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Tradition with Technology Maypole is undoubtedly the market leader in the bread and bakery business in Malta. This places a considerable demand on our production and distribution networks, where we strive to maintain constant supplies of our traditional and innovative high-quality products to our chain of 27 retail outlets evenly spread throughout the Maltese Islands, as well as to our direct clients in the catering and hospitality industry.
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ur state-of-the-art bakery in tal-Ħandaq is the hub of our system. Our ongoing investments in cutting edge production technology are crucial in matching supply with demand. However, it must be underlined that, while automation and machinery play a key role in certain of our production processes, the baking of the traditional ħobża tal-Malti that is synonymous with Maypole, and that has always been our flagship product, requires artisanal intervention especially in the moulding stage of the loaves. In fact, the production of the fresh Maltese ħobża at The Bakery involves the interaction of modern mechanised processes, with the traditional manual skills that no machine can yet replace. While the ħobża process is about 70% untouched by hand, our fancy bread and sandwich loaves production is closer to being 100%. This is an added contribution to our strict standards of hygiene and food safety in the establishment. The quality of the production is closely controlled by our technological smart
control of oven and freezer temperatures means that we only use the required amount of energy. In the meantime, the hot air generated by the baking process in the ovens is cooled by passing through the cold-water supply, in the process providing warm water, and ensuring that no excess heat is released into the environment. The ħobża tal-Malti is perhaps one of the longest standing symbols of our identity as Maltese people. Its wholesome, crunchy and tasty texture are enjoyed daily by everybody in a variety of circumstances. In order for the Maltese people to continue to enjoy this simple, yet delicious, bread of ours, a lot has gone in to match technology with tradition, maintaining its characteristic taste and texture, and keeping up with the growing demand among Maltese and foreign visitors alike. Biting into a biċċa ħobż biż-żejt u t-tadam does not perhaps tell the whole story of what went into its production and its delivery to your kitchen, but it sure makes it well worth it! n
systems. Our er-managed, essential to p tored constan also boast a b nets with a co ture and relat be set to auto for baking at a to prepare an even through small way to t our wide rang The high d also increase We carry out and other ite least six time even receivin In order carried out s us to keep ou we have inves vans. These h ordinated to b function, mat direct clients This is wh connected to outlets, plays this intercon stocking situ items in each ħobża is sold registered in ery routes ca ensuring con freshness, an prices low no national prici Besides th our technolog a close eye on Our successfu as much as p spread knowl and emission ery are perha The preci
