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IDENTITY
EEA logo
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Fonts
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Colour palette
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Image style
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EEA logo
EEA logo
The EEA's logo consists of two elements: a name and a symbol. As a general rule, the name always appears beside the symbol. The typography of the name has been especially designed for the EEA
and must therefore not be typeset manually. The EEA 'flower' symbolises the organisation and its primary role as a European environment information provider.
The symbol shows green leaves and blue machinery. Leaves symbolise nature, while machinery symbolises industry. These two elements are brought together harmoniously in the form of a flower.
The EEA logo is reproduced in two Pantone colours and black.
The name may only be reproduced in black or white.
The reproduction of the colours can vary depending on the choice of materials and method of production/printing.
The symbol may only be reproduced in original colours, black or white. The assigned colour specifications must be used.
The Pantone colour scale represents the base point and should be used for match tests on all materials.
Pantone 327 C
Black Pantone 301 C
English name
Pantone 327 CMYK: 100 - 24 - 63 - 9 RGB: 0 - 129 - 115 RAL: 5021 Hex/web: #009966
Symbol
Pantone 301 CMYK: 100 - 70 - 25 - 8 RGB: 0 - 83 - 132 RAL: 5010 Hex/web: #006699 Black CMYK: 0 - 0 - 0 - 100 RGB: 0-0-0 RAL: Black Hex/web: #000000
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EEA logo
The logo can be used in both a positive version (e.g. original colours or black) or a negative version (e.g. white). The name may only be reproduced in black or white.
EEA logo | Proportions and scaling
The symbol may be reproduced in original colours, black or white.
For printed publications to be translated, use only a positive logo.
As far as possible the logo should be reproduced in the original colours against a white background. Where this is not possible, variations on the page can be used.
The basic structure and proportions of the logo must comply with the principles shown here.
The respective distances correspond to the height of the lettering in the name.
When the logo is positioned, the respective distances shown (i.e. minimum distance to other objects) must be applied.
The proportions of the logo are as follows:
Original size
75 mm Positive — in original colours.
Minimum size 40 mm Negative — on pictures — in dark areas of the picture (Avoid using a negative logo when the product is translated).
3.3 Proportions
Negative — white on coloured background (Avoid using a negative logo when the product is translated).
3.8
20 20
86.7 100
10 %
20 %
30 %
40 %
Positive — black on white or light grey background. Distance of respect: 5 mm
50 %
60 %
70 %
80 %
5
90 %
Negative — white on black or dark grey background (Avoid using a negative logo when the product is translated).
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EEA logo | Language versions
The language versions of the EEA's logo must be used when a text is translated. The abbreviations listed refer to the country code and the documented files. The rules for the logo use described in this chapter apply for all language versions.
The spacing and alignment between the end of the name and the symbol is constant irrespective of logo versions. Allowance should always be made for the variable left-hand edge of the logo.
English
UK
Hungarian
HU
Icelandic
IS
Italian
IT
Lithuanian
LT
Latvian
LV
Maltese
MT
Norwegian
NO
Polish
PL
Portuguese
PT
Romanian
RO
Slovenian
SL
Variable
German
Dutch
Bulgarian
Czech
DE
NL
BG
CS
Danish
DK
Spanish
ES
Estonian
ET
Finnish
FI
Slovakian
SK
French
FR
Swedish
SV
Greek
GR
Turkish
TR
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Colour palette
Fonts To give the products a consistent look and feel, a number of fonts have been chosen. Verdana is used for main and intermediate headings, captions, charts, tables, diagrams and graphs
where prominent and clear type is required. Palatino Linotype is used for body text, it is easy to read, and gives a harmonious feel to the text. Arial is used for stationery.
Avenir is used for the EEA logotype and contact information. The type stands out clearly and prominently and is also used for headers when the title is not translated, e.g. on posters.
The EEA has two primary brand colours: green and dark blue. The two corporate colours are used on regularly published products. The corporate colours support and correspond with the logo colours.
A number of colours have been selected to give the design a contemporary and dynamic look. The colours can be used in graphs and illustrations, and help retain impact of product and information
when used in a black and white photocopy. Each year a new colour is chosen as the 'colour of the year'. This makes it easy to distinguish between the latest products and older publications.
Corporate colours Pantone 583 CMYK: 23 - 0 - 100 - 17 RGB: 176 - 191 - 39 Hex/web: #AFBC21
Verdana abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Used on web
Palatino Linotype
Used for publications
Colours palette
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 2007
Used for stationery
Avenir abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Note:
Used in non-translated headers
For special publications, a special font can be used. Kontrapunkt has been used earlier on.
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Pantone 385 CMYK: 23 - 0 - 89 - 56 RGB: 107 - 116 - 39
Pantone 682 CMYK: 49 - 80 - 16 - 0 RGB: 132 - 73 - 128
Pantone 582 CMYK: 33 - 4 - 89 - 30 RGB: 138 - 156 - 58
Pantone 227 CMYK: 0 - 100 - 11 - 6 RGB: 184 - 0 - 107
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2006
Pantone 152 CMYK: 0 - 60 - 100 - 0 RGB: 212 - 134 - 37 2008
Pantone 7409 CMYK: 0 - 35 - 90 - 0 RGB: 227 - 183 - 59
Pantone 152 CMYK: 0 - 100 - 66 - 13 RGB: 172 - 0 - 62
Pantone 109 CMYK: 0 - 14 - 99 - 0 RGB: 239 - 220 - 30
Pantone 7492 CMYK: 24 - 0 - 46 - 10 RGB: 192 - 207 - 153
Pantone 7432 CMYK: 14 - 62 - 15 - 0 RGB: 214 - 124 - 157
Pantone 601 CMYK: 0 - 0 - 35 - 0 RGB: 255 - 250 - 190
Pantone 5405 CMYK: 52 - 0 - 3 - 57 RGB: 81 - 105 - 122
Black CMYK: 0 - 0 - 0 - 100 RGB: 0 - 0 - 0
Pantone 549 CMYK: 52 - 0 - 3 - 38 RGB: 108 - 139 - 162
Pantone cool grey 9 CMYK: 0 - 0 - 0 - 60 RGB: 124 - 124 - 124
Pantone 570 CMYK: 52 - 0 - 25 - 0 RGB: 156 - 201 - 200
Pantone cool grey 5 CMYK: 0 - 0 - 0 - 30 RGB: 192 - 192 - 192
Pantone 317 CMYK: 30 - 0 - 8 - 0 RGB: 199 - 224 - 233
Pantone cool grey 2 CMYK: 0 - 0 - 0 - 10 RGB: 234 - 234 - 234
Pantone 584 CMYK: 33 - 4 - 89 - 2 RGB: 180 - 203 - 76
Arial abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
85 % Pantone 296 CMYK: 85 - 39 - 0 - 59 RGB: 38 - 42 - 53 Hex/web: #002C56
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Image style
To give products and other prints a spacious and consistent design the following themes are used for pictures: • •
a simple object/close up a low horizon
• •
details or structures repeated elements.
Images are used both on covers and inside the publications. An image used on a cover may directly illustrate the topic. If too many
images are associated with the topic, an abstract image is used. Use pictures without any national symbols.
Simple motive/close up
Low horizons
Structure
Repeated elements
Structure
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