TAG IT!
STEPS TO FOLLOW
PURCHASE TYPE
The future of bulky waste
SIZE
DOWNLOAD TAG IT!
PROBLEM PERCEPTION The current system COSTS TOO MUCH and CAN BE MORE SUSTAINABLE: inefficient routes driven by waste pick-up trucks. TOO LITTLE CITIZENS WASTE POINTS.
MUNICIPALITY OF AMSTERDAM
VISIT
CHOOSE STICKER
THE
TIME PRIORITY
The future of bulky waste
BUY IT
DO NOT WANT TO DO EXTRA EFFORT for the act of throwing away waste.
ACTIVATE IT & SELECT TIME SLOT
The current WASTE POINTS ARE INACCESSIBLE and INCONVENIENT, no perceived benefit for bringing your waste there.
CITIZERS OF AMSTERDAM
PRICE
QUALITATIVE RESEARCH was done in order to get a better understanding of HOW THE CITIZENS of Amsterdam PERCEIVE THE PROBLEM. We used different methods, for example interviews and games.
CATALOGUE
PUT THE WASTE OUTSIDE
STEPS ON THE BACK
QUANTITATIVE RESEARCH based on the theory of planned behavior was conducted in order to determine WHICH FACTORS INFLUENCE THE DESIRED BEHAVIOR of throwing away the bulky waste at the waste points the most. A survey was done (N = 254).
8 PERSONAS
TAX BENEFITS, DATA/FEEDBACK
FACTS 522 Kg
KNOWLEDGE * based on our data
1 Year
per Citizen
0
TAG IT!
Responsibility of the citizens
* based on our data
BUSINESS ANALYSIS
SCAN
IMPROVING
THE MAIN GOAL
CONCEPTUALIZING
TESTING
4
2
MAKE THE CITIZENS GO TO THE WASTE COLLECTING POINTS
6
COUNTRY ANALYSIS
Germany
CONCEPT
5
3
The Netherlands
How much is your district saving compared to other districts?
RESPONSIBILITY
* based on data of the EU Framework
SURVEY
TAX BENEFITS How much have you recycled?
0
BULKY WASTE PRODUCTION
1
WHERE TO BUY THE STICKERS?
How much has your district recycled?
PROCESS
IN-DEPTH INTERVIEWS
ATTIVATE
Intention to throw away bulky waste
Europe
of the citizens of Amsterdam know where the waste points are
Netherlands
29%
REGISTRATION
502 Kg
DESIGNING Japan
Sweden
PROTOTYPING
A MODERN and ECO-FRIENDLY SYSTEM IN WHICH CITIZENS ARE encouraged and rewarded for using the system in the desired way, they are ENCOURAGED TO GO TO THE WASTE COLLECTING POINTS because IT’S STILL FREE
CONCLUSION We found that ASPECTS OF ATTITUDE, SUBJECTIVE NORM and SELF-EFFICACY are all significant PREDICTORS OF THE DESIRED BEHAVIOR. The determinants with the strongest correlation were REFORMULATED INTO DIFFERENT CONCEPTUAL QUALITIES (feeling of the experience, role of the community, feasible experience and education). The bulky waste systems of several cities of JAPAN, GERMANY and SWEDEN were analyzed based on these conceptual qualities. After the country analyses we started conceptualizing. WE COMBINED ASPECTS of the different countries and ADJUSTED THEM TO THE UNIQUE CONTEXT OF AMSTERDAM. This lead to the creation of the sticker system ‘TAG IT!’.