Research Findings

Objective: To transform a 45 Minute Presentation from Liz Saunders into a 5 minute animation without losing the key points and to create a rich picture which would tell a complex story in a simple way

Objective: To participate and visually capture various focus groups sessions and then turn these findings into an animated communication.

Target Audience: Mass audience – but specific focus on employees and those working or with a vested interest / part in the NHS process.

Target Audience: External / Various segments of the community. Solution:

Solution:

Results: The animation went viral with over 60K hits inside of 2 months and continues to rise, mostly views are coming from within the NHS, but we have noticed that it has been shared on Facebook by members of the general public, we had over 1000 shares at last count with a total 'reach' of over 100,000 people. One unexpected outcome was that the finished rich picture was used by Private Eye’s health correspondent Dr Phil Hammond as the background to his stand up show about the NHS… bringing the message to a whole new audience.

‘We approached CreativeConnection with a demanding brief and a very short timescale. They worked closely with us to understand what we wanted to communicate and to create engaging, informative and entertaining visuals to bring our 'alternative guide to the new NHS' to life. It was a real pleasure to work with such a creative and talented group of people, and the final result was fantastic. The animation has had 60,000 views in the ten weeks since it was launched, and has received great feedback from a range of people struggling to understand the complexities of the new NHS – a resounding success!’

Katie Mantell, Head of Digital Communications, The King's Fund

Results: The focus groups sessions were a great success with some key insights for communication. Client was delighted with end results.

The Incomplete Activist – P hD abstract – Stop Frame

BUDD – Website enhancement tool

Objective: To create a video abstract that could be used both as part of a PhD defence and also at workshops and on a lecture tour. We were tasked with explaining an overview of the research, simply, quickly and in layman’s terms.

Objective: To create a communication solution which would explain the complicated process of ‘Decision Flow’ one of the key products available from Budd. The product details and benefits needed to be explained quickly and effectively and be able to be housed on the Budd.co.uk website.

Target Audience: PhD examiners and those that attend the lectures, eventually the general public but with some experience/knowledge of, or a least a general interest in activism.

Target Audience: Current clients / Potential Clients / Time poor executives. Solution:

Solution:

Results: The PhD was able to successfully defend their thesis, and is currently using the animation as part of their lecture tour. The video was also posted on YouTube where it had over 1000 hits in the first week and that number has continued to rise since.

‘I found the whole process of the script workshop incredibly useful, not just in terms of getting a script written but also as a way of organising my thoughts and getting, just for myself, a really clear idea of what my PhD was about. In terms of the video I couldn’t be happier, I didn’t want to be too prescriptive so I just asked the team to create something for me that was really cool, I think that that’s exactly what they’ve done.’

Chris Erskine

Results: The animation has helped the BUDD team to better showcase, understand and explain the services they provide to client: http://www.budd. uk.com/Decisionflow.html

‘ We loved working with CC not just because the finished video looks so good - it was the way they helped craft the story as well as visualise it. The results have been greatly appreciated by our customers and, as a by-product, it helped us explain what we do better than before.’

Peter Massey, Managing Director BUDD

CPNI â&#x20AC;&#x201C; Document / Guide Accessorising tool Objective: To create 7 explanatory animations which could be used to illustrate and bring to life, text heavy PDFâ&#x20AC;&#x2122;s and other user guides outlining the complicated and technical subject of good national and business security. Target Audience: Security Managers and Staff from a range of different industry sectors Solution:

Results: Users have commented on a greater understanding of the key security concepts as a result of visualising the concepts mentioned and CPNI report greater security as a result.

Is a CC Animation or Video right for your Project? The market environment benefits:

The Psychological benefits:

Corporate animations and videos provide help to any company looking to grow and build a strong customer base. It explains who you are or what you do and promotes your business at the same time. It’s an excellent way to market to the audience you already have, and it’s an even better way for new customers to discover you.

The psychology of audio and visuals working together in a single message is one of the most powerful forms of communication. Research shows there is a 75% increase of understanding and application of the material when both auditory and visual senses are stimulated compared to just auditory. How this works:

There’s no denying it, corporate animations and videos are an investment in your company’s future. With more and more people watching online videos, your investment will help you reach customers through one of the most attractive mediums available.

• S imple Stories Sell: Individuals working memory can only handle so much information at one time. Overwhelming people with too many details leads to confusion. That's one reason why simple, concise explanations work better at getting your message across.

Corporate animations and videos are becoming a more important component of every company’s marketing checklist. They’re proven to generate leads, boost conversions and increase sales while clearly explaining who you are and what you do.

• Memories Matter: Prior knowledge and stored memories influence a viewer’s ability to understand content presented in your animation / video. Animation and videos rely on metaphors to build on a viewer's past experience and knowledge. Relating products and services to things consumers already know goes a long way in building understanding and confidence in your company

A video on Crazy Egg's homepage...

increased conversions by, 64%

(Source: CrazyEgg.com)

• V ideo and Sound Increase Engagement: Audio and video deliver messages that create a lasting impression on the human brain. Studies also show that people retain 58% more information when both auditory and visual senses are stimulated.

Using CC Animation or Video by Department Animation and video are not just website enhancement tools. They can also be used for marketing, advertising, sales, training, and internal communications, depending on your goal for the project and the type of animation or video you produce. Here’s a list of several ways you can use your video.

