Final poster_Waste Management Team

Page 1

TAG IT!

STEPS TO FOLLOW

PURCHASE TYPE

The future of bulky waste

SIZE

DOWNLOAD TAG IT!

PROBLEM PERCEPTION The current system COSTS TOO MUCH and CAN BE MORE SUSTAINABLE: inefficient routes driven by waste pick-up trucks. TOO LITTLE CITIZENS WASTE POINTS.

MUNICIPALITY OF AMSTERDAM

VISIT

CHOOSE STICKER

THE

TIME PRIORITY

The future of bulky waste

BUY IT

DO NOT WANT TO DO EXTRA EFFORT for the act of throwing away waste.

ACTIVATE IT & SELECT TIME SLOT

The current WASTE POINTS ARE INACCESSIBLE and INCONVENIENT, no perceived benefit for bringing your waste there.

CITIZERS OF AMSTERDAM

PRICE

QUALITATIVE RESEARCH was done in order to get a better understanding of HOW THE CITIZENS of Amsterdam PERCEIVE THE PROBLEM. We used different methods, for example interviews and games.

CATALOGUE

PUT THE WASTE OUTSIDE

STEPS ON THE BACK

QUANTITATIVE RESEARCH based on the theory of planned behavior was conducted in order to determine WHICH FACTORS INFLUENCE THE DESIRED BEHAVIOR of throwing away the bulky waste at the waste points the most. A survey was done (N = 254).

8 PERSONAS

TAX BENEFITS, DATA/FEEDBACK

FACTS 522 Kg

KNOWLEDGE * based on our data

1 Year

per Citizen

0

TAG IT!

Responsibility of the citizens

* based on our data

BUSINESS ANALYSIS

SCAN

IMPROVING

THE MAIN GOAL

CONCEPTUALIZING

TESTING

4

2

MAKE THE CITIZENS GO TO THE WASTE COLLECTING POINTS

6

COUNTRY ANALYSIS

Germany

CONCEPT

5

3

The Netherlands

How much is your district saving compared to other districts?

RESPONSIBILITY

* based on data of the EU Framework

SURVEY

TAX BENEFITS How much have you recycled?

0

BULKY WASTE PRODUCTION

1

WHERE TO BUY THE STICKERS?

How much has your district recycled?

PROCESS

IN-DEPTH INTERVIEWS

ATTIVATE

Intention to throw away bulky waste

Europe

of the citizens of Amsterdam know where the waste points are

Netherlands

29%

REGISTRATION

502 Kg

DESIGNING Japan

Sweden

PROTOTYPING

A MODERN and ECO-FRIENDLY SYSTEM IN WHICH CITIZENS ARE encouraged and rewarded for using the system in the desired way, they are ENCOURAGED TO GO TO THE WASTE COLLECTING POINTS because IT’S STILL FREE

CONCLUSION We found that ASPECTS OF ATTITUDE, SUBJECTIVE NORM and SELF-EFFICACY are all significant PREDICTORS OF THE DESIRED BEHAVIOR. The determinants with the strongest correlation were REFORMULATED INTO DIFFERENT CONCEPTUAL QUALITIES (feeling of the experience, role of the community, feasible experience and education). The bulky waste systems of several cities of JAPAN, GERMANY and SWEDEN were analyzed based on these conceptual qualities. After the country analyses we started conceptualizing. WE COMBINED ASPECTS of the different countries and ADJUSTED THEM TO THE UNIQUE CONTEXT OF AMSTERDAM. This lead to the creation of the sticker system ‘TAG IT!’.


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