Sales Team Selling Tool Have you realised your sales teams can take advantage of your new video? You can share the video with your sales team members and have them send the video to prospective clients. Previous clients have used this method and in some cases a video emailed to a cold client lead created a new level of engagement generating revenue from an eventual closed sale.

Internal Communication Tool Another use for animation and video is training and internal communications. We’ve created these types of videos for Birmingham University, Astra Zeneca, CPNI, Thomson Reuters and the NHS to communicate new initiatives with the entire company. The process of creating the animation also helped to create an internal viral buzz which started the communication process even before the video was released.

Training Tool You can use a video to train employees or to explain changes within an organization such as an upcoming merger. Why not replace your training process for your corporate policy to a simply 10 minute video – saving employees time and money. We have worked with RCP, Astra Zeneca, The KingsFund and Capita with great success

100 hours of video are uploaded to YouTube every minute...

Launching Products Product launches are another great time to use animations and videos. Google used one to announce Google Drive once it became available, and many of our clients have used video in the same way. It’s a great way to announce a new product and to make sure your customers know how it works.

Digital Marketing Digital marketing is the number one way people use animation and videos. They put them on their site to increase conversion rates, and they advertise with them on sites like YouTube and LinkedIn

Using CC Animation or Video by Industry Although animation and videos are typically used to explain complex ideas or content, they have different uses depending on your industry: We’ve had the privilege of working in many different industry sectors with different communication objectives. But to get you started below is a list of ways CC animation and videos can be used based on your industry sector:

Automotive

Consumers who watch product videos are

• Product performance video • Industry statistics video • Car features and parts description video

85 % more likely to buy products,

Bio-Tech

• Product background video • Patient education video • Product instructions/implementation video

compared to those who do not watch product videos.

Consumer and Packaged Goods • • • •

Advertising/marketing video Product story or history video Sales tool video Social media contest explainer video

Education • • • •

Topical campaign video Public education video Employee education/training video Mentorship video

Finance • • • •

Educational video about financial matters Personalised billing update video Policy change announcement video Financial tool description video

Food and Beverage

• Public relations campaign video • Advertisement video

Fundraising and Advocacy

• Campaign video • Educational video with sponsor mention • Personalised donor recognition/thank you video

Government

• Policy education video • Instructional/process video • Compliance education video

(Source: TMG: We Capture)

Health and Beauty

• Product feature video • Social media contest explainer video • Tips and tricks video

Human Resources • • • •

Compliance and code of conduct video Employee training video Internal messaging and procedure video Internal announcements video

Industrial

• Technology education video • Machine training video

Insurance

• Public education video • Policy review video

Manufacturing

• Channel partner communication video • Channel standards video • Sourcing information video

Marketing

Shipping and Logistics

Medical and P harmaceutical

Social Media

• Product orientation video • Brand positioning video • Sales and outreach video

• • • • • • •

Patient education video Epidemiology education video Public education video Physician education video Professional Services Value proposition video Trade show booth video

Real Estate

• Financing information video • Insurance regulations video • Property developer promotion video

Retail

• Product offering video • Order process orientation video

• Shipping chain education video • Distributor information video • General promotional video

• Contest regulation/how to video • Customer education video • Campaign education video

Tech/Software

• Product explainer video • Data visualization video • Demo video

Telecommunications

• Billing explainer video • Product/package information video • Network explainer video

Tourism and Hospitality

• Promotional video • Training video • Compliance and regulatory video Source: Switch Video

CC Animation and Video Styles on offer We offer a range of styles and as part of the consulting process we work with you to advise the best method to achieve your objectives.

• W hiteboard / Hand Painted / Rich Picture: This method is a very popular style because viewers are drawn in by a simple story unfolding as it’s ‘drawn’ before their eyes. It’s engaging and fun to watch. These animation and videos tend to be the most professional and are great for businesses who speak to a more educated audience. This style contains images drawn by a real or digitised hand as if you were drawing an explanation live in front of a group of people. • 2D / 3D: Two-dimensional graphics are another popular form of animation because of the creative options that come along with this style. They feature full colour and animation that really bring your video to life. 3D offers a more flushed out process with more movement. 3D videos also aren’t as simple as other styles and can overwhelm the viewers working memory. If you’re looking to clearly communicate your message and make sure customers remember the most of what they watch, another style might be better. 3D animations are also much more expensive due to the time and equipment needed to produce them. • C laymation: With claymation, characters and props are made out of clay or other materials, photographed frame by frame, and then edited together. They’re highly creative, but come with a higher price tag due to the amount of time and work that goes into this style project. If you want something truly unique and impressive, and time is not of the essence, claymation may just be the style to go for.

700 videos are shared every minute on Twitter!

• D ocumentary / Film: This style of animation uses real people, scenes, props, settings and more. This style is more like an advertisement that you would see on the television. It’s popular for adverts and capturing away days, events (with Vox Pops) and is offered by a few animation and video companies. Live action is a great style, but due to high cost, it puts limitations on what you can do. This type of animation does not have the 2-5 year longevity offered by other types. • C ombined: This option offers a mix of all styles. For example you can showcase a live person speaking and draw their words using hand drawn animation. Use of this animation style might be to showcase testimonials, case studies or to put real faces and personalities behind a key communication message. Again this type of animation / video can be expensive and take time to complete – however the end results are fantastic.

